evenito AG

Senior Product Manager

business-monitor.ch

Revamping business-monitor.ch's entire website (positioning, messaging, copy, design) to improve clarity and increase conversions of free visitors into paying customers.

Interim Product Marketer

HuggyStudio

Supporting the team in product discovery, product management and go-to-market strategy.

Interim Product Manager (EIR)

Sparkademy

📍 The Start
In May 2020 I joined Sparkademy as the team's first product person, and first full-time employee. The team consisted of our founder, a part-time back end engineer and a couple of interns. 

🔥 The Problem
Our bootstrapped startup had signed its first enterprise client, and our product was still mostly manual processes behind the scenes, strapped to a simple landing page UI. We were sending users to other course websites instead of providing our own courses (!). We had to quickly (a) professionalise our offer, (b) deliver a better experience to our users and (c) make our offer more scalable in terms of internal processes. Keeping our first enterprise client depended on it.

🏅 Achievements
As a product manager my impact can best be measured by the impact our team of amazing engineers and designers had on our users, clients, and our business. 

👥 Team achievements
(1) We grew user NPS from -15 (2020) to a 60-80 range (2022). Contributions came from our amazing content creation team, and our product team who delivered new UX and amazing features. 
(2) Contributed to high client satisfaction and retention by addressing user issues within days.

👤 Individual achievements
(1) Focus: Helped shape the company vision and mission, and defined product vision and strategy in collaboration with our entire team. Instituted a goal-driven company culture by implementing OKR.
(2) Culture: Transformed the product culture from doing one-off discovery sprints to continuous discovery leading to at least 1 user interview / week. 
(3) Team: Team happiness and productivity was high throughout my tenure, according to quarterly 'team health checks'.

📝 Other Roles (official & in-official)
(1) Data Protection Officer: Responsible for setting up state of the art GDPR processes and tools
(2) Operations: Leading OKR initiative, planned and executed quarterly and yearly OKR sessions

Product Manager

Company Factory

User discovery and go-to-market projects for enterprise clients.

Business Analyst

Wayste

Zero-waste eCommerce delivering groceries in reusable containers. Achieved first revenues within 3 months.

Co-Founder

Helvetia Versicherungen Schweiz

📍 The Start
I joined the team as the third Manager Innovation, after completing my Masters in Business Innovation at the University of St. Gallen (HSG).

🔥 The Problem
The Incubation department was the first of its kind in the company, and needed to show success quickly. I joined the first projects mitipi.com and Flink (Digital Insurance) to solve that challenge with our teams.

🏅 Achievements
(1) Helped raise 7-figures after just 6 months for one venture by validating market size, user needs, and building a pitch together with the team lead.
(2) Helped sell the first ever monthly insurance subscription online by co-designing the entire Flink (Digital Insurance) UX and managing product development with a remote team in Serbia.
(3) Received overwhelmingly positive user reviews on social media for an insurance experience that (at the time) was a first of its kind.

📝 My roles and duties
(1) Joint responsibility for the implementation of the functional strategy Innovation 
(2) Collaboration in / management of (digital) innovation projects and business model innovations from idea to market launch
(3) Concrete application of innovation methods (e.g. Business Model Navigator, Design Thinking, Lean Start-Up, Growth Hacking) in various innovation projects
(4) Support for projects promoting a culture of innovation in Helvetia
(5) Conducting research around market changes and trends
(6) Collaboration with start-ups promoting Helvetia's digital transformation and the implementation of novel business models
(7) Collaboration in digital innovation projects in fleet management

Manager Innovation

Flink

📍 The Start
Flink was a corporate startup at Helvetia Insurances. I joined the project lead 6 months in as the head or product, leading 3 engineers and a UX designer in Serbia.

🔥 The Problem
The team had gotten an agency to build their MVP. This collaboration was costing us too much, so we decided to rebuild the team and our product with the learnings we had gathered so far. We were expected to show traction within 6 months, or the project could be killed. 

