ATTN Labs

ATTN Labs helps scale E-Commerce and digital products companies by developing and implement their marketing and growth strategies.  

We do this by testing and scaling ad campaigns while tracking their performance down to the dollar.  We also help to demystify attribution so decision makers can understand where to allocate their limited marketing resources. 

Our clients include rapidly growing brands in the DTC/CPG space, consumer teach, software as a service and a limited number of influencer based brands. 

The common thread for each of these brands is existing adspend and a successful product that needs experienced marketers to develop a strategy to utilize all the paid and organic channels to facilitate profitable increases in customer acquisition.

Founder

Create Wellness

Investor

Health Via Modern Nutrition (HVMN)

Advisory Role

OPUS

At-Home Wellness Tech for Emotional Fitness.  Working with the OPUS growth and marketing teams on customer acquisition, pre-order / pre-launch campaigns and GTM strategy.

The University of Chicago Booth School of Business

MS/MBA - computer science & business with a concentration in marketing analytics.  Worked with The Polsky Center for Entrepreneurship and Innovation's student led startups on customer acquisition and growth.

MS/MBA Candidate

Reforge

Worked with the team that developed the Reforge Growth Series, "The most comprehensive overview available anywhere on how tech companies grow."  As an early hire I was fortunate enough to learn from Brian and his team prior to entering business school.

Growth Marketer

UMZU

Alternative health supplements brand.  Was a part of the initial round of hires for UMZU.  Worked with them on their product marketing , including branding, design, copy and product strategy.

Product Marketing Manager

United States Department of Defense

Studied at U.S. Army John F. Kennedy Special Warfare Center and School, the U.S. Army’s school for the professional training of Army special operations leaders, warriors, and operators.
Selected for special operations training through a rigorous assessment and selection process; graduated from Special Operations Forces Captains Career Course.

John F. Kennedy Special Warfare Center and School

Served as the assistant departmental lead for all matters concerning plans and operations. Responsible for preparing and supervising the execution of all training within a 900 person organization. Identified requirements and ensured training was oriented on setting conditions for improving proficiency levels across the formation. Lastly, I conducted reviews of strategic goals for synchronization and completion, while ensuring risk management was integrated across the agency.

Operations Officer (Operations Manager)

Fire Support Officer for a 10 man team charged with advising an Afghan Army infantry battalion (approx 400 soldiers) in the day to day operations and training of their organization.  Located in Panjwai Afghanistan.

Security Forces Assistance Team 48 FSO (Director of Analysis)

• Directed fire support for an infantry company assigned to 4rd Stryker Brigade Combat Team, 2nd Infantry Division.
• Served as chief advisor for the employment of artillery, mortars, attack helicopters, and close air support to company commander of a 163-soldier infantry company during both pre-deployment training and in a volatile area of Afghanistan.

Company Fire Support Officer (Program Manager)

B.S. Mandarin, Nuclear Engineering

The U.S. Military Academy at West Point is a four-year, co-educational, federal, liberal arts
college located 50 miles north of New York City. It was founded in 1802 as America's first
college of engineering and continues today as one of our nation’s premier leader-development
institutions, consistently ranked among top colleges in the country. Its mission remains
constant—to educate, train, and inspire the Corps of Cadets so that each graduate is a
commissioned leader of character committed to the values of Duty, Honor, Country and prepared
for a career of professional excellence and service to the nation as an officer in the U. S. Army.

• Company Honor Representative at West Point

United States Military Academy at West Point

Co-Founder @ ATTN Labs | Scaling E-Commerce Growth

As the co-founder of ATTN Labs, I help growth stage eCommerce brands (10-100m arr) scale their new customer acquisition.

We do this through relentless problem solving,

focused on driving new customer acquisition.

This means relentlessly testing campaings and tracking results.

Looks like this:
↳clear reporting & communication
↳incrementality focused marketing
↳real-time reporting with your team
↳solving your problems (not the ones we've decided are important)

We've worked with some of the fastest growing brands of 2022-2023 in these categories:
↳ retail
↳food & Bev
↳snacks
↳supplements

We like to work closely with a select group of clients.

This allows us to work with them on:
↳ CRO
↳ creative development
↳ influencer recruiting and whitelisting
↳ thoughtful channel expansion
↳ retention, upsell/crosss-sell programs
↳ product bundling and offer creation

Basically we like to take on the whole DTC growth piece,

but, 

we are open to starting small.

If you are interested in learning more click the link at the top of my profile,

or, click through on my featured section to book a call.,

Ian Lenny

Coco Clean

Coco Clean  Dirty-Free Detergent

Coco Clean’s  journey began with a realization that no one should have to choose between clean clothes, icky ingredients and plastics. After all, clothes are our second skin.

Today’s detergent industry is driven by profit over common sense, creating perpetual waste. It’s time we ditched the 800 million+ plastic detergent jugs made in North America every year!

Coco Clean has cracked the code with our plastic-free laundry detergent powered by enzymes, plant and mineral-based ingredients.  Proudly packed in the USA in a recyclable box and ultra-concentrated. 

Change your world one load at a time.

Founder CEO

Agroforestry Regeneration Communities

Agroforestry Regeneration Communities ‘ARC’ accelerates the plantings of food forests in Guatemala and East Africa. We believe in fostering food resilience, regenerative ag, permaculture, syntropic forestry, agroecology, empowering women, and indigenous wisdom for a better future. We invite allies, funders, and participants to help ARC plant an abundant earth.

Co-Founder

American Regeneration

American Regeneration is a policy-driven organization committed to advancing regenerative agriculture initiatives that restore soil health and enhance human wellbeing. Comprised of farmers and leaders in the regenerative agriculture movement.

