Co-Founder @ ATTN Labs | Scaling E-Commerce Growth

As the co-founder of ATTN Labs, I help growth stage eCommerce brands (10-100m arr) scale their new customer acquisition.

We do this through relentless problem solving,

focused on driving new customer acquisition.

This means relentlessly testing campaings and tracking results.

Looks like this:
↳clear reporting & communication
↳incrementality focused marketing
↳real-time reporting with your team
↳solving your problems (not the ones we've decided are important)

We've worked with some of the fastest growing brands of 2022-2023 in these categories:
↳ retail
↳food & Bev
↳snacks
↳supplements

We like to work closely with a select group of clients.

This allows us to work with them on:
↳ CRO
↳ creative development
↳ influencer recruiting and whitelisting
↳ thoughtful channel expansion
↳ retention, upsell/crosss-sell programs
↳ product bundling and offer creation

Basically we like to take on the whole DTC growth piece,

but, 

we are open to starting small.

If you are interested in learning more click the link at the top of my profile,

or, click through on my featured section to book a call.,

Ian Lenny

Are you a DTC brand that wants to go $0->$5M in the next 18 months?

Here are 32 actionable pieces of advice, delivered in 1 line.

(#19 is the most underrated)

Foundations:

1. Find your problem 
2. Have evidence you can solve it better cheaper or different
3. Select 3-5 distribution partners before you launch.
4. Get whitelisting contracts in place
5. Book 2-3 podcasts per quarter at least 6 months out
6. Refine customer understanding through initial customer interviews
7. When you have too many customers transition to surveys

Media Buying I:

 8. Meta is THE demand gen channel for DTC brands
 9. If you don't agree see Triple Whale BFCM spend roundup by channel
10. Experiment aggressively with creative
11. Experiment carefully with campaign types
12. Understand how Meta ad auctions work (actually read documentation)
13. Retargeting is an adjunct to retention marketing 

Media Buying II

14. Google is a crucial part of DTC paid media 
15. Understand which channels can work for your brand 
16. Have a plan for rolling out the different Google channels 
17. Make sure your attribution can de-duplicate 
18. With 2 channels you need a way to understand cohorts by attributed channel 

Lowering CPAs

19. Create a testing backlog with ad styles
20. Prioritize your tests
21. Create a system for creative feedback (Motion to start)
22. Find or recruit UCG creators (Bilo to start)
23. You need at least 1 batch per week (Konstant while hiring)
24. Make sure your whole team can see which tests have worked and why
25. Create channel and offer specific landing pages
26. For inspiration click through on ad library creatives to non-PDPs

Not Losing Money

27. Setup basic cohort analysis using something like Lifetimely by AMP 
28. Check product specific cohorts focusing on 120-day LTVs
29. Are your lower CPA offers creating high LTV customers
30. Don't forget about coupon codes and influencer commissions 
31. So we're analyzing cohorts by "gross margin" not revenue
32. Regularly check your actual P&L

What am I missing?

Tell me in the comments.

Tim Keen

I help 7 and 8-figure brands find agencies they love | 1x exit | $100M revenue from TikTok & FB Ads

I help B2B agency owners and consultants build predictable lead gen systems they actually own, based on my experience building and selling a 7-figure agency in just 2 years.

My favorite clients are high 6 or 7-figure agencies who are running on mostly referrals (or one channel), who are looking to "get LinkedIn working". 

At some point you typically realize there's more to it than just writing content and posting.

That's where I show up: I can help you build a full inbound + outbound funnel that brings you ideal-fit clients every month, without you grinding all day on content.

I believe that:

1. The tedious work that agency owners used to outsource to black box lead gen agencies is now actually 

- really easy, 
- highly automatable, and 
- should be done in house once you get over the limiting belief that it's hard, and

2. Learning how to run a modern go-to-market system - literally learning how to fish - is one of the best possible uses of a founder's time.

Plus it's fun.

