Raising the dead (revenue chart)

Most SaaS companies are addicted to acquisition.

They'll spend $50K on Facebook ads to get 500 new trials. But they won't spend 2 hours writing emails to 5,000 existing users who already trust them.

That's the problem I solve.

I help SaaS companies find and fix their Money Moments.

A Money Moment is any point in your customer journey where someone could increase or decrease the revenue they give you. The onboarding sequence that's not converting. The upgrade path nobody's using. The expansion revenue you're leaving on the table.

Most companies have 5-10 of these gaps. They just can't see them because they're too focused on the top of the funnel.

Here's what I've learned from working with ~30 SaaS founders:

Your biggest revenue opportunity is already in your database. You just haven't built the sequences to capture it.


What I actually do:

I run 4-week Lifecycle Sprints. I come in, find your Money Moments, and build the sequences to plug them.

You get:
→ 3 key lifecycle sequences written and uploaded to your ESP
→ 27 broadcast emails written and scheduled
→ Implementation in your existing tools (no new platforms)
→ 4 weeks, done

Pricing:
→ Under $1M ARR: $7,500
→ Over $1M ARR: $10,000

Some clients do one sprint and they're done. Problem solved. Some book follow-up sprints. Others stick around for broader work.

But I don't start with "I'll be your part-time marketing exec for $15K/month and we'll figure it out."

I start with: here's a specific thing I'm great at, here's what it costs, here's what you'll get.

If you want to break your acquisition addiction, DM me or email marc@positivehuman.co

Marc Thomas

What do Reddit, DoorDash, Brightwheel and many other fast growing start-ups have in common? They've used Right Percent to scale their growth with ROI-focused B2B advertising. 

Our primary goal is always making a positive impact on your bottom line.

Kevin Lord Barry

This is an exclusive training I give to B2B marketing teams about using ad data. Your opportunity to get it for free:

Inside the slides I cover:

1/ Why most B2B advertisers waste money by tracking the wrong metrics
2/ The 2 key data layers you actually need to monitor (and what to ignore)
3/ How to pick the right conversion events that both train the algorithm and predict revenue
4/ The one attribution setting you should change immediately if you’re spending $50K+/mo
5/ How to track lead progression properly—whether you’re sales-led or product-led
6/ The exact weekly reporting cadence we recommend (and why dashboards can hurt early on)

+ Even more.

This is PERFECT if you’re spending $50K+ on ads and are struggling to profitably scale up.

To get access -

Like this post + comment anything below.

I’ll then send it over in the DMs.

PS. Send me a connection request otherwise I can’t DM you!

I wrote the only book on B2B ads on Amazon. Read more about ‘Do What Works’ below! 👇

Free training for B2B CMOs and CEOs

How to make LinkedIn ABM work in 2026:

It includes the exact plays we use to run targeted B2B campaigns that get real results.

Inside the guide you get:

 - The 3 types of ABM segmentation (with examples for each)
 - The campaign style that actually works on LinkedIn (hint: it’s not 1 to 1)
 - Budget formulas to avoid wasted spend and poor delivery
 - How to map offers and content to intent, vertical, and region
 - Metrics that matter: CTR, form fill rate, and audience match
 - The holdout test method for proving ABM drives pipeline
 - Why over segmentation kills your results and how to avoid it

If you’re doing ABM or plan to in 2025, this guide is a must-read.

Want a copy?

1. Connect with me
2. Like this post
3. Comment “ABM” below

I’ll send it your way today. It’s free for 1 day.

Announcement: I’m co-hosting a live webinar on Wednesday, January 14th about the 4 biggest B2B marketing trends of 2026. I’ll be joined by 3 special guests:

Amy Scanlon (GM, Affiliate Marketing at Right Side Up).
Sterling Beck (VP Demand Gen at Customer.io).
Vincenzo Balistreri (B2B marketing consultant and ABM expert).

We'll be covering:
-> How affiliates can become meaningful revenue drivers by building Custom GPTs and promoting them through social channels
-> Why gated content isn't dead and how smart B2B brands are using it to improve lead quality
-> Why the best marketing might be the stuff nobody clicks and how to measure its real impact
-> What forward-thinking B2B marketers need to know to stay ahead this year

You'll find this useful if:
-> You're planning 2026 budget and unsure which channels deserve more investment
-> Your CAC crept up in 2025 and you’re open to trying new strategies to prevent this
-> You've heard "gated content is dead" but your pipeline still needs qualified leads
-> You're tired of marketing trends that sound good but don't translate to pipeline
-> You want to know what's actually working at companies spending $100K+/month

We'll leave time for Q&A at the end.

We’re going live on Wednesday, January 14th at 11:00 AM PT / 2:00 PM ET.

Link to register is in the comments.

Sharing my B2B ad attribution framework tomorrow

First time I’m doing this live

How do you prove marketing drove revenue when a deal has 30+ touchpoints across 6 months? 

