evenito AG

Senior Product Manager

business-monitor.ch

Revamping business-monitor.ch's entire website (positioning, messaging, copy, design) to improve clarity and increase conversions of free visitors into paying customers.

Interim Product Marketer

HuggyStudio

Supporting the team in product discovery, product management and go-to-market strategy.

Interim Product Manager (EIR)

Sparkademy

📍 The Start
In May 2020 I joined Sparkademy as the team's first product person, and first full-time employee. The team consisted of our founder, a part-time back end engineer and a couple of interns. 

🔥 The Problem
Our bootstrapped startup had signed its first enterprise client, and our product was still mostly manual processes behind the scenes, strapped to a simple landing page UI. We were sending users to other course websites instead of providing our own courses (!). We had to quickly (a) professionalise our offer, (b) deliver a better experience to our users and (c) make our offer more scalable in terms of internal processes. Keeping our first enterprise client depended on it.

🏅 Achievements
As a product manager my impact can best be measured by the impact our team of amazing engineers and designers had on our users, clients, and our business. 

👥 Team achievements
(1) We grew user NPS from -15 (2020) to a 60-80 range (2022). Contributions came from our amazing content creation team, and our product team who delivered new UX and amazing features. 
(2) Contributed to high client satisfaction and retention by addressing user issues within days.

👤 Individual achievements
(1) Focus: Helped shape the company vision and mission, and defined product vision and strategy in collaboration with our entire team. Instituted a goal-driven company culture by implementing OKR.
(2) Culture: Transformed the product culture from doing one-off discovery sprints to continuous discovery leading to at least 1 user interview / week. 
(3) Team: Team happiness and productivity was high throughout my tenure, according to quarterly 'team health checks'.

📝 Other Roles (official & in-official)
(1) Data Protection Officer: Responsible for setting up state of the art GDPR processes and tools
(2) Operations: Leading OKR initiative, planned and executed quarterly and yearly OKR sessions

Product Manager

Company Factory

User discovery and go-to-market projects for enterprise clients.

Business Analyst

Wayste

Zero-waste eCommerce delivering groceries in reusable containers. Achieved first revenues within 3 months.

Co-Founder

Helvetia Versicherungen Schweiz

📍 The Start
I joined the team as the third Manager Innovation, after completing my Masters in Business Innovation at the University of St. Gallen (HSG).

🔥 The Problem
The Incubation department was the first of its kind in the company, and needed to show success quickly. I joined the first projects mitipi.com and Flink (Digital Insurance) to solve that challenge with our teams.

🏅 Achievements
(1) Helped raise 7-figures after just 6 months for one venture by validating market size, user needs, and building a pitch together with the team lead.
(2) Helped sell the first ever monthly insurance subscription online by co-designing the entire Flink (Digital Insurance) UX and managing product development with a remote team in Serbia.
(3) Received overwhelmingly positive user reviews on social media for an insurance experience that (at the time) was a first of its kind.

📝 My roles and duties
(1) Joint responsibility for the implementation of the functional strategy Innovation 
(2) Collaboration in / management of (digital) innovation projects and business model innovations from idea to market launch
(3) Concrete application of innovation methods (e.g. Business Model Navigator, Design Thinking, Lean Start-Up, Growth Hacking) in various innovation projects
(4) Support for projects promoting a culture of innovation in Helvetia
(5) Conducting research around market changes and trends
(6) Collaboration with start-ups promoting Helvetia's digital transformation and the implementation of novel business models
(7) Collaboration in digital innovation projects in fleet management

Manager Innovation

Flink

📍 The Start
Flink was a corporate startup at Helvetia Insurances. I joined the project lead 6 months in as the head or product, leading 3 engineers and a UX designer in Serbia.

🔥 The Problem
The team had gotten an agency to build their MVP. This collaboration was costing us too much, so we decided to rebuild the team and our product with the learnings we had gathered so far. We were expected to show traction within 6 months, or the project could be killed. 

