ATTN Labs

ATTN Labs helps scale E-Commerce and digital products companies by developing and implement their marketing and growth strategies.  

We do this by testing and scaling ad campaigns while tracking their performance down to the dollar.  We also help to demystify attribution so decision makers can understand where to allocate their limited marketing resources. 

Our clients include rapidly growing brands in the DTC/CPG space, consumer teach, software as a service and a limited number of influencer based brands. 

The common thread for each of these brands is existing adspend and a successful product that needs experienced marketers to develop a strategy to utilize all the paid and organic channels to facilitate profitable increases in customer acquisition.

Founder

Create Wellness

Investor

Health Via Modern Nutrition (HVMN)

Advisory Role

OPUS

At-Home Wellness Tech for Emotional Fitness.  Working with the OPUS growth and marketing teams on customer acquisition, pre-order / pre-launch campaigns and GTM strategy.

The University of Chicago Booth School of Business

MS/MBA - computer science & business with a concentration in marketing analytics.  Worked with The Polsky Center for Entrepreneurship and Innovation's student led startups on customer acquisition and growth.

MS/MBA Candidate

Reforge

Worked with the team that developed the Reforge Growth Series, "The most comprehensive overview available anywhere on how tech companies grow."  As an early hire I was fortunate enough to learn from Brian and his team prior to entering business school.

Growth Marketer

UMZU

Alternative health supplements brand.  Was a part of the initial round of hires for UMZU.  Worked with them on their product marketing , including branding, design, copy and product strategy.

Product Marketing Manager

United States Department of Defense

Studied at U.S. Army John F. Kennedy Special Warfare Center and School, the U.S. Army’s school for the professional training of Army special operations leaders, warriors, and operators.
Selected for special operations training through a rigorous assessment and selection process; graduated from Special Operations Forces Captains Career Course.

John F. Kennedy Special Warfare Center and School

Served as the assistant departmental lead for all matters concerning plans and operations. Responsible for preparing and supervising the execution of all training within a 900 person organization. Identified requirements and ensured training was oriented on setting conditions for improving proficiency levels across the formation. Lastly, I conducted reviews of strategic goals for synchronization and completion, while ensuring risk management was integrated across the agency.

Operations Officer (Operations Manager)

Fire Support Officer for a 10 man team charged with advising an Afghan Army infantry battalion (approx 400 soldiers) in the day to day operations and training of their organization.  Located in Panjwai Afghanistan.

Security Forces Assistance Team 48 FSO (Director of Analysis)

• Directed fire support for an infantry company assigned to 4rd Stryker Brigade Combat Team, 2nd Infantry Division.
• Served as chief advisor for the employment of artillery, mortars, attack helicopters, and close air support to company commander of a 163-soldier infantry company during both pre-deployment training and in a volatile area of Afghanistan.

Company Fire Support Officer (Program Manager)

B.S. Mandarin, Nuclear Engineering

The U.S. Military Academy at West Point is a four-year, co-educational, federal, liberal arts
college located 50 miles north of New York City. It was founded in 1802 as America's first
college of engineering and continues today as one of our nation’s premier leader-development
institutions, consistently ranked among top colleges in the country. Its mission remains
constant—to educate, train, and inspire the Corps of Cadets so that each graduate is a
commissioned leader of character committed to the values of Duty, Honor, Country and prepared
for a career of professional excellence and service to the nation as an officer in the U. S. Army.

• Company Honor Representative at West Point

United States Military Academy at West Point

Co-Founder @ ATTN Labs | Scaling E-Commerce Growth

As the co-founder of ATTN Labs, I help growth stage eCommerce brands (10-100m arr) scale their new customer acquisition.

We do this through relentless problem solving,

focused on driving new customer acquisition.

This means relentlessly testing campaings and tracking results.

Looks like this:
↳clear reporting & communication
↳incrementality focused marketing
↳real-time reporting with your team
↳solving your problems (not the ones we've decided are important)

We've worked with some of the fastest growing brands of 2022-2023 in these categories:
↳ retail
↳food & Bev
↳snacks
↳supplements

We like to work closely with a select group of clients.

This allows us to work with them on:
↳ CRO
↳ creative development
↳ influencer recruiting and whitelisting
↳ thoughtful channel expansion
↳ retention, upsell/crosss-sell programs
↳ product bundling and offer creation

Basically we like to take on the whole DTC growth piece,

but, 

we are open to starting small.

If you are interested in learning more click the link at the top of my profile,

or, click through on my featured section to book a call.,

Ian Lenny

Lifesight

Partnerships 

Evenflow

Building Evenflow by : -
- "Acquiring & building e-commerce brands " We specialise in growing e-commerce brands from managing inventory, performance marketing, on platform merchandising, cataloging and even new product development.

- "Ensuring Fair market value" We ensure that selling your business is a hassle free experience by getting you the best offer on the table after a fair market evaluation by our team of experts.

- "Offering Lucrative exit" Giving you a lucrative exit from the business you’ve built is what we’re looking at!

- "Partnering with key stakeholders in Ecom rollup ecosystem for growth our portfolio brands.

Senior Manager - Acquisition & Partnerships

Zilingo

- At Zilingo, we were building the platform to make the fashion supply chain more efficient.
-Strategic 3P partnerships with channel partners for increasing revenue streams & growing
service portfolio to offer Zilingo customers
- Increasing B2B sales on Zilingo marketplace for Fashion & Lifestyle categories using Digital
Marketing 
- Implementing B2B2C Sales Funnel by Consulting our Ecommerce partners to grow Sales on
various Ecommerce platforms

Manager - Online Sales

Fibre2Fashion Pvt. Ltd.

- Owning and managing complete brand operation at each stage: brand qualification, onboarding,           product curation, photoshoot, digital cataloging, sales and promotion.
- Implementation tech solution to streamline processes & training team members
- Establishing brands on online sphere with strong visibility and sales record in short span of time
- Responsible for complete sales life cycle of Clients- acquisition, retention, upselling & referral

Growth Hacker B2C - eCommerce 

Amazon

•Articulate the functions and benefits of products and services offered by Amazon Services to   external audiences at Prione
•	Defining the seller base and industry verticals to target for various Amazon services.
•	Identifying valuable sellers and selection for Amazon services.
•	Acquire retailers with valuable selection and establish long-term partnerships.
•	Own and manage integration of portfolio of sellers and help them become self-reliant through basic training. 
•	Track and monitor performance and sales of key partners to manage their performance on Amazon.in .

NSA : New Seller Acquisition

Hitachi Home & Life Solutions (I) Ltd.

~ Analysis of Sales promotional schemes of Hitachi Air Conditioners in New Delhi.

Market Research Intern

Bharat Sanchar Nigam Limited

~Training in Computer Networking in BSNL Regional Telecom Training Center (RTTC).

Networking Software Trainee

Partnering with #ModernMarketers @ Lifesight

Experienced head with a demonstrated history of working in the Ecommerce Ecosystem. Skilled in creating customer centric strategies to achieve process excellence.

Approach to deliver Growth ::

Pirate Funnel for Growth Hacking [AAARRR]
A - Awareness
A - Acquisition
A - Activation
R - Revenue 
R - Retention 
R - Referral 
 

Strong marketing professional with Master of Business Administration (M.B.A.) focused in Marketing and International Business and Engineer by heart. 
Brings a holistic & data-driven approach to every project on the table.

Have something interesting to discuss? Email mail: akhil.mevada@gmail.com 

taplio

The Battle

Ian Lenny

Akhil Mevada ⚓️

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