Executive Director

Sales Middle East

Founder

PlugMena

Founder and Chief Executive Advisor

Advisor to the Group

Brand Lounge

Partner ( BLP a culture practice by Brand Lounge )

Canadian University Dubai

Advisory Board Member - School of Management 

SES SMART Energy Solutions FZCO

Senior Advisor to the CEO

Amity University Dubai

Honorary Professor

fetchr

Chief Executive Officer (Temporary Rescue and Transformation attempt)

Managing Director - Middle East

Former Advisor at the UAE’s Prime Minister’s Office, a Public and Private Sector Leader with more than 20 years of Experience in the Service and Logistics Industry.

An active member of several Advisory Boards and a passionate Public speaker, and a very active member of the Entrepreneurship community, a Supporter/ Mentor to a number of promising startups in the region.

Hussein Wehbi

Miebach Consulting Group

Senior Principal Consultant

Johnson & Johnson

𝘑𝘰𝘩𝘯𝘴𝘰𝘯 & 𝘑𝘰𝘩𝘯𝘴𝘰𝘯 𝘪𝘴 𝘵𝘩𝘦 𝘭𝘢𝘳𝘨𝘦𝘴𝘵 𝘢𝘯𝘥 𝘮𝘰𝘴𝘵 𝘣𝘳𝘰𝘢𝘥𝘭𝘺 𝘣𝘢𝘴𝘦𝘥 𝘩𝘦𝘢𝘭𝘵𝘩𝘤𝘢𝘳𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥. 𝘸𝘸𝘸.𝘫𝘯𝘫.𝘤𝘰𝘮

✲ Part of the Middle East Leadership Team and responsible for managing End-to-End Supply Chain Operations for 15 Middle East Markets (Revenue $350M / $20M Spent) with a team of more than 40+ people.
✲ Drive cross-functional collaboration to understand and translate customer needs and requirements into impactful supply chain strategies. Identify and prioritize customer-centric end-to-end supply chain solutions.
✲ Collaborate with the commercial leadership team to provide input into country strategic plans and activities.
✲ Demand Planning, forecasting and Inventory Management
✲ Integrated Business Plan meetings for the Middle East region with Sales and Marketing, Finance, and Regional Planning teams to review recommended sales forecasts and inventory goals (emphasis on brand transitions, new product introduction, and other market intelligence).
✲ Drive supply and inventory plans aligned with franchise Business plans to achieve the targets.
✲ Work closely with imports, warehouses, and freight forwarders to ensure timely inventory availability.
✲ Lead Supply chain efficiency and improvement projects

𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀

✓ Led Business case, resource mobilization & Governance for the project in KSA for J&J ME. This is a Go-To-Market transformation initiative with investments of >USD 15Mn+. 
✓ Budgeting & execution of international logistics and customer service for J&J Middle East. Generated savings of $3 Mn through various initiatives in distribution costs. 
✓ Shaped and rolled out S&OP processes with a focus on demand planning for tenders & NPIs.

Director Supply Chain & Operations Middle East MedTech

✲ Part of the India LT and responsible for directing the Supply Chain Planning & Operations for 4 Business Units of India with a more than 1000+ distributors and a team of 20+ People. 
✲ Designed the APAC 5-year strategy & roadmap which highlighted key pillars including customer value, growth drivers, network optimization & process maturity.  

𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀

✓ Launched a distributor incentive program for J&J MD India. Enabled reduction in stocks returns reducing writes offs by ~ $2.5 Mn/year (25%).
✓ Directed warehouse network optimization from 10 to 4 sites post GST which enabled significant savings per year in distribution costs.

Director Supply Chain & Operations India MedTech

𝘉𝘳𝘪𝘵𝘪𝘴𝘩 𝘗𝘦𝘵𝘳𝘰𝘭𝘦𝘶𝘮 𝘪𝘴 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥𝘴 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘖𝘪𝘭 & 𝘎𝘢𝘴 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴. 𝘸𝘸𝘸.𝘣𝘱.𝘤𝘰𝘮

✲ Steered Logistics Excellence in 17 markets across Asia Pacific including India, ANZ & SE Asia.
✲ Developed and implemented strategies to improve the APAC Logistics program and support Global Logistics Program.
✲ Enabled 3PL transitions for national DCs in Thailand & Malaysia. and supported network optimization for China.
✲ Continuous driving of achievement of cluster KPI targets such as Savings, Cost, Efficiency, Sustainability, CAPEX
✲ Led consistency in World Class Logistics deployment and opportunity identification based global benchmarking and cost to serve analysis. 

𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀

✓ Developed a playbook to support seamless 3PL WH transitions which gave a cost avoidance of ~3-5Mn$ due to disrupted operations.
✓ Created and implemented Supplier Performance Management (SPM) for logistics contractors. Standardized metrics and KPIs for 17 A&P countries.

