Makeswift

Design Engineer

Skillthrive

Founder, Web Developer

Vidroad

We simplify video production for software companies with a flat monthly subscription. This allows you to scale video production without all the hassle and overhead of doing it yourself.

Founder, Video Marketing Consultant

FullStory

• Managed sales enablement strategies to streamline the distribution of content produced across teams

• Protected brand standards across the FullStory blog, resource center, and video content

• Contributed to pipeline growth by producing engaging content experiences for product launches, partnership announcements, and marketing campaigns

Content Marketing Specialist

Flip.to

Flip.to is designed to make guests’ stories an integral part of a hotel's story, turning them into advocates and creating a huge impact on the hotel's brand exposure and bottom line.

• Launched company’s first video content, averaging 78% engagement and outperforming other forms of content by 74% on email campaign click-through rates

• Developed an outbound sales strategy with custom videos and landing pages, leading to a two-fold increase in email open rates and booked demos, while shortening the sales cycle by half

• Recommend strategies to increase demand generation of qualified leads, including an e-course that led to 68 warm leads with a landing page that converted at 40.24% and an e-book that led to 592 warm leads with a landing page that converted at 18.55%

• Report on campaign ROI and business impact each week to Flip.to leadership using various social media advertising platforms, Google Analytics, and Kissmetrics

• Manage all facets of content strategy projects; creative brief, content audit, gap analysis, messaging strategy, audience personas, style guides, editorial calendar, copywriting, and content marketing

• Maintain Flip.to brand standards and integrity with updated media kit and partner landing pages that clearly communicate Flip.to value proposition and partner relationships

Content Strategist

Rise Creative Group

Second Form helps people build stronger, faster, and more reliable businesses with technology.

• Increased landing page conversion rates for our client, EquityPro, by 130% while decreasing cost per conversion by over 53% month-over-month by strategically monitoring heat maps, visitor recordings, and conversion funnels

• Develop digital campaigns for email marketing, lead nurturing, drip marketing, and retargeting

• Planned and carried out strategies to curate and create videos, photography, local events, case studies, and articles that supported a community of business leaders who are concerned with their digital strategy

• Launched and produced Feed the Machine, a Second Form podcast that focused on helping people create faster, stronger, and more reliable businesses with technology

• Managed social content calendar and monitored social activity in order to grow online social presence, build a community of Drupal enthusiasts, and discover new business opportunities

Discovery Communications

Discovery Communications is the world’s #1 pay-TV programmer reaching 2.7 billion cumulative subscribers in more than 220 countries and territories.

• One of 160 interns picked from a nationwide pool of 16,000+

• Created integrated content strategies for broadcast commercials, internet advertising, and emerging technologies for Deadliest Catch, Skywire Live, Gold Rush, and Fast N’ Loud

• Developed a SWOT analysis of Discovery’s Domestic Distribution channel to determine areas to improve relationships with Cox and Time Warner, which led to new on-air promotions for all 14 Discovery Communication networks

• Planned branded entertainment spots for Miller Light, Mountain Dew, and Universal to be integrated in Discovery broadcasts

Integrated Content and Branded Entertainment - Discovery Channel Intern

Tilt Creative + Production

Founded by Dave Trownsell in 1986 to offer a full range of video and television production and post-production services, Park Group has been generating solid, creative solutions for 25 years. We believe our clients deserve the best in creativity and technology, and our passion is building long-lasting relationships dedicated to these ideals.

• Organized commercial productions for Walmart, Basset Furniture, and nTelos 

• Provided administrative support for Executive Producer and Production Mangers in a fast paced environment

• Managed and recorded the progress of manuscripts through development and post processing

Production Assistant

I created a company called Vidroad to help SaaS companies scale their video content. I'm also a self-taught coder, and proud to lead a thriving community dedicated to supporting new web developers on their coding journey.

Hunter Becton Garrett

Captiv8

Captiv8 is an influencer marketing software and services company. 
As part of the leadership team at Captiv8, I spearhead revenue strategy, driving high-impact initiatives across multiple channels and teams. My primary goals include driving top-line growth, expanding enterprise value, and enhancing investor metrics (ARR, NRR, EBITDA).

• Increased SaaS ARR by 85% in first 11 months of 2023
• Improved average contract value by 55% in 2023
• Improved paid media ROAS from 0.7x to 28x in 2023

My approach focuses on partnering with department leaders and managing cross-functional teams to implement a cohesive portfolio of improvements that collectively enhance the health of our business. 

These levers include refining our target ICP, driving awareness through an organized messaging/case study/content strategy, growing pipeline via proper allocation of paid media, verticalizing outbound SDR teams and sales motions, improving Salesforce and Hubspot data and processes to provide greater visibility/accountability, optimizing contracts/offer/packaging strategy, and managing best-in-class execution against key go-to-market levers throughout the buyer journey.

Global Revenue Growth and Demand Generation

K1 Operations

Led growth marketing methodology and execution with team of associates on the operations side of a private equity firm, partnering with sales and marketing leadership at portfolio companies to sustainably grow ARR.

