ATTN Labs

ATTN Labs helps scale E-Commerce and digital products companies by developing and implement their marketing and growth strategies.  

We do this by testing and scaling ad campaigns while tracking their performance down to the dollar.  We also help to demystify attribution so decision makers can understand where to allocate their limited marketing resources. 

Our clients include rapidly growing brands in the DTC/CPG space, consumer teach, software as a service and a limited number of influencer based brands. 

The common thread for each of these brands is existing adspend and a successful product that needs experienced marketers to develop a strategy to utilize all the paid and organic channels to facilitate profitable increases in customer acquisition.

Founder

Create Wellness

Investor

Health Via Modern Nutrition (HVMN)

Advisory Role

OPUS

At-Home Wellness Tech for Emotional Fitness.  Working with the OPUS growth and marketing teams on customer acquisition, pre-order / pre-launch campaigns and GTM strategy.

The University of Chicago Booth School of Business

MS/MBA - computer science & business with a concentration in marketing analytics.  Worked with The Polsky Center for Entrepreneurship and Innovation's student led startups on customer acquisition and growth.

MS/MBA Candidate

Reforge

Worked with the team that developed the Reforge Growth Series, "The most comprehensive overview available anywhere on how tech companies grow."  As an early hire I was fortunate enough to learn from Brian and his team prior to entering business school.

Growth Marketer

UMZU

Alternative health supplements brand.  Was a part of the initial round of hires for UMZU.  Worked with them on their product marketing , including branding, design, copy and product strategy.

Product Marketing Manager

United States Department of Defense

Studied at U.S. Army John F. Kennedy Special Warfare Center and School, the U.S. Army’s school for the professional training of Army special operations leaders, warriors, and operators.
Selected for special operations training through a rigorous assessment and selection process; graduated from Special Operations Forces Captains Career Course.

John F. Kennedy Special Warfare Center and School

Served as the assistant departmental lead for all matters concerning plans and operations. Responsible for preparing and supervising the execution of all training within a 900 person organization. Identified requirements and ensured training was oriented on setting conditions for improving proficiency levels across the formation. Lastly, I conducted reviews of strategic goals for synchronization and completion, while ensuring risk management was integrated across the agency.

Operations Officer (Operations Manager)

Fire Support Officer for a 10 man team charged with advising an Afghan Army infantry battalion (approx 400 soldiers) in the day to day operations and training of their organization.  Located in Panjwai Afghanistan.

Security Forces Assistance Team 48 FSO (Director of Analysis)

• Directed fire support for an infantry company assigned to 4rd Stryker Brigade Combat Team, 2nd Infantry Division.
• Served as chief advisor for the employment of artillery, mortars, attack helicopters, and close air support to company commander of a 163-soldier infantry company during both pre-deployment training and in a volatile area of Afghanistan.

Company Fire Support Officer (Program Manager)

B.S. Mandarin, Nuclear Engineering

The U.S. Military Academy at West Point is a four-year, co-educational, federal, liberal arts
college located 50 miles north of New York City. It was founded in 1802 as America's first
college of engineering and continues today as one of our nation’s premier leader-development
institutions, consistently ranked among top colleges in the country. Its mission remains
constant—to educate, train, and inspire the Corps of Cadets so that each graduate is a
commissioned leader of character committed to the values of Duty, Honor, Country and prepared
for a career of professional excellence and service to the nation as an officer in the U. S. Army.

• Company Honor Representative at West Point

United States Military Academy at West Point

Co-Founder @ ATTN Labs | Scaling E-Commerce Growth

As the co-founder of ATTN Labs, I help growth stage eCommerce brands (10-100m arr) scale their new customer acquisition.

We do this through relentless problem solving,

focused on driving new customer acquisition.

This means relentlessly testing campaings and tracking results.

Looks like this:
↳clear reporting & communication
↳incrementality focused marketing
↳real-time reporting with your team
↳solving your problems (not the ones we've decided are important)

We've worked with some of the fastest growing brands of 2022-2023 in these categories:
↳ retail
↳food & Bev
↳snacks
↳supplements

We like to work closely with a select group of clients.

