ForChiefs Alliance e.V.

ForChiefs is an Alliance of transformation specialists who believe it’s the people who create great companies, great cultures, and great results. We work hand in hand with front-runners – or ‘Chiefs’ – to empower and support ambitious change using our first-hand experience from working in global organizations. We invest time to understand their needs, design a customized journey, make them fall in love with their potential, and create experiences that connect minds and hearts.

Founding Member

Shift Collective

With ForChiefs we co-founded Shift Collective, a group of innovative agencies and consultancies in Germany, that stands for a new economy. We have joined forces to provide even better support for organisations, with the capacity of over 100 people and the agility of 10 founder-managed companies.

We are all united not only by our mission to change the economy in a sustainable way, but also to be a role model for this new economy: With the Shift Collective we turn 10 competitors into one strong partner.

Startup Institute

- Responsible for the European Startup Institute activities, based in Berlin. 
- Managed the team and developed courses that help people accelerate their career by building their professional and personal skills and increasing their network within the startup community.

Director 

Delivery Hero

- Responsible for HR, Talent Management, Internal & External Communication, Office Management, Brand Development and Project Management.
- Developed organisational health, professionalised people and projects and fostered culture, to strengthen the organisation of Delivery Hero whilst going through fast growth.

Chief Development Officer (CDO)

- Responsible for the global marketing ambitions of Delivery Hero, leading a multicultural team of 80 ambitious and talented marketers.
- Created the winning consumer-oriented service for food delivery with the motto 'The easiest way to your favourite food'.

Chief Marketing Officer (CMO)

- Led a department of 35 marketers, responsible for the performance of KPN in the consumer market, with a 2.2 million customer base and a €650 million P&L. 
- Created a future-proof business model, improvinge NPS and growing the customer base.

Director KPN Mobile

- Led a department of 30 marketers, responsible for the performance of KPN in the residential market, with a 1.8 million customer base and a €800 million P&L. 
- Took the commercial lead of a +100€ million project for nationwide introduction and roll out of network upgrades.

Director KPN Residential

- Led a team of five marketers, responsible for launching, developing and growing KPN TV.
- Designed the TV strategy and TV portfolio, which turned the traditional telecom operator KPN into a TV brand and a media company.

Director Interactive TV

E-Plus Mobilfunk

- Led a team for introducing and expanding a nationwide network of 300 franchise brand stores.

Manager E-Plus Partnershops

KPN Mobile

- Created the first mobile internet portfolio ‘i-Mode’.
- Led the market introductions and mass communication campaigns.

Senior Marketer Consumer Market and Soho Market

Ben (predecessor of T-Mobile)

- Legal Advisory in the field of customer care and complaints management.

Legal Counsel

I inspire people, teams and organizations with growing pains to ignite meaningful work.

I am an off-the-chart ENFP, a challenger, an activator and an optimist.  I use my left- and right brain hemispheres simultaneously, always exploring routes to the full potential of my clients. I don’t just work for companies, I work for people. I prefer to work with frontrunners, who are the multipliers in organizations, also known as ‘Chiefs'.  I love crafting highly ambitious plans, supporting brave transformations and creating future-proof cultures with them. I build long-term relationships and follow my clients on their path of transformation. 

My approach is an intense cocktail of learning, experiencing, debating, deepening, speeding up, laughing and translating all into daily life. People leave my sessions energized and determined to start. 

I travel around Europe to work with a high variety of clients and always return to my favorite city Berlin, where I live with my wife and kids.

If you need a sidekick to help you drive your transformation or need a coach to support your team, please reach out to me at hugo@forchiefs.com

Hugo Suidman

Freek Smoes

YES!Delft

YES!Delft is a startup incubator that supports entrepreneurs in building and growing technology companies in the Netherlands. Over the last 19 years YES!Delft has become one of the leading incubators in the world. YES!Delft offers guidance and support to graduates, scientists, engineers, and professionals in their entrepreneurial journey. Our services turn promising tech ideas into solid startups and help them grow into successful companies.

