I love bridging design and code, whether it’s obsessing over tiny UI details or making complex interactions feel effortless. My goal is to craft web experiences that not only feel great to use but also deliver real value to users.

Hunter Garrett

Original research is your best content investment. 

But tons of brands never get their research reports across the finish line. 

Research is costly. It's expensive. It's vulnerable. 

And the biggest problem is that content teams aren't sure which story to tell using the data — or how to get it done. 

You need an original research partner to uncover that story and help you get your report out the door and in front of the world. (👋 Hey there! This is where I come in.)

The Research Content Roadmap makes stellar research reports more approachable, more manageable, and more visible. With audience research, strategic briefing, and detailed distribution planning, we help you tell the right data-driven story and build a research report that builds buyer rapport.

Head to mandaroomarketing.com to learn more, or DM me "🗺️" to schedule time to chart a course for your next research report.

PS: Here's why you should trust me. I've spent most of the last decade helping brands like Walt Disney World, Habitat for Humanity, and Bitly get up close and personal with their audience and then create content those audiences love reading. I create expert-backed and data-driven content that can make even the driest topics sparkle, and I have the strategy skills to make sure your content metrics even impress your boss’s boss’s boss.

Amanda ️

i'm just a girl... standing in front of a b2b software homepage... asking it to tell me what on earth the product actually does

Amanda Jackson 🗺️

Original research content strategist. ✍️ | I help you build buyer trust with original research content. 📈 | Creative Community Builder. 🎨 | Hype Woman for Women 📣

BREAKING: Local woman devastated to find out that the only way to learn new things or achieve anything worthwhile is by getting over her fear of being cringe

Data isn't "boring." Most content is just bad at contextualizing it.

That blog post just tosses out a stat (of dubious age and origin) without explaining why it matters. 
The research report dumps out original data without weaving it into a story.

Don't assume your reader automatically gets why the data matters. Give them enough context to care. Here are a few ways to do it.

1. Tell them "so what." Instead of just saying that 98% of marketers are sleep-deprived and moving on, explain how that affects their work (and share a quote about the impact if you can!). 

2. Translate the data. If your tool streamlines a task that used to take hours into a 7-minute to-do, quip that that's as long as it takes to make a cup of coffee. If your platform saves 160 hours in a year, point out that that's 4 weeks of an FTE's work.

3. Compare the data points. When you're writing a full-scale report, put your newly introduced number side-by-side with another of your data findings — do they seem to contradict or complement each other? Does one explain the other?

4. Benchmark the stat. If you can, compare your data to findings from another industry or role to contextualize whether your stat is above or below average, or right on par — and how your audience is exceptional (for better or worse!)

5. Trace it over time. You might be telling a new data story that no one's told before. (You go, Glen Coco.) But if you can find the closest existing data from a few years ago, you can tell a story of trajectory and posit where that data is headed.

Wanna tell a scroll-stopping story with data in your next research report? Contextualize the stats *every* time.

taplio

The Battle

Hunter Garrett

Amanda ️

Followers

Posts

Engagements

Likes

Performance ScoreAmanda ️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Hunter Garrett

Amanda ️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Amanda ️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAmanda ️'s LinkedIn Performance