What I offer:
Modern Lead Gen Bootcamp - 4-week intensive where you build your complete lead gen system. Lists, outbound, lead magnets, ads. Live coaching.

Modern B2B Sales Advisory - 3-4 month engagements where I help you build your entire GTM function. Strategy, systems, tech stack, team training.

What people say:

"Over the course of the program with Tim I doubled revenue in about two months." - Alexandre Olim, Plutus Media

"Building a lead gen system that gets me leads that already are half closed because of my content." - Laksh Sehgal, Neuroid

"Before buying Tim's course I would spend hours and hours on a single post and now I can write 3-5 posts in one hour." - Pedro Leite, Adstart

"Best course I had about agency leads. Been in the game for 4 years, it's the best course out there I've found." - Saar Bell

What I help you build is running in my business right now, and I have been at the pointy end of lead generation on LinkedIn for the last few years.

DM me if you run a high-6-figure+ agency and would like a friendly, no-strings-attached roast of your current lead generation system.

VP of Marketing

Building the best DTC agency in the country with some ecom legends.

I collected 18,731 leads from LinkedIn.

(And closed over $5M in revenue doing it.)

This year, 90% of creators:

- built lead magnets nobody wanted
- collected emails that never converted
- treated lead magnets as content, not sales assets

Me?

I exited my agency. Built a system. Documented everything.

Now I'm giving away the entire playbook.

Here's what's inside The 7-Figure Lead Magnet Method:

→ How I closed $5M+ in revenue from LinkedIn
→ The viral idea framework (endless content, on demand)
→ Turning lead magnets into actual revenue
→ Converting leads on the back-end (where the money lives)
→ The distribution formula to flood your funnel on repeat
→ Building a web of lead magnets that scale with you
→ 5 mistakes that destroy lead magnet performance
→ What you need to do next (step-by-step)

BONUS: The $1M+ Lead Magnet Swipefile 

It's MY exact system behind 18,731 leads and a 7-figure exit.

Want the full 8-chapter playbook and BONUS?

1. Connect with me
2. Comment "METHOD" below

I'll DM you everything.

P.S. We must be connected, otherwise LinkedIn blocks the message.

P.S. ♻️ Repost this and I'll send you the full recordings of my 3-day LinkedIn Cohort masterclass where I teach THIS EXACT COMPLETE LinkedIn + lead gen system behind these results.

I get agencies more ideal clients | 1x exit | GTM strategy & coaching

This Gemini 3 system replaces a $120,000/year agency sales team.

(I built it to kill the Freelancers for good)

Most agency owners spend $5k - $15k monthly on:

- Ghostwriters who sound like robots.
- Lead gen agencies that burn your reputation.
- VAs who need constant hand-holding.

I'm done with the BS.

I spent 6,000+ hours testing agency sales workflows.

I built a fully agentic system that does the work for you.

It doesn't help you work, it replaces the manual labor.

I'm giving away the "Gemini 3: Agency Sales System" protocol today.

Inside the Agency Sales System:

→ The Gemini 3 prompt library for founders

→ My internal Sales Onboarding Kit

→ The "Deep Personalization" outreach workflow

→ 8-chapter playbook on 7-figure lead magnets

→ The "Sanitizer" pass to kill generic AI tone

→ My 4-week lead gen implementation roadmap

Start owning your infrastructure.

Want the full protocol and system?

1. Connect with me
2. Comment "MONOPOLY" below

I'll DM it over.

P.S. Repost for priority access.

P.P.S. ♻️ Repost this and I'll send you the full recordings of my 3-day LinkedIn Cohort masterclass where I teach THIS EXACT COMPLETE LinkedIn + lead gen system behind these results.

3,000 of you grabbed my Claude Code training last week.

Here's what I just added for Opus 4.6.

Anthropic dropped Opus 4.6 yesterday.

Agent teams. PowerPoint integration. Even better coding.

Most people will read the announcement and move on.