Responsibilities:
-Improving and implementing the YES!Delft startup support strategy to increase the impact and success rate of the YES!Delft startup portfolio

-Leading, developing and managing the incubator team and managing the overall incubator operations. Supporting the team in their roles as startup scout, community manager, program managers and trainers.

-Advising and supporting founders: Providing mentorship and advisory services to startups at YES!Delft. Assisting entrepreneurs with strategic planning, business development, and other critical areas to help them grow their businesses.

-Collaborating with other incubators, regional development agencies, Universities, regional funds and Techleap.

-Designing, managing  and running startup programs and services to support the YES!Delft startup portfolio.

-Developing and implementing comprehensive programs and services to support startups in various stages of development, covering areas such as validation, product development, and sales.

Head of Incubator

Sparked Curiosity

Accelerating startups, scale-ups and grown ups with Strategy, Innovation, Marketing and New Business

New Business:
-International Business Development & Partnerships for Premonition.io (www.premonition.io)

Premonition is an Australian SaaS company that provides enterprise logistics fleets with software to optimise and operate their first / last mile delivery networks. Its leading technology uses machine learning to optimise delivery networks in real time making them up to 20% more efficient.

-Go To Market strategy for Wenda (https://wenda-it.com/en) in collaboration with SkipRed (https://skipred.com)

Wenda is the universal and collaborative Platform that allows you to easily manage, analyze and share temperature and track & trace data from production to consumer, supporting the most common tracking devices and monitoring systems. 

Mentoring:
-Startupbootcamp FinTech & CyberSecurity Accelerator

Founder/owner • Strategy • Innovation • Marketing • New Business

The Happy Game

The Happy Game is a fun and interactive family board game that is played with pawns and a die. During the game you try to collect as many happiness experiences as possible as quickly as possible.

For more information: https://thehappygame.org/en/

Co-founder & Owner

3D Makers Zone

External Innovation Advisor

Bain & Company

Advising Bain & Company clients in various sectors

Senior External Advisor

Online Flower Auction

Online Flower Auction is dé nieuwe digitale veilingklok. Wij verwachten onze veilingklok in het voorjaar 2022 te lanceren. Via ons veilige en stabiele platform kun je straks op afstand kopen én verkopen in de cloud op onze uitsluitend digitale veilingklokken.

Online Flower Auction werkt eenvoudig en is overal en altijd toegankelijk. Je hebt online toegang tot onze klokveiling in de cloud. Of je nu werkt op je PC, tablet óf telefoon, je logt in en kunt direct aan de slag. Bovendien sluit ons systeem naadloos aan op de bestaande sierteelt processen.

Wij gaan af-tuin veilen (Vandaag voor Morgen). Op dag één wordt er geveild, de dag erna leveren de kwekers vanaf de kwekerij rechtstreeks aan de handel. Zo veilen wij marktgericht en spelen flexibel in op de vraag vanuit de markt. ‘Vandaag voor Morgen’ is efficiënt, vermindert transportstromen en levert zo enorm veel winst op voor zowel kwaliteit als duurzaamheid.

Chief Executive Officer a.i.

Premonition.io

Supporting the internalisation of Premonition.io, a fast-growing Australian logistics software scale-up.

Premonition.io helps businesses such as carriers and retailers route and manage their fleet in real-time.

At the core of its uniqueness Premonition.io combines a new approach to real-time optimisation of logistics fleets with predictive big data technology – a first for the logistics industry. No other technologies can handle as much complexity and especially not in real-time, two fast-growing trends on the back of rising consumer demands.

International Business Development & Partnerships

Euro Pool Group

Over a period of 25 years, Euro Pool Group has developed into the largest logistics service provider of reusable standard packaging in Europe. Each and every day producers, transporters, processing companies and retailers benefit from the advantages of our reusable crates and pallets: they are strong, always available, stackable, clean, traceable and 100% recyclable. Moreover, we are constantly working towards further standardisation and integration of our solutions within the logistics process of our customers. With a network of approximately 150 service centres in 12 countries, we ensure optimal reliability, sustainability and efficiency throughout the entire chain.

