ATTN Labs

ATTN Labs helps scale E-Commerce and digital products companies by developing and implement their marketing and growth strategies.  

We do this by testing and scaling ad campaigns while tracking their performance down to the dollar.  We also help to demystify attribution so decision makers can understand where to allocate their limited marketing resources. 

Our clients include rapidly growing brands in the DTC/CPG space, consumer teach, software as a service and a limited number of influencer based brands. 

The common thread for each of these brands is existing adspend and a successful product that needs experienced marketers to develop a strategy to utilize all the paid and organic channels to facilitate profitable increases in customer acquisition.

Founder

Create Wellness

Investor

Health Via Modern Nutrition (HVMN)

Advisory Role

OPUS

At-Home Wellness Tech for Emotional Fitness.  Working with the OPUS growth and marketing teams on customer acquisition, pre-order / pre-launch campaigns and GTM strategy.

The University of Chicago Booth School of Business

MS/MBA - computer science & business with a concentration in marketing analytics.  Worked with The Polsky Center for Entrepreneurship and Innovation's student led startups on customer acquisition and growth.

MS/MBA Candidate

Reforge

Worked with the team that developed the Reforge Growth Series, "The most comprehensive overview available anywhere on how tech companies grow."  As an early hire I was fortunate enough to learn from Brian and his team prior to entering business school.

Growth Marketer

UMZU

Alternative health supplements brand.  Was a part of the initial round of hires for UMZU.  Worked with them on their product marketing , including branding, design, copy and product strategy.

Product Marketing Manager

United States Department of Defense

Studied at U.S. Army John F. Kennedy Special Warfare Center and School, the U.S. Army’s school for the professional training of Army special operations leaders, warriors, and operators.
Selected for special operations training through a rigorous assessment and selection process; graduated from Special Operations Forces Captains Career Course.

John F. Kennedy Special Warfare Center and School

Served as the assistant departmental lead for all matters concerning plans and operations. Responsible for preparing and supervising the execution of all training within a 900 person organization. Identified requirements and ensured training was oriented on setting conditions for improving proficiency levels across the formation. Lastly, I conducted reviews of strategic goals for synchronization and completion, while ensuring risk management was integrated across the agency.

Operations Officer (Operations Manager)

Fire Support Officer for a 10 man team charged with advising an Afghan Army infantry battalion (approx 400 soldiers) in the day to day operations and training of their organization.  Located in Panjwai Afghanistan.

Security Forces Assistance Team 48 FSO (Director of Analysis)

• Directed fire support for an infantry company assigned to 4rd Stryker Brigade Combat Team, 2nd Infantry Division.
• Served as chief advisor for the employment of artillery, mortars, attack helicopters, and close air support to company commander of a 163-soldier infantry company during both pre-deployment training and in a volatile area of Afghanistan.

Company Fire Support Officer (Program Manager)

B.S. Mandarin, Nuclear Engineering

The U.S. Military Academy at West Point is a four-year, co-educational, federal, liberal arts
college located 50 miles north of New York City. It was founded in 1802 as America's first
college of engineering and continues today as one of our nation’s premier leader-development
institutions, consistently ranked among top colleges in the country. Its mission remains
constant—to educate, train, and inspire the Corps of Cadets so that each graduate is a
commissioned leader of character committed to the values of Duty, Honor, Country and prepared
for a career of professional excellence and service to the nation as an officer in the U. S. Army.

• Company Honor Representative at West Point

United States Military Academy at West Point

Co-Founder @ ATTN Labs | Scaling E-Commerce Growth

As the co-founder of ATTN Labs, I help growth stage eCommerce brands (10-100m arr) scale their new customer acquisition.

We do this through relentless problem solving,

focused on driving new customer acquisition.

This means relentlessly testing campaings and tracking results.

Looks like this:
↳clear reporting & communication
↳incrementality focused marketing
↳real-time reporting with your team
↳solving your problems (not the ones we've decided are important)

We've worked with some of the fastest growing brands of 2022-2023 in these categories:
↳ retail
↳food & Bev
↳snacks
↳supplements

We like to work closely with a select group of clients.

