Kintsugi Marketing

For revenue and marketing leaders at B2B SaaS with HubSpot seeking calm amidst the chaos and sustainable revenue growth, I offer both GTM strategy and execution.

We are your right-hand in decision making, advising, designing, and executing Go-To-Market strategies. We have a unique set of skills to maximize the value of your existing HubSpot investments.

Founder, Go-To-Market Solutions Architect

MarketingOps.com

Help the community members of MarketingOps.com to connect with other professionals, support each other, and celebrate their wins.

Ambassador, Salt Lake City Chapter Leader

Profoundly

Profoundly is an exclusive platform for vetted experts that help HubSpot users with everything from simple tasks to complex integrations. No unnecessary sales pitches. No complex contracts. Just expert help, fast.

Profoundly Certified Professional

Refine Labs

Led and fostered an internal operations team of two. Guided the systems and technology used by sales, marketing, customer success, and service delivery teams. 
• Operations: Create simple, scalable, and robust processes for teams, designing for optimal customer experiences and outcomes.
• Enablement: Build and maintain top-tier talent through onboarding, coaching, and professional development programs. Develop and deploy new strategies and initiatives.
• Insights: Strategy, and infrastructure to measure the business. Provide insights that enable data-driven decisions.

Senior Director, Customer Success Operation

Extend

• Led the systems strategy and infrastructure architecture
• Collaborated with sales, marketing, and customer success teams to document, map, and create efficient processes
• Partnered with product and growth team to drive net retention of 45% and constantly improve customer adoption.

Head of Marketing Operations

Artemis Health

Develop and execute a robust and multi-faceted plan to dramatically increase brand awareness and the generation of quality leads and opportunities.

• Drove coordinated and integrated campaigns
• Partnered with sales and finance to ensure an accurate and real-time view of marketing influence and contribution to bookings and pipeline
• Built and implemented an in-house marketing attribution model across integrated channels to optimize ROI.
• Collected data and develop real-time dashboards to communicate the effectiveness of marketing and sales initiatives.

Senior Marketing Operations Manager

Marketing Operations Manager

HireVue

Co-created multi-channel marketing campaigns and demand generation programs with the goal to delight prospects and achieve business objectives. Brings new, fresh and creative ideas for targeting ideal customers and building the sales pipeline.

• Streamlined performance across multiple platforms and processes resulting in a 30% increase of marketing qualified leads
• Owned email nurturing: experiment, design, implement and optimize automated lead segmentation, email series, and lead scoring
• Managed 3rd party emails to increase the volume of targeted leads and nurture with drip campaigns
• Established a 5% benchmark conversion rate to meetings booked for lead nurture campaigns 
• Partnered with the corporate marketing team to develop and recommend innovative approaches to solve business and technical problems
• Generated 25% subscriber reengagements rate with an experimental email campaign

Digital Marketing Manager

Venafi

Responsible for all digital marketing and branding efforts. Implemented strategies, designed properties online and offline, and managed marketing automation systems company-wide to maximize return on investment.
• Influenced and developed integrated marketing campaigns and report on key performance indicators
• 108% average increase in website traffic YoY
• Researched, implemented, and analyzed: SEO, SEM, website optimization, and A/B testing
• Influenced and developed integrated marketing campaigns and report on key performance indicators
• Managed content syndication vendors to increase B2B leads and report ROI
• Designed and delivered a full range of high-impact digital collateral and graphics (e.g. PDFs, HTML emails, presentations, event banners, event graphics, infographics, and display ads)

Marketing Manager

Connected business requirements, data and automation to drive marketing campaigns.
• Created and managed email marketing campaigns
• Contributed and implemented lead scoring matrix
• Developed documentation and roadmaps for marketing campaign processes
• Collaborated with marketing teammates, sales teammates, and other key stakeholders to implement targeted, automated email campaigns
• Generated Key Performance Indicators to report on marketing and sales activities and effectiveness and business impact.
• Monitored and maintained data quality within the marketing database
• Evaluated new technologies and add-on applications to improve and optimize marketing team performance
• Supported corporate and field events: logistics, graphic creation, and booth duty

Marketing Specialist

GTM Solutions Architect for B2B SaaS

Defined by adaptability, integrity, and curiosity, I approach problems with a strategic mindset that drives meaningful results.As a seasoned marketing leader, I transform go-to-market strategies by fostering collaboration, leveraging AI-powered solutions, and equipping teams with actionable data insights. My ability to simplify complex processes and technology has consistently enabled double-digit revenue growth and competitive advantages at private equity and VC-backed B2B SaaS organizations.

