Kintsugi Marketing

For revenue and marketing leaders at B2B SaaS with HubSpot seeking calm amidst the chaos and sustainable revenue growth, I offer both GTM strategy and execution.

We are your right-hand in decision making, advising, designing, and executing Go-To-Market strategies. We have a unique set of skills to maximize the value of your existing HubSpot investments.

Founder, Go-To-Market Solutions Architect

MarketingOps.com

Help the community members of MarketingOps.com to connect with other professionals, support each other, and celebrate their wins.

Ambassador, Salt Lake City Chapter Leader

Profoundly

Profoundly is an exclusive platform for vetted experts that help HubSpot users with everything from simple tasks to complex integrations. No unnecessary sales pitches. No complex contracts. Just expert help, fast.

Profoundly Certified Professional

Refine Labs

Led and fostered an internal operations team of two. Guided the systems and technology used by sales, marketing, customer success, and service delivery teams. 
• Operations: Create simple, scalable, and robust processes for teams, designing for optimal customer experiences and outcomes.
• Enablement: Build and maintain top-tier talent through onboarding, coaching, and professional development programs. Develop and deploy new strategies and initiatives.
• Insights: Strategy, and infrastructure to measure the business. Provide insights that enable data-driven decisions.

Senior Director, Customer Success Operation

Extend

• Led the systems strategy and infrastructure architecture
• Collaborated with sales, marketing, and customer success teams to document, map, and create efficient processes
• Partnered with product and growth team to drive net retention of 45% and constantly improve customer adoption.

Head of Marketing Operations

Artemis Health

Develop and execute a robust and multi-faceted plan to dramatically increase brand awareness and the generation of quality leads and opportunities.

• Drove coordinated and integrated campaigns
• Partnered with sales and finance to ensure an accurate and real-time view of marketing influence and contribution to bookings and pipeline
• Built and implemented an in-house marketing attribution model across integrated channels to optimize ROI.
• Collected data and develop real-time dashboards to communicate the effectiveness of marketing and sales initiatives.

Senior Marketing Operations Manager

Marketing Operations Manager

HireVue

Co-created multi-channel marketing campaigns and demand generation programs with the goal to delight prospects and achieve business objectives. Brings new, fresh and creative ideas for targeting ideal customers and building the sales pipeline.

• Streamlined performance across multiple platforms and processes resulting in a 30% increase of marketing qualified leads
• Owned email nurturing: experiment, design, implement and optimize automated lead segmentation, email series, and lead scoring
• Managed 3rd party emails to increase the volume of targeted leads and nurture with drip campaigns
• Established a 5% benchmark conversion rate to meetings booked for lead nurture campaigns 
• Partnered with the corporate marketing team to develop and recommend innovative approaches to solve business and technical problems
• Generated 25% subscriber reengagements rate with an experimental email campaign

Digital Marketing Manager

Venafi

Responsible for all digital marketing and branding efforts. Implemented strategies, designed properties online and offline, and managed marketing automation systems company-wide to maximize return on investment.
• Influenced and developed integrated marketing campaigns and report on key performance indicators
• 108% average increase in website traffic YoY
• Researched, implemented, and analyzed: SEO, SEM, website optimization, and A/B testing
• Influenced and developed integrated marketing campaigns and report on key performance indicators
• Managed content syndication vendors to increase B2B leads and report ROI
• Designed and delivered a full range of high-impact digital collateral and graphics (e.g. PDFs, HTML emails, presentations, event banners, event graphics, infographics, and display ads)

Marketing Manager

Connected business requirements, data and automation to drive marketing campaigns.
• Created and managed email marketing campaigns
• Contributed and implemented lead scoring matrix
• Developed documentation and roadmaps for marketing campaign processes
• Collaborated with marketing teammates, sales teammates, and other key stakeholders to implement targeted, automated email campaigns
• Generated Key Performance Indicators to report on marketing and sales activities and effectiveness and business impact.
• Monitored and maintained data quality within the marketing database
• Evaluated new technologies and add-on applications to improve and optimize marketing team performance
• Supported corporate and field events: logistics, graphic creation, and booth duty

Marketing Specialist

GTM Solutions Architect for B2B SaaS

Defined by adaptability, integrity, and curiosity, I approach problems with a strategic mindset that drives meaningful results.As a seasoned marketing leader, I transform go-to-market strategies by fostering collaboration, leveraging AI-powered solutions, and equipping teams with actionable data insights. My ability to simplify complex processes and technology has consistently enabled double-digit revenue growth and competitive advantages at private equity and VC-backed B2B SaaS organizations.

Ian Shields

Jon Westover

Optiqs

A lot of marketers buy a Marketing Automation tool like Marketo or Hubspot to help them align with sales and grow revenue but then end up using it just for email. 

At Optiqs we help our customers get the most out of their technology investments by aligning their tech to how they sell across marketing and sales.

We build dependable repeatable processes that grow revenue and bridge the gap between marketing and sales. We arm sales with marketing signals that matter. We give marketing clear visibility into what marketing’s working and what is not.