I spent 6 hours stress-testing it inside Claude Code.

The difference is real:

→ Agent teams means you can run parallel workers
→ One agent researches. One builds. One reviews.
→ Tasks that took 45 minutes now take 12.

I updated the entire training academy:

What's new:

→ How to set up agent teams (step-by-step)
→ The "divide and conquer" workflow for complex builds
→ New prompts optimized for 4.6's reasoning
→ When to use effort levels (and when not to)
→ Real examples from tools I built this week

Same training. Now built for the most powerful Claude ever released.

If you already grabbed it check your DMs. Update is there.

If you haven't:

1. Connect with me
2. Comment "CODE" below

I'll send the full training + the 4.6 update straight to your DMs.

P.S. We must be connected or LinkedIn blocks the message.

♻️ P.P.S. Repost and I'll also send you my updated prompt library, now optimized for Opus 4.6's agent teams.

I turned a 30-minute call into 47 LinkedIn posts.

Here's my exact internal AI system:

This is how I generated $4.7M in agency revenue from LinkedIn content. Then sold the business.

Now I'm giving away the exact system for free.

It's a 30-minute walkthrough + AI agent showing how I turn one call into a week of content.

What you get:

→ The full system I used to hit $4.7M (not theory, the actual workflow) 
→ Access to every prompt involved + AI agent access 
→ A free 60-day content strategy 
→ The method that took me from 1 post in 3 hours to 3-5 posts in 1 hour
Results from people using this:
→ "Doubled revenue in about two months" 
→ "Too many leads booking on my calendar" 
→ "Booked 3 calls in Week 2 alone" 
→ 5-10 qualified appointments per month (without ads)

You already have the content, it's sitting in your call recordings.

Want the free AI Agent that does this completely for you?

Comment "CALLS" and I'll send it over right away.

P.S. ♻️ Repost this and I'll send you the full recordings of my 3-day GTM Cohort masterclass where I teach the COMPLETE LinkedIn + lead gen system behind these results.

I'll create your next lead magnet in 8 minutes for free.

(this AI system generated 18,731 leads and $5M+)

Most creators spend 20+ hours creating one lead magnet.

I built an AI system that does it for you.

Here's how it works:

AI analyzes your LinkedIn profile and business

It identifies your audience's top 5 pain points

Then generates complete lead magnets for each one

What you get:
→ Lead Magnet Swipe File (18,731 leads generated)
→ 5 complete lead magnets ready to launch
→ Viral post templates for each magnet
→ Automated capture and delivery setup
→ Conversion sequences that close at 67%
→ My $5M Claude Code Sales Vault
→ Step-by-step implementation guide

This AI system turned LinkedIn into my #1 revenue channel.

Want your own AI lead magnet machine?
1. Connect with me
2. Comment "MACHINE" below

I'll DM it to you.

P.S. We must be connected or LinkedIn blocks the message.

P.S. ♻️ Repost this and I'll also send you my 3-day internal training on booking inbound calls on autopilot.

NEVER cold outreach again.

This free LinkedIn playbook replaces $10k/month ads.

Most founders struggle with lead generation:

- Sending 100 DMs a day for 2 replies
- Burning $10k on ads with terrible ROI
- Posting daily with zero inbound calls

I just packaged the EXACT playbook I used to generate $5M in inbound revenue.

The system is stupid simple:

→ Set up your profile to convert (not just impress)
→ Book calls automatically from every post
→ Turn lurkers into buyers with warm DMs
→ Launch lead magnets that book 5+ meetings daily
→ Triple your engagement without the algorithm games

I used this to build and sell a 7-figure agency in 2 years.

The best part?

Everything's automated. Your content works while you sleep. Calls book themselves. DMs convert on autopilot.

