Jimmy Huynh

Marketing | Strategy | Tech Career Coach | eLearning | Business Development | Growth | Tech

I used to measure success by titles, salaries, and achievements. I worked with brands like Google, Samsung, Roku, and Sony, led amazing teams, and hit all the marks society says make you “successful.” 

But deep down, I felt small and stuck, like something important was missing.

Eventually, I realized I wasn’t living a life that felt true to me, I was living one I thought I was supposed to. 

That’s when I started letting go of the beliefs, expectations, and blockers holding me back. I got honest about what I really wanted: freedom, purpose, and a life I actually loved.

But it meant walking away from my 6-figure salary tech job and into the unknown..

Now, my focus is on living my full potential and helping others do the same. Whether it’s through coaching, creating events/experiences, or working on projects/investments I believe in, I’m all about fearlessly taking action to realign with the life we deserve.

If you’re feeling stuck or just curious about what life could look like beyond the “shoulds,” let’s connect! You’re not alone!

CEO, Owner, Peak Performance Career Coach

As the founder of High Achiever HQ, I lead a transformational career coaching business specializing in propelling non-technical and non-managerial professionals in the tech industry towards exponential growth. Our meticulously crafted coaching programs combine cutting-edge psychology insights with the most up-to-date frontline industry trends, enabling professionals to rapidly ascend their career trajectories. 

Join us to harness experience, technology, and strategic mindset shifts, and accelerate your journey towards success on your terms.
https://highachieverhq.com

DoorDash

Sr. Ads Marketing Partnership Manager (Retail)

During this role, I managed the formulation and execution of brand strategies to synchronize seamlessly with broader business objectives. I spearhead the post-pandemic rebranding initiative by directing the transformation of design, visuals, and platform messaging across the entirety of the Merchant lifecycle. I oversaw the establishment of new sub-brands to lead multiple projects centered on the naming of fresh products. 

Moreover, I played a pivotal role as the primary authority on brand guidelines within the company, guiding the team in connecting audience insights with business strategy. I led the development of cutting-edge applications through collaboration with both our internal creative studio and external agencies, specifically tailored for program and product launches.

Brand Strategy Development | Business Objective Alignment | Post-pandemic
Rebranding | Design Transformation | Visual Communication | Platform
Messaging | Sub-brand Creation | Brand Guidelines Enforcement | Audience
Insight Integration

Senior Brand Manager

In this role, I supervised the creation and execution of marketing campaign aimed at boosting brand awareness and fostering customer engagement. I provided direction for audience research, shaping the development of new audience positioning, value propositions, and messaging. I pinpointed and leveraged emerging audience opportunities, establishing them as the primary
target for our products.

Moreover, I successfully headed the rebranding and strategy overhaul of DoorDash for Business amid the pandemic to better align with audience needs and our business objectives. I spearheaded a customer-centric approach at DoorDash for Work, utilizing both qualitative and quantitative studies to deeply understand customer needs and facilitate cultural shifts toward
customer-first practices.

Furthermore, I supervised cross-functional collaboration efforts aimed at pivoting towards a customer-centric platform and introducing new brand strategies and value propositions informed by audience insights. I guided the integration of B2B teams within DDFW, reshaping mindsets regarding Marketing's role and fostering transparency and customer-centricity throughout the organization. This resulted in impactful guidance on product decisions and the shaping of our 2022 audience strategy.

Marketing Campaign Management | Brand Awareness Enhancement | Customer
Engagement | Audience Research | Value Proposition Development | Brand
Strategy Revamping | Customer-Centric Approach

Senior Brand Manager, DoorDash for Business

AT&T

During my time with AT&T Entertainment, I devised and implemented a strategy for launching a multi-device discount for AT&T International Day Pass. I supervised the rebranding initiative for the company's two main products in response to the onset of the COVID-19 pandemic. I developed comprehensive playbooks aimed at integrating digital, social, PR, advertising,
sponsorships, and CSR strategies.

Moreover, I effectively employed marketing strategies for significant wireless products (AT&T Protect Advantage and International Day Pass), among others. I ensured that all branding, campaigns, and creative initiatives resonated with various customer segments, including the Latinx community.

Furthermore, I increased wireless revenue for AT&T Protect Advantage by employing a strategic marketing roadmap targeting crucial events, such as Spring Open Enrollment, Same Day Replacement Launch, Summer Open Enrollment, and the Holiday Season.

Marketing Strategy Development | Product Launch & Positioning | Branding
Oversight | Integrated Marketing Communications | Public Relations |
Advertising Campaigns | Revenue Growth

Senior Product Marketing Manager

During this tenure, I oversaw branding, messaging, content creation, and storyboarding for notable experiential and hyperlocal events, focusing on enhancing customer loyalty and driving sales. I remained abreast of industry trends, best practices, and emerging technologies in marketing and digital media to foster innovation and ongoing improvement in marketing strategies.

Moreover, I engaged diverse millennial and GenZ audiences with the company's brand and vision through Hello Lab initiatives. I effectively negotiated sponsorship and partnership agreements by coordinating AT&T REVOLT Summit and Turn Up The Love events.

Experiential Marketing | Hyperlocal Events | Branding Strategy | Content
Creation | Storytelling | Industry Trends Analysis | Digital Media
Innovation | Audience Engagement | Sponsorship Negotiation | Partnership
Development

Lead Marketing Manager - Hello Lab at AT&T

Education Dynamics

While working as Director of Marketing & Partnerships, I managed the financial performance, including conducting ROI analysis, budgeting, and revenue forecasting for both the website and the business. I utilized income sources such as referrals, advertising, and strategic partnerships to
optimize revenue streams.