Logistics Excellence Manager Asia & Pacific

Castrol India Ltd

𝘊𝘢𝘴𝘵𝘳𝘰𝘭 𝘪𝘴 𝘢 𝘸𝘰𝘳𝘭𝘥𝘸𝘪𝘥𝘦 𝘭𝘦𝘢𝘥𝘦𝘳 𝘪𝘯 𝘩𝘪𝘨𝘩 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘭𝘶𝘣𝘳𝘪𝘤𝘢𝘯𝘵𝘴 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘢𝘶𝘵𝘰𝘮𝘰𝘵𝘪𝘷𝘦, 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘢𝘭, 𝘮𝘢𝘳𝘪𝘯𝘦 𝘢𝘯𝘥 𝘢𝘦𝘳𝘰𝘴𝘱𝘢𝘤𝘦 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘦𝘴. 𝘸𝘸𝘸.𝘤𝘢𝘴𝘵𝘳𝘰𝘭.𝘤𝘰𝘮 

✲ Handled direct purchasing and procurement across 4 categories with a team of 15+ people.  
✲ Led negotiations and process improvement with contract manufacturers and accomplished savings of $1.2 Mn through continuous improvement initiatives.
✲ Executed a large-scale intervention in packaging quality which delivered business value through a premium look & anti-counterfeit features.

𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀

✓ Achieved cost reduction of $ 10 Mn+ over 2 years in Procurement for Castrol. Implemented tools like value engineering, Strategic sourcing, efficiency projects, and optimization. 
✓ Attained a 20% reduction in stocks-out in key chemicals through strategic initiatives.

General Manager Procurement India & Middle East

✲ Responsible for customer service, warehouse network & transportation for 700+ Mn lit Vol. with 6 bulk terminals, 9 manufacturing units, 40+ DCs, and managing a diverse team of more than 40+ people. 
✲ Spearheaded the India supply chain strategy design for logistics& manufacturing which enabled warehousing network design, supplier management and operations upgrade. 
✲ Led Castrol's Road Safety Sustenance Strategy with 50 contractors plying 1000+ vehicles. Leveraged tech solutions like GPS monitoring, driver experience, journey mapping to track compliance.

𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀

✓ Accomplished improvement in service levels from 55% to 89% through multiple initiatives on sustainable processes and infrastructure. 
✓ Created roadmap for Post GST India network for Castrol. Handled many 3PL transitions in India and SE Asia markets. Reduced parcel freight from 25% to 12%.

General Manager Logistics & Customer Fulfilment

✲ Site leader for production and material management, while being responsible for compliance to Safety & Quality initiatives and managing a team of more than 100+ people.
✲ Fronted the wage negotiations with the Labor union to reach long term settlement. Received 500 extra hours of production time. 

Key Achievements

✓ Led Castrol Patalganga mfg. site and delivered a strategic project on 30% capacity expansion. Received ~$10 Mn of capital investment.
✓ Optimized shop floor through productivity improvement & debottlenecking. Reduced 12 filling lines to 8 & improved OEE by 10% saving $600K.

Operations Manager Patalganga Plant

✲ Supply, production, material & distribution planning of ~750 SKUs for 10 manufacturing units & 40 Warehouses.
✲ Delivered projects on SKU rationalization and Manufacturing network optimization.

Senior Manager Supply Planning

Cadburys Schweppes PLC 

✲ Warehousing and Cold Chain logistics operations.
✲ Demand Planning.
✲ 3PL/4PL contracting, infrastructure & administration.
✲ Customer service.

Regional Logistics Manager

Dabur India Ltd

✲ Production Planning at weekly level for 16 Manufacturing Locations. 
✲ Capacity Planning w.r.t. Month , Seasonal and Annual plan.
✲ Dispatch Planning through 5 RDCs and 26 CFAs, assuring 95 % service levels.

Planning Executive

𝗔𝗯𝗼𝘂𝘁 𝗠𝗲.

I am a transformational supply chain and logistics leader, offering more than 20 years of diverse experience working across high impact positions within global companies throughout the Middle East, Africa, APAC and India markets.  

I hold expertise at developing and executing end to end supply chain strategies while leading and delivering complex, large scale regional transformation projects in logistics, planning and manufacturing. 

I am a thought leader and critical thinker with a demonstrated ability to develop and mentor diverse, multi-cultural teams to deliver results. I am adept at partnering with business operations to achieve company objectives. I am an effective communication and presenter with excellent project and stakeholder management skills. 

𝗔𝗿𝗲𝗮𝘀 𝗢𝗳 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲.

🧿 Supply Chain & Logistics Leader	
🧿 Strategy Development & Implementation	
🧿 Procurement & Demand Planning 
🧿 Experienced Project Manager	
🧿 Manufacturing & Plant Management	
🧿 Business Turnaround/Transformation
🧿 Business Process Improvement
🧿 Supply Chain Optimization
🧿 Operations Management	
🧿 Multi-Sector (Healthcare, Energy, FMCG) 	
🧿 Middle East, Africa, India & APAC 

𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻.

✫ PGDIM (MBA), Supply Chain Management, NITIE, Mumbai
✫ Bachelor of Engineering., Electronics and Design Technology, Nagpur University

𝗦𝗲𝗰𝘁𝗼𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲.

✫ Medical Devices, Healthcare, Oil & Gas, Lubricants, FMCG

𝗗𝗲𝘀𝗶𝗴𝗻𝗮𝘁𝗶𝗼𝗻𝘀. 

✫ Chief Supply Chain Officer, Supply Chain Director

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