Kintsugi Marketing

For revenue and marketing leaders at B2B SaaS with HubSpot seeking calm amidst the chaos and sustainable revenue growth, I offer both GTM strategy and execution.

We are your right-hand in decision making, advising, designing, and executing Go-To-Market strategies. We have a unique set of skills to maximize the value of your existing HubSpot investments.

Founder, Go-To-Market Solutions Architect

MarketingOps.com

Help the community members of MarketingOps.com to connect with other professionals, support each other, and celebrate their wins.

Ambassador, Salt Lake City Chapter Leader

Profoundly

Profoundly is an exclusive platform for vetted experts that help HubSpot users with everything from simple tasks to complex integrations. No unnecessary sales pitches. No complex contracts. Just expert help, fast.

Profoundly Certified Professional

Refine Labs

Led and fostered an internal operations team of two. Guided the systems and technology used by sales, marketing, customer success, and service delivery teams. 
• Operations: Create simple, scalable, and robust processes for teams, designing for optimal customer experiences and outcomes.
• Enablement: Build and maintain top-tier talent through onboarding, coaching, and professional development programs. Develop and deploy new strategies and initiatives.
• Insights: Strategy, and infrastructure to measure the business. Provide insights that enable data-driven decisions.

Senior Director, Customer Success Operation

Extend

• Led the systems strategy and infrastructure architecture
• Collaborated with sales, marketing, and customer success teams to document, map, and create efficient processes
• Partnered with product and growth team to drive net retention of 45% and constantly improve customer adoption.

Head of Marketing Operations

Artemis Health

Develop and execute a robust and multi-faceted plan to dramatically increase brand awareness and the generation of quality leads and opportunities.

• Drove coordinated and integrated campaigns
• Partnered with sales and finance to ensure an accurate and real-time view of marketing influence and contribution to bookings and pipeline
• Built and implemented an in-house marketing attribution model across integrated channels to optimize ROI.
• Collected data and develop real-time dashboards to communicate the effectiveness of marketing and sales initiatives.

Senior Marketing Operations Manager

Marketing Operations Manager

HireVue

Co-created multi-channel marketing campaigns and demand generation programs with the goal to delight prospects and achieve business objectives. Brings new, fresh and creative ideas for targeting ideal customers and building the sales pipeline.

• Streamlined performance across multiple platforms and processes resulting in a 30% increase of marketing qualified leads
• Owned email nurturing: experiment, design, implement and optimize automated lead segmentation, email series, and lead scoring
• Managed 3rd party emails to increase the volume of targeted leads and nurture with drip campaigns
• Established a 5% benchmark conversion rate to meetings booked for lead nurture campaigns 
• Partnered with the corporate marketing team to develop and recommend innovative approaches to solve business and technical problems
• Generated 25% subscriber reengagements rate with an experimental email campaign

Digital Marketing Manager

Venafi

Responsible for all digital marketing and branding efforts. Implemented strategies, designed properties online and offline, and managed marketing automation systems company-wide to maximize return on investment.
• Influenced and developed integrated marketing campaigns and report on key performance indicators
• 108% average increase in website traffic YoY
• Researched, implemented, and analyzed: SEO, SEM, website optimization, and A/B testing
• Influenced and developed integrated marketing campaigns and report on key performance indicators
• Managed content syndication vendors to increase B2B leads and report ROI
• Designed and delivered a full range of high-impact digital collateral and graphics (e.g. PDFs, HTML emails, presentations, event banners, event graphics, infographics, and display ads)

Marketing Manager

Connected business requirements, data and automation to drive marketing campaigns.
• Created and managed email marketing campaigns
• Contributed and implemented lead scoring matrix
• Developed documentation and roadmaps for marketing campaign processes
• Collaborated with marketing teammates, sales teammates, and other key stakeholders to implement targeted, automated email campaigns
• Generated Key Performance Indicators to report on marketing and sales activities and effectiveness and business impact.
• Monitored and maintained data quality within the marketing database
• Evaluated new technologies and add-on applications to improve and optimize marketing team performance
• Supported corporate and field events: logistics, graphic creation, and booth duty

Marketing Specialist

GTM Solutions Architect for B2B SaaS

Defined by adaptability, integrity, and curiosity, I approach problems with a strategic mindset that drives meaningful results.As a seasoned marketing leader, I transform go-to-market strategies by fostering collaboration, leveraging AI-powered solutions, and equipping teams with actionable data insights. My ability to simplify complex processes and technology has consistently enabled double-digit revenue growth and competitive advantages at private equity and VC-backed B2B SaaS organizations.

