Signal and Cipher

Signal and Cipher is the Future Decoded. We are an innovation and change management firm dedicated to helping the most impactful companies in the world navigate, operationalize, and monetize the impact of AI to drive the future of work.

From Hollywood studios to tech darlings and CPG, our clients are looking for ways to build the future today.

Keynote Speaker

I speak frequently on the future of work and the impact of rapid change on enterprises, employees, consumers, and the global economy.

Keynote Platforms: 
Billion Dollar Teams: The Future of an AI-Powered Workforce
Future Forward: Navigating Exponential Change
Creative Machines: AI and the Future of Creativity

Recent keynotes include Deloitte, Microsoft, Synchrony, Puig, SXSW, Adobe, Febraban, Icatu, Totvs, and Itau.

I have also given guest lectures on leadership and AI at several universities, including the University of Chicago, Northwestern, Loyola, DePaul, UIC, and IIT.

International Keynote Speaker

DeFiance Media

I write and produce the Future Report segment as a part of Defiance Daily on the Defiance Media Network, using Hour One's powerful synthetic media platform. Each news segment is delivered by an AI version of me - a Deepfake.
You can catch the segment at https://defiance.media or streaming on over 100MM devices and smart TVs worldwide.

AI Correspondent - Synthetic Host of "Future Report"

Coastal Spritz

Interim Fractional CMO

Update Beverage

Caffeine is obsolete. It’s time for an Update. Crush procrastination with a smart energy drink that's more advanced than caffeine. Now available at www.drinkupdate.com

* Rebuilt the brand from the ground up after two prior agencies failed to design a distinctive brand for this new beverage category
* Built a nimble team of freelancers to establish a visual identity, brand guidelines and design system, including an extensive library of 3D assets, and feature animations
* Defined core value propositions and key demographics for launch
* Lead launch strategy and execution 
* Worked with bleeding-edge tech platforms like Unreal Engine 5 and LightTwist to develop immersive brand experiences

Head Of Brand + Futurist in Residence

Cocktails For Hope

•  Successfully lobbied for the legalized sale of Cocktails-to-go in Illinois - providing bars and 
    restaurants a revenue lifeline during Covid
•  Built a team of 50+ volunteers, including some of the world's biggest names in hospitality
•  Co-wrote legislation that received overwhelming bi-partisan support 

Cocktails For Hope is an initiative that advocates for the temporary sale of pre-mixed cocktails in containers sealed by on-premise license holding establishments in the State of Illinois. Cocktails For Hope is committed to creating necessary cash flow to bars and restaurants throughout the duration of the COVID-19 pandemic to allow them to remain in business. The initiative also seeks to create an open line of communication with lawmakers for continued conversations as the hospitality landscape evolves over time.               Visit us at: www.cocktailsforhope.org

Co-Founder

SWAPP PROTOCOL (NFT Marketplace, Decentralized Exchange, Data Monetization)

Advising Swapp on 
- Implementation of structure and process needed to scale effectively
- Marketing and communications strategy

NFT Marketing and Operations Advisor

XR Founders

We are a collective of over 15,000+ interdisciplinary voices sharing ideas to shape the future of XR. Together we explore new capabilities, diversity, ethical design, accessibility, sustainability, and social impact within the industry. 

Join us on Clubhouse every Thursday and Sunday at  5PM ET.

Cohost

Hawkeye

Epsilon agency is now part of Hawkeye!

We’re a one-of-a-kind human experience agency.

We orchestrate experiences for people across their customer journey— leveraging human insight, the world’s best data, empathic creativity and the most powerful technology available. We do all this to deliver business results for our clients and to create more meaningful connections between humans and brands.

We call these Connections Designed to Matter™.

VP, Group Director: Digital Strategy + Innovation

Epsilon

Established the Creative Technology group to explore, prototype, and deploy new technologies in service of solving client business challenges.

Digital Strategy Practice Lead
Executive Development Program Graduate

Vice President, Digital Strategy

Decoding the future of work with the technologies of tomorrow | Futurist | Speaker

I help executives (including C-Suite and NEDs), and marketing teams understand the impact of AI on their organizations and augment the power of their teams with AI and reimagined workflows. 

For over a decade I've helped companies do mind-bending things with new and emerging technologies by showing them how to create, monetize and scale with bleeding-edge tech when few best practices and instruction manuals exist. At Signal and Cipher, we're focused on decoding the future of work for our clients.

My mission as a futurist and speaker is to inspire people to take ownership of their role in shaping the future, participate in building the world they want to see, be the wrong person asking the right questions, and approach the future with wonder, curiosity, and hope, not fear and confusion. The future is ours to shape, but you don't win by being as a spectator. 


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Considered one of the top voices in AI and the future of work, Ian is a trusted advisor to the world's most innovative companies. His firm Signal and Cipher transforms companies into AI-ready organizations with training, workforce reengineering, design, and development, resulting in meaningful routes to innovation that impact the bottom line, inspire cultural change, and create new products and ways of working.

