ATTN Labs

ATTN Labs helps scale E-Commerce and digital products companies by developing and implement their marketing and growth strategies.  

We do this by testing and scaling ad campaigns while tracking their performance down to the dollar.  We also help to demystify attribution so decision makers can understand where to allocate their limited marketing resources. 

Our clients include rapidly growing brands in the DTC/CPG space, consumer teach, software as a service and a limited number of influencer based brands. 

The common thread for each of these brands is existing adspend and a successful product that needs experienced marketers to develop a strategy to utilize all the paid and organic channels to facilitate profitable increases in customer acquisition.

Founder

Create Wellness

Investor

Health Via Modern Nutrition (HVMN)

Advisory Role

OPUS

At-Home Wellness Tech for Emotional Fitness.  Working with the OPUS growth and marketing teams on customer acquisition, pre-order / pre-launch campaigns and GTM strategy.

The University of Chicago Booth School of Business

MS/MBA - computer science & business with a concentration in marketing analytics.  Worked with The Polsky Center for Entrepreneurship and Innovation's student led startups on customer acquisition and growth.

MS/MBA Candidate

Reforge

Worked with the team that developed the Reforge Growth Series, "The most comprehensive overview available anywhere on how tech companies grow."  As an early hire I was fortunate enough to learn from Brian and his team prior to entering business school.

Growth Marketer

UMZU

Alternative health supplements brand.  Was a part of the initial round of hires for UMZU.  Worked with them on their product marketing , including branding, design, copy and product strategy.

Product Marketing Manager

United States Department of Defense

Studied at U.S. Army John F. Kennedy Special Warfare Center and School, the U.S. Army’s school for the professional training of Army special operations leaders, warriors, and operators.
Selected for special operations training through a rigorous assessment and selection process; graduated from Special Operations Forces Captains Career Course.

John F. Kennedy Special Warfare Center and School

Served as the assistant departmental lead for all matters concerning plans and operations. Responsible for preparing and supervising the execution of all training within a 900 person organization. Identified requirements and ensured training was oriented on setting conditions for improving proficiency levels across the formation. Lastly, I conducted reviews of strategic goals for synchronization and completion, while ensuring risk management was integrated across the agency.

Operations Officer (Operations Manager)

Fire Support Officer for a 10 man team charged with advising an Afghan Army infantry battalion (approx 400 soldiers) in the day to day operations and training of their organization.  Located in Panjwai Afghanistan.

Security Forces Assistance Team 48 FSO (Director of Analysis)

• Directed fire support for an infantry company assigned to 4rd Stryker Brigade Combat Team, 2nd Infantry Division.
• Served as chief advisor for the employment of artillery, mortars, attack helicopters, and close air support to company commander of a 163-soldier infantry company during both pre-deployment training and in a volatile area of Afghanistan.

Company Fire Support Officer (Program Manager)

B.S. Mandarin, Nuclear Engineering

The U.S. Military Academy at West Point is a four-year, co-educational, federal, liberal arts
college located 50 miles north of New York City. It was founded in 1802 as America's first
college of engineering and continues today as one of our nation’s premier leader-development
institutions, consistently ranked among top colleges in the country. Its mission remains
constant—to educate, train, and inspire the Corps of Cadets so that each graduate is a
commissioned leader of character committed to the values of Duty, Honor, Country and prepared
for a career of professional excellence and service to the nation as an officer in the U. S. Army.

• Company Honor Representative at West Point

United States Military Academy at West Point

Co-Founder @ ATTN Labs | Scaling E-Commerce Growth

As the co-founder of ATTN Labs, I help growth stage eCommerce brands (10-100m arr) scale their new customer acquisition.

We do this through relentless problem solving,

focused on driving new customer acquisition.

This means relentlessly testing campaings and tracking results.

Looks like this:
↳clear reporting & communication
↳incrementality focused marketing
↳real-time reporting with your team
↳solving your problems (not the ones we've decided are important)

We've worked with some of the fastest growing brands of 2022-2023 in these categories:
↳ retail
↳food & Bev
↳snacks
↳supplements

We like to work closely with a select group of clients.

