ForChiefs Alliance e.V.

ForChiefs is an Alliance of transformation specialists who believe it’s the people who create great companies, great cultures, and great results. We work hand in hand with front-runners – or ‘Chiefs’ – to empower and support ambitious change using our first-hand experience from working in global organizations. We invest time to understand their needs, design a customized journey, make them fall in love with their potential, and create experiences that connect minds and hearts.

Founding Member

Shift Collective

With ForChiefs we co-founded Shift Collective, a group of innovative agencies and consultancies in Germany, that stands for a new economy. We have joined forces to provide even better support for organisations, with the capacity of over 100 people and the agility of 10 founder-managed companies.

We are all united not only by our mission to change the economy in a sustainable way, but also to be a role model for this new economy: With the Shift Collective we turn 10 competitors into one strong partner.

Startup Institute

- Responsible for the European Startup Institute activities, based in Berlin. 
- Managed the team and developed courses that help people accelerate their career by building their professional and personal skills and increasing their network within the startup community.

Director 

Delivery Hero

- Responsible for HR, Talent Management, Internal & External Communication, Office Management, Brand Development and Project Management.
- Developed organisational health, professionalised people and projects and fostered culture, to strengthen the organisation of Delivery Hero whilst going through fast growth.

Chief Development Officer (CDO)

- Responsible for the global marketing ambitions of Delivery Hero, leading a multicultural team of 80 ambitious and talented marketers.
- Created the winning consumer-oriented service for food delivery with the motto 'The easiest way to your favourite food'.

Chief Marketing Officer (CMO)

- Led a department of 35 marketers, responsible for the performance of KPN in the consumer market, with a 2.2 million customer base and a €650 million P&L. 
- Created a future-proof business model, improvinge NPS and growing the customer base.

Director KPN Mobile

- Led a department of 30 marketers, responsible for the performance of KPN in the residential market, with a 1.8 million customer base and a €800 million P&L. 
- Took the commercial lead of a +100€ million project for nationwide introduction and roll out of network upgrades.

Director KPN Residential

- Led a team of five marketers, responsible for launching, developing and growing KPN TV.
- Designed the TV strategy and TV portfolio, which turned the traditional telecom operator KPN into a TV brand and a media company.

Director Interactive TV

E-Plus Mobilfunk

- Led a team for introducing and expanding a nationwide network of 300 franchise brand stores.

Manager E-Plus Partnershops

KPN Mobile

- Created the first mobile internet portfolio ‘i-Mode’.
- Led the market introductions and mass communication campaigns.

Senior Marketer Consumer Market and Soho Market

Ben (predecessor of T-Mobile)

- Legal Advisory in the field of customer care and complaints management.

Legal Counsel

I inspire people, teams and organizations with growing pains to ignite meaningful work.

I am an off-the-chart ENFP, a challenger, an activator and an optimist.  I use my left- and right brain hemispheres simultaneously, always exploring routes to the full potential of my clients. I don’t just work for companies, I work for people. I prefer to work with frontrunners, who are the multipliers in organizations, also known as ‘Chiefs'.  I love crafting highly ambitious plans, supporting brave transformations and creating future-proof cultures with them. I build long-term relationships and follow my clients on their path of transformation. 

My approach is an intense cocktail of learning, experiencing, debating, deepening, speeding up, laughing and translating all into daily life. People leave my sessions energized and determined to start. 

I travel around Europe to work with a high variety of clients and always return to my favorite city Berlin, where I live with my wife and kids.

If you need a sidekick to help you drive your transformation or need a coach to support your team, please reach out to me at hugo@forchiefs.com

Hugo Suidman

MAD MOJO

We're a disruptive branding partner, building strong, inspiring human brands and cultures

Founder

HYROX

Responsible for everything Sports related at HYROX events. Responsible for course setup, rules, safety, timing, and overall event flow. Managing Head Judges, Judges, volunteers, and athletes to ensure a motivating, smooth and fair competition. Crucial in delivering a top-tier race experience

Racedirector (in training)

Responsible for the different assigned stations at HYROX events

Head Judge

Fresh Bridge

Fresh Bridge is an award-winning Social First Creative Agency powered by strategic insight 
and media savviness. Working with and for (inter)national A-brands from every industry, such as Danone, DELTA, Mitsuba, Pink Gellac, Nutrilon, Nutricia, Olvarit, ANWB, Naïf and Beerwulf.com with a team of 25+ talented creative and strategic people. 