🏅 Achievements
(1) Complete user experience redesign for the website and web application, leading to positive customer feedback and growth through increased referrals among customers.
(2) Helped sell the first ever monthly insurance subscription online by co-designing the entire Flink (Digital Insurance) UX and managing product development with a remote team in Serbia.
(3) Received overwhelmingly positive user reviews on social media for an insurance experience that (at the time) was a first of its kind.

📝 My roles and duties
(1) Chief Product Officer (CPO) for the corporate startup
(2) Support of the start-up CEO in the strategic and operational management duties
(3) Hiring of new team members
(4) Product design and user research
(5) Customer development

Junior Product Manager

Product Manager and NoCode Builder

I share my journey as a product manager, hoping to help you and your team build better products. After you click "Follow" you might see the following pop up in your feed:

// Recommendations of my favorite product podcast episode from last week
// Learnings from my work at a profitable, 30+ person, enterprise b2b company
// Opinions on products I see in the market, what I like, and what I would do differently
// Dad jokes you are free to re-use during our next dinner with the fam
// Behind the scenes content from building my own SaaS product on the side

Have you clicked on "Follow" yet? Make sure to tick the bell 🔔 to be notified about new posts. 

I hope to see you in the comments 😉

Daniel Kunz 🍨

Giift

- Initiated and managed the go-to-market strategy for new features released specifically for the US market resulting in a 3% increase in net new revenue.
- Performed a complete revamp of product positioning and messaging to focus on the enterprise segment.
- Enabled sales teams in 4 regions with tailored messaging and achieved a 23% improvement in lead quality.
- Drove alignment between marketing, product and sales teams that resulted in a 20% faster sales cycle.
- Launched a signal based selling using Keyplay, Clay and Demandbase and increased the targeting efficiency by 83%.
- Managed product demos and trained sales teams on product capabilities; reducing dependency by 77%.
- Built battlecards, comparison docs, one-pagers, decks and other marketing and product collaterals for sales, partnerships and outbound teams.
- Developed detailed profiles of key competitors which consists of their content, lead-gen, demand-gen and product strategy leading to a 7% win rate against competitors.
- Developed competitive educational tools such as talking points, scripting, and schedules training that will enhance employee knowledge of competitor offerings.
- Executed a comprehensive intent based ABM strategy through Adwords, LinkedIn ads and Smartleads leading to 8% increase in the pipeline value on target accounts.
- Created landing pages for Adwords and increased the conversion rate from 2.3% to 7.9% over a 60 days period of time.

Assistant Manager - product marketing

Mitsogo

- Owner of the social channels in the GTM for new feature launches.
- Implemented industry vertical content across social channels. 
- Generated on average 10+ MQLs from LinkedIn and Reddit.

Social Media Specialist

Accubits Technologies Inc

- Written 100+ long form content like case studies, e-books, blogs, sales decks and short form content like emails, microsites etc. 
- Helped product teams with content marketing for their GTM plans for newly launched Gen-AI product - Shan-AI. 
- Created 20+ landing pages about various open-source LLMs.
- Conducted market research to identify use cases, target audience and built product comparison docs for a VR development platform.
- Collaborated with the outbound sales team and the ABM team to help in providing email content targeting enterprise businesses.
- Built and launched a nurture campaign email system on Hubspot for contacts that were on the “recycle” stage.

Junior Content Marketing Manager

Content Manager | Product Marketer | Founder | Podcast Consultant

It all started in 2018 when I won my first-ever trophy by competing in a paper presentation competition against an MBA Grad student. From that moment in my peer circle, I became the go-to-marketing guy (GTM pun intended). 

After that, my life went on like this - Podcast < Podcast Consultant < SMMA Founder < 1st Corporate Job (Service Industry - 2 years) < 2nd Corporate Job (SaaS - present). 

Please don't ask me for a 5-year plan the only code of conduct I live by is "An Optimistic Owner Who Acts with Velocity, Keeping it Real and Human."

A few things I am the best at: (Adding the typical marketer term "It depends") 

Content Strategy  Writing 
Product Marketing 
Branding   
Social Media
Product Management 
Experimental Marketing

taplio

The Battle

Daniel Kunz 🍨

Jeffrey Boopathy

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