ForChiefs Alliance e.V.

ForChiefs is an Alliance of transformation specialists who believe it’s the people who create great companies, great cultures, and great results. We work hand in hand with front-runners – or ‘Chiefs’ – to empower and support ambitious change using our first-hand experience from working in global organizations. We invest time to understand their needs, design a customized journey, make them fall in love with their potential, and create experiences that connect minds and hearts.

Founding Member

Shift Collective

With ForChiefs we co-founded Shift Collective, a group of innovative agencies and consultancies in Germany, that stands for a new economy. We have joined forces to provide even better support for organisations, with the capacity of over 100 people and the agility of 10 founder-managed companies.

We are all united not only by our mission to change the economy in a sustainable way, but also to be a role model for this new economy: With the Shift Collective we turn 10 competitors into one strong partner.

Startup Institute

- Responsible for the European Startup Institute activities, based in Berlin. 
- Managed the team and developed courses that help people accelerate their career by building their professional and personal skills and increasing their network within the startup community.

Director 

Delivery Hero

- Responsible for HR, Talent Management, Internal & External Communication, Office Management, Brand Development and Project Management.
- Developed organisational health, professionalised people and projects and fostered culture, to strengthen the organisation of Delivery Hero whilst going through fast growth.

Chief Development Officer (CDO)

- Responsible for the global marketing ambitions of Delivery Hero, leading a multicultural team of 80 ambitious and talented marketers.
- Created the winning consumer-oriented service for food delivery with the motto 'The easiest way to your favourite food'.

Chief Marketing Officer (CMO)

- Led a department of 35 marketers, responsible for the performance of KPN in the consumer market, with a 2.2 million customer base and a €650 million P&L. 
- Created a future-proof business model, improvinge NPS and growing the customer base.

Director KPN Mobile

- Led a department of 30 marketers, responsible for the performance of KPN in the residential market, with a 1.8 million customer base and a €800 million P&L. 
- Took the commercial lead of a +100€ million project for nationwide introduction and roll out of network upgrades.

Director KPN Residential

- Led a team of five marketers, responsible for launching, developing and growing KPN TV.
- Designed the TV strategy and TV portfolio, which turned the traditional telecom operator KPN into a TV brand and a media company.

Director Interactive TV

E-Plus Mobilfunk

- Led a team for introducing and expanding a nationwide network of 300 franchise brand stores.

Manager E-Plus Partnershops

KPN Mobile

- Created the first mobile internet portfolio ‘i-Mode’.
- Led the market introductions and mass communication campaigns.

Senior Marketer Consumer Market and Soho Market

Ben (predecessor of T-Mobile)

- Legal Advisory in the field of customer care and complaints management.

Legal Counsel

I inspire people, teams and organizations with growing pains to ignite meaningful work.

I am an off-the-chart ENFP, a challenger, an activator and an optimist.  I use my left- and right brain hemispheres simultaneously, always exploring routes to the full potential of my clients. I don’t just work for companies, I work for people. I prefer to work with frontrunners, who are the multipliers in organizations, also known as ‘Chiefs'.  I love crafting highly ambitious plans, supporting brave transformations and creating future-proof cultures with them. I build long-term relationships and follow my clients on their path of transformation. 

My approach is an intense cocktail of learning, experiencing, debating, deepening, speeding up, laughing and translating all into daily life. People leave my sessions energized and determined to start. 

I travel around Europe to work with a high variety of clients and always return to my favorite city Berlin, where I live with my wife and kids.

If you need a sidekick to help you drive your transformation or need a coach to support your team, please reach out to me at hugo@forchiefs.com

Hugo Suidman

Coöperatie VGZ

Doelgroep- en Propositie expert

Product Owner Superieure Klantbeleving; Expert Doelgroep- en Propositieontwikkeling

Trainen en coachen van management en teams van KPN (strategisch, tactisch en operationeel niveau) op leiderschap en gedrag, passend bij de gewenste klantbeleving
Teams ondersteunen in het vertalen van visie naar planvorming en implementatie daarvan, met als doel de resultaten continu verbeteren

Management coach/ Team coach

Coachen van teams in het leveren wat de klant vraagt, focus aanbrengen en continu verbeteren (op basis van LEAN principes), zodat de resultaten verbeteren 

Voorbeelden: opstellen van KPI boom om performance management te verbeteren, opstellen van procesmaps om verbeterpotentieel te definiëren, grondoorzakenanalyse en daarbij oplossingen bedenken, vertalen van doelstellingen naar concrete milestones en planningen, delen van best practices tussen teams om van elkaar te leren, geven van trainingen (bijv. feedback geven en ontvangen, doelbesturing)

Coach, Way of Working

Leidinggevend aan het KPN Wholesale Marketing team (4 professionals), dat verantwoordelijk was voor het bepalen van kansen in de markt en het maximaliseren van klantwaarde. 

Eindverantwoordelijk voor o.a. het definiëren van nieuwe wholesale business modellen (pricing modellen, list pricing), markt & business analyse, en marketingadvies aan wholesale partners (zoals proposities, positionering en customer lifecycle management).

Spreker op het MVNO World Congress in Rome, Italië (april 2013) over partnerships met branded resellers

Manager Marketing, Wholesale Mobile

Commercieel verantwoordelijk voor nieuw KPN Mobiel portfolio (postpaid consumentenmarkt), om daarmee in te spelen op het veranderende klantgedrag. Aansturing van het go-to-market team (12 personen)

Verantwoordelijk voor mobiele data groei van KPN Mobiel (consumentenmarkt), van strategie tot executie van plannen. O.a. introductie nieuwe data proposities, cross sell en upsell campagnes (via sms, email, TMO). Aansturing data team (5 personen)

Senior Marketing Manager

Upsell campagnes op de KPN Mobiel Prepaid klantenbase
Introductie van value added services en nieuwe diensten voor KPN Mobiel klantenbase
Lifecycle management KPN Mobiel klantenbase (via sms, email, TMO)

Marketing Manager

Verantwoordelijk voor het vertalen van klantbehoefte naar een concreet product (user generated content diensten). Opstellen van innovatie roadmaps, aansturen projectteams op kwaliteit, voortgang en budget

Commercieel Product Manager

Ik ben een gedreven marketeer met brede ervaring in customer experience management. Van visie tot realisatie en KPI besturing. 

Hierbij ligt mijn kracht in goed luisteren naar de klant, begrijpen van de context en de behoefte doorgronden door gedegen analyse. Ik creëer waardevolle proposities, waarbij ik graag bijdraag aan maatschappelijke vraagstukken. Ik bewaak de grote lijnen, maar ben scherp op details als het gaat om de klantbeleving. Ik breng rust en focus in teams, en geef richting vanuit mijn vakinhoudelijke expertise

taplio

The Battle

Hugo Suidman

Marjolein de Vlieg- Hartman

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