Regen Plant, Garden & Lawn Startup

This regenerative fertilizer startup focus on cutting edge soil loving products. It will help 20M Americans regenerate nature by nurturing plants, gardens, and lawns. Our D2C brand will help end the use of chemical fertilizers. Our target audience is the urban dweller with six house plants to suburbanites with lawn and flowers to the homesteader with chickens and permaculture gardens. Follow on Substack, https://johnroulac.substack.com/, to stay in touch. The future is regenerative. Let’s regenerate our little patch of soil.

Great Plains Regeneration

Great Plains Regeneration “GPR" is a non-profit organization focused on regenerating the
vast Great Plains via collaboration with farmers, ranchers and stakeholders to mimic nature. We
honor all people and species as we regenerate from the soil up using regenerative agriculture
principles. The organization serves as a liaison between small and large stakeholders and the
farming community to allocate resources for regional food-system development while increasing
new market opportunities for local producers. GPR focuses on seven desired outcomes: increase
biodiversity, expand holistic livestock management, replenish watersheds, support regenerative
policies, boost producer profitability, amplify regional food systems and revitalize local economies.

Co-Founder/Board Member

RE Botanicals

Founder & Board Member

“AS A 20 YEAR VETERAN IN THE HEMP & SUPERFOOD INDUSTRY, I’M EXCITED TO OFFER YOU THE HIGHEST QUALITY ORGANIC HEMP EXTRACT.”
  
At RE Botanicals™, we believe that healthy soil creates healthy plants, healthy people, and a healthy climate. Our Pure Organic Hemp Apothecary harkens back to the traditions of plant extract apothecaries. We curate only the highest quality golden full spectrum plant-based hemp extracts, organically grown under the Colorado sun. Our founder John W. Roulac’s 20-year legacy in hemp and personal commitment to healthy living and regenerative agriculture ensure that we honor the artisan apothecary tradition and deliver purity that meets our ethical standards. 

The vast majority of USA grown hemp uses harsh chemical fertilizers, rotated with industrial GMO corn and soy and contributes to climate change and ocean die off.  RE Botanicals™ commitment to high quality insures you that the product you consume is pure and organic.

Founder & Chief Hemp Officer

California Department of Food and Agriculture

Originally appointed under Governor Jerry Brown and now under Governor Gavin Newsom, the Industrial Hemp Advisory Board makes recommendations to the CDFA Secretary on all matters pertaining to industrial hemp seed law and regulations, enforcement, annual budgets, and the setting of an assessment rate required to accomplish the purposes of the California Industrial Hemp Law.

Hemp Advisory Panel

Nutiva

Chief Visionary Officer & Chairman Nutiva

Super people deserve super foods. For Nutiva, it starts with organic, non-GMO farming—done without chemical pesticides or fertilizers. Our pure superfoods provide vital nutrition while accelerating the organic food movement.

Serving as catalysts, innovators and pathfinders, we inform and inspire, offering thoughtful solutions to planetary challenges. As these ideas take root, communities everywhere are strengthened.  We’re B Corp and Green Business certified, holding ourselves accountable to sustainable principles by reducing our carbon footprint, becoming a zero waste facility, and donating 1 percent of our sales.

Join us in raising the bar for social and environmental responsibility. Together we can ensure a vibrant future by revolutionizing the way the world eats!

Revolutionizing the way the world eats...since 1999. 
Nutiva. Nurture vitality.

John started Nutiva in 1999 because of his deeply held belief that it is his purpose to challenge the industrial food model and create a better food system to nourish people, communities, and our planet. Through his leadership, Nutiva has become one of the fastest-growing superfoods company in the world. Nutiva has been named one of Inc. Magazine’s fastest-growing private companies in America for seven years in a row. Since its inception Nutiva has donated $3M + to groups promoting sustainable ag and environmental causes.

Founder & CEO

Harmonious Technologies

Helped set up seven hundred municipal home composting programs across the US from 1992 to 1997. Distributed 300,000 home compost bins, and educated  25,000 people on how to compost at seminars in southern california. Wrote and published Backyard Composting: Your Complete Guide to Recycling Yard Trimmings with 1M copies sold.

President & Founder

Forests Forever

Was one of 17 people who formed Forests Forever to protect California's coastal redwood and doug fir forests. Our first effort was to place California Proposition 130 on the November 1990 ballot. We raised $6M and Big Timber spent $50M and fell short with 47.3% of the votes. We all learned how hard it is to change unjust laws even when their is clear benefit to millions of Californians.

Facebook: https://www.facebook.com/john.roulac
Website: http://johnroulac.com/
Substack: https://johnroulac.substack.com/
Instagram: https://www.instagram.com/johnroulac/


Founder of Nutiva & Executive Producer of Kiss the Ground 

John is a hemp innovator, serial entrepreneur, investor, philanthropist, writer, and champion of regenerative agriculture. 

As the founder of the organic superfoods brand Nutiva, he has sourced and formulated $1B in retail sales of organic superfoods in the past 20 years.  John is also an executive producer of the Netflix blockbuster regenerative agriculture film Kiss the Ground, which is narrated by Woody Harrelson. Today, he is an investor, supporter, and advisor to various companies and organizations in the “better for you and planet” sector.

Over his career, John has founded six non-profit organizations, including Great Plains Regeneration and Agroforestry Regeneration Communities (ARC). His passionate hemp advocacy brought him to sue the U.S. Drug Enforcement Agency. This long legal battle culminated in a historic 2004 federal court victory to keep hemp foods legal. He is a pioneer of the modern home-composting movement and has authored four books on hemp and composting.

taplio

The Battle

Ian Lenny

John Roulac

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?