Raising the dead (revenue chart)

Most SaaS companies are addicted to acquisition.

They'll spend $50K on Facebook ads to get 500 new trials. But they won't spend 2 hours writing emails to 5,000 existing users who already trust them.

That's the problem I solve.

I help SaaS companies find and fix their Money Moments.

A Money Moment is any point in your customer journey where someone could increase or decrease the revenue they give you. The onboarding sequence that's not converting. The upgrade path nobody's using. The expansion revenue you're leaving on the table.

Most companies have 5-10 of these gaps. They just can't see them because they're too focused on the top of the funnel.

Here's what I've learned from working with ~30 SaaS founders:

Your biggest revenue opportunity is already in your database. You just haven't built the sequences to capture it.


What I actually do:

I run 4-week Lifecycle Sprints. I come in, find your Money Moments, and build the sequences to plug them.

You get:
→ 3 key lifecycle sequences written and uploaded to your ESP
→ 27 broadcast emails written and scheduled
→ Implementation in your existing tools (no new platforms)
→ 4 weeks, done

Pricing:
→ Under $1M ARR: $7,500
→ Over $1M ARR: $10,000

Some clients do one sprint and they're done. Problem solved. Some book follow-up sprints. Others stick around for broader work.

But I don't start with "I'll be your part-time marketing exec for $15K/month and we'll figure it out."

I start with: here's a specific thing I'm great at, here's what it costs, here's what you'll get.

If you want to break your acquisition addiction, DM me or email marc@positivehuman.co

Marc Thomas

Adrienne Barnes

Best Buyer Persona

Have worked with various clients to understand user behavior. 

Effective and clear communicator
Project management for efficiency and completion according to predetermined timelines
Completes research projects with high-quality insights quickly 
Has experimented with multiple research methods, tactics, and resources and knows when to utilize which method, tactic, or resource
An empathetic interviewer that puts participants at ease to gather quality insights
Experienced in qualitative and quantitative research methods 
Plan, conduct, and analyze discovery and evaluative user research through both qualitative and quantitative methodologies
Establish a clear and documented approach to user research to inform product strategy
Utilizes consumer and marketing data to help inform  understanding of user behavior
Identifies emerging themes and trends across multiple research initiatives
Makes the voice of the user heard across the business
Implements ethnographic research methods
Journey Mapping
Buyer Personas
Audience Segmentation
Software and Tools			
Gsuite, Typeform, Miro, Asana, Notion, SurveyMonkey, Excel, Otter.ai, Grain, Fireflies.ai, Google Meet, Brand24, Reddit, SEMrush, Audiense, Sparktoro, Zoom, Airtable, Dovetail, 

Presentations and Writing
TaughtJTBD interview tactics to software founders at the Business of Software Workshop
Wrote about my survey design process for Discovery Sprints
Shared my process on the SaaS Club Podcast

Founder

Harvard Business School

Taught an MBA class on customer development and research at Harvard Business School.

Speaker

Business of Software Conference

Jobst to be done speaker

WebPageTest by Catchpoint

-Developed market research process that met organization goals and questions
-Assisted the Catchpoint team in developing a new paid product that aligned with the needs of customer segments
- Research informed new website design and copy

Persona and Market Research Consultant

Semrush

-Collaborated with the product marketing team to perform user research prior to a new product launch
-Analyzed data with 20 1:1 interviews, 131 survey responses, social listening, and digital ethnography
-Supported the team in the launch of two new products and understanding their potential user base

Market Research Consultant

HeadSpin

I led the content team at HeadSpin. I collaborated cross-functionally with product and sales to create sales assets, product marketing material, and sales enablement and case studies. 
I managed a team of writers, edited material, conducting thought-leadership interviews to showcase executive knowledge and expertise. 
I developed a content management system, developed the internal content library, and worked with product marketing to understand the competitive landscape.
I created positioning and messaging statements that informed wider content across the website, PR announcements and blog posts.

Content Team Lead

Stripe

I repurposed content for Stripe for use in their blog.

Content Writer

I help SaaS company's speak with their customers to unlock growth and profit. When a company builds community, it reduces churn, increases sales, and creates brand loyalty.
Community marketing is all about creating and nurturing a community around your company/product and finding the best ways to serve your customers. 
I've been a community builder for over ten years and recently shifted that expertise and combined it with my passion for inbound marketing to help SaaS companies identify their positioning in the market, help them actually understand who their ideal customers are, where they are online, and what issues their products solve, and the how to nurture them after they've converted.

SaaS Content Marketer I Content Strategist I Content Writer

Adrienne Nakohl Copywriting

Freelance copywriting with a focus on research, blogging, and article writing for small businesses and entrepreneurs.

Freelance Conent writer

monday.com

Helping B2B SaaS folks answer the hard to find questions about hard to know audiences. Email me, anb at adriennenakohl dot com.

taplio

The Battle

Marc Thomas

Adrienne Barnes

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