This allows us to work with them on:
↳ CRO
↳ creative development
↳ influencer recruiting and whitelisting
↳ thoughtful channel expansion
↳ retention, upsell/crosss-sell programs
↳ product bundling and offer creation

Basically we like to take on the whole DTC growth piece,

but, 

we are open to starting small.

If you are interested in learning more click the link at the top of my profile,

or, click through on my featured section to book a call.,

Ian Lenny

Timothy Peterson

Speir Digital Inc.

Speir has developed a unique and advanced technology platform that is transforming the music and entertainment audio/video streaming industry. 

The technology allows artists, labels, and venues from around the world to increase revenue when events are sold out or at excess capacity. The Speir Live Streaming Platform is a dedicated music and live performance platform which plans to have millions of members following a release later this year,  comprised of exclusive audio and video content streaming from across the globe. 

Speir is the only platform that is providing its viewers with live streaming from the most exclusive music and entertainment events globally.

But Speir is about more than music and entertainment.

Speir has expanded from it's foundation in music to movies, books, news and all types of entertainment -- and will expand from there to gaming, sports, and a variety of other cultural and educational experiences with 24/7 live streaming independent channels.

My role is wide-ranging -- a thrill ride!  Bottom line, as Speir puts it, my goal is to help:  "Build a beautiful company."

President and Chief Operating Officer

RobRoySW

RobRoySW is about art and fashion, appealing to a diverse audience, and unifying people.   To this end, we are creating a line of clothing for She/They/He/Fluid.  A line where -- however you identify -- you can create a fabulous look. 

Gender Fluid Clothes

Not Girl Clothes

Not Boy Clothes

Your Clothes

Not gender neutral, not gender free.  Rather, feminine and masculine at once.  RobRoySW's clothing will push these boundaries and allow everyone in the Fluid community to express themselves in new and fun ways.  But RobRoySW will not be limited to the Gender Fluid community, either.

It's fashion for everyone.

Contact me:
timothy@robroysw.com

Trellis Commerce

My co-host Isaiah Bollinger, CEO of Trellis Commerce, and I are approaching episode 200.  Find us on Spotify, iTunes, or anywhere you find your podcasts!  We examine everything B2B eCommerce.  B2B makes up the lion’s share of eCommerce potential revenue, even though it is quite often overlooked by many businesses.  This podcast aims to bridge the knowledge gap and help businesses of all shapes and sizes recognize the vast eCommerce potential that exists today.

https://open.spotify.com/show/0eEhAydRiBeSKWfYlGIieC

Contact me:
timothy.peterson@yahoo.com

Co-Host The Hard Truth About B2B Ecommerce Podcast

Data Glam

I started Data Glam about 17 years ago as an Ecommerce consulting practice.  It arose out of another crisis, the economic meltdown of 2008.  Prior businesses of mine go all the way back to the 80s.  I have kept Data Glam going for independent projects around all my other roles -- as a President, COO, CMO, CDO, Chief Client Officer, VP of Marketing, VP of Digital, VP of Ecommerce, and many more.

Today, Data Glam has a focus on Digital Transformation, and Startup Launches and Reboots.  Traditional areas remain:  Marketing plan review and creation; and Comprehensive business plans.  

I am here to help.

Contact me:
timothy@dataglam.com

President

VayaConnect

VAYA:  ABOUT US
Vaya is a strategic consultancy and business intelligence solution enabling end-to-end customer experience measurement and performance optimization.  Leveraging the latest in artificial intelligence and machine learning technologies, we help some of the world’s most respected brands drive performance, innovation, and stakeholder ROI.  Vaya helps achieve, predict, and optimize performance. 

THE ROADMAP PROCESS
Our Roadmap process defines a strategy plan to reshape customer value propositions using technology to inspire engagement and loyalty while building innovation and revenue.  We focus on asking the questions that matter most.  We evaluate a 360 degree view of current operations with a focus on near-term return and long-term impact.  We evaluate opportunities for top-line growth and bottom line efficiency.  We work with you to define, implement, measure, optimize, and innovate throughout the journey.

