ATTN Labs

ATTN Labs helps scale E-Commerce and digital products companies by developing and implement their marketing and growth strategies.  

We do this by testing and scaling ad campaigns while tracking their performance down to the dollar.  We also help to demystify attribution so decision makers can understand where to allocate their limited marketing resources. 

Our clients include rapidly growing brands in the DTC/CPG space, consumer teach, software as a service and a limited number of influencer based brands. 

The common thread for each of these brands is existing adspend and a successful product that needs experienced marketers to develop a strategy to utilize all the paid and organic channels to facilitate profitable increases in customer acquisition.

Founder

Create Wellness

Investor

Health Via Modern Nutrition (HVMN)

Advisory Role

OPUS

At-Home Wellness Tech for Emotional Fitness.  Working with the OPUS growth and marketing teams on customer acquisition, pre-order / pre-launch campaigns and GTM strategy.

The University of Chicago Booth School of Business

MS/MBA - computer science & business with a concentration in marketing analytics.  Worked with The Polsky Center for Entrepreneurship and Innovation's student led startups on customer acquisition and growth.

MS/MBA Candidate

Reforge

Worked with the team that developed the Reforge Growth Series, "The most comprehensive overview available anywhere on how tech companies grow."  As an early hire I was fortunate enough to learn from Brian and his team prior to entering business school.

Growth Marketer

UMZU

Alternative health supplements brand.  Was a part of the initial round of hires for UMZU.  Worked with them on their product marketing , including branding, design, copy and product strategy.

Product Marketing Manager

United States Department of Defense

Studied at U.S. Army John F. Kennedy Special Warfare Center and School, the U.S. Army’s school for the professional training of Army special operations leaders, warriors, and operators.
Selected for special operations training through a rigorous assessment and selection process; graduated from Special Operations Forces Captains Career Course.

John F. Kennedy Special Warfare Center and School

Served as the assistant departmental lead for all matters concerning plans and operations. Responsible for preparing and supervising the execution of all training within a 900 person organization. Identified requirements and ensured training was oriented on setting conditions for improving proficiency levels across the formation. Lastly, I conducted reviews of strategic goals for synchronization and completion, while ensuring risk management was integrated across the agency.

Operations Officer (Operations Manager)

Fire Support Officer for a 10 man team charged with advising an Afghan Army infantry battalion (approx 400 soldiers) in the day to day operations and training of their organization.  Located in Panjwai Afghanistan.

Security Forces Assistance Team 48 FSO (Director of Analysis)

• Directed fire support for an infantry company assigned to 4rd Stryker Brigade Combat Team, 2nd Infantry Division.
• Served as chief advisor for the employment of artillery, mortars, attack helicopters, and close air support to company commander of a 163-soldier infantry company during both pre-deployment training and in a volatile area of Afghanistan.

Company Fire Support Officer (Program Manager)

B.S. Mandarin, Nuclear Engineering

The U.S. Military Academy at West Point is a four-year, co-educational, federal, liberal arts
college located 50 miles north of New York City. It was founded in 1802 as America's first
college of engineering and continues today as one of our nation’s premier leader-development
institutions, consistently ranked among top colleges in the country. Its mission remains
constant—to educate, train, and inspire the Corps of Cadets so that each graduate is a
commissioned leader of character committed to the values of Duty, Honor, Country and prepared
for a career of professional excellence and service to the nation as an officer in the U. S. Army.

• Company Honor Representative at West Point

United States Military Academy at West Point

Co-Founder @ ATTN Labs | Scaling E-Commerce Growth

As the co-founder of ATTN Labs, I help growth stage eCommerce brands (10-100m arr) scale their new customer acquisition.

We do this through relentless problem solving,

focused on driving new customer acquisition.

This means relentlessly testing campaings and tracking results.

Looks like this:
↳clear reporting & communication
↳incrementality focused marketing
↳real-time reporting with your team
↳solving your problems (not the ones we've decided are important)

We've worked with some of the fastest growing brands of 2022-2023 in these categories:
↳ retail
↳food & Bev
↳snacks
↳supplements

We like to work closely with a select group of clients.

This allows us to work with them on:
↳ CRO
↳ creative development
↳ influencer recruiting and whitelisting
↳ thoughtful channel expansion
↳ retention, upsell/crosss-sell programs
↳ product bundling and offer creation

Basically we like to take on the whole DTC growth piece,

but, 

we are open to starting small.

If you are interested in learning more click the link at the top of my profile,

or, click through on my featured section to book a call.,

Ian Lenny

GenRAIT

- Executes the GenRAIT business plan
- GTM & Customer Acquisition
- Accountable for P&L
- Resolves all cross-functional issues
- Oversees all finance, admin, HR, and legal

Chief Operating Officer

AVENHAUS, LLC

- Agency specializing in creative, design, tech stack implementation, and project management solutions.
- Website design and development using platforms such as Shopify, Wordpress, Webflow, and Wix.
- Manages a team of 2 designers to deliver high-quality design solutions.
- Directing content strategy and creation across various platforms including Instagram, Facebook, 
    LinkedIn, YouTube, and TikTok, encompassing organic and user-generated content as well as paid 
    media campaigns.
- Producing multiple online courses that included life coaching, fitness, and business curriculums.
- Overseeing a team of 5 shooters and 5 editors to ensure timely and top-notch content production.
- Implementing project management systems including Asana, Monday, and Notion to streamline 
    operations and enhance productivity for clients.
- Setting up CRM systems such as Salesforce, Hubspot, and Go High Level to optimize customer 
    relationship management.
- Clients include: GORUCK, Disco, Bossman Brands, and Upper Echelon Products, Strong Coffee 
    Company, IFCA (Impact Fitness Coaching Academy),  Ali.Principles, Adam Von Rothfelder, Nick 
    Palacios (@thwaack), and more.

