Kintsugi Marketing

For revenue and marketing leaders at B2B SaaS with HubSpot seeking calm amidst the chaos and sustainable revenue growth, I offer both GTM strategy and execution.

We are your right-hand in decision making, advising, designing, and executing Go-To-Market strategies. We have a unique set of skills to maximize the value of your existing HubSpot investments.

Founder, Go-To-Market Solutions Architect

MarketingOps.com

Help the community members of MarketingOps.com to connect with other professionals, support each other, and celebrate their wins.

Ambassador, Salt Lake City Chapter Leader

Profoundly

Profoundly is an exclusive platform for vetted experts that help HubSpot users with everything from simple tasks to complex integrations. No unnecessary sales pitches. No complex contracts. Just expert help, fast.

Profoundly Certified Professional

Refine Labs

Led and fostered an internal operations team of two. Guided the systems and technology used by sales, marketing, customer success, and service delivery teams. 
• Operations: Create simple, scalable, and robust processes for teams, designing for optimal customer experiences and outcomes.
• Enablement: Build and maintain top-tier talent through onboarding, coaching, and professional development programs. Develop and deploy new strategies and initiatives.
• Insights: Strategy, and infrastructure to measure the business. Provide insights that enable data-driven decisions.

Senior Director, Customer Success Operation

Extend

• Led the systems strategy and infrastructure architecture
• Collaborated with sales, marketing, and customer success teams to document, map, and create efficient processes
• Partnered with product and growth team to drive net retention of 45% and constantly improve customer adoption.

Head of Marketing Operations

Artemis Health

Develop and execute a robust and multi-faceted plan to dramatically increase brand awareness and the generation of quality leads and opportunities.

• Drove coordinated and integrated campaigns
• Partnered with sales and finance to ensure an accurate and real-time view of marketing influence and contribution to bookings and pipeline
• Built and implemented an in-house marketing attribution model across integrated channels to optimize ROI.
• Collected data and develop real-time dashboards to communicate the effectiveness of marketing and sales initiatives.

Senior Marketing Operations Manager

Marketing Operations Manager

HireVue

Co-created multi-channel marketing campaigns and demand generation programs with the goal to delight prospects and achieve business objectives. Brings new, fresh and creative ideas for targeting ideal customers and building the sales pipeline.

• Streamlined performance across multiple platforms and processes resulting in a 30% increase of marketing qualified leads
• Owned email nurturing: experiment, design, implement and optimize automated lead segmentation, email series, and lead scoring
• Managed 3rd party emails to increase the volume of targeted leads and nurture with drip campaigns
• Established a 5% benchmark conversion rate to meetings booked for lead nurture campaigns 
• Partnered with the corporate marketing team to develop and recommend innovative approaches to solve business and technical problems
• Generated 25% subscriber reengagements rate with an experimental email campaign

Digital Marketing Manager

Venafi

Responsible for all digital marketing and branding efforts. Implemented strategies, designed properties online and offline, and managed marketing automation systems company-wide to maximize return on investment.
• Influenced and developed integrated marketing campaigns and report on key performance indicators
• 108% average increase in website traffic YoY
• Researched, implemented, and analyzed: SEO, SEM, website optimization, and A/B testing
• Influenced and developed integrated marketing campaigns and report on key performance indicators
• Managed content syndication vendors to increase B2B leads and report ROI
• Designed and delivered a full range of high-impact digital collateral and graphics (e.g. PDFs, HTML emails, presentations, event banners, event graphics, infographics, and display ads)

Marketing Manager

Connected business requirements, data and automation to drive marketing campaigns.
• Created and managed email marketing campaigns
• Contributed and implemented lead scoring matrix
• Developed documentation and roadmaps for marketing campaign processes
• Collaborated with marketing teammates, sales teammates, and other key stakeholders to implement targeted, automated email campaigns
• Generated Key Performance Indicators to report on marketing and sales activities and effectiveness and business impact.
• Monitored and maintained data quality within the marketing database
• Evaluated new technologies and add-on applications to improve and optimize marketing team performance
• Supported corporate and field events: logistics, graphic creation, and booth duty

Marketing Specialist

GTM Solutions Architect for B2B SaaS

Defined by adaptability, integrity, and curiosity, I approach problems with a strategic mindset that drives meaningful results.As a seasoned marketing leader, I transform go-to-market strategies by fostering collaboration, leveraging AI-powered solutions, and equipping teams with actionable data insights. My ability to simplify complex processes and technology has consistently enabled double-digit revenue growth and competitive advantages at private equity and VC-backed B2B SaaS organizations.

Ian Shields

Dell Technologies

Drive retention, referral and loyalty in the Global Consumer segment for Dell.com.

Consumer Retention Strategy Lead

Contact strategy, execution, and analysis of direct mail, catalog, email, digital, CRM/lifecycle management, trigger, and outbound telemarketing campaigns for Dell.com Consumer (North America) and Small Business (US) segments.