Together, our VayaConnect Performance Hub, Roadmap Process, and Consultants work to drive the measurable value that drives valuations.

AGENCY PARTNERS
Our agency partners bring the services needed to take your roadmap into action including Traditional and Digital Marketing, Public Relations, and Experiential Marketing.

PLATFORM PARTNERS
Our platform and systems-integration partners include the leading solutions for global, enterprise, and mid-market ecommerce, omni-channel operations, customer care, and logistics. Through our platform partners, Vaya seamlessly ties roadmap insights to your existing end-to-end customer journey with rapid time to market.

EXPERIENCE MATTERS
At Vaya we know that experience matters. Get the insights you need to make the decisions that build your business with the help of our team.

GET IN TOUCH with VAYA
Phone: (513) 645-9862
Cincinnati • NYC • Kyiv

Contact me:
timothy@vayaconnect.com

Chief Client Officer, Managing Principal Consultant, Interim President

SportsBiz

Sports Marketing  |  Reinvented

Harnessing the Power of AI and Advanced Analytics to Help Brands Maximize Sports Marketing and Sponsorship Investments

What We Do
SPORTSBIZ is Disrupting the $300B Global Business of Sports:
We deploy transformative solutions to remedy the vast financial inefficiencies that plague the business of sport. Our team supports brands to most effectively engage with athletes, teams, leagues, associations, venues, and events in marketing and sponsorship partnerships.

The Problem
Brands misspend 50% of all corporate sponsorship dollars as a result of:
Driving decisions based on personal preferences
Employing no proven systems to quantify sponsorship value
Depending solely on the strategic guidance of rights owners and agencies, as well as lacking empirical methods when allocating budgets

Our Solution
SPORTSBIZ's end-to-end suite of products empowers brands to:
Discover and target their optimal sports assets
Design and execute superior marketing strategies
Measure and analyze the value generated by their past and future investments

Our Team (at the time I was there)
SPORTSBIZ brings together accomplished experts from technology, business, sports and creative industries to ensure a product that is tailored to brand needs and set the new industry standard.

Steve Feuerstein
Founder &
Chief Strategy Officer

Jeffrey Rudnick
Chairman of the Board

Gene Curtis
Chief Technology Officer

Charles Boyle
Chief Analytics / AI Officer

Timothy Peterson
Chief Marketing / Digital Officer

Richard Veltre
Chief Financial Officer

Jeffrey Siddiqi
Chief Revenue Officer

Chief Marketing Officer and Chief Digital Officer

EcommerceConsulting.com | Tellus | Vaya

Data Glam is my consulting firm, I still take on projects (see other entry for more information on Data Glam).  In fact, demand is so high in these extraordinary times, I am focused on Business Transformation, Startup Launches and Reboots, Omnichannel.

I also still take on consulting projects though a variety of other relationships, but group those under Data Glam as well.  I have consulted through Ecommerce Consulting, Tellus, and Vaya (prior to working there), among many others.  Projects include business transformation, digital upgrades, startup launches, pivots, and reboots, omnichannel marketing and Ecommerce strategy, DTC, site evaluations, Ecommerce re-platforming, and UX, UI, and UAT.  Over the last decade or so, I have specialized in Ecommerce and digital marketing, but I have vast experience in retail, data, and business intelligence.  I have been involved in all aspects of Ecommerce since 1999.  Yes, that's 26 years now!

Contact me through my consulting site, Dataglam.com, or here through LinkedIn.

Consultant

The CHR Group

The CHR Group is a major advertising and marketing services holding company.  Headquartered in New York City, there are offices across the US and Canada.

My role was focused on meeting all the Digital needs of clients, upgrading their experiences and their ROI using the latest platforms, tools -- and my expertise.  Further, I ensured that we onboarded new clients in a consciously integrated way.  The big picture matters.

Vice President, Digital

EC Labs | Dharcy | LocFree

EC Labs, standing for Ecommerce Labs, was a launchpad for start-ups.  LocFree was a combo flash sale, deal, and review site.  Dharcy is a player in visual commerce and retail tourism, and seeking major retail partners.  I am a co-founder of these companies, among others.

