Raising the dead (revenue chart)

Most SaaS companies are addicted to acquisition.

They'll spend $50K on Facebook ads to get 500 new trials. But they won't spend 2 hours writing emails to 5,000 existing users who already trust them.

That's the problem I solve.

I help SaaS companies find and fix their Money Moments.

A Money Moment is any point in your customer journey where someone could increase or decrease the revenue they give you. The onboarding sequence that's not converting. The upgrade path nobody's using. The expansion revenue you're leaving on the table.

Most companies have 5-10 of these gaps. They just can't see them because they're too focused on the top of the funnel.

Here's what I've learned from working with ~30 SaaS founders:

Your biggest revenue opportunity is already in your database. You just haven't built the sequences to capture it.


What I actually do:

I run 4-week Lifecycle Sprints. I come in, find your Money Moments, and build the sequences to plug them.

You get:
→ 3 key lifecycle sequences written and uploaded to your ESP
→ 27 broadcast emails written and scheduled
→ Implementation in your existing tools (no new platforms)
→ 4 weeks, done

Pricing:
→ Under $1M ARR: $7,500
→ Over $1M ARR: $10,000

Some clients do one sprint and they're done. Problem solved. Some book follow-up sprints. Others stick around for broader work.

But I don't start with "I'll be your part-time marketing exec for $15K/month and we'll figure it out."

I start with: here's a specific thing I'm great at, here's what it costs, here's what you'll get.

If you want to break your acquisition addiction, DM me or email marc@positivehuman.co

Marc Thomas

Olumide Adaramoye is a lifecycle marketing professional obsessed with building, optimizing and engagement campaigns for b2b and b2c fintechs, SaaS, and DTC e-commerce.

He helps brands identify their most valuable demand (audience with potential high life-time-value) and convert them into revenue generating customers while optimising for retention by creating delightful experiences using marketing automations.

He has proven experience easing users and b2b clients across the AARRR Pirate Growth funnel and the A-A-A-A flywheel.

User Activation/Client onboarding: through comprehensive, engaging onboarding flow via email drip, web, SMS, pop-ups and push notifications, multimedia explainer videos, in-app walkthroughs, live onboarding sessions and peer onboarding.

Retention: through gamification, features optimization, personalized messaging, and incentivized loyalty programs.  

Referral: Product-led growth to generate PQLs, self-serve workflows, viral loops via growth features, platform partnerships and interoperability, and Affiliate/Ambassador marketing campaigns.

Technical competencies:

Skilled in tools implementation and using Mixpanel, Amplitude, Metabase, Google firebase, analytics, tag manager, Fb pixels for event tracking, cohort analysis, discovering aha moments and must-have value, power users, and re-engagement campaigns.

Adept at setting up and using Appsflyer, Adjust, and Branch for proper attribution, tracking user in-app activities, power usage and improving user retention.

Proficient in tools implementation and using of customer data platforms such as Segment, Rudderstack, and mParticle for data cleaning, integration and activation.

Detailed experience in tools implementation and utilizing CRM platforms like Customer.io, Braze, Hubspot, Iterable, Clevertap, Active campaign, Userflow, Pendo, MoEngage etc to set up omnichannel email, SMS, push, and live-chat messaging systems for onboarding, engagement, and other lifecycle campaigns. 

Data-savvy to utilize descriptive analytics tools like SQL, Excel functions, Domo, Tableau, and PowerBI for Data wrangling, analytics, viz, database query, and decision-making.

Olumide also empowers young tech professionals and early-stage founders with tips, resources, and guides they need to move from 0 to 1.

Olumide Adaramoye

I’m excited to share that I’ve been nominated for Product Marketer of the Year at the No-Code Tech Summit Awards 🎉

(Voting link in the comments)

According to the NoCode Summit's email, I was nominated in recognition of my outstanding work, impact, and consistent contributions to the community.

"This nomination isn’t just a title, it’s recognition from people who see the value of what you’re building and the difference you’re making."

This is a testament to what a sublime year 2025 was.

From driving end-to-end lifecycle marketing campaigns and experiments across the different products in the different apps and businesses at Moniepoint resulting in significant growth in our monthly active users to leading the team at Growthhackers Africa to produce over 10 episodes of pillars of growth series and more than 20 articles published, all seen and read by over 1000 growth professionals.

These amongst others are significant highlights from last year. I'd be sharing more in the coming days. Before then, 

Please take a moment to vote for Olumide Adaramoye using the link below 👇🏾: https://lnkd.in/deejv8_b

Feel free to share this with your network as well.

Thank you so much for the support.

Product Growth Manager | Lifecycle Marketing Manager | Marketing Operations Manager | Braze, Mixpanel, Segment, Customer.io, Hubspot.

taplio

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Olumide Adaramoye

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The Battle

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Olumide Adaramoye

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Olumide Adaramoye's LinkedIn Performance

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