Kintsugi Marketing

For revenue and marketing leaders at B2B SaaS with HubSpot seeking calm amidst the chaos and sustainable revenue growth, I offer both GTM strategy and execution.

We are your right-hand in decision making, advising, designing, and executing Go-To-Market strategies. We have a unique set of skills to maximize the value of your existing HubSpot investments.

Founder, Go-To-Market Solutions Architect

MarketingOps.com

Help the community members of MarketingOps.com to connect with other professionals, support each other, and celebrate their wins.

Ambassador, Salt Lake City Chapter Leader

Profoundly

Profoundly is an exclusive platform for vetted experts that help HubSpot users with everything from simple tasks to complex integrations. No unnecessary sales pitches. No complex contracts. Just expert help, fast.

Profoundly Certified Professional

Refine Labs

Led and fostered an internal operations team of two. Guided the systems and technology used by sales, marketing, customer success, and service delivery teams. 
• Operations: Create simple, scalable, and robust processes for teams, designing for optimal customer experiences and outcomes.
• Enablement: Build and maintain top-tier talent through onboarding, coaching, and professional development programs. Develop and deploy new strategies and initiatives.
• Insights: Strategy, and infrastructure to measure the business. Provide insights that enable data-driven decisions.

Senior Director, Customer Success Operation

Extend

• Led the systems strategy and infrastructure architecture
• Collaborated with sales, marketing, and customer success teams to document, map, and create efficient processes
• Partnered with product and growth team to drive net retention of 45% and constantly improve customer adoption.

Head of Marketing Operations

Artemis Health

Develop and execute a robust and multi-faceted plan to dramatically increase brand awareness and the generation of quality leads and opportunities.

• Drove coordinated and integrated campaigns
• Partnered with sales and finance to ensure an accurate and real-time view of marketing influence and contribution to bookings and pipeline
• Built and implemented an in-house marketing attribution model across integrated channels to optimize ROI.
• Collected data and develop real-time dashboards to communicate the effectiveness of marketing and sales initiatives.

Senior Marketing Operations Manager

Marketing Operations Manager

HireVue

Co-created multi-channel marketing campaigns and demand generation programs with the goal to delight prospects and achieve business objectives. Brings new, fresh and creative ideas for targeting ideal customers and building the sales pipeline.

• Streamlined performance across multiple platforms and processes resulting in a 30% increase of marketing qualified leads
• Owned email nurturing: experiment, design, implement and optimize automated lead segmentation, email series, and lead scoring
• Managed 3rd party emails to increase the volume of targeted leads and nurture with drip campaigns
• Established a 5% benchmark conversion rate to meetings booked for lead nurture campaigns 
• Partnered with the corporate marketing team to develop and recommend innovative approaches to solve business and technical problems
• Generated 25% subscriber reengagements rate with an experimental email campaign

Digital Marketing Manager

Venafi

Responsible for all digital marketing and branding efforts. Implemented strategies, designed properties online and offline, and managed marketing automation systems company-wide to maximize return on investment.
• Influenced and developed integrated marketing campaigns and report on key performance indicators
• 108% average increase in website traffic YoY
• Researched, implemented, and analyzed: SEO, SEM, website optimization, and A/B testing
• Influenced and developed integrated marketing campaigns and report on key performance indicators
• Managed content syndication vendors to increase B2B leads and report ROI
• Designed and delivered a full range of high-impact digital collateral and graphics (e.g. PDFs, HTML emails, presentations, event banners, event graphics, infographics, and display ads)

Marketing Manager

Connected business requirements, data and automation to drive marketing campaigns.
• Created and managed email marketing campaigns
• Contributed and implemented lead scoring matrix
• Developed documentation and roadmaps for marketing campaign processes
• Collaborated with marketing teammates, sales teammates, and other key stakeholders to implement targeted, automated email campaigns
• Generated Key Performance Indicators to report on marketing and sales activities and effectiveness and business impact.
• Monitored and maintained data quality within the marketing database
• Evaluated new technologies and add-on applications to improve and optimize marketing team performance
• Supported corporate and field events: logistics, graphic creation, and booth duty

Marketing Specialist

GTM Solutions Architect for B2B SaaS

Defined by adaptability, integrity, and curiosity, I approach problems with a strategic mindset that drives meaningful results.As a seasoned marketing leader, I transform go-to-market strategies by fostering collaboration, leveraging AI-powered solutions, and equipping teams with actionable data insights. My ability to simplify complex processes and technology has consistently enabled double-digit revenue growth and competitive advantages at private equity and VC-backed B2B SaaS organizations.

Ian Shields

Stealth AI Startup

Co-Founder & CEO

GreenIRR Inc.

Built for the trucking industry - Carbon Reporting made easy.
GreenIRR is a scalable SaaS platform that automatically collects vehicle data for an entire trucking fleet in real-time, allowing clients to create standardized and custom reports on‑demand, with the push of a button. And in most cases, clients can be up and running in a few weeks.

Strategic Advisor

IMPKT LLC

Providing advisory services to help companies and investors develop strategic partner-led initiatives, and implement business models that drive positive impact and sustainable growth.

