ATTN Labs

ATTN Labs helps scale E-Commerce and digital products companies by developing and implement their marketing and growth strategies.  

We do this by testing and scaling ad campaigns while tracking their performance down to the dollar.  We also help to demystify attribution so decision makers can understand where to allocate their limited marketing resources. 

Our clients include rapidly growing brands in the DTC/CPG space, consumer teach, software as a service and a limited number of influencer based brands. 

The common thread for each of these brands is existing adspend and a successful product that needs experienced marketers to develop a strategy to utilize all the paid and organic channels to facilitate profitable increases in customer acquisition.

Founder

Create Wellness

Investor

Health Via Modern Nutrition (HVMN)

Advisory Role

OPUS

At-Home Wellness Tech for Emotional Fitness.  Working with the OPUS growth and marketing teams on customer acquisition, pre-order / pre-launch campaigns and GTM strategy.

The University of Chicago Booth School of Business

MS/MBA - computer science & business with a concentration in marketing analytics.  Worked with The Polsky Center for Entrepreneurship and Innovation's student led startups on customer acquisition and growth.

MS/MBA Candidate

Reforge

Worked with the team that developed the Reforge Growth Series, "The most comprehensive overview available anywhere on how tech companies grow."  As an early hire I was fortunate enough to learn from Brian and his team prior to entering business school.

Growth Marketer

UMZU

Alternative health supplements brand.  Was a part of the initial round of hires for UMZU.  Worked with them on their product marketing , including branding, design, copy and product strategy.

Product Marketing Manager

United States Department of Defense

Studied at U.S. Army John F. Kennedy Special Warfare Center and School, the U.S. Army’s school for the professional training of Army special operations leaders, warriors, and operators.
Selected for special operations training through a rigorous assessment and selection process; graduated from Special Operations Forces Captains Career Course.

John F. Kennedy Special Warfare Center and School

Served as the assistant departmental lead for all matters concerning plans and operations. Responsible for preparing and supervising the execution of all training within a 900 person organization. Identified requirements and ensured training was oriented on setting conditions for improving proficiency levels across the formation. Lastly, I conducted reviews of strategic goals for synchronization and completion, while ensuring risk management was integrated across the agency.

Operations Officer (Operations Manager)

Fire Support Officer for a 10 man team charged with advising an Afghan Army infantry battalion (approx 400 soldiers) in the day to day operations and training of their organization.  Located in Panjwai Afghanistan.

Security Forces Assistance Team 48 FSO (Director of Analysis)

• Directed fire support for an infantry company assigned to 4rd Stryker Brigade Combat Team, 2nd Infantry Division.
• Served as chief advisor for the employment of artillery, mortars, attack helicopters, and close air support to company commander of a 163-soldier infantry company during both pre-deployment training and in a volatile area of Afghanistan.

Company Fire Support Officer (Program Manager)

B.S. Mandarin, Nuclear Engineering

The U.S. Military Academy at West Point is a four-year, co-educational, federal, liberal arts
college located 50 miles north of New York City. It was founded in 1802 as America's first
college of engineering and continues today as one of our nation’s premier leader-development
institutions, consistently ranked among top colleges in the country. Its mission remains
constant—to educate, train, and inspire the Corps of Cadets so that each graduate is a
commissioned leader of character committed to the values of Duty, Honor, Country and prepared
for a career of professional excellence and service to the nation as an officer in the U. S. Army.

• Company Honor Representative at West Point

United States Military Academy at West Point

Co-Founder @ ATTN Labs | Scaling E-Commerce Growth

As the co-founder of ATTN Labs, I help growth stage eCommerce brands (10-100m arr) scale their new customer acquisition.

We do this through relentless problem solving,

focused on driving new customer acquisition.

This means relentlessly testing campaings and tracking results.

Looks like this:
↳clear reporting & communication
↳incrementality focused marketing
↳real-time reporting with your team
↳solving your problems (not the ones we've decided are important)

We've worked with some of the fastest growing brands of 2022-2023 in these categories:
↳ retail
↳food & Bev
↳snacks
↳supplements

We like to work closely with a select group of clients.