This allows us to work with them on:
↳ CRO
↳ creative development
↳ influencer recruiting and whitelisting
↳ thoughtful channel expansion
↳ retention, upsell/crosss-sell programs
↳ product bundling and offer creation

Basically we like to take on the whole DTC growth piece,

but, 

we are open to starting small.

If you are interested in learning more click the link at the top of my profile,

or, click through on my featured section to book a call.,

Ian Lenny

Hype-Media

→ We help DTC E-com brands generate 3X revenue with the help of Landing Pages and CRO.

→ We build, test and Optimize Multiple landing pages for Top, Middle & Botton Funnel Audiences to increase your Conversion rate at a lower Cost of Acquisition. 

→ Our Team consists of world class CRO Strategist / Designer, Landing page Developers, Copywriters, Shopify Developers, Sales manager, SDRs and partners - Combined we've helped 300 +  Ecommerce brands build Landing pages around the world.

Supernova toronto

✔️ Created high converting landing pages in Unbounce & Shopify using HTML +CSS and JavaScript that resulted in steady conversion rate of 21% and 300% increase in website engagement.
✔️ Created 200 high converting Ad Creatives for Facebook ads using psychology of persuasion that resulted in 25% Conv. rate, 8.5% CTR, $0.64 CPC, $3.5 CPL, and 1000+ leads generated in just 1.5 month.
✔️ Wrote 200+ high converting Ad Copy for Facebook & TikTok ads using psychology of persuasion that resulted in 25% Conv. rate.
✔️ Developed, executed & A/B tested email marketing strategy in Klaviyo using automated flows & campaigns that resulted in 40% open rate, 4% CTR.
✔️ Created highly engaging TikTok & Instagram Reel videos that resulted in 200% increase in Views and brand awareness.
✔️ Used Google Analytics 4 & Microsoft Clarity to track and monitor user behaviour & landing page performance that resulted in saving $3000 ad spend & 30 + hours of learning curve.

Marketing Manager

Calico AI

✔️Strengthen partnerships with manufacturing vendors by providing valuable input at every stage, from RFQ to bulk purchase order completion, resulting in a 95% increase in vendor adoption of Calico.
✔️Efficiently manage customer and vendor pipelines with Monday.com, HubSpot, and MS Excel, while collaborating with leadership to develop skills and fill the pipeline, leading to a 60% growth in acquisitions.
✔️Enhance engagement with leads through inventive follow-up strategies, continuous optimization of content, and contributing to streamlined product development processes, resulting in a 90% reduction in time from tech pack to production run.
✔️Work closely with sales, customer success, leadership, and engineering teams, providing daily feedback for product improvement, resulting in a 60% increase in ROI and a more efficient, collaborative work environment.

Production Coordinator

Good to Great Solutions

✔️ Door to Door Sales of Rogers Internet products & Services. 
✔️ Identify potential customers in a designated area using Salesforce navigator and approach them to discuss Rogers Internet products and services. 
✔️ Knock on at least 60 homes daily by using law of average method.
✔️Explain the features, benefits and pricing of Rogers Internet products and services to potential customers by doing multiple presentations using the FUGI method. 
✔️ Encourage potential customers to sign up for Rogers Internet products and services by overcoming objections and closing the sale.
✔️Respond to customer inquiries and provide ongoing support to ensure customer satisfaction.
✔️Maintain accurate records of sales activities and customer interactions using a designated sales tracking system.
✔️Adhere to all applicable laws, regulations and company policies related to sales and marketing practices.
✔️Prepare weekly and monthly reports on sales activities, results, and customer feedback for the sales manager.
✔️ Work closely with other members of the sales team and support staff to achieve sales targets and provide excellent customer service.
✔️ Continuously learn and stay updated on roger’s internet products and services and industry trends.

Brand Representative

✔️Created a high converting & responsive landing page using Unbounce with HTML+CSS and JavaScript that resulted in a 30% increase in website traffic and a 10% conversion rate.
✔️ Successfully executed a product photoshoot that improved product image quality, resulting in a 60% increase in sales.
✔️ Designed an email marketing funnel using Klaviyo that led to a 40% open rate and a 15% click-through rate.
✔️ Utilized TikTok and Facebook lead generation ads to grow email list by 50% and increase sign-ups by 80%.
✔️ Improved website's design and user experience, resulting in a 20% increase in time spent on site.