Co-founder, CMO

Panor Corp. / Maxxima LED Lighting

Panor Corporation is the manufacturer and supplier of Maxxima LED Lighting products.  Working to revolutionize the LED lighting industry, they have a large and growing product line and a dedicated team of professional staff and engineers.

As the first dedicated Ecommerce Marketing and Sales Director for the MaxximaStyle product line, I headed the fast-growing Ecommerce division, driving double-digit online sales growth, while determining well-defined marketing and commerce strategies.  Further, I made strategic short- and long-term recommendations to maximize traffic, and drive enhanced site performance and navigation for desktop and mobile use, all focusing on ROI.

I was a leader, developing and maintaining strong internal and external business relationships, investigating new market channels, encouraging creative product marketing concepts, and driving the creation of regular, narrative content through the launch of blog.

Ecommerce Director

President and COO at Speir Digital Inc. / President and COO at RobRoySW / CMO / CDO / Fractional C-Level Leader / Board Member / Startup Advisor / Podcast Host / Ecommerce / Digital Marketing / Transformation Projects

Marketing, Ecommerce, and Operational Expertise, Delivered with Personality, Style, and Showmanship!

FOCUS:  Bringing on the Roaring 20s version 2.0!

FOCUS:  Marketing / Pivoting Your Business Quickly and Decisively

FOCUS:  Planning and Growth

FOCUS:  Working with Investors, Vetting Funding Proposals, Writing Business and Marketing Plans, "Fixer"

C-Level, Senior Executive, and Managerial roles in Marketing, E-commerce, Operations, Business Intelligence, Sales, Account Management, Database Operations, Retail, Transformation, and more.

Expertise:
 
- Operations, COO, President, P&L responsibility;
- Marketing, online and offline, CMO, CDO, VP, Director;
- Sales, Account Management, Chief Client Officer;
- E-Commerce, 3-time VP, Director;
- Retail, all channels, including time as a brick-and-mortar multi-unit Store Director, Store Manager, Manager;
- Data, Artificial Intelligence, Data Science, Analytics, Operations, SaaS, technical leader of a co-op database, leader of an analytics re-platforming and integration, Business Intelligence;
- Consulting, independently, through agencies, and as client services leader. Front-end and back-end digital work, innovation processes start-up plans and funding;
- Implementations, solution selection for marketing databases, business intelligence platforms, Websites, and E-Commerce platforms, and;
- Start-ups, multiple, including a founder and CMO for a deal and review site and business development for an early dot-com era venture. A mobile app start-up, retail/ecommerce hybrid in "live commerce." Founded two other businesses while in college.  More.  Startup advisor.

Specialties: E-commerce, digital marketing, omnichannel strategy, operations, leadership, product development, merchandising, operations, mobile, social, revenue generation, business development, sales, account management, data quality, data privacy, data security, crisis management, Business Intelligence, SaaS, project management, CRM, reporting and analytics, budgeting and forecasting, transformation, P/L, SEO, SEM, affiliate networks, CSE, catalog, print marketing, databases, lead generation, customer acquisition, reactivation and optimization, team-building, motivation.

COO, CMO, CDO, CCO, PRESIDENT, FOUNDER, CO-FOUNDER, BOARD MEMBER / LEADER IN DIGITAL MARKETING, ARTIFICIAL INTELLIGENCE/AI, SAAS, INNOVATION, MEDIA, SERVICES, ECOMMERCE, CONSULTING, STRATEGY, TACTICS, OMNICHANNEL RETAIL, INVESTORS, STARTUPS

My co-host Isaiah Bollinger, CEO of Trellis Commerce, and I are approaching episode 100.  Find us on Spotify, iTunes, or anywhere you find your podcasts!  We examine everything B2B eCommerce.  B2B makes up the lion’s share of eCommerce potential revenue, even though it is quite often overlooked by many businesses.  This podcast aims to bridge the knowledge gap and help businesses of all shapes and sizes recognize the vast eCommerce potential that exists today.

https://open.spotify.com/show/0eEhAydRiBeSKWfYlGIieC

Contact me:
timothy@trellis.co

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Ian Lenny

Timothy Peterson

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