Founder & CEO

Ecolumix

Ecolumix is a data intelligence company that mines billions of verified data points to measure corporate environmental, health, and safety (EHS) performance. As an industry leader in innovative risk mitigation and EHS benchmarking solutions, our insights allow companies to accurately assess environmental and compliance risks at a facility level, evaluate supplier performance, and effectively benchmark against peers.

EcoVadis

•	First global alliances director, reporting directly to the Chief Marketing Officer, ensuring close collaboration with global thought leadership, field marketing and product marketing initiatives.

•	Screened thousands of solution providers and co-developed innovative partnerships, integrating actionable sustainability insights into procurement platforms.

•	Advised EcoVadis and partners’ product and engineering teams on solution design, resulting in 250+ integrated customers and 30+ integrated partners including successful deployment and GTM of two SAP Endorsed App integrations and one of the first 3rd-party integrations with Microsoft Cloud for Sustainability.

•	Developed and executed a partner-led marketing and pipeline generation strategy, driving growth from around 200 customers to over 1,000 enterprise clients, growing the ratings network from 25k to 130k and building a global partner development team that grew partner-sourced pipeline to represent 55% of all enterprise sales lead sources.

Director of Global Alliances

•	Served as first senior account executive for the Americas, reporting directly to the co-CEO and instrumental in securing key clients such as Amgen, The Coca-Cola Company, the University of California system, Salesforce, Estée Lauder, MARS, and Amazon.

•	Adjusted marketing material to suit regional specificities, created sustainability and workplace human rights themed content, secured and participated in speaking engagements, and promoted company content and activities via social platforms with high levels of engagement.

•	Managed key sustainability and ESG relationships with US-based partners and member associations, such as the United Nations Global Compact (UNGC), the Global Reporting Initiative (GRI), the Sustainability Consortium (TSC), the Professional Services Sustainability Roundtable (PSSR) and the Sustainable Purchasing Leadership Council (SPLC).

Senior Account Executive

Unimarket

· Identified and developed new business opportunities, guiding them from initial discussions to implementation. Managed e2e integration projects, building out onboarding and testing criteria, while tracking capabilities and ongoing customer and supplier relationship management, to drive the adoption of Unimarket solutions.

· Developed deep understanding of procurement processes, through client interviews, industry events, and the systematic roll out of new features in the Unimarket platform to take the tools from a sourcing and marketplace website with catalogue and punch out catalogue features, to a fully-fledged procure-to-pay platform with ERP integration.

· Brand ambassador for the Americas, speaking at events, webinars and podcasts.

Senior Executive - Business Development

Responsible for identifying, developing, and guiding new business opportunities from initial discussions to implementation.

Business Development Manager

· Direct suppliers and customers on how to best utilize Unimarket’s unique software
· Educate customers on Unimarket’s unique patent pending cross-organization collaboration capability to allow customers to pool purchasing demand
· Educate suppliers on the benefits to participate in the Unimarket network
· Train supplier and customer administrators on how to utilize the Unimarket software
· Expand customer and supplier automation and integration across the Unimarket supplier network
· Manage the support of Unimarket for North America

Account Manager - Supplier Relations and Support

· Direct suppliers and customers on how to best utilize Unimarket’s unique software
· Educate customers on Unimarket’s unique patent pending cross-organization collaboration capability to allow customers to pool purchasing demand
· Educate suppliers on the benefits to participate in the Unimarket network
· Train supplier and customer administrators on how to utilize the Unimarket software
· Expand customer and supplier automation and integration across the Unimarket supplier network

Account Manager

Orbit Corporate Travel

· Managed business development processes, achieving specified sales targets and maintaining key customer relationships.
· Create, implement and manage marketing strategies and initiatives to increase brand awareness and revenue
· Contributed to many complex digitization projects to keep ahead of seismic industry changes
· Collaborated with leadership to address major industry shifts, including migration from commission-based revenue to transaction-fee and management fee models.
· Managed business development processes, achieving specified sales targets and maintaining key customer relationships.

· Contributed in significant ways toward ideation, development, testing, deployment, project management, training and continuous improvement of proprietary, web-based travel management software with a cross-departmental and geographically diverse team of stakeholders.
· Developed in-house tools to aid in operational efficiency, including an HTML-based CRM UI and Visual Basics-based expense claim form.
· Participated in the collaborative development of proprietary Self Booking Tool and Travel Manager Reporting software (Orbit Online)
· Identify areas for improved automation within the business. Project manage the implementation of any improvements, while coordinating with the respective directors, managers and team leaders

IT Products Manager

Coordinate the travel arrangements within Australasia/South Pacific for key corporate customers

Shorthaul Travel Consultant

Founder & CEO | Advisor to Investors, Boards & CEOs | Former EcoVadis Growth Leader | Connecting Sustainability, Technology & Impact

25 years of B2B experience -- including 10 years in supply chain sustainability software ecosystem space -- advising investors, board members, and CEOs across the ESG and sustainability software space, and founded ventures at the intersection of sustainability, technology, and impact.

Played a central role in EcoVadis’ growth into the world’s first Sustainability Tech “Centaur,” leading global partnerships and shaping ESG integration into supply chains. Secured flagship alliances with Accenture, SAP, and Microsoft -- where EcoVadis also earned partner-of-the-year recognition.

A global citizen with unique perspectives stemming from experiences working in North America, EU, LATAM and APAC markets.

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The Battle

Ian Shields

Daniel Perry

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