Stuff I am currently focused on:

#1 Bring new financial advisory products to market at Arta Finance. 

#2 Help anyone host engaging and successful events via Eventship.

#3 Help others with AI via GPT Hacks. 

#4 Help my youngest develop his soccer skills, my second work on her basketball game and my oldest shine like his sax.

#5 Spend more time with my awesome wife doing fun things in San Diego and around the world.

Hussein Yahfoufi

I am a business leader with a proven track record of driving critical results for top-tier global consumer brands, technology platforms, and sports organizations.

My experience spans serving as a close partner to leadership, building global brand platforms, transforming business functions, and leveraging advanced practices & tech to drive pipeline, turn customers into advocates, and unlock scale.

I'm currently Chief of Staff for LOVB Pro and consult. 

Prior to this, I served as Senior Program Manager — Marketing Operations Lead for Discord where I overhauled & scaled the marketing org to support the next stage of business evolution.

Earlier, I was recruited by the LA 2024/2028 Olympic & Paralympic Exploratory Committee to drive branding & marketing for its competitive global bid — successfully bringing the Games back to the U.S. As a founding member of the organizing committee, I played a central role in stewarding the long-term roadmap for the Games, architecting the commercial program for LA28 & TeamUSA, and creating the LA28 brand.

I began my career at award-winning agencies, 72andSunny and Team One, partnering with Activision, adidas, Coors, ESPN, Google, Lexus, and Samsung. 

Above all, I am a versatile leader who brings the best out in cross-functional teams, drives transformative results, and delivers consistent, repeatable success. No matter the industry, I thrive in synthesizing mission, vision, and values into playbooks & strategies that strengthen the brand and propel the business forward.

COMPETENCIES:
BUSINESS OVERSIGHT & DIRECTION
Program & Project Management • Strategic & Annual Planning • Growth & GTM Strategy • Operational Models & Workflows • Function, Capability, & Culture Scaling • Financial Forecasting & Budget Management • Legal Compliance & Governance

BRAND PLANNING & STRATEGY
Positioning & Architecture • Visual Identity • Narrative & Messaging Development • Customer Journey Mapping • Campaign & Content Creation • Owned, Earned, & Paid Media Strategy

INTEGRATED MARKETING EXECUTION
TV & Video • Digital • Social • Celebrity, Creator, Influencer & Communities • Strategic Partnerships • Experiential & Events • E-Commerce • D/OOH • Print • Emerging Platforms

DATA-DRIVEN DECISION MAKING
Analytics & Insights • Market Research • Segmentation • Creative Testing

CROSS-FUNCTIONAL LEADERSHIP
Building High-Performing Teams • Strategic Consulting & Thought Leadership • Navigating Matrixed Organizations & Government Entities • Partner Management

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Hussein Yahfoufi

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