ForChiefs Alliance e.V.

ForChiefs is an Alliance of transformation specialists who believe it’s the people who create great companies, great cultures, and great results. We work hand in hand with front-runners – or ‘Chiefs’ – to empower and support ambitious change using our first-hand experience from working in global organizations. We invest time to understand their needs, design a customized journey, make them fall in love with their potential, and create experiences that connect minds and hearts.

Founding Member

Shift Collective

With ForChiefs we co-founded Shift Collective, a group of innovative agencies and consultancies in Germany, that stands for a new economy. We have joined forces to provide even better support for organisations, with the capacity of over 100 people and the agility of 10 founder-managed companies.

We are all united not only by our mission to change the economy in a sustainable way, but also to be a role model for this new economy: With the Shift Collective we turn 10 competitors into one strong partner.

Startup Institute

- Responsible for the European Startup Institute activities, based in Berlin. 
- Managed the team and developed courses that help people accelerate their career by building their professional and personal skills and increasing their network within the startup community.

Director 

Delivery Hero

- Responsible for HR, Talent Management, Internal & External Communication, Office Management, Brand Development and Project Management.
- Developed organisational health, professionalised people and projects and fostered culture, to strengthen the organisation of Delivery Hero whilst going through fast growth.

Chief Development Officer (CDO)

- Responsible for the global marketing ambitions of Delivery Hero, leading a multicultural team of 80 ambitious and talented marketers.
- Created the winning consumer-oriented service for food delivery with the motto 'The easiest way to your favourite food'.

Chief Marketing Officer (CMO)

- Led a department of 35 marketers, responsible for the performance of KPN in the consumer market, with a 2.2 million customer base and a €650 million P&L. 
- Created a future-proof business model, improvinge NPS and growing the customer base.

Director KPN Mobile

- Led a department of 30 marketers, responsible for the performance of KPN in the residential market, with a 1.8 million customer base and a €800 million P&L. 
- Took the commercial lead of a +100€ million project for nationwide introduction and roll out of network upgrades.

Director KPN Residential

- Led a team of five marketers, responsible for launching, developing and growing KPN TV.
- Designed the TV strategy and TV portfolio, which turned the traditional telecom operator KPN into a TV brand and a media company.

Director Interactive TV

E-Plus Mobilfunk

- Led a team for introducing and expanding a nationwide network of 300 franchise brand stores.

Manager E-Plus Partnershops

KPN Mobile

- Created the first mobile internet portfolio ‘i-Mode’.
- Led the market introductions and mass communication campaigns.

Senior Marketer Consumer Market and Soho Market

Ben (predecessor of T-Mobile)

- Legal Advisory in the field of customer care and complaints management.

Legal Counsel

I inspire people, teams and organizations with growing pains to ignite meaningful work.

I am an off-the-chart ENFP, a challenger, an activator and an optimist.  I use my left- and right brain hemispheres simultaneously, always exploring routes to the full potential of my clients. I don’t just work for companies, I work for people. I prefer to work with frontrunners, who are the multipliers in organizations, also known as ‘Chiefs'.  I love crafting highly ambitious plans, supporting brave transformations and creating future-proof cultures with them. I build long-term relationships and follow my clients on their path of transformation. 

My approach is an intense cocktail of learning, experiencing, debating, deepening, speeding up, laughing and translating all into daily life. People leave my sessions energized and determined to start. 

I travel around Europe to work with a high variety of clients and always return to my favorite city Berlin, where I live with my wife and kids.

If you need a sidekick to help you drive your transformation or need a coach to support your team, please reach out to me at hugo@forchiefs.com

Hugo Suidman

Booking.com

Global Manager Knowledge Management

Leading the strategy, management and deployment of the global leading commercial learning programs. Responsible for ensuring continuous improvement of commercial capabilities and commercial development of the commercial roles.

* Build and develop a group of (Sr.) Learning Specialists to effectively accelerate all aspects of commercial Learning against the commercial learning vision.
* Ensure performance across commercial learning success metrics.
* Manage and engage a senior global stakeholder group to effectively communicate the Commercial Learning Programs including the business value it brings.
* Ensure organised project management for multiple learning programs and initiatives to ensure maximum quality, impact and engagement.
* Define learning needs derived from centrally driven changes and lead the delivery of the appropriate tailored learning interventions.
* Coach and influence senior leaders to become champions for the succes of learning programs.
* Support, lead and partner on program priorities, ensuring effective piloting and good decision making being taken on scaling learning program delivery for an international audience

Global Commercial Learning and Development Lead

KPN | Social Selling | Sales Enablement | Partner Performance

•	Building a Capability Building Framework (skills, knowledge and behavior) to support sales into becoming High Performing Sales
•	Investigate and Implement new sales methods and methodology such as Social Selling
•	Contribute to lead generation, growing pipeline and revenue with the enablement programs
•	Increase Sales Productivity and Effectiveness by using enablement technologies and tools

Program Manager Sales Enablement

Responsible for designing, implementing and executing the KPN Business Partner Academy as a Continuous Sales Improvement Program.

The academy has the main goal to improve the return of the KPN Business Partners for KPN and its customers. To reach that goal the academy focusses on improving the skill set of the partners as well as keeping their knowledge of the KPN products up to date. One of the results is an improvement of the net conversion rate with more than 10% and a NPS of +20

The KPN Business Partner Academy:
•	NPS +20
•	Over 500 trained and certified candidates
•	Blended learning
•	Gamification
•	Use of web apps
•	Sales skills
•	Product training

Program Manager Partner Enablement

Regio Coördinator Zakelijk Glas Zuid Nederland

Overall BTL Marketeer/Campagne Manager voor zowel Acquisitie, Development als Retentie campagnes binnen de consumentenmarkt Mobiel.

BTL Marketeer KPN Mobile CM

Marketing & Sales Coördinator

Sales Executive Data IP/Zakelijk Glas

Account Manager KPN Sales

Louwers & Partners | Leveranciers van aandacht

Sales & Marketing Manager

Hi-Touch

International Account Manager

Compaq

Customer Relationship Manager

stagiaire

Welcome to my LinkedIn profile!

I help sales organizations to become agile and successful in a rapidly changing customer and market environment. I stimulate sales organizations, business units and sales to realize their personal and corporate goals. The way to realize their goals is to work on the right mindset, skillset, knowledge and toolset that create value for the sales organization and its customers.

I can support you with:
1.	Driving growth with Sales Enablement / Capability Building
2.	Successful implementing Social Selling
3.	Improving Partner Performance

More details, check below

Ad 1: Sales Enablement / Capability Building
•	Developing a best in class sales organization with:
o	The right capabilities and knowledge
o	In the right stage of the buying journey
o	With the right content and messaging
o	To the right target group and persona’s

Ad 2: Social Selling:
•	Successful implementing Social Selling as a way of working into the existing sales process    for KPN Business Market
•	Build a lead generation channel (through structured combination of People, Tools and Process)
•	Realize lead generation, growing pipeline and revenue via Social Selling
•	Increase Sales Productivity and Effectiveness by using Social Selling
•	Realize a 20X ROI

Ad 3: Partner Performance:
•	Increase the partner performance of the KPN partner channel
•	Implementing an innovative academy program
•	Realizing a 10% higher conversation rate for the KPN partner channel

taplio

The Battle

Hugo Suidman

Bjorn Moonen

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