• Collaborated and advised executive leadership and board members at our portfolio companies
• Managed teams through high-impact growth sprints to support revenue growth and drive impact through proven methodology
• Supported K1’s diligence process by quantifying and qualifying marketing opportunity and risk associated with potential investments
• Promoted marketing best practices and community within our portfolio

Growth Marketing Leader

BCG Digital Ventures

Partnering with the world’s largest companies to improve go-to-market strategy and execution.

• B2B, B2C go-to-market (GTM) planning and execution 
• Paid channel portfolios built on success variance to hedge risk/maximize returns
• Accelerated ethnographic research and user experience (UX) hypothesis testing
• Market experiments, tracking and validating product market fit
• Pre-launch unit economics and budget modeling and post-launch optimization at scale
• SEO, referral and affiliate program implementation
• Brand and messaging redesigns to differentiate in competitive markets

BCG Digital Ventures is a corporate investment and incubation firm. We invent, build, scale and invest in startups with the world’s most influential companies.

ReSci (Retention Science)

(Acquired by Endurance International Group)
Led digital marketing for AI-driven, B2B SaaS during a period of 200% revenue growth. 

Directed product and content marketing, paid media, and email channels. Oversaw website redesign and SEO initiatives (both on-page and off-page). Built workflow automations for inbound leads and presented actionable reports during all-hands meetings. Collaborated actively with Product, Design, Sales, Engineering and Data Science teams to share findings and integrate feedback.

We make artificial intelligence accessible and usable for brands. ReSci is a lifecycle marketing automation platform powered by AI. Our platform predicts customer behavior to deliver targeted multi-channel communications. We reach over 300 million users a day for some of the world’s most innovative brands including: Draper James, Murad, Perfect Bar, Charmin, Olay, Sugarfina, Rothy’s, Foodstirs, and many more.

ReSci has been featured in WSJ, CNN, and Forbes; and was listed in the Inc. 5000 "Fastest Growing Companies"​ list as well as "Top 100 Brilliant Companies in America"​ by Entrepreneur Magazine.

Head of Digital Marketing

Voodoo Manufacturing

Piloted strategic outbound B2B sales and marketing campaigns to partner with major advertising, media, and publishing agencies, closing 15+ deals in the first couple of months of on-boarding. 

Worked closely with our marketing director to develop effective inbound automations to lower sales response time, as well as product marketing campaigns and case studies.

Voodoo Manufacturing is giving everyone on Earth the power to manufacture. Founded in 2015 and based in Brooklyn, NY, Voodoo operates a robotic 3D printing factory with over 200 3D printers, capable of making thousands of parts faster than traditionally possible. Voodoo has worked with thousands of customers to date, from engineers and entrepreneurs to companies such as Microsoft, NBCUniversal, Mattel, and Intel. Visit www.voodoomfg.com to learn more.

Key Account Executive

Gartner

Built new relationships and managed book of accounts, selling consulting services to CFOs/CIOs at $20M-1B organizations, often using digital marketing automations and marketing tools. Won award for 100% client retention in 2015. Sold largest deal in a particular month to help team win 2016 "NCVI World Cup".

Gartner, Inc. (NYSE: IT) is the world’s leading research and advisory company and a member of the S&P 500. We equip business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities today and build the successful organizations of tomorrow.

SMB Account Executive

WolfDisc

Founded ecommerce startup, sourcing, producing and selling uniquely gripped 175g disc for ultimate frisbee athletes. Oversaw product marketing and development, community partnerships, logistics and operations and sales while leading team as CEO.

Co-founder, CEO

Marketing & Revenue Leader | Captiv8, K1 Investment Management, BCG Digital Ventures, ReSci, Gartner

Revenue leader with a decade of hands-on experience executing high-impact marketing and revenue strategies for global technology firms, particularly in the SaaS industry. I thrive on solving problems and building teams of (humble) top-performers I can roll my sleeves up with.

My expertise lies in accelerating predictable revenue growth using evidence-driven insights, buyer-centric marketing tactics, and cross-functional collaboration to seed revenue growth into every function of the business.

I have proven success in directly spearheading the technical transformation of marketing and sales departments into revenue-generating powerhouses, aligning marketing and sales initiatives with business objectives to beat plan. My hands-on approach is rooted in a deep understanding of the customer journey, thoughtful budget allocation, and attacking gaps and frictions within the buying process by launching project-based, best-in-class go-to-market motions leveraging data and automation.

My unique experience is a valuable asset to executive leadership teams; I have advised some of the worlds largest companies in B2B sales and marketing (Boston Consulting Group), and represented large SaaS private equity investment firms in sales and marketing diligence while enhancing revenue growth across portfolio companies.

Let's connect!

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Salesforce, Hubspot, Outreach, Salesloft, Clay, Zapier, Airtable, Make, 6sense, Demandbase, ZoomInfo, Amplitude, Mixpanel, Instantly, Reply, Google Analytics, G2, Canva, Segment, Tableau, Pendo, Generative AI, AI SDR, CRM, ROI, ROAS, B2B, SaaS, A/B Testing, Inbound Marketing, SDR team, Organic, Email, Personalization, Paid, Mobile, Affiliate, SEO, SEM, PLG, Quota, Pipeline, Demand Generation, Funnel Optimization, Lifecycle Marketing, LinkedIn, Google Ads, Meta, Excel, Marketplaces, P&L, ARR, Growth, Venture Building
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