We help brands with their Social Strategy, create lots and lots of content with an industry-exceptional high level of speed and quality, advertise on Social channels and develop creative concepts. 

Most of all; we make creative effective. So you get the most bang for your buck, in a modern, creative way that builds a brand with longterm vision while also hitting short-term goals.

We work with all digital & social platforms for our brands, create content and manage ads for: Instagram, Facebook, TikTok, Snapchat, Pinterest, Whatsapp, Google, Youtube, Email and Blogs. Whatever works to tell a brands most authentic story to the the right audience.

Owner

Grand Prix Content Marketing

Jurylid - Grand Prix Content Marketing Award B2B

SAN | Stichting Adverteerdersjury Nederland

Jurylid - SAN Reclameparel Accent - Iconisch werk van de afgelopen 30 jaar

SportVibes | Sportmarketing

SportVibes Digital is a digital sport marketing agency. We combine a passion for sport, creativity and in depth knowledge of online media and social media.

Online communication on the heartbeat of the sport.

SportVibes Digital is a joint initiative of the agencies SportVibes and Fresh Bridge. All sport, online and social media activities are combined in SportVibes Digital

We are an agency of 30+ passionate, creative, and talented people.

We help brands, sport organization, sport events, teams and individual sporters with the online and social media activities.

We help them with their online and social strategy, creative concepts, activation, content creation, video, community management, advertising, platforms and monitoring. 


We work with all platforms for our brands and create content for: Facebook, Twitter, Vine, Instagram, Snapchat, Tumblr, Google+, Youtube and Blogs.

Co-owner and Founder SportVibes Digital

Creative Director for the SportVibes Group. Adding creativitity, concepting, way of working to all elements of the work we do: Marketing, Events and Digital.

Creative Director

OurWine.nl

o  Dutch Online Wine shop
o  We categorize our wines in 'taste categories' to catalog wines and make it easier for our customers to choose
o  All our wines have reviews by customers
o  All of our operational activities are outsourced

Owner OurWine.nl

KPN / Debitel

Overall Commercial Responsible for the debitel integration into KPN Group.
Debitel was the 4th mobile (virtual) network operator in The Netherlands at the time of acquisition by KPN. 
o Directed a commercial team of over 40 FTE.
o Migrated all the Debitel customers to the different KPN brands with above target scores.
o Multichannel multiwave campaigns tailored to specific target groups

Commercieel directeur KPN-debitel

Responsible for the 'acquisition' of new KPN Mobile Consumer Customers (postpaid & prepaid). Manager of 2 subteams, Proposition Management and Trade Marketing (total 10 people).
Focus area:
o Increasing number of Postpaid, Prepaid and Data subscribers in the base 
o Proposition Management / Subscriptions etc
o Trade Marketing
o High ARPU & new services customers
o Introduction of new services such as MobileTV

Manager Acquisitie, Marketing

Responsible for the revenue of all KPN Mobile Consumer customers (postpaid & prepaid). Manager of team of 9 people.
Focus area:
o Increasing ARPU & Usage
o Selling add-on bundels to the base
o Increasing penetration of mobile internet
o Development and execution of an advanced Customer Lifecyle

Manager Customer Development, Marketing

Responsible for all Mobile Internet Services for consumers in The Netherlands, such i-mode, MMS, Internet & E-mail for PDA's and laptops, etc.

Market Manager Data - Mass Market

Responsible for strategy, development and introduction of i-mode services and new generation handsets in The Netherlands.

i-mode Development Manager

Responsible for strategy and projects in entertainment domain. 
Responsible for marketing of i-mode content & services (incl marketresearch in Japan with Dutch customers)

Marketeer Marketing Strategy & New Business

Responsible for the development & stimulation of mobile entertainment services such as games, music, ringtones, logo's, etc
Co-Responsible for the sponsoring of the TMF awards 2001 by Hi, including the introduction of SMS voting.

taplio

The Battle

Hugo Suidman

Roderick Cremers

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