Consultant : Web, UX Design & Performance ads

✔️ Cold Called 100 - 150 leads on a daily basis during Pre launch campaign.
✔️Developed the skills to design travel accessories by understanding target customer’s problem. 
✔️Designed & tested multiple prototypes of Supernova Carryall Bag until finally making the MVP.
✔️Hired a product designer & content creator for the company by carefully vetting candidates on Upwork.
✔️Designed & developed attractive packaging for the Supernova Carryall bag that would give the best unboxing experience to the customer. 
✔️Designed a pitch deck, business plan & cashflow forecast for Supernova to present to investors. 
✔️Successfully raised a Pre-Seed round $33,000 USD from investors for Supernova. 
✔️Planned the entire Kickstarter campaign along with workflow to successfully launch the brand. 
✔️Developed the skills for content creation, Email Lead generation, Landing Page design & paid ads for the Kickstarter campaign. 
✔️A/B testing of email marketing campaigns, paid ads on Facebook, google & Instagram. 
✔️ Successfully launched a Kickstarter campaign for Supernova generating $11,000 in just 28 days. 
✔️Sold 62 Carryall bags to 51 customers in first month of launch. 
✔️ Developed the skills to negotiate with the Supplier and manufactured, fulfilled, and shipped the orders to customers in due time. 
✔️ Developed and designed the website for Supernova on Shopify. 
✔️ Hired a business advisor to strategize on raising the upcoming seed round financing for Supernova along with scaling sales along with inventory management.

Business Development Manager

Google - Teleperformance Partner

✔️Managed 120+ ad agency accounts quarterly with a focus on B2B sales using need assessments and Google Ads campaign management.
✔️Improved Google Ads account performance by 25% through collaboration with marketing agencies and continuously updating knowledge.
✔️Expanded target market from Small to Medium, Mid-Market & Enterprise space, resulting in 20+ leads per month.
✔️Increased B2B sales success by 20% through consultative needs assessments for Google Ads campaigns.
✔️Secured 15% more closed deals by managing the entire sales pipeline and tracking activity in Salesforce.
✔️Achieved a 15% conversion rate from generated leads, resulting in a 20% increase in revenue.

Digital Account Strategist / Outbound B2B Sales Representative 

ZARA SA

✔️Achieved a daily sales target of $19,000 along with my team back-to-back. 
✔️Increased store traffic by 60%, daily sales by 20%, and customer satisfaction by 50% MoM through customer assistance, coworker support, and maintaining visual integrity and brand image of Zara. 
✔️Maintained knowledge of point-of-sale systems and procedures, resolved customer complaints, and increased online sales by 30% and customer success rate by 50% through website management and recommendations for sales and upselling.

Sales Associate / Cashier 

McDonald's

✔️Developed the skills to lead others in Operational and People Excellence
✔️Developed the ability to work in a High-Pressure environment. 
✔️Maintain operational & kitchen areas to exceed customer cleanliness, comfort & convenience expectations including the restocking of workstations.
✔️Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.
✔️ Assist food preparation staff in preparing, checking and packing food items keeping in mind the company s specific instructions.
✔️Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.
✔️Work with sales staff and all departments to improve all customer issues.

Crew Member

I help DTC brands build landing pages that convert at 30% CVR.

At HYPE we do Landing pages and CRO for 

Your favourite 8 and 9 figure Ecom brands like True Classic, Ekster, Cumin Club, Pillowcube, Delta, Avea, Groomie, Herbal Oasis, NatuCare, Real Botanicals, VueSwiss, Petlab, Plush, Fuelled, BullerBox, Sheko, Nimo Nutrition, and many more - 
 
Get 20% - 150% uplift in Conversion Rate 

and 20% to 30% uplift in AOV 

20% - 150% increase in Revenue per session

and 20% to 50% decrease in CAC. 

Wanna get the same results? 