This allows us to work with them on:
↳ CRO
↳ creative development
↳ influencer recruiting and whitelisting
↳ thoughtful channel expansion
↳ retention, upsell/crosss-sell programs
↳ product bundling and offer creation

Basically we like to take on the whole DTC growth piece,

but, 

we are open to starting small.

If you are interested in learning more click the link at the top of my profile,

or, click through on my featured section to book a call.,

Ian Lenny

Ergode

-Assist in the development of comprehensive audit plans, conduct risk assessments, and execute internal audit projects in accordance with established standards and guidelines.
-Work closely with various departments to understand their operations, processes, and challenges. Provide insights and recommendations to enhance overall operational efficiency.
-Lead and mentor junior audit staff, providing guidance, training, and support to foster professional growth and development.

Team Lead

-Collaborated with Business Development stakeholders to boost sales while mitigating loss risks.
-Partnered with technology teams to design efficient solutions addressing business needs and process gaps.
-Analyzed customer feedback comprehensively to improve SLA compliance and boost satisfaction.
-Streamlined inventory and warehouse operations through data-driven MIS reports for senior management.
-Ensured financial accuracy through Accounts Payables and Receivables reconciliations.

Management Trainee

IBS Mumbai

Konflux 2020- Yugaantar (IBS Mumbai Annual Fest)
- Headed the Public Relations Team for the Fest
- Coordinated with the Cold Calling, Field Visit and Database Management Team
- Communicated and interacted with Contingent Leaders, Marketing Heads and PR Heads of Management and Under Graduation Institutes across Mumbai and Outstation

Head of Public Relations

Worked as Coordinator between Students and Placement Teams for the Final Placement of Second Years and Internship of First Years in the Placement Cell and Corporate Relations Department of IBS Mumbai.

Student Placement Coordinator

Konflux 2k19- Beyond Horizon (IBS Mumbai Annual Fest)
- Handled the Database and Back End
- Coordinated with the Cold Calling and Field Visit Team
- Communicated and interacted with Contingent Leaders of Management and Under Grad Institutes

Public Relations Coordinator

The Bombay Natural Company

Internship at The Bombay Natural Company involved interaction with the Marketing Team and submitting reports, which consist of lead generation through cold calling and meetings with Potential Customers on daily basis, and then helping to convert those leads to regular Customers. It involved B2B and B2C Sales.

Responsibilities-
-Mapping the current market and potential customers online and outline ways for organic products and Subscription model.
-Studying and understanding the Buying Pattern of Customers towards Organic Products and Plants(Treebox).
-Lead Generation and Compiling Data of Corporate, NGOs, and potential sponsors for the CSR Project(Treebox Initiative) Regular interaction with Marketing Team to understand and help in framing the Strategy for The Treebox Initiative.
-Identified appropriate marketing channels and target customers for Subscription Model used to sell the Agricultural products of the company.

Sales And Marketing Intern 

Internshala

Respresented Internshala on Campus and helped peer to make best use of Internshala to gain essential skills in Marketing, Communication and enhance Leadership Qualities. To promote Internshala Brand and Products & Services on Campus.

-Promote Internshala internships among your peers and assist them with internship-related queries
-Inform your peers about the latest training offers and help them learn new skills via Internshala Trainings
-Conduct seminars in college to train peers for getting an internship
-Represent Internshala in your college fest

Internshala Student Partner

Results-Driven E-commerce Internal Auditor | Fostering E-commerce Growth | Subject Matter Expert on D2C, Dropship and FBA Business

I'm on a daily quest to evolve and become a more valuable contributor to the world of business. My focus is on acquiring knowledge and skill sets in Strategy, Marketing, and Sales, continually refining my expertise. Currently, I'm immersed in the dynamic E-commerce sector, where I'm gaining firsthand experience and a deep understanding of how different marketplaces operate on a global scale.
In my role at Ergode, I'm part of the audit department, where I've been entrusted with conducting operational and financial audits for various subsidiaries where I've been actively contributing in Efficiency & Risk Management, Financial Accuracy, Data-Driven Insights and Tech Collaboration.

taplio

The Battle

Ian Lenny

Mohammed Yusuf Ansari

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