Sr. Advisor, CRM Contact Strategy - Dell.com

Advisor, CRM Contact Strategy - Dell.com

Deseret Book

Led team in charge of building campaigns that measurably change customer behavior for 43 locations.  Leverage premium loyalty program to generate incremental sales improvement. Oversight of integrated marketing communication strategies in cooperation with creative, digital marketing, event/promotion planners, and print/catalog/media.

•	o	Initiated the customer journey mapping process
o	Proposed and created customer-centric KPIs to dimension and monitor ongoing health of customer base
o	Redefined channel and store of loyalty rules
o	Crafted and executed a location-specific social media strategy
o	Recruited a 700-member Customer Advisory Board for obtaining specific product and promotion insights
o	Designed and executed the first true stealth promotion for bricks and mortar stores using social/email
o	Redesigned promotional planning and execution calendar/process to avoid last-minute rework and streamline POS signage/VMP

Director, CRM and Promotions

Using SalesForce and Hubspot data in conjunction with other sources to empirically measure and optimize the sales funnel, leading to increasingly accurate forecasts and providing critical customer insights.

Administer and assess the impact of a multi-role, multifaceted sales compensation plan.

Gain understanding and quantify the impact of marketing activities on the sales process.

Sales Analyst

Helix Education

Providing multichannel strategic insights and recommendations to postsecondary educational institutions.  Parse large amounts of data from multiple sources to find critical insights and drive allocation decisions for annual marketing budgets from $500K-$20MM.  Forecast marketing campaign performance and assess performance against benchmarks.  Identify out-of-the-box opportunities within customer inquiry pools.

Marketing Strategist

Response media strategic lead for an advertising agency offering lead generation expertise and execution to its clients in the post secondary education vertical.  Overseeing direct mail lead generation and nurturing campaigns from 25K - 1.5MM circulation.  Led a team of ~30 awesome associates.

Media Director

Supervalu

Created CRM/promotional strategy and executed direct mail traffic driving/loyalty building campaigns using coupon incentives.  Monthly volume 3.5-10MM.  Revised and improved segmentation/offer strategy to deliver 30% increase in profit.  Launched loyalty card in a 75 store region including all store-based promotions, training, and procuring/producing all POS materials to support the launch.

CRM Direct Mail Manager, Corporate Marketing

Greatdirectmarketer.com consulting

Provided comprehensive CRM data-based/direct marketing and loyalty consulting services to B2B/C clients. Included sales/ROAS forecasts for catalog mailings.

CRM Consultant

Alliance Data Systems

Provided strategic consulting and tactical CRM/direct marketing execution services as the account team leader for 7 specialty retail clients, including Express, Limited, Limited Too,
Bath & Body Works, Victoria's Secret, Structure, and Lane Bryant.  Created KPIs and other analyses to measure leading indicators of customer and brand loyalty.  Mailing circulation managed: 300M-10MM per campaign, totaling 75-130MM annual contacts; 40% external prospects.  Included credit card reissue campaigns.  Up to seven direct reports.

Account Manager, CRM

WHO I AM:
I am a solutions-based CRM professional delivering business to business and consumer marketing expertise, along with an unsurpassed focus on analytics, metrics and data management to organizations seeking an award-winning, self-motivated professional who can communicate strategies and tactics to all stakeholders leading to exceptional bottom-line results. I am prepared to apply these skills in a fast paced & productive atmosphere.
	
WHAT I DO:
Through the use of expert level integrated CRM methodologies I provide overall leadership, analysis, and direction to marketing teams in order to maximize customer loyalty and profitability via retention, reactivation, acquisition, up- and cross-sell promotional and segmentation strategies.   

Some highlights of my skills include:

--20+ years of progressive professional growth in CRM, traditional, and digital marketing - including direct mail, email, affiliate, SMS, outbound telemarketing, TV/Print/Radio, paid search, SEO and social

--Award-winning professional in the areas of Leadership, Passion, Winning Together, and Unity with proven success as a senior CRM marketing strategist

--Solid experience in the design and implementation of new metrics and analyses for understanding customer behavior and incentivizing change

MY SPECIALTIES:

CRM | Digital marketing | Media planning | Lead generation | Segmentation/lead scoring | Salesforce.com | Direct mail | Email | List acquisition | Data management | Print production | Database integration | Product analysis | Integrated Marketing Strategy | Customer Journey mapping | Pricing/forecasting analysis | Direct response marketing | Campaign analysis/optimization | Client needs assessment | Customer acquisition and retention | Customer base analysis | Direct mail campaign execution | Offer development | ROI Improvement

I am an open networker, so if you'd like to connect, reach out at ATAYLOR seven two five at Gee Mail dot com.

taplio

The Battle

Ian Shields

Alison Taylor

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