Founder

Debt Fireball

Debt is a problem. One that is growing. The average American household has over $30K of consumer debt. That's not talking about a mortgage. That's a lot. Debt holds people back from realizing a lot of their goals. 

We are on a mission to help make debt repayment a fun and enjoyable process that will actually help people get out of debt. Not just kick the can down the road into another loan. 

We are Debt Fireball. debtfireball.io

Co-Founder

Concord

•	Working cross-functionally wrote and launched a nurture to our free trial users which led to a 6X increase in product adoption and influenced $113,000 in ARR over the course of 4 months.
•	Helped lead the transition of lifecycle processes from a traditional B2B model to a hybrid Product Led Growth model. 
•	Launched lead scoring that successfully led to $23k in additional NB pipe aside from the traditional lead flow.
•	Updated attribution to a simpler model via utms and campaigns in Salesforce.
•	Revamped our Lead Routing through LeanData which lead to cleaner de-duping, account matching, and lead routing.

Senior Manager, Marketing Automation and Operations

InMoment

•	Marketo Certified Expert 2018. 
•	Mapped out a data flow and created a data upload processes to ensure data input accuracy.
•	Created executive-level dashboards in Salesforce that spanned the Demand Funnel from lead to closed-won bookings influenced by Marketing.
•	Deployed email nurture which led to a 300% increase in engagement from traditional email program.
•	Trained an intern which turned into a full time position as our Email Marketing Specialist.
•	Implemented a Lead Scoring program in collaboration with Account Development which helped ensure proper targeting.
•	Developed execution checklists to ensure speed and accuracy for Automation Operations.

Manager, Marketing Automation and Operations

Verisk

•Oracle Marketing Cloud Acadamy B2B Luminary. 
•Created an automated renewal program that processed $3.7M in under a year. 
•Experience setting up lead score program. 
•Fixed errors and correctly set up integration of Eloqua with Salesforce. 
•Worked with developers to integrate data imports into Eloqua from SFTP servers, API's and products.

Marketing Automation Manager

Xactware

•	Executed and maintained complex lead nurture programs including decision steps, cloud connectors and automation flow. 
•	Managed a database of over 300,000 contacts. 
•	Designed and implemented the CASL compliance strategy. 
•	Collaborated with developers to integrate email nurture campaigns. QA tested before they were launched.

Marketing Automation Specialist

•	Co-managed Google Adwords PPC campaign of over $26,000 spend. 
•	Pulled in $83,326 of revenue. 
•	Identified over $10,000 a month of Ad Spend waste. 
•	Increased ROAS to $3.98 An increase of over 220%.
•	Increased CTR above 2% for Search campaigns
•	Reduced Bounce Rate from 40% to below 20%
•	Designed and implemented the restructure of the entire Adwords account.

Internet Marketing Intern

Shave and Shine (Student run Company)

•	Student Run Business that sold over $15,000 of product with a profit of  30%.
•	Spearheaded a social media contest that increased  awareness of our brand and product from 28% to 50%.
•	Wrote and produced a commercial presented to 2,000 BYU-I students.
•	Organized with a friend “The Worlds Largest Shaving Cream Fight” in 10 days that involved over 860 individuals. Contest was mentioned on the local evening news in Idaho Falls, Idaho.
•	Prepared Shave and Shine’s financial statements that included the Income Statement, Balance Sheet and Cash Flow Statement.
•	Business received the second highest score of 96  in the IBC competition for the semester.

Social Media Manager

Edge Pest Control

•	Salesman: Sold over $102,289 in gross sales over a 4 month period. 
•	Goal Oriented: Set a goal which helped me to excel to sell 110 accounts in a 4 month period. 
•	Self-motivated. Worked alone knocking door to door in pursuit of my goal. 
•	Perseverant. Knocked for 8 hours a day receiving many no’s, in pursuit of a yes. With every no I was one step closer towards success.

Sales Rep

Elite Home Security

•	Sold over $178,865 in gross sales over an 8 week period.
•	Motivated and helped trained a team of 33 sales reps.
•	Held highest contract value in office. More than $550 a contract.

Golds Gym

•	Sold over $500,000 in gross sales over a year and a half. 
•	Earned 1st place in a sales contest to sell a combination of gym membership and training contracts.

Sales Rep/ Membership Consultant

Delivering the clarity marketing leaders need to make strategic decisions.

While working in house as a Marketing Ops pro, I was searching for the "holy grail" of ops setups but never found it.

It bothered me how what was being talked about on stage and what the reality was for how companies used technology was vastly different.

I'd go to marketing events and feel like I was the dumbest person in the room because my tech stack looked nothing like these "experts!"

One day as I was working I realized companies aren't using their software well because they don't have the basics down and they are trying to do intense sophisticated things. 

There is no point in multi touch attribution if you don’t have a good lead management process.

This led me to start Optiqs, a marketing operations agency that is focused on helping companies use Marketing Technology for more than just email.

taplio

The Battle

Ian Shields

Jon Westover

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