🏅 Achievements
(1) Complete user experience redesign for the website and web application, leading to positive customer feedback and growth through increased referrals among customers.
(2) Helped sell the first ever monthly insurance subscription online by co-designing the entire Flink (Digital Insurance) UX and managing product development with a remote team in Serbia.
(3) Received overwhelmingly positive user reviews on social media for an insurance experience that (at the time) was a first of its kind.

📝 My roles and duties
(1) Chief Product Officer (CPO) for the corporate startup
(2) Support of the start-up CEO in the strategic and operational management duties
(3) Hiring of new team members
(4) Product design and user research
(5) Customer development

Junior Product Manager

Product Manager and NoCode Builder

I share my journey as a product manager, hoping to help you and your team build better products. After you click "Follow" you might see the following pop up in your feed:

// Recommendations of my favorite product podcast episode from last week
// Learnings from my work at a profitable, 30+ person, enterprise b2b company
// Opinions on products I see in the market, what I like, and what I would do differently
// Dad jokes you are free to re-use during our next dinner with the fam
// Behind the scenes content from building my own SaaS product on the side

Have you clicked on "Follow" yet? Make sure to tick the bell 🔔 to be notified about new posts. 

I hope to see you in the comments 😉

Daniel Kunz 🍨

Manuel Hartmann

Founder & CEO@SalesPlaybook | Build & scale B2B sales without trial & error

Transforming B2B SaaS Sales in the DACH Region

With over 5 years of experience, I built SalesPlaybook from CHF0 to 30k MRR in under 18 months and scaled it to a 7-figure annual revenue with fewer than 6 FTEs. I’ve supported 300+ B2B SaaS and Professional Service Entrepreneurs to:
- Achieve EUR 0-10 Mio. ARR in under 3 years profitably
- Accelerate ARR growth by over 5x from 0-1 Mio. in less than 18 months
- Close 10-50x larger deals through Message-Market-Fit & Value Selling
- Implement & optimize HubSpot Sales Hub & Outbound Sales from scratch

Career Highlights:
- 2009: Launched sales career with 3-figure NPO donations
- 2012: Reached 6-figure sales with sportscars@Tesla
- 2014-2016: Led 7-figure CRM transformations@Accenture
- 2017-2019: Managed 5-figure AI SaaS@Onedot
- Present: Driving 5-figure deals@SalesPlaybook

What I Offer:
- Pipeline Generation: Developing and executing strategies to build robust sales pipelines.
- Sales Enablement: Equipping sales teams with the tools and training needed for success.
- HubSpot Services: Comprehensive implementation and optimization of HubSpot CRM

Personal Interests: 
- I’m an avid UFC fan, active (kick)boxer, snowboarder, and musician (piano + e-guitar). 
- I enjoy taking on challenges like writing a book in under 30 days or completing 1,000 push-ups

Education: Master’s Degree in Business Innovation from HSG with MBA Exchange in Canada

Let’s connect if: 
- You're a B2B entrepreneur looking to scale sales quickly, efficiently & without 6-figure mistakes
- You identify as a Top 1% talent on hunger & drive, urgent curiosity, intelligence & integrity

Founder & CEO

Join 220+ customers to build & scale sales with the #1 B2B SaaS Startup Sales Journey Partner in DACH.

All the expert sales help you need to fast forward your B2B SaaS Startup.

👉 Book a 1:1 Sales Assessment Call: https://thesalesplaybook.com/bookacall
👉 Get proven hands-on sales resources: https://thesalesplaybook.com/resources
------
Track Record:
❖ 0-2M booked ARR in <15 months by finding message-market-fit in <9 months (boostbar)
❖ 0-7 figure ARR in <12 months by hitting message-market fit, setting up outbound sales engine & more (Kyan Health)
❖ 0-7 figure ARR in <18 months by hitting message-market-fit, building outbound sales & training first sales hires (Archlet)
❖ >10 projects to 50+ subscriptions to exit after building outbound sales from 0 (Airica)
❖ 0-2M+ ARR in <18 months by building a sales team from scratch (rready)
❖ 5x MRR by building scalable sales & hiring first sales rep (Turbit)
❖ Ramp 5 SDRs to quota in less than 3 months (Beekeeper)
❖ 4x annual revenue after closing 700k deal with Fortune 500 company by leveraging value-selling (novoMOF)
❖ 2x MRR in 6 months by niching down on Ideal Customer Profile (Houston & Ko)
❖ 370k+ deal closed through hands-on support, approaching 7-figure revenue (56k.Cloud)
❖ 2x ARR in 9 months by 10x'ing ACV by 10x, winning 100K+ deals & hitting 90% reply rates (Classtime)
❖ 2x MRR in 3 months, from 5-10k deals to EUR 150k contract, hitting 30% booking rates (wowflow)
❖ 2x MRR in 6 months from group coaching sessions & more (Houston & Ko)
❖ 250k ARR deal closed by changing their positioning & negotiation approach (Linimex)
❖ <5% to 80% opening and 30%+ reply rates on scalable outbound sales (TRESIO)
❖ 2x MRR in 6 months by niching down on Ideal Customer Profile (Houston & Ko)