I've included everything in the playbook:

→ Profile optimization checklist (15 minutes to 3x conversions)
→ My exact call-booking post templates
→ DM scripts that close without being salesy
→ Lead magnet swipe file (these got me 3,722 comments)
→ Content formulas for 300% more engagement
→ Real examples from my $5M journey

Want the playbook?
1. Connect with me
2. Comment "INBOUND" below

I'll send it straight to your DMs.

P.S. We must be connected or LinkedIn blocks the message.

♻️ P.P.S. Repost this and I'll also send you my $5M Post Database with every template that actually converted to revenue.

I spent 15min / day building a system that books 500+ sales calls.

Alex O. used it to double his revenue in 60 days.

Most agency owners waste 3 hours a day on LinkedIn.
- Scrolling for "inspiration"
- Writing deep thoughts nobody reads
- Chasing likes that don't pay bills

I built a 7-figure agency by ignoring the noise and ran a boring, 15-minute daily loop instead.

I’ve documented the full 60-day architecture into a Notion roadmap.
It’s the exact documentation I used to exit my agency.

Inside the 15-Minute Daily SOPs:

- The 3-step "High-Value Handshake" for dream clients
- The 5-Post 'Authority' Bank (Monday-Friday templates)
- The 'Snatch Question' script to skip small talk in DMs
- The Minimum Viable Profile checklist for high-ticket sales
- The Frictionless Tracker to manage 100+ leads in minutes

Stop being a content creator and start being an operator.

Want the Notion roadmap and the 15-minute SOPs?

1. Connect with me
2. Comment "SOP"

I’ll DM you the link.

P.S. We must be connected or LinkedIn blocks the message.

P.P.S. ♻️ Repost this and I'll send you the AI Prompt Library with more than 75 prompts you can use to COPY the EXACT COMPLETE LinkedIn + lead gen system behind these results.

here's my $5M LinkedIn sales system, take it.

(it turns followers into monthly recurring revenue)

Most creators have an audience but no business model.

- They post content that gets likes but no leads
- They have followers who never become customers
- They dream of MRR but settle for sporadic PayPal payments

I did the opposite and built predictable revenue.

I've spent 2 years perfecting this with 300+ agency owners.
It's not a course. It's the actual infrastructure of a 7-figure business.

Today, I'm giving it all away for free.

Here's what's waiting for you:

- The Zero-to-One Offer Generator (build your first $5k offer)
- My Easy Sell Intro-Offer framework (closes itself)
- Discovery call recordings from actual $10k+ closes
- The exact audit template that converts 67% of prospects
- 8 bonus templates including my client case study swipe file
- Lead magnet posts that generated 3,722 comments

This system took me from random DMs to $300k months.
1. Connect with me
2. Comment "MRR" below

I'll DM you the full Zero to One pack.

P.S. We must be connected or LinkedIn blocks the message.

P.P.S. ♻️ Repost this and I'll also send you my Automation GPT Suite that handles discovery calls for you.

I just analyzed 18,731 LinkedIn DMs that generated $5M 

(here's the exact playbook)

Most people send DMs that get ignored.

They're either too salesy or too generic.

I spent 3 years perfecting what actually converts in the DMs.

Then I built an AI that writes better DMs than me.

Here's what happened:

My students started booking calls with prospects who never responded before.

One agency owner closed 3 deals in his first week using it.

Another went from 2% to 18% response rates overnight.

The difference?

This GPT doesn't write templates. It reads your prospect's actual writing style and mirrors it perfectly.

Casual prospect? Casual response.
Formal CEO? Professional tone.
Creative founder? Playful energy.

I'm giving you the exact same DM system:

→ The GPT that writes like you (but better)
→ Analysis of 18,731 real DM conversations
→ My "invisible buyer" detection framework
→ 50 highest-converting openers by industry
→ The 3-message sequence that books calls
→ Video breakdown of a $25K deal closed in DMs

This replaced my entire DM team.

Want the DM GPT that generated $5M?

1. Connect with me
2. Comment "ANALYZE" below

I'll send everything to your inbox.

