David J.P. Fisher

Sales Manager

I work with our sales leadership to create best-in-class resources for our salespeople and customer-facing team members to leverage social media and social networking platforms.  My goal is to help them create more effective relationships through engagement and authentic conversations.  

To do that, I'm responsible for creating a strategic roadmap for our social selling program and then executing upon it.  That ranges from building and delivering training and coaching programs to helping to craft the assets our team needs to communicate the SAS story.

Principal Sales Enablement Program Manager - Global Social Selling Lead

Sr. Sales Enablement Program Manager - Global Social Selling Lead

RockStar Consulting

I started RockStar to support people with their personal and professional development.  I've worked with thousands of sales professionals, entrepreneurs, and small business owners to develop foundational sales skills and digital acumen.  Currently my work focuses on helping sales and marketing leaders leverage digital tools and LinkedIn to improve their online presence and build more and stronger relationships with existing and potential customers.

I work principally as a lead consultant and trainer, helping to develop messaging and content while also delivering trainings and coaching to our clients.

I've written over 400 articles and 12 books, including the best-sellers Hyper-Connected Selling, Networking in the 21st Century on LinkedIn, and Networking in the 21st Century: Why Your Network Sucks and What to Do About It.

RockStar Consulting is a professional development consultancy focus on providing LinkedIn coaching and messaging support, social selling training, and fractional sales coaching/management services.  

We help people become RockStars in our home of Chicago and around the world.

President

The Sales Sherpa™ Path

I deliver keynotes and workshops for associations, conferences, financial service firms, sales teams, and entrepreneur groups around the country and world.  My work helps professionals walk the Sales Sherpa™ Path, a sales approach that focuses on the convergence of social selling, networking, and old-school sales skills.  The goal is to position yourself as a trusted resource even before your buyers become prospects.  

My most popular topics include:

Being the Sales Sherpa: Winning More Business by Leveraging Digital Influence and Creating Human Connection
Networking in the 21st Century: Finding Sales Success Through Connection
The Social Sales Leader: Engaging and Enabling Your Team on Social
Sales Skills 7.0: Creating Opportunities by Integrating the Online and Offline World

Keynote Speaker, Author, & Trainer

The Beer, Beats, & Business Podcast

A semi-regular podcast featuring interviews with entrepreneurs, experts, authors, and artists. All 7 seasons  are available on the major podcast apps.  I was the host on the microphone and also ran the production side.

Podcast Host and Producer

The C-Suite Network

C-Suite Network Advisors are select industry thought leaders who provide services for C-Suite executives and enterprise businesses. These business experts and thought leaders consist of a mix of consultants, speakers, authors, podcasters, TV contributors, trainers and coaches.

C-Suite Network Advisor

Ajax Workforce Marketing

Ajax was a branding agency that specialized in Workforce Marketing, and was the only official partner of LinkedIn for branding and training in North America.  My particular focus was internal and external training and development.  I developed training programs so that the employees of our client companies could make LinkedIn and social media an integral part of their daily business life (one that makes their jobs easier and more effective).

Focus Areas: LinkedIn training, social media strategy, sales, networking, business development, training programs, communication skills

Director of Training

Brinks Home Security

I managed the Chicago sales force for one of the most recognized brands in the world.  I interviewed and trained new hires as well as managed a team of sales reps (including three of the top 20 reps in the company).  I facilitated the communication between our sales team and all aspects of product delivery to make sure we delivered what we promised.

Focus Areas: sales management, training, recruiting, interviewing, territory management, sales, marketing, security systems

Cutco/Vector

As a district manager for Vector Marketing, I had the opportunity to run all aspects of a half a million dollar a year sales company.  From P&L budgeting to marketing, business planning to training, I did it all.  During my career there I trained and coached over 1,500 sales representatives, and spoke in front of groups from 5-500 over 20 hours every week.  It gave me the opportunity to hone my coaching and speaking skills on a massive scale.

Focus Areas: sales, training and development, marketing, entrepreneurship, business planning, recruiting, staff development, sales meetings

District Manager

I was one of the college kids selling Cutco knives in people's homes to help put myself through school.  I would eventually do thousands of presentations (strictly through referral) at kitchen tables around Chicagoland, selling almost a quarter of a million dollars in cutlery - becoming one of their top salespeople and eventually a National Top 10 scholarsip winner.   It was an amazing opportunity for a young professional, and I learned the value of a product you can stand behind, a solid sales presentation, and engaging with your customers with questions to find the needs you can solve.

Focus Areas: sales, lead generation, referrals, direct sales, customer service, cutlery

Field Sales Manager

The modern seller needs to effectively mix digital literacy and traditional human-to-human interaction to be successful.  I work with our sales leadership, marketing, and sales enablement teams to bring the best training, content, and assets available to our front line sales and customer-facing team members.

I want to help them build digital influence and create stronger personal connections that create results.  To be success with social selling, you need to be both "social" and "selling".