This allows us to work with them on:
↳ CRO
↳ creative development
↳ influencer recruiting and whitelisting
↳ thoughtful channel expansion
↳ retention, upsell/crosss-sell programs
↳ product bundling and offer creation

Basically we like to take on the whole DTC growth piece,

but, 

we are open to starting small.

If you are interested in learning more click the link at the top of my profile,

or, click through on my featured section to book a call.,

Ian Lenny

Rebuy Engine

Account Executive

RevGenius

Join Today - https://revgenius.typeform.com/to/dMjuqOzt

RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Member

ReSci (Retention Science)

Senior BDR- Team Lead

We are hunters!

We use data to hunt down extra revenue that's hiding on your eCommerce website. How? Here's a hint 🔢.+🤖 →💰

If you'd like us to check your website then let's chat, just follow the link below to see my schedule, you can thank me later...

https://meetings.salesloft.com/retentionscience/ianeynck

Business Development Representative

Third Bridge Group Limited

Client Associate, Strategic Consulting

Third Bridge provides private equity firms, hedge funds and strategy consultants with the information that they need to understand the value of their investment opportunities. Our vision for delivering deep insight and unbiased market intelligence has evolved into a business with a range of complementary services, five offices across three continents and a global client base. Whether it is facilitating a private conversation with an industry veteran, moderating a dialogue between experts and investors, or extracting insights from within the supply chain of a poorly documented industry, we are on out clients' side, helping them to make informed investment decisions.

Associate, Private Equity

KellyMitchell Group, Inc

Client Engagement Manager

KellyMitchell matches the best IT and business talent with exclusive opportunities nationwide. In addition to competitive compensation and one-on-one support from our team members, KellyMitchell consultants have the chance to work with exciting organizations in every industry. 

Our partners range from premier Fortune 500 corporations to rapidly growing high-tech companies. Our clients are industry leaders, they rank among the best places to work, and they are looking for talented IT and business professionals like you!

We have new requests from our clients every day. If you’re looking for better career opportunities in Information Technology and professional services, consider joining our team of 2000+ consultants nationwide. Connect with me on LinkedIn to explore how KellyMitchell can help you achieve your professional and personal goals. 

Inavero’s 2016 + 2017 Best of Staffing® Client Award
TAPFIN IT Partner of the Year 2015
TAPFIN Elite Partner 2015

Opportunities:
Information Technology • Accounting and Finance • Administrative and Clerical • Creative and Marketing • Engineering and Technical • Scientific and Life Sciences • Office and Call Center

Client Services:
IT Staffing Services • IT Services and Solutions • IT Staff Augmentation • IT Solutions • Professional Staffing Services • Professional Staff Augmentation • Consulting Services • Contract Labor • Payrolling

IT Staffing:
Project Management / Business Analysis • ERP • Helpdesk and Infrastructure Support • eCommerce • Software Development • Database Administration • Network Support • Software Testing • Telecom & Mobility Support • Data Storage • Business Intelligence • Systems Integration

Technical Recruiter

Santa Barbara Yacht Club

- Customer Service > Serve customers, resolve customer complaints, and mitigate issues . 
- Parties/ Events > Assist in setting up large events such as receptions, bridal showers, and large business meetings. Sometimes requires traveling to different locations. 
- Strong knowledge of dining etiquette and fundamental knowledge in cocktail preparation.

Server

I have nightmares about Shopify sites with low AOV 💭😵 | AE @ Rebuy | Don’t be a statistic. Use statistics. 🤖

inefficient shipping costs, low UPT, low repeat purchase rate, low AOV for first time buyers. A Loyalty program with no on-site personalization. Manually created recommendations. Excess inventory. These are just some of the reasons Shopify brands use Rebuy.

taplio

The Battle

Ian Lenny

Ian Eynck

Followers

Posts

Engagements

Likes

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