Previously responsible for P&Ls and innovation departments at the largest agencies in the world, Ian is known for making bleeding-edge technology understandable and monetizable. Brands he has advised over the last decade include Samsung, Intel, Coca-Cola, Google, Microsoft, Nike, and dozens more.

Ian has pioneered a digitally immersive presentation style that brings artificial intelligence and extended reality to life so audiences can understand the future of technology in actionable ways. Ian is also the co-owner of a production studio designing virtual worlds and the first person ever to host a news segment as a synthetic human, streaming to over 100 million devices around the world.

A classically trained musician, Ian understands the magnitude of AI's coming impact on human creativity. As a strategist and speaker, he strives to educate stakeholders on the real-world implications of emerging technologies so they can make informed decisions that positively shape our world and advance humanity. In a rapidly evolving world that some consider dystopian, Ian remains a steadfast optimist and offers what everyone needs now: hope.

Specialties:  AI • Machine Vision • Emerging Technology • Digital Strategy • Process Engineering • Prototyping • Systems Thinking • Team Leadership

Ian Beacraft

Jennifer Roover

BBDO LA

Recruited to lead the AT&T Mobility portfolio, directing 5+ integrated agency teams; delivered Digital, Paid Media, Email, Sponsorships, Talent, OOH, Broadcast, PR, and Experiential Marketing. 

Reported and presented to AT&T’s SVP of Marketing and partnered directly with AT&T’s Brand, Product Marketing, Advertising, Media, Communications, and PR director-level stakeholders; managed 6 direct reports. 

Owned $MM campaign budget, also overseeing $MM+ across multi-agency spends; leveraged in-house Insights & Analytics and Consumer teams to develop strategies for fully integrated marketing and broadcast ad campaigns. 

Launched Apple and Samsung devices, leading 5-agency, 100-person team in digital campaign development and production for 20 commercials; achieved strongest breakthrough in 2 years for Galaxy S23; drove 4x category norm for brand and message recall in 2+ years for iPhone 15.

Pioneered NBA2K gaming integration for brands; partnered with Media agency and 2K Gaming team to introduce player endorsements and in-game messaging; sourced NBA talent and added WNBA talent to expand audience. 

Coordinated ESPN partnership to run 3+ ad spots per game; oversaw Communications roll-out and managed creative execution of billboards in 7 markets, including Los Angeles, Miami, Dallas, and Phoenix.

VP, AT&T Mobility

Rocket Homes

Brought in by CMO to direct GTM strategy launching Rocket Homes across national markets; led $MM budget with 2022 Super Bowl ad, earning back-to-back #1 spot on USA Today’s Ad Meter.

Presented strategy brief to CEO, securing buy-in; led RFP selection with 20+ external agencies for the commercial; advised (HighDive) agency as product SME and directed concept refinement work streams. 

Contracted Kantar (market intelligence data) and directed Performance Marketing division through dashboard management. 

Designed and deployed integrated campaigns, aligning 10+ internal teams on national launch; partnered with Marketing Science & Insights team to develop customer profiles and audience segmentation.

Defined product with SVP, Product Marketing; built messaging toolkit for Media Relations and CRM email teams. 

Partnered with CTO and Development team through platform and app build to deliver #1 trending app (Apple Store) and maintained top 5 trending status through paid social, direct mail, email, and digital placements; advised across features updates and UI/UX to boost downloads; drove web traffic to platform with content and calendar promotions.

Campaign Manager

Allison+Partners

Onboarded and launched AAA’s Mountain West Group (MWG); oversaw the 10-product brand portfolio, delivering initial audit analyses to AAA’s VP, Brand and VP, Communications. 

Defined strategy across Insights, Content, Experiential Activations, Influencer, and Paid Media functions for each brand; built integrated GTM entries for new products (solar, data privacy) with lead gen, customer acquisition, experience, and SEO tools. 

Managed through Sales Agent x Automotive Union crisis, partnering with Washington D.C. agency team; established new crisis playbook and halted union vote, then addressed data breach issue. 

Also launched Dexcom’s global market launch with Super Bowl x Nick Jonas partnership and influencer campaign, and led financial literacy campaign timed to International Women’s Day for UBS.

VP, Integrated Marketing

Weber Shandwick

Account Director, Integrated Marketing

Audacity Health

Account Director, GTM Activations

360i

Account Director, Digital & Experiential

Cavalry 

Account Director, Brand Campaigns

SapientNitro

Senior Account Director, Digital Strategy

Leo Burnett

Account Supervisor, Partnerships, Promotions & Experiential

General Motors R*Works

Promotions Manager

Senior Director of Marketing with 14+ years of experience leading the development and execution of integrated brand plans, digital marketing campaigns, and immersive partnerships. Producing tentpole strategies that define core purpose, ignite audiences, and shape critical conversations, Jennifer is an expert relationship builder, fostering teams to launch dynamic campaign concepts for Apple, AT&T, Rocket Mortgage, NCAA, Coors, and Nestlé.

taplio

The Battle

Ian Beacraft

Jennifer Roover

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