In all of my work, my goal is to teach professionals how to be Sales Sherpas™.   When they walk the Sales Sherpa Path they harness the power of relationships to uncover new opportunities and make existing business easier.

I have written 12 books including the best-sellers “Hyper-Connected Selling” and "Networking in the 21st Century".  I am also the host of "Beer, Beats, and Business", a podcast that shares my casual conversations with leaders in sales, marketing, and entrepreneurship.

And if you were curious about my nickname, I played the drums in a band for many years.  Though I don't play as much anymore, everyone still uses the nickname I earned back then. So the next time we chat, feel free to call me D. Fish.

If you are looking to leverage LinkedIn, social networking, and traditional human-to-human interaction to win more business, reach out and connect.

Global Social Selling Lead - Sr. Sales Enablement Program Manager 

Winbound

After working for years as a freelancer and for other companies, I decided to create Winbound. I had been doing content marketing for a small group of clients and seeing great success. I knew there was a great need among small marketing departments who struggle with resources and expertise in the complicated world of content marketing, SEO, and conversion optimization. I created Winbound, a team of specialists in each of the critical areas of content marketing. Not only have we delivered exceptional results for our clients, we've become an intrinsic part of their marketing teams.

Founder and CEO

gmwrites

I worked for seven years as a freelance copywriter, and got the first taste of running my own business. I worked primarily with small to mid-sized companies, providing inbound marketing content writing, marketing copywriting and corporate communications to clients. I witnessed first-hand how much small marketing department directors struggle to fill specialty roles like copywriting and SEO.

Freelance Copywriter

CUNA Mutual Group

I specialized as a copywriter for Business-to-Business and Business-to-Member teams for the CUNA Mutual Group. I continued to hone my skills as a writer, branching out into new areas. Internet content was becoming more important, and I wrote website copy for the Business-to-Business department. I also wrote direct response copy for the direct mail company, which would later become invaluable at Winbound in our conversion optimization efforts.

Copywriter / Direct Response Specialist

RS&K

I was a copywriter on the creative team that handled advertising agency’s largest business-to-business account.  It was where I learned the art of concepting and writing effective headlines. I was responsible for concepting and copywriting all direct mail, print ads and corporate collateral for the Liebert Corp., a $900 million dollar per year subsidiary of Emerson Network Power.

Copywriter

Endicott Financial

As the marketing director for a small mortgage brokerage, I cut my teeth on the nuts and bolts of marketing. I was paid on an override of the total company revenue, so I worked closely with sales to ensure our marketing efforts were impacting the bottom line. This gave me a deep appreciation for how closely sales and marketing need to work together.

Marketing Director

Madison Metro Transit System

This was my first job out of college, and I handled multiple roles within the marketing department, including developing marketing plans, executing campaigns, and copywriting print and radio ads. I also supervised phone operators, learning the importance of documenting processes and clear communication.

Marketing Specialist

I lead a digital marketing agency that helps manufacturers and b2b companies improve their web presence and generate leads. Our secret sauce is a "Digital Twin" strategy that integrates sales with digital marketing.

Greg Mischio is the Owner and Founder of Winbound, a digital marketing agency that helps manufacturers use content to create a "digital twin" of their sales team. 

Manufacturers have always been sales-driven organizations. However, the research firm Gartner estimates that by 2025, 80% of sales interactions will take place in digital channels.  

That means manufacturers who have relied entirely on their offline sales team to drive new business will need to adapt and build their online presence. You need online content to be there when prospects start searching -- content that can open the doors to new sales opportunities. 

Winbound has a solution.  We use content to create a “digital twin” of your sales team, and then share that content with prospects through digital channels like SEO, social media and paid online ads. 

The approach is specifically tailored to manufacturing and industrial clients with small sales and marketing teams who don’t have the specialized resources digital marketing requires. 

Using this Digital Twin marketing approach, Winbound’s clients have enjoyed double and triple digit increases in traffic and leads:

Delta ModTech: Over 300% increase in quality traffic AND conversions. 🙌 

❝ We've worked with Winbound for years and watched our keyword rankings -- and ultimately, sales -- soar. ❞ - Wendy Stromberg, Marketing Director, Delta ModTech 

Wick Buildings: Over 450% increase in traffic and 2 quality leads per day. 🙌 

❝ If your company needs to generate inbound traffic, you should seriously consider working with Winbound. Their knowledge of what works on the web and personal approach to learning your business and customer base is truly amazing. ❞ - Bret Buelo, Wick Buildings

The Vision Therapy Center: 303 new leads in two years. 🙌 

❝Winbound’s creativity, insights, experience integrity and pure genius have moved our business into a pattern of strong continuous growth, even in economic downturns. ❞ - Kim Jelinske, The Vision Therapy Center

Discover how the Digital Twin Manufacturing Marketing Strategy works in the Featured Section. 

#WinboundMarketing #manufacturing #marketing #contentmarketing

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