ForChiefs Alliance e.V.

ForChiefs is an Alliance of transformation specialists who believe it’s the people who create great companies, great cultures, and great results. We work hand in hand with front-runners – or ‘Chiefs’ – to empower and support ambitious change using our first-hand experience from working in global organizations. We invest time to understand their needs, design a customized journey, make them fall in love with their potential, and create experiences that connect minds and hearts.

Founding Member

Shift Collective

With ForChiefs we co-founded Shift Collective, a group of innovative agencies and consultancies in Germany, that stands for a new economy. We have joined forces to provide even better support for organisations, with the capacity of over 100 people and the agility of 10 founder-managed companies.

We are all united not only by our mission to change the economy in a sustainable way, but also to be a role model for this new economy: With the Shift Collective we turn 10 competitors into one strong partner.

Startup Institute

- Responsible for the European Startup Institute activities, based in Berlin. 
- Managed the team and developed courses that help people accelerate their career by building their professional and personal skills and increasing their network within the startup community.

Director 

Delivery Hero

- Responsible for HR, Talent Management, Internal & External Communication, Office Management, Brand Development and Project Management.
- Developed organisational health, professionalised people and projects and fostered culture, to strengthen the organisation of Delivery Hero whilst going through fast growth.

Chief Development Officer (CDO)

- Responsible for the global marketing ambitions of Delivery Hero, leading a multicultural team of 80 ambitious and talented marketers.
- Created the winning consumer-oriented service for food delivery with the motto 'The easiest way to your favourite food'.

Chief Marketing Officer (CMO)

- Led a department of 35 marketers, responsible for the performance of KPN in the consumer market, with a 2.2 million customer base and a €650 million P&L. 
- Created a future-proof business model, improvinge NPS and growing the customer base.

Director KPN Mobile

- Led a department of 30 marketers, responsible for the performance of KPN in the residential market, with a 1.8 million customer base and a €800 million P&L. 
- Took the commercial lead of a +100€ million project for nationwide introduction and roll out of network upgrades.

Director KPN Residential

- Led a team of five marketers, responsible for launching, developing and growing KPN TV.
- Designed the TV strategy and TV portfolio, which turned the traditional telecom operator KPN into a TV brand and a media company.

Director Interactive TV

E-Plus Mobilfunk

- Led a team for introducing and expanding a nationwide network of 300 franchise brand stores.

Manager E-Plus Partnershops

KPN Mobile

- Created the first mobile internet portfolio ‘i-Mode’.
- Led the market introductions and mass communication campaigns.

Senior Marketer Consumer Market and Soho Market

Ben (predecessor of T-Mobile)

- Legal Advisory in the field of customer care and complaints management.

Legal Counsel

I inspire people, teams and organizations with growing pains to ignite meaningful work.

I am an off-the-chart ENFP, a challenger, an activator and an optimist.  I use my left- and right brain hemispheres simultaneously, always exploring routes to the full potential of my clients. I don’t just work for companies, I work for people. I prefer to work with frontrunners, who are the multipliers in organizations, also known as ‘Chiefs'.  I love crafting highly ambitious plans, supporting brave transformations and creating future-proof cultures with them. I build long-term relationships and follow my clients on their path of transformation. 

My approach is an intense cocktail of learning, experiencing, debating, deepening, speeding up, laughing and translating all into daily life. People leave my sessions energized and determined to start. 

I travel around Europe to work with a high variety of clients and always return to my favorite city Berlin, where I live with my wife and kids.

If you need a sidekick to help you drive your transformation or need a coach to support your team, please reach out to me at hugo@forchiefs.com

Hugo Suidman

Conn3ctly

We're on a mission to connect you to your audience and the future. We are proud to work with brands like the University of Groningen (RUG), Gasunie, HalloStroom, Dutch Flower Group, Equipe Zorgbedrijven (Velthuis kliniek, Xpert Clinics), JOA, Estivant, BrightPensioen and many others. We love to connect you with the right people and empower you with inspiration, advice, training and energy boosts.

A few examples of our deliveries (per industry):

Leadership coaching & development
- Coach on transformational leadership, leadership development and how to build an executive presence.
Note: we've coached individuals on leadership and teams on 'employeeship'.