Most teams respond one of two ways:

1. Ignore it. "Attribution is impossible in B2B."
2. Overbuild it. Dashboards everywhere. Reports nobody reads. No decisions made.

I wouldn’t do either.

Tomorrow, Alex Biale from Domestique and I are breaking down how to build attribution that actually works:

-> A practical method for matching models to your buying journey
-> How to catch over-reporting and under-tracking before it misleads you
-> A framework you can maintain and operationalize
-> Where AI helps and where it makes things worse

This is what high-performing B2B teams are doing right now.

The webinar kicks off tomorrow at 11:00 AM PT / 2:00 PM ET.

Link to register in the comments.

If I was a CMO targeting enterprise companies (5,000+ employees) - I would avoid these 3 fatal ad account mistakes:

1. Making the audience is too small for the algorithm to help.

A typical enterprise ABM list might only include 10,000 companies in the world.

Then you layer in specific roles like VP, C-suite, or IT leaders and your reachable audience shrinks even more.

In that world, broad targeting and traditional optimization tactics break down fast.

The fix? Upload ABM lists and run ads in tandem with sales.

No algorithm. Just precision.


2. Thinking that ABM is just for ads.

Account-Based Marketing means working from the same target list, cadence, and feedback loop as your sales team.

But most ad teams run ABM like it’s an awareness play.

No direct signals. No coordination.

When ABM is done right, marketing is riding shotgun to sales, amplifying signals, not guessing what to say.


3. Over-engineering personalization before they’re ready.

Yes, 1:1 ads with a company’s name in the creative can stop the scroll.

But only if you’ve got the team, infrastructure, and intent data to back it up.

If not, you end up with fragmented campaigns, minimal learnings, and zero scale.

Most brands should start with singular vertical-based targeting:

- One campaign for finance companies
- One for food and beverage
- One for healthcare

Verticalized, not atomized.

-

How was this list?

How do you prove ROI on marketing you can't attribute to pipeline? I’m revealing the answer tomorrow.

I’m talking about marketing forms like:

 - Brand impressions
 - Podcast sponsorships
 - Organic LinkedIn
 - Ungated content

You can see the activity but you can't tie it to closed deals with certainty.

Pipeline might even be up, but you can’t prove the main driving force behind it.

So tomorrow I'm co-hosting a live webinar with Amy Scanlon, Sterling Beck, and Vincenzo Balistreri

We're covering potent B2B marketing trends for 2026:

-> Why your best marketing might be the stuff nobody clicks, and how to measure its real impact
-> How affiliates can become a revenue channel you can actually attribute
-> How gated content improves lead quality (and proves marketing is working)

The webinar kicks off tomorrow at 11:00 AM PT / 2:00 PM ET.

Link to register in the comments.

Today's the day.

In a few hours, I'm going live with Amy Scanlon, Sterling Beck, and Vincenzo Balistreri to break down 4 B2B marketing trends for 2026.

If any of these sound familiar, this webinar will help:
-> Your CAC crept up in 2025 and you need new levers to pull
-> You're spending on brand and content but can't prove ROI to your CFO
-> You've heard "gated content is dead" but ungating everything isn't generating pipeline
-> You're looking for new revenue channels before competitors find them
-> You're planning 2026 budget and don't want to bet on the wrong strategies

What we're covering:
-> How affiliates can become meaningful revenue drivers by building Custom GPTs and promoting them through social channels
-> Why gated content isn't dead and how smart B2B brands are using it to improve lead quality
-> Why your best marketing might be the stuff nobody clicks - and how to measure its real impact

Plus live Q&A at the end.

We start at 11:00 AM PT / 2:00 PM ET.

This is your last chance to grab a spot.

Link to register in the comments.

Free training for B2B CMOs and CEOs:

How to make Reddit ads work in 2026.

This guide (written by Nick Andrews and endorsed by me) breaks down how to turn Reddit into a performance channel that drives:

1. Cheaper traffic than Google and LinkedIn
2. Higher engagement inside niche communities
3. Better SERP rankings for your landing pages

Here’s what it covers:

- What Reddit Conversation Ads are (and how they actually work)
- The exact setup: targeting, copy, landing pages, budget, KPIs
- 8 reasons they’re outperforming traditional B2B ad channels
- How they complement SEO and help your content rank faster
- When to use them vs. search or paid social

If you’re serious about B2B growth in 2025, this is worth the read.

It’s built from real tests that we’ve personally done

Want access?

1. Connect with me
2. Like this post
3. Comment “REDDIT” below

I’ll then send it over today.

Credit to Nick Andrews for putting the guide together!

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The Battle

Marc Thomas

Kevin Lord Barry

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The Battle

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Kevin Lord Barry

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kevin Lord Barry's LinkedIn Performance

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