Euro Pool Group consists of Euro Pool System (EPS) and La Palette Rouge (LPR). Where EPS has become the standard packaging in the European chain for fresh and packaged foods with its reusable trays and foldable crates, LPR has taken a leading position in the FMCG sector with its innovative pallet pool system. By exchanging knowledge, experiences and ideas with each other and with our customers, we create space for innovation and synergy throughout the entire chain. In other words, sharing the benefits of returnable packaging.

The Innovation department is responsible for new business initiatives, innovation and marketing for both divisions of Euro Pool Group, EPS and LPR.

The department develops and leads the company wide new business and innovation strategy on an ongoing basis. We do this in order to ensure and sustain Euro Pool Group’s competitive advantage by introducing new initiatives (products, services, industries etc.) related to the trends impacting our businesses.
 
Next to a continuous focus on improving our current assets and business processes we work on various innovation projects together with internal and external partners in areas such as the Internet of Things, Data Science, Blockchain, Online Retail, Robotics and Artificial Intelligence.

Director of Marketing, New Business and Innovation • Strategy • Supply Chain Solutions • Logistics 

Prime Vision

Prime Vision builds software for the postal and logistics sector. High-tech automation systems provide advanced identification solutions for images and data, with efficiency in postal and logistics processes enabled through constant innovation.

Prime Vision helps companies operate with the greatest possible efficiency and gain operational advantages through far-reaching automation and customised solutions. Automatic (hand)writing recognition on envelopes and packages, identification of barcodes and written texts on goods in a warehouse and the automatic reading of labels on baggage are just a few examples of Prime Vision’s core technology.

Prime Vision has a separate department for the development of new business opportunities, such as robots and drones controlled by artificial intelligence for sorting packages, the use of NFC labels for tracing a package in the delivery process or the development of a new, smart letterbox. Innovative ideas are tested as proof-of-concepts and pilots in collaboration with customers.

Prime Vision is currently working on various innovation projects with and for customers in the postal, logistics and airport industries in the areas of:

-the Internet of (Postal) Things
-Asset tracking and location
-Printed electronics
-3D Printing
-Big Data
-Augmented Reality
-Virtual Reality
-Robotics
-Autonomous sorting
-Autonomous (internal) transport

Director of Innovation • Internet of (Postal) Things • Computer Vision • AI 

Startupbootcamp

Startupbootcamp is Europe's first, global and leading accelerator program for startups in 10 cities. It's a 3 months acceleration program that focuses on exposing and connecting startups to an expanding community of top-level mentors and advisors. At the end of each program, startups get a chance to pitch to top angel investors and venture capitalists for funding at the Investors’ Demo Day.

Startupbootcamp Barcelona started in January 2015 with the theme Internet of Things & Data 
http://www.startupbootcamp.org/accelerator/internet-of-things-data-barcelona.html

Mentor • Internet of Things

I am the Head of Incubator at YES!Delft, a startup incubator that supports entrepreneurs in building and growing technology companies in the Netherlands. I have over 25 years of experience in various innovative and commercial roles in industries such as telecoms, internet, media, entertainment, and logistics. 

My core competencies include developing concepts from idea to market readiness, conceptual and strategic thinking, and applying technology for business purposes. I have co-founded two startups, Keeno and Susteen, and I have worked for many Dutch corporates, such as KPN, KLM, DSM, and Euro Pool Group. With my company Sparked Curiosity, I also help startups, scale-ups, and grown-ups with strategy, innovation, marketing, and new business. My mission is to accelerate the impact and success rate of the YES!Delft startup portfolio, and to enable and empower entrepreneurs to create and grow sustainable businesses.

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Freek Smoes

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