(Renewable) Energy Industry
- Growth of operational installation and service capacity (+400%) through expansion of Operation & service team incl. partner (installation) network.
- Efficiency growth & improved collaboration in teams through, performance coaching, optimization and automation processes
- Improved customer experience through implementation of learning loop, implementation of knowledge base and improvement of collaboration between teams and departments.
- Developed a social media and content strategy 
- Team coaching on implementation, analyzing and optimization of results

Agri Industry
- Develop training programs and workshops for Sales, Marketing and HR teams to create (business) focus, optimize cooperation and become more future proof.

Medical industry
- Develop a new business concept and pitch for investors 
- Develop and implement digital & social media strategy
- Optimize and growth of the Sales & Marketing team

High tech Industry
- Create a new digital platform and online presence to stimulate business development

Director & Sr. Advisor

Lagerweij | Het Mens Effect

Associate

Digital Marketing Lounge

Digital Marketing Lounge is a foundation for and by marketers.
"We believe in sharing knowledge and inspiration with the aim of raising the general level of (digital) marketing professionals in the Netherlands."

Vice Chairman Of The Board

Aegon

Deliverables:
- Digital & social media strategy, incl. executive coaching 
- Implementation Salesforce monitoring, engagement en CRM tooling & process
- Webcare optimisation, NPS groei +80
- Content marketing strategy & implementation
- Social Hub (cross disciplinair team) implementation, incl. teambuilding
- Result driven inhouse social advertising
- Increase of employee ambassadorship
- Coach trainees and team members to become the best version of themselves
- Public Speaker, promote Aegon by sharing our journey and learnings

Manager Digital / Social Media (Financial Industry)

Responsible for KPN's Social Media strategy & implementation. Changing KPN into a 'conversation company'.

Deliverables:
- Social media strategy
- Content strategy & implementation
- Social Hub (cross disciplinair team) implementation, incl. teambuilding
- Community growth & activation
- Increase of employee ambassadorship
- Coach team members to become the best version of themselves
- Public Speaker, promote KPN by sharing our journey and learnings

Social Media Strategist (Telecom Industry)

Responsible for Hi's Online Brand & Social media strategy/ Conversational management

Deliverables:
- Social media and content strategy, development & implementation
- Social Hub (cross disciplinair team) implementation, incl. teambuilding
- Community growth & activation
- Increase of employee ambassadorship
- Coach team members to become the best version of themselves
- Public Speaker, promote Hi by sharing our journey and learnings

Online Brand & Conversation Manager (Telecom Industry)

Responsible for Hi's online presence, campaigns and (online) mediastrategy.

MarCom Advisor Online & Social (Telecom Industry)

BVH/dePersoneelZaak

Responsible for account management and employer branding campaigns of ING, Tennet, Imtech, Amerpoort and others.

Account Executive (Advertising Agency / Employer branding)

HSPublicity bv

Responsible for account management in (automotive sector) of BV NIMAG, Renault Nissan Nederland, Pon's Automobielhandel,  Saab Auto import maatschappij Aim and Cadillac & Corvette.

Account Coordinator (MarCom & PR Agency _ Automotive Industry)

Au Pair @Monaco family

I've worked for a local family and helped them out with their newborn baby. 
During my stay I've studied French language at Alliance Francaise.

Au Pair

As Director & Strategic Advisor at Conn3ctly, I have over 10 years of experience in helping clients from various industries to overcome their challenges and achieve their dreams. I empower organizations and individuals to unlock their leadership potential. I know what it takes to create change and improve your own mental strength and focus. And I know for sure you and your organization can do more than you think if you get the right focus, support and guidance!  

I am trained as an agile coach and have many years of experience in 'leading change' in corporate environments, medium and large enterprises as well as scale ups. I have a proven track record of delivering results, for companies like Aegon, one of the leading financial companies in the Netherlands. I am proud to work with brands like the University of Groningen (RUG), Gasunie, HalloStroom, Dutch Flower Group, Equipe Zorgbedrijven (Velthuis kliniek, Xpert Clinics), JOA, Estivant, BrightPensioenGasunie, HalloStroom, Dutch Flower Group, Equipe Zorgbedrijven (Velthuis kliniek, Xpert Clinics), JOA, Estivant, BrightPensioen and many others. I love to connect with the right people and empower them with inspiration, advice, training and energy boosts.

Besides my work for Conn3ctly I'm vice chairman & co-founder of the Digital Marketing Lounge Foundation.
Ex-board member of DMMA Social, IAB Branded Content Taskforce and NIMA Online

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The Battle

Hugo Suidman

Marjolein Poot

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