Ian Shields

Paul Johnson

BambooHR

Abnormal Security

Came to Abnormal early to start their Marketing Operations & Analytics department. I have focused on precision, efficiency, and scalability. Abnormal has grown tremendously since I've arrived. I've seen the company grow from sub $10M ARR to over $100M in my 2+ years here. We took a Series C in May of 2022 at $4B valuation.  I'm proud of the infrastructure my team and I have put in place. I'm responsible for:

- Marketing technology stack: Responsible for the evaluation, purchase, renewal, and management of all marketing technology, with a focus of scalability, efficiency, and cohesion. 

- Marketing automation: All marketing automation is owned by my team. The backbone of our MarTech stack is Marketo, and we primarily use Marketo & Salesforce to ensure our data architecture is clean and attributable, and the right touches are given to the right people at the right time. 

- Website: My team owns the technical strategy and implementation of the website. This has included a re-brand and building a website from the ground up. 

- Analytics: I am responsible for marketing analytics including setting up and maintaining attribution models, giving actionable insights to the marketing team, and creating framework for DG planning.

- Budget Management: I ensure the marketing team sticks to the allotted budget, spend is attributed properly and can be reported to identify ROI, and work with Finance to ensure the our forecasted spend and actuals match.

Sr. Director, Marketing Operations & Analytics

LogMeIn

My team evaluates, onboards, and manages all marketing technology of LogMeIn. Currently, our MarTech stack is comprised of 65 tools. The stack includes tools ranging in price and size. Some highlights of our stack, team and processes are:

- LogMeIn has one of the world's largest Marketo instances in the world. We host millions of records, dozens of custom objects, and 15 different scoring models. 
- We focus on tools that integrate and work well with each other. We're actively looking at gaps in our stack to fill. 
- My team is comprised of 2 marketing technologists, 2 product managers, 2 developers, and 1 focused on data hygiene.

Director Of Marketing Technology and Operations

Jive Communications was acquired by LogMeIn on April 4, 2018. As our companies merged, my role changed to Sr. Manager of Marketing Technology at LogMeIn.

My team evaluates, onboards, and manages all Marketing Technology that LogMeIn uses.

Senior Manager, Marketing Operations

I manage our Marketo instance and it’s connection with Salesforce. This includes: 

- Nurture Campaigns
- Trigger and batch campaigns
- Lead Scoring
- Lead cleanup/management 
- Web hooks and integrations
- Salesforce connection
- Web personalization
- Revenue explorer
- Alerts/notifcations
- Email design (HTML)

As the marketing operations manager, I also manage/have managed various employees here at jive including: marketing automation specialist, marketing analyst, social media specialist, event marketing specialist, 3 web developers, and our communications specialist.

Manager, Marketing Operations & Analytics @ Jive Communications (Acquired by LogMeIn)

Nudge | Creative Wealth

ApartmentsForSale.com

Plan, lead, design, and implement all marketing strategy for company. Have gained experience training and managing individuals and small groups.  Presented company at various conventions throughout the country. Have worked with adobe suite, web design, and other forms of marketing.

PCMI Group

Marketing Specialist. Designed, implemented marketing strategy for company.

Marketing specialist

Marketing Director with 10 years of experience in marketing operations, technology, analytics and automation. Proven excellence in building scalable systems and processes that enable Marketing and Sales teams to thrive. Experienced in managing large marketing technology stacks and budgets, including the management of one of the largest Marketo instances in the world. Significant experience in Marketo (Marketo Certified Expert), Salesforce, ABM tools (6Sense, DemandBase, Terminus), Pardot, Tableau, Integrate, and others. Experience in marketing analytics and budget management.

Came to Abnormal early to start their Marketing Operations & Analytics department. I have focused on precision, efficiency, and scalability. Abnormal has grown tremendously since I've arrived (Series C, May of 2022 at $4B valuation), and I'm proud of the infrastructure I've put in place. I'm responsible for:

- Marketing technology stack: Responsible for the evaluation, purchase, renewal, and management of all marketing technology, with a focus of scalability, efficiency, and cohesion. 

- Marketing automation: All marketing automation is owned by my team. The backbone of our MarTech stack is Marketo, and we primarily use Marketo & Salesforce to ensure our data architecture is clean and attributable, and the right touches are given to the right people at the right time. 

- Website: My team owns the technical strategy and implementation of the website. This has included a re-brand and building a website from the ground up. 

- Analytics: I am responsible for marketing analytics including setting up and maintaining attribution models, giving actionable insights to the marketing team, and creating framework for DG planning.

- Budget Management: I ensure the marketing team sticks to the allotted budget, spend is attributed properly and can be reported to identify ROI, and work with Finance to ensure the our forecasted spend and actuals match.

taplio

The Battle

Ian Shields

Paul Johnson

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?