P.S. We must be connected or LinkedIn blocks the message.

Want me to write 60 posts for you?

I wanted to make the best lead magnet ever.

So, now, if you book a call with me, I

- Scrape your LinkedIn profile
- Scrape your post history
- Scrape everything I can find on the internet about your business

and run all that through a series of prompts & processes I have been working on for over a year.

What you get is:

1. An Authority Score out of 100 (based on what I can see and what you tell me)
2. 3 things you're doing well
3. 3 areas you could improve
4. Your headline re-written and improved
5. Your about section re-written and improved
6. 3 full ideas for lead magnets you could make today
7. 3 POSTS already written for those lead magnets
8. 60 pre-written posts based on top performing templates, with notes telling you what you would need to do to finish those posts. Yes, 60 - two full months of posts.

Why am I giving so much away?

- Firstly, to see if I could make the ultimate lead magnet.

I've been working on scorecards, personalized landing pages, and prompts for so long it felt like fun to put it together.

- Second, because I believe this stuff is table stakes now.

My paid program is not "let's re-write your profile together and get your first clients yay".

It's "if you already run a b2b business, let's build an always-on system that combines content, lead magnets, warm + cold outreach, and LinkedIn ads to build a predictable funnel"

So I need you to have the foundations in place before we can really work.
Now, I am offering you your own custom strategy doc just like this.

Comment DOC below if you want one of these :)

18,731 leads later, I finally documented every Claude Code tool that actually converts

Most agencies waste $10K+/year on tools they barely use.

I spent 6 months building the exact same tools with Claude Code.

For free.

Now 300+ agencies are using them to automate their entire stack.

Here's what's in the vault:

The Lead Generation Suite:
→ LinkedIn scraper (finds 500 prospects in 10 minutes)
→ Email finder with 94% accuracy
→ Personalization engine for outreach

The Sales Automation Pack:
→ Proposal generator (67% close rate)
→ Discovery call analyzer
→ Pipeline tracker with AI insights

The Content Machine:
→ Post repurposer (1 post → 7 platforms)
→ Hook analyzer based on 18,731 leads
→ Engagement predictor

The Client Success System:
→ Automated reporting dashboard
→ ROI calculator
→ Renewal predictor

Each tool includes:
• The exact Claude Code prompts
• Step-by-step setup videos
• Deploy instructions (even if you're not technical)
• Real examples from my agency

Want the Claude Code Agency Vault?

Connect with me
Comment "STACK" below

I'll send you instant access.

P.S. We must be connected or LinkedIn blocks the message.

I watched agencies struggle with the same sales problem for years until one conversation changed everything.

You're targeting prospects who already have an agency. Which means they need to hate their current setup, get their whole team on board to switch, AND you have to hit their DMs at the exact moment they're ready to move.

The percentage of your total addressable market that meets all those conditions at any given time is microscopic.

So you're fighting over scraps while 95% of potential clients sit on the sidelines because switching agencies feels like open heart surgery.

Intro offers flip this completely.

Instead of asking prospects to divorce their current agency, you're selling them something that layers on top of what they're already doing. A $2,500 audit that can boost their existing campaigns without changing their strategy or their team.

Sudenly you can talk to the whole market. Not just the tiny slice that's ready to blow up their current setup.

The desperate agency owner who needs results in 90 days will buy it. The satisfied client who just wants to optimize will buy it. The cautious CMO who would never switch agencies but loves incremental wins will buy it.

You went from selling to 3% of the market to selling to 100% of the market.

That's not a sales tactic. That's completely different math.

taplio

The Battle

Ian Lenny

Tim Keen

Followers

Posts

Engagements

Likes

Performance ScoreIan Lenny's LinkedIn Performance

Performance ScoreTim Keen's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ian Lenny

Tim Keen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ian Lenny's LinkedIn Performance

Performance ScoreTim Keen's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreIan Lenny's LinkedIn Performance