- Editorial
- Studio
- Natural
- Corporate 
- Action
- Dance

Professional Photographer

Texas Center Wellness

- Spearheaded EMR/EHR migration from Cliniko to Charmhealth
- Led an organization wide operational overhaul and restructure
- Consolidated, optimized, and integrated entire organization's tech stack
- Developed accounting & billing protocols that improved data analytics and company's tax strategy
- Resolved FTC and HIPAA Compliance regulations
- Implemented data tracking systems
- Managed website design using Webflow platform
- Crafted user journey enhancements

Business Consultant

Austin Laser Solutions

Noble Capital

- Developed Strategic Marketing Plans for Noble Capital and its portfolio companies.
- Designed and launched WordPress website for Noble Capital (noblecapital.com).
- Created a digital product: Direct-Loan Purchase Online Marketplace for the PLN (Private Lender Network).
- Implemented CRM and led Salesforce team.
- Spearheaded the implementation of Project Management Software (Asana.com) for Noble Capital.
- Coordinated investor events for fundraising.
- Directed and managed all content creation efforts for Noble Capital across various platforms, including YouTube, Instagram, LinkedIn, events, and investor decks.

Marketing Communications Executive

FITFORM, LLC.

- Managed team in restructuring processes and protocols, resulting in increased total revenue in, account management efficiency from 1 month to 2 weeks, and overall client fulfillment and satisfaction.
- Developed hiring protocols and facilitated organizational growth.
- Spearheaded the development and leadership of a team focused on enhancing the company’s digital infrastructure and tech stack, thereby improving UX/UI, marketing strategies, and creative processes.
- Led initiatives across various digital marketing channels including paid, organic, email, website and brand design, digital product design, and content creation.
- Managed social media platforms and content creation strategies for high-profile fitness influencers and martial artists, including Eric Leija (@primal.swoledier), TJ Dillashaw (@tjdillashaw), Michael Vazquez (@michaelcvazquez), and Gracie Barra (@graciebarra).
- Played a key role in securing contracts, onboarding, content creation strategy and production, as well as website and digital product development for top-tier fitness influencers and martial artists.

Director of Operations

Green Helix Enterprises

- Directed and supervised multiple departments and teams, including Marketing & Sales and Operations.
- Oversaw the Chief Operating Officer (COO) and Sales Executive, providing direct leadership and guidance.
- Established and managed all company processes and protocols to ensure operational efficiency and effectiveness.
- Managed the farm-to-shelf supply chain, ensuring seamless product flow and quality control.
- Directed product development initiatives, overseeing the creation of over 20 products.
- Managed product distribution channels, including partnerships with multi-state health food companies, flagship product placement at Erewhon (All Los Angeles Metro Locations), multi-state cannabis dispensaries, Dillards and Nordstroms nationwide, and distribution through Universal Med Spa distributors.
- Led the E-Commerce Direct-to-Consumer (DTC) strategy to drive online sales and expand market reach.

Co-Founder & President

Conscious Committee Enterprises

- Wholesale cannabis cultivation
- Built and developed a team of 25
- Successfully exited company in 2017

Founder & CEO

🚀 Fractional COO & CMO | The Integrator | World's Best #2

Have a vision? I'm the Integrator. Imagine your vision is a bus, I'm your bus driver. That's where my expertise in operational excellence and strategic marketing comes in handy. Let's transform your business into a lean, mean, well-oiled machine while I continue my quest for thrills by leaping out of perfectly good airplanes 🪂 and savoring espresso like a connoisseur. Let's soar to new heights together, both figuratively and literally.

As a fractional COO, I partner with businesses to develop high performing teams and implement operating mechanisms to drive alignment, accountability, and coordination across teams. From supply chain management to workflow optimization, I leverage my expertise to drive cost savings and improve overall performance.

Effective>Efficiency>Extraordinary.

I believe in the power of collaboration and excel in fostering alignment between departments to drive collective success. Whether it's aligning marketing initiatives with operational capabilities or ensuring seamless integration between sales and marketing efforts, I prioritize cross-functional collaboration to deliver holistic solutions.

In today's fast-paced business landscape, data is key. I leverage data analytics and market insights to inform strategic decision-making, enabling businesses to stay agile and adapt to evolving market dynamics effectively. Long story short, I stay close to money.

Throughout my career, I've been on a whirlwind tour, collaborating with teams ranging from tech startups to healthcare juggernauts. My knack for turning ideas into results and delivering value has earned me a reputation as the Gandalf of the boardroom—a trusted advisor and strategic partner, guiding businesses through their own epic journeys.

taplio

The Battle

Ian Lenny

Chancellor Aven

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