Moreover, I initiated new advertising alliances and expanded the existing partner base to enrich the business' revenue channels. I increased interest in the revenue-generating website, which targeted college students and parents, by assembling and mentoring a specialized marketing team. I achieved the highest revenue performance in the company's history during Q4.
Financial Performance Management | ROI Analysis | Budgeting | Revenue
Forecasting | Income Diversification | Advertising Strategy | Strategic
Partnerships | Team Building & Mentoring

Director of Marketing & Partnerships, Unigo.Com

In this role, I spearheaded the naming process for the establishment of AT&T Data Patterns by seamlessly integrating Data Patterns with AT&T Wi-Fi. I worked closely with diverse teams to ensure alignment of product marketing initiatives and messaging. I effectively communicated product marketing strategies, campaign plans, and performance updates to internal
stakeholders, including senior management. I achieved a revenue generation of $5M for the team through the execution of marketing programs. I received acknowledgments for business excellence, including the 2016 Forte Women in Business Role Model Campaign and the 2016
Business Marketing Visionary Award.

Product Naming Strategy | Cross-Functional Collaboration | Product Marketing | Communication | Campaign Planning | Stakeholder Management | Revenue Generation | Business Excellence

Senior Manager, Product Marketing Communication

Manager, Platform Solutions and Strategy	
Identified, prioritized, and implemented client requirements for AT&T’s platform evolution. This project mainstreamed automation within the customer ordering process.

Manager, Network Operations 	
Led, motivated and supervised a team of ten within the Business Services organization. 

Manager, Marketing Communication - AT&T Foundry
Led social media strategy for AT&T Foundry in Palo Alto

Leadership Development Program 

APCO Worldwide

Managed client services for Corporate Responsibility, Issues and Crisis Management, Corporate Communications.

Client Services Intern

Apollo Group

- Managed performance of domestic digital media affiliates, overseeing $150M in annual revenue
- Led data-driven campaign performance and forecasting
- Negotiated large digital media partnerships
- Led integrated marketing campaign initiatives (example: email marketing, landing page and SEO optimization)
- Managed development of the international affiliate channel
- Launched effective global lead growth strategy while mitigating risk within emerging markets
- Managed the first large-scale vendor platform migration for the University of Phoenix (representing $300M in revenue for company)Led data analysis and dashboard creation for routing and database segmentation pilot. Provided interpretation of pilot results for Business Leadership. Pilot went on to company-wide implementation
- Launched cross-departmental Lead Management pilot. Tasked with finding platform solution, which would bring lead experience under management of business users
- Developed messaging strategy for Lead Scoring Product. Managed both operational and high level Lead Score

Senior Manager, Mktg Ops & Digital Media

Business Process in Motion (BPIM)

Developed market strategy and competitive analysis for small businesses and entrepreneurs. Managing research and development of clients’ digital presence. Sponsored and organized community event, “Fashion for Philanthropy” raising funds and awareness for Ella Baker Center, Books not Bars, Oakland, CA

President and Co-Founder

Hewlett-Packard (Formerly Zantaz, Inc.)

- Developed customer acquisition campaigns
- Led development of online lead nurture campaigns (Eloqua)
- Managed digital affiliate agencies to drive increased sales goals
- Received Champion Award for key role in development of 1st Annual Customer Conference
- Developed, launched and managed ZANTAZ Customer Reference Program and Customer Council, increasing quarterly “customer return rate”
- Managed daily development of Customer Experience, overseeing first online customer database and
comprehensive communication strategy

eMarketing Specialist 

With 10+ years of experience in marketing leadership roles, I have consistently demonstrated a strong aptitude for strategic planning, cross- functional collaboration, and revenue generation. My expertise spans various facets of marketing, including product naming, campaign planning, and stakeholder management.

One of my key strengths lies in fostering collaboration across diverse teams to align marketing initiatives with overarching business objectives. By effectively communicating product marketing strategies and campaign plans, I ensure that all stakeholders are engaged and aligned towards achieving common goals. I have a proven track record of driving revenue growth through the execution of impactful marketing programs, resulting in substantial financial contributions to the organization.

Here are some of my key achievements:

- I led the research and development efforts to create new audience value propositions and messaging, resulting in the highest sales year to date and notable efficiencies in paid media spending. 

- I implemented new guidelines company-wide to revamp DoorDash's Merchant audience positioning, influencing Sales, Product + Design, and Marketing functions. 

- I was acknowledged as a marketing strategy trendsetter within AT&T for adeptly leveraging innovative emerging technologies across various roles, including AT&T Foundry, Platform Strategy, and Data Patterns (Big Data).

- I oversaw a significant vendor platform migration, representing $300M in revenue and ensuring seamless transition and continuity of operations. 

- I spearheaded the design of a lead scoring tool, resulting in $2M in revenue savings and enhancing efficiency in identifying and prioritizing potential leads.

Moreover, I am passionate about staying abreast of industry trends and emerging technologies to drive continuous improvement and innovation in marketing strategies. I thrive in dynamic environments where creativity and strategic thinking are valued, and I am constantly seeking new opportunities to leverage my skills and expertise to drive business success.

I am driven by a relentless pursuit of excellence and a commitment to delivering tangible results. I am excited about the opportunity to leverage my experience and skills to contribute to the growth and success of forward-thinking organizations. With a strategic mindset, a collaborative approach, and a passion for innovation, I am poised to make a significant impact in any marketing leadership role. Let's connect and explore how we can collaborate to drive meaningful outcomes together.

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Jimmy Huynh

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