Real Madrid won the Champions League with 11 people.
Das ist "Die beste 11" I’ve ever worked with:

Florian Lussi. COO, CFO & more. "The Chess Master".
- "Solution Factory": "Problem -> Flo -> Solution".
- Built the company from 6- to 7-figures with me.
- Wrote 200+ pages of Pipeline Gen guides.

Miltos Stavridis. Client Services Lead. "The Enthusiastic Greek."
- Started as Product Lead. Then built our agency offering.
- Learned HubSpot "from 0 to 20+ 5* Directory Reviews".
- Now integrating Pipeline Generation x HubSpot unit.

Erik Steffen. HubSpot GTM Lead. BJJ Pro. "Sales Steffen".
- Scaled Pipedrive, lived Salesforce, loves HubSpot.
- Sold & implemented 50+ HubSpot optimizations.
- "Speed-running" from 0 to Diamond Partner."

Diego Sosa. Pipeline Consultant. Boxer. "Chief Story Officer"
- 2+ years SalesPlaybook client turned top consultant
- Loves narratives around "the dialogue to dominate"
- World-class copywriter, speaks 3+ languages

Christoph Karger. Sales Coach & Trainer. "The Sales Guy"
- 15+ years in operational B2B sales going agency 
- Deep expertise in building from 6- to 7-figures
- Spontaneously did a marathon in <5 hours

Luke Schneider. Pipeline Consultant. "The 1 Person Engine"
- Gave up his own agency to "join the dark side" aka us.
- Can do it all: GTM to LinkedIn to Clay to client lead.
- Built & runs our own Webflow site & Notion.

Eric Mattner. HubSpot Marketing Hero. "Marketing Mattner"
- (Also) gave up his agency to join SalesPlaybook full-time.
- Built and scaled our HubSpot Marketing practice from 0
- Runs our SEO, SEM & Blog articles "on the side"

Fabian Geissler. Outbound & Clay Master. "The Calm"
- Joined as a working student. Built up ClickUp & more. 
- Transitioned into full-time pipeline gen consulting.
- 1st client as a Lead Consultant booked 5x demos.

Erik Plischke. SDR goes SalesOps Lead. "Pipeline Plischke"
- Joined as a working student. Runs our own HubSpot.
- Administrates 50+ client HubSpot instances.
- Data quality, reports & dashboards master.

Matteo Treichl. Pipeline Consultant. "Content & Clay Lover".
- Have been in touch since 2023, now "finally" joined us.
- Led sales at an event & matchmaking platform.
- Now helping clients scale content & Clay. 

Federico Steinhoff. GTM Engineer. "Crazy Clay & n8n Guy".
- Experience as Enterprise SDR+AE. In love with GTM Tech.
- Integrating Pipeline Generation x HubSpot seamlessly.
- Founder & Operator of Clay Club Austria & more.

Helping DACH B2B software firms to scale sales quickly, efficiently & without 6-figure mistakes with done-for-you pipeline generation, fractional sales & HubSpot services.

taplio

The Battle

Daniel Kunz 🍨

Manuel Hartmann

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taplio

The Battle

Daniel Kunz 🍨

Manuel Hartmann

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Manuel Hartmann's LinkedIn Performance

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