DM me now →

Pranjal Patel 🚀 ⚡️

$1.1 Million Dollars in extra Yearly Revenue 

From just a couple of Landing pages

That's how much we've added for a Brand 

in the last couple of months. 

Your landing pages aren’t converting. 

Here’s the real reason.

Most brands keep sending cold traffic to their PDP 

and hope buyers magically convert.

They won’t.

Cold visitors don’t buy because of product features.

They buy because they 

→ trust you, 
→ understand you, 
→ believe you solve their problem better than anyone else.

And your landing page doesn’t need 

fancy design or complex animations.

It needs the right blocks, 

in the right order, 

that move a stranger

from “What is this?” to “I want this.”

After building 120+ landing pages 

for 7 - 9-figure Ecom brands,

 I created a simple checklist that consistently increases 

conversion rate, revenue per visitor, and total profit

without increasing ad spend.

This checklist shows you:

→ The exact hero formula that hooks cold traffic in 3 seconds
→ The trust blocks that turn skepticism into confidence
→ The emotional flow that makes people feel understood
→ The buying friction most brands overlook
→ The structure 8-figure brands use to print money from paid ads

If you want the full High-Converting LP Checklist, 

Like 👍 this post + comment “Money” and I’ll send it to you.

Landing Pages & CRO for 8-fig+ DTC brands: True Classic, Ekster, Cumin Club, Pillowcube, many more.

I can add an extra $1,000,000 to your Ecom brand

without asking you to touch your Traffic

Here's exactly what I would do 

1.  Audit your Entire Ecom funnel from Ads to Checkout

2.  make a List of all areas that needs improvement that will have the highest impact on your revenue

3. Start with your Checkout process

4. Add to cart page

5. Home page above the fold 

6. Collections page Best sellers

7. PDP above the fold including Shop section

8. Run A/B Tests using Intelligems


After optimizing your high impact areas 

I will do a deep Dive with Triple Whale 

into the vast Ocean of Traffic Analytics

1. Make a list of your Best selling products 

2. make a list of your Best performing landing pages

3. Make new angles for messaging and positioning for those LPs and products, 

4. Test them with new Ads wih the message match, 

5. See which angle works the best 
   
6. Scale it to the moon 🚀 


Most Ecom founders are stuck because they think 

Making new Ad creatives and sending more traffic 

will increase their revenue

But in reality you don't need more traffic, 

you need to optimize your post ad click funnel

where all the conversions happen. 


--------------------

PS : Like 👍 + Click this link 

if you are looking to optimize your Ecom funnels 

hype-media.co

Most brands don’t have a traffic problem.
 
They have a trust problem.
 
If your landing page isn’t converting,

 it’s almost always because your cold visitors 

don’t believe you yet.
 
Here are the 6 elements every high-converting

landing page needs to turn strangers into buyers 
 

→ Unboxing Videos

Show the real product. Real packaging. Real experience.

This removes uncertainty 

and builds instant confidence before they scroll.


→ UGC From Creators & Influencers

People trust people.

A simple 10–15 second UGC clip can 

outperform a polished studio ad because it feels real.


→A Proper FAQ Section

Most brands hide FAQs at the bottom.

High-converting LPs bring FAQs

higher up the page to remove objections early.


→ Us vs Them Comparison

This is where you separate 

yourself from every competitor.

Show exactly why your product 

is better, clearer, safer, faster, stronger.

When visitors see the contrast, they choose you.


→ A Clear ‘How It Works’ Section

Cold visitors need education before persuasion.

Break it down visually → Step 1, Step 2, Step 3.

Make it look simple, doable, and valuable.

 
When you stack all six of these elements together, 

something predictable happens:
 
→ Your visitors feel educated.
 
→ Their objections disappear.
 
→ Their trust increases.
 
→ And your conversion rate goes up 

without spending more on ads.
 
 
If you’re spending $100K+ per month on ads, 

you’re sitting on a goldmine of untapped revenue.

 
If you need our help building high-converting LPs for 

top, middle, and bottom funnel before BFCM, 

DM me right now to see if you’re the right fit

taplio

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Pranjal Patel 🚀 ⚡️

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Posts

Engagements

Likes

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