Raising the dead (revenue chart)

Most SaaS companies are addicted to acquisition.

They'll spend $50K on Facebook ads to get 500 new trials. But they won't spend 2 hours writing emails to 5,000 existing users who already trust them.

That's the problem I solve.

I help SaaS companies find and fix their Money Moments.

A Money Moment is any point in your customer journey where someone could increase or decrease the revenue they give you. The onboarding sequence that's not converting. The upgrade path nobody's using. The expansion revenue you're leaving on the table.

Most companies have 5-10 of these gaps. They just can't see them because they're too focused on the top of the funnel.

Here's what I've learned from working with ~30 SaaS founders:

Your biggest revenue opportunity is already in your database. You just haven't built the sequences to capture it.


What I actually do:

I run 4-week Lifecycle Sprints. I come in, find your Money Moments, and build the sequences to plug them.

You get:
→ 3 key lifecycle sequences written and uploaded to your ESP
→ 27 broadcast emails written and scheduled
→ Implementation in your existing tools (no new platforms)
→ 4 weeks, done

Pricing:
→ Under $1M ARR: $7,500
→ Over $1M ARR: $10,000

Some clients do one sprint and they're done. Problem solved. Some book follow-up sprints. Others stick around for broader work.

But I don't start with "I'll be your part-time marketing exec for $15K/month and we'll figure it out."

I start with: here's a specific thing I'm great at, here's what it costs, here's what you'll get.

If you want to break your acquisition addiction, DM me or email marc@positivehuman.co

Marc Thomas

Karen L. Braswell

Director of Marketing and Creative Services | Marketing Director

CMO Alliance

A catalyst for success and advisor for CMOs to connect, collaborate, and create the future of marketing at the center of strategy, execution, and growth. Selected to sit on the CMO Alliance Customer Advisory Board, I help shape the future of the community and offer and share members my advice on content, events, templates, and podcasts. 

The CMO Alliance exists to create an exclusive centre of excellence for current (and aspiring) Chief Marketing Officers all over the world. Through intimate + exclusive small councils, peer-to-peer meetings, articles, podcasts, events, and reports, their mission is to provide CMOs with the content they need to grow their business, hit their targets, learn from other marketing leaders, collaborate, and level up, both personally and professionally.  For marketing innovators: https://www.cmoalliance.com/

Customer Advisory Board

WiSE - Women in Sales Enablement

Member

Harvard Business Review

I provide insight to shape content and enrich understanding and perspective on ideas from HBR and the wider world of management and leadership.

Advisory Council Member

Hilco Global

Director of Marketing and Communications

Bridgeway Wealth Partners

Senior Marketing Director | Partner Director | Director of Marketing, Brand, Communications

Beckman Coulter Life Sciences

Global Strategic Communications

Gohagan Travel

- Direct and drive the brand strategy, product marketing, fully integrated digital marketing, content, creative and copy, launch of new eCommerce website, lead generation.
 - Drive company vision and goals, collaborating with senior leadership and cross-functional teams to implement the new strategic marketing plan, media, content, internal communications.
 - Identify competitive business intelligence with analysis; recommend the business narratives and go to market strategy to amplify brand, outpace competitors through all media channels across all global programs.
- Develop the department, operations and work streams; improve team productivity with Agile processes, resulting in alignment of all project requirements, budget and timeline.
- Direct ongoing CMS, drive brand messaging alignment, campaign strategy and new key, compelling content development, external communications, content and messaging infrastructure with journey mapping.
 - Develop the marketing technology stack including CRM, CMS, eCommerce integration, automation, insights and analytics; new product innovation, advertising, machine learning and AI.

Braswell Consulting Group

Direct marketing, communications, and demand generation for Fortune 500 Clients, full-time, on-site, leading teams in Financial Services, Healthcare, SaaS, and B2B and B2B2C business growth through strategic planning and digital expertise. Lead diverse global teams in eCommerce, messaging,  and services for CPG, Automotive, Logistics, and Healthcare. Client portfolio:  General Motors, Merrill Lynch, Bank of America, Little Caesars Logistics, and Blue Cross Blue Shield.

- Integrated marketing strategy and implementation, brand strategy, communications, content strategy, PR,  social media
- Omnichannel marketing, strategic planning, CRM, analytics, brand positioning
- Generated more than $117M in new business over eleven years with Fortune 500 companies, global organizations, and tech start-ups. 
- Direct and develop the strategic plan, and manage all digital marketing, and corporate communications, employer branding, and internal and external communications.
- Manage integrated strategy for engagement through media, digital and print advertising, email campaigns, customer targeting, acquisition, retention, and loyalty; with budget management and oversight, from concept through completion.

Digital Marketing Agency Founder | Principal | CMO-Director of Marketing Communications

Human Synergistics

Direct and develop integrated product marketing strategies with a Sales enablement focus: thought leadership, communications strategy, positioning, planning, customer engagement and content development, brand management, promotions,  social media, and Press Releases.
•Proactively build strategic plans, develop dynamic content, and identify, evaluate, and pursue influencer engagement opportunities that drive organizational strategy and increase brand awareness.

Strategic Marketing Consultant 

US Foods

•	Held full P & L responsibility for EBITDA goals and revenue targets, budget owner as  executive team member and sales leader, cross functional team leader, Partner and key stakeholder with Sales, Finance, Operations, Legal Counsel, Human Resources VP, IT and Technology teams.  Reported to the President of Division. 
•	Led, directed and developed Marketing Team, Marketing communications, digital copy and web content, annual business plans with budget for the division, with tactical execution. Result:  Sales increase of 11%.
•	Directed, identified, and launched 20% new product development within the new product platform, including pricing; digital merchandising; managed external Print, Web and media teams; with continuous Quality Assurance metrics.  Result: Acquisition of 225,000 new consumers with eCommerce website, on line and offline strategy and integration.
•	Directed the marketing research and competitive intelligence of marketplace for data, insights and trends impacting sales, with strategic positioning of new market and business opportunities, new product and categories based on market research, and market data analytics, resulting in new category alignment and development.

VP of Marketing 

Senior Director of Strategic Marketing and Corporate Communications | Sales Enablement | Content Marketing | Product Marketing | Chief Storyteller | Revenue Growth | Data-Driven Insights, Analytics | DEIB Advocate

A dynamic, innovative senior marketing executive, leading brand and content marketing, global communications, generative AI, demand gen, and digital expertise in B2B, B2C, and SaaS, in Fortune 500 and entrepreneurial environments.  A transformational leader, trusted advisor, and key influencer, I deliver strategy with significant net revenue impact and business growth through integrating strategic marketing plans, creating compelling content, and brand communications with data-driven insights.  A highly polished communicator, I also enhance, inspire, and build internal relationships and collective success, while delivering new business growth at scale through collaboration, team inspiration, and leadership.

Expertise: 
•	Strategic planning, eCommerce, generative AI, SaaS, digital transformation
•	Internal and external corporate communications, PR, and brand strategy
•	Multi-channel product marketing, communications, compelling content
•	ROI and analytics; targeting, segmentation, acquisition, loyalty 
•	Analytics, dashboard, cloud apps, mobile-first, digital-first
•	Chief Storyteller, Content, Social media expert, SEO, SEM
•	Corporate and partnership marketing 
•	Research and market data, industry relationships, industry and market trends 
•	Cross-functional team leadership; high-performance team talent inspiration, coaching

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The Battle

Marc Thomas

Karen L. Braswell

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