Ian Shields

Freedom Property Investors

Providing guidance on and creating tailored solutions for Australian Real Estate businesses with an objective to achieve sales, marketing and customer service goals with the HubSpot platform. Some of my responsibilities involve
1. Managing and maintaining the HubSpot platform, ensuring it is up-to-date and aligned with business objectives.
2. Designing, building, and implementing workflows to automate tasks, nurture leads, and improve productivity.
3. Overseeing data management and reporting to provide insights and drive decision-making.
4. Staying updated with HubSpot features and best practices to recommend improvements and align with business goals.

HubSpot Administrator 

Kaplan

1. I was a part of the Global Marketing team supporting day-to-day operations set
up and go-to-market strategies.
2. HubSpot CRM Management: Utilized proficiency in HubSpot CRM to manage
and optimize the customer relationship management system.
3. Implemented and maintained data integrity, including lead segmentation,
contact management, and campaign tracking.
4. Collaborated with cross-functional teams to ensure smooth integration and
alignment with other business systems.
5. Complex Workflow Development: Designed, built, and maintained complex
workflows within the marketing automation platform to support lead nurturing and
engagement strategies.
6. Continuously optimized workflows to enhance marketing performance and
drive increased conversions.
7. Collaborated with stakeholders to understand business requirements and
translate them into effective workflows.
8. HTML Email Creation: Built HTML email templates that adhere to industry best
practices and brand guidelines.
9. Conducted A/B testing to refine email templates and optimize performance.
10. Customer Journey Monitoring: Monitored and analyzed customer journeys
across various marketing channels to identify areas for improvement and
optimization.
11. Video Embedding and Content Management: Embedded videos into emails,
and websites. Managed partner's website content to enhance user experience
and engagement.
12. Ensured video content is optimized for various platforms and devices to
maximize reach and impact.
13. YouTube Channel Monitoring: Monitored and managed Partner YouTube
channel, including uploading, organizing, and optimizing video content.
14. Tracked channel performance, engagement metrics, and subscriber growth.
Implemented SEO strategies to improve video visibility and drive organic
traffic.
15. Database Building and Research: Built and maintained databases of target
audiences, including prospects. Conducted research to identify potential
advertising platforms.

Marketing Operations Specialist - North America Region

Neutrinos

1. Managed Top 50 Enterprise BFSI accounts to grow the customer base significantly
using LinkedIn to penetrate CxO level connections across the largest European
Companies like Generali, Zurich, Allianz, AXA, to name a few.
2. Conducted account development research for each of the targeted accounts against the
scoring matrix.
3. Monitored and reported the account progress to the Regional Sales Manager.
4. Proactively identified the Insurtech Clubs across Europe and developed new
methodologies and approaches to bring the team closer to customers.
5. Built the database of CXO's contacts and the webinar campaigns that were 5x bigger
than normal by leveraging LinkedIn to drive 200 connections per event within 2 to 4
weeks.
6. Assisted the regional team with the trends and opportunities and recommended a
targeting approach for HQs during COVID, resulting in a 30% increase in leads.
7. Successfully led the Account Scoring exercise and it's been used across regions to map and score the target account penetration.
8. Introduced the peer to peer networking/referral networking leading to a 5x increase in account penetration.
9. Achieved sales pipeline target of $400,000 to $ 500,000 Quarter on Quarter.

Marketing Executive - UK and Europe

Marketing Intern

Sagar Hospitals

I have had an opportunity to do my Organization Study at Sagar Hospitals and during my two months tenure, my responsibilities were 
-To understand the Organization Structure
- A visit to Each Functional Departments and learning the activities of departments, Identifying and Understanding their roles and responsibilities
-Worked on MS Excel(Pivot) regarding Telemarketing Productivity Analysis
-A Powerpoint Presentation about my findings in each department to my External Guide(Asst. Medical Director) every post-lunch session helped to boost my confidence and communication skills.

Finally, I had the privilege to partake in the Employee Appraisal Program which is organized by the HR department at the end of every month to applause the best employees and to galvanize other employees to attain their best.

Summer Intern

Highly motivated and well-spoken Marketing operations and technology professional skilled in developing new opportunities and building long-term relationships across “Blue Chip” stakeholders through a proven methodology which gains a strong understanding of the customer’s needs and ensures a smooth sales and marketing operations process. Rahul has established stakeholder commitment by building a strong personal and Business rapport, which in turn allows better networking and customer loyalty.

taplio

The Battle

Ian Shields

Rahul B R

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