The Final Code

Operations Manager

Zarkini Media 

Lead Generation

The Exodus Generation

- Audited existing Google Ads Campaigns to find issues and optimize performance.

- Restructured ad groups, keywords, and ad copy to maintain Google best practices.

- Conducted A/B split testing of ad copy and landing pages to increase CTR, lower CPC, increase conversions, and improve quality score.

- Tracked search engine traffic, bounce rate, and conversion rate to monitor the website and analyze data through Google Analytics 4.

- Built out new Google Ads Campaigns using proper account structure and best practices.

- Implemented proper organization of ad groups, keyword match types, negative keywords, device segmentation, and ad extensions.

- Increased relevant traffic through keyword analysis and optimization.

- Used Analytics to assess visitor behavior and make adjustments to paid campaigns and organic search strategies.

- Optimized landing pages to improve Ad Quality Scores.

- Used the Keyword Planner to write the best headlines and descriptions for responsive search ads.

- Tracked KPIs and tested and iterated to achieve the best conversions.

- Constantly learned and implemented strategies to achieve real results.

- Used Google Analytics to evaluate search campaign performance and website traffic.

- Optimized landing pages for lead conversions using lead capture form.

- Utilized external tools for optimal keyword research (SemRush, Spyfu, and Google search box/recommendations).

- Used Google Analytics, SEM Rush, and Ahrefs to analyze campaign performance and develop strategies to reach growth targets.

Google Ads

JobPrepped

- Learned to manage and optimize Google Ad Accounts: implemented proper account structure.

- Learned to create and optimize copy for landing pages and PPC ads to increase conversion rates.

- Learned best practices for all social media platforms

- Learned best practices for email marketing.

Digital Marketing Bootcamp

𝐆𝐫𝐨𝐰𝐧 𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐓𝐡𝐞𝐦𝐞 𝐏𝐚𝐠𝐞𝐬 𝐨𝐟 𝐨𝐯𝐞𝐫 𝟖𝟎𝐤+ 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬.


Utilized Instagram accounts to maximize reach and conversions. My roles have ranged from content creation, scheduling posts, and growth strategies.

Freelance Social Media Manager

Digital Strategy | PPC | Digital Marketer

My digital marketing journey began running eCommerce sites linked to large Instagram Theme Pages with 70k+ followers.

 I later explored paid ads and liked it.

New to the ad industry, I'm eager to showcase my potential! 

I'm here to ease your advertising stress, tailoring strategies to meet your goals, whether it's boosting sales, increasing website traffic, or enhancing brand awareness.

For me, effective advertising isn't just about reaching the right people; it's about crafting compelling stories that resonate emotionally with your audience, leaving a lasting impact.

Why Should You Hire/Work With Me:
🤝 I'm Tenacious
🤝 I believe in hard work and execution of promises. 
🤝 I'm very Data Driven and believe in handling your Marketing Budget as if it were my own.

- 𝕴𝖆𝖓 𝕷𝖔𝖕𝖊𝖟

Ian Lopez

Let's Enhance

Provided support to customers utilizing the image enhancement application powered by AI.

Customer Care Associate

I assisted in the company's initiatives for increasing productivity and supporting business growth. 
● Developed and produced a collection of 500 high-quality food images using prompts for AI technology
● Validated content for a portfolio of 2500 food tech generative AI images, maintaining quality and accuracy standards
● Translated English marketing campaigns to Spanish, expanding the company's reach to a wider audience
● Performed Inbox and calendar management
● Conducted research into hotel and flight accommodations for retail and eCommerce shows/conferences
● Researched leads and technology events/conferences. Swag logistics
● On request, I created documents and instructions.

Operations Assistant

Polywork

Provided feedback about my experience with software applications prior to their public release

Beta Tester 

Operations First

We provide office support to either an individual or a team vital for the smooth running of a business or a non-profit organization. General English to Spanish Translations, Beta Testing, Office Support, Research. 

English-Spanish Admin Assistant
Madero Art Gallery Full-time Seasonal (Hybrid)
March 2019-Dec 2022

My positive engagement with customers generated satisfaction, resulting in loyalty to our products.
- Customer service, sales demonstration of craftmanship made by artisans from Guanajuato in English and Spanish (Marca GTO)
- Organized merchandise notes by date or month, created Excel reports, total sales by craftsman

Operations Support

Gobierno del Estado de Guanajuato

Assisted hospital staff in accomplishing daily duties, reducing the amount of work they had to do.
• Managed linen inventory: coordinated the proper linen shipment from the vendor and delivered medical supplies to health workers
• Arranged patient health files: filed records, assisted in audits, and collected information

COVID-19 Hospital Operations Coordinator

Logging and tracking defects for a daily transactions report

QA Analyst

Richtree Natural Market Restaurants

Restaurant Hostess, busser, interpreter, customer service

Restaurant Hostess

I participated in the testing of a loan application with in-site and off-shore teams. Execution, logging, and tracking defects.
Business Acceptance Testing in the CreditLink application.

 Quality Assurance Analyst

Cancer Care Ontario

We created an application for patients with Cancer to decrease their anxiety by knowing that they can access their treatment chart anytime.
Created and executed the test plan for the Diagnostic Assessment Program's (DAP) application.

 QA/BA Analyst

Testing the Origination workflow in the Business Banking.

Testing the Business Rules for a Personal Lending Application.

👋 I'm on a quest to find my next adventure in the public sector, where I can bring my admin assistant skills to the forefront, and I'm excited to tell you all about it! 🏛️

🏥 Hospital Heroics 💊
When the world was in turmoil during the COVID-19 pandemic, I stepped up as a COVID-19 Hospital Admin Superstar! 💪 I juggled a plethora of tasks at lightning speed - managing inventory, ensuring squeaky-clean linens, delivering crucial medications, and even creating the super heroic intake form for new patients. 🦸‍♀️ Not to mention, I organized patient records with the precision of a grand master chess player and audited patient records, ensuring every 'i' was dotted and every 't' was crossed, while recollecting medical staff signatures like a seasoned autograph collector at a rock concert! 🎸🖊️

🦸‍♂️ Even in the most high-stress moments, I proved myself as a reliable problem-solving sidekick, thanks to unwavering support, commitment, and a passionate engagement in my work. 🚀

🎓 University Chronicles 📚
During my tenure as an admin assistant at a dynamic university, I was more than just a paper-pusher; I was an academic champion! 🏆 I donned my event-coordination cape to orchestrate captivating happenings for the budding entrepreneurs on campus. 🚀 I played matchmaker for students and academic programs, ensuring that each partnership was as perfect as a love story! 💘 And let's not forget my role as the secret weapon behind professors' engaging materials and presentations. I was the wizard behind the curtain, making the magic happen! 🪄✨

✨ As part of an incredible team, I had all the support I needed to soar to new heights. 🚀

Competencies that I have acquired:
🚀 Quality Assurance Maverick 🕵️‍♂️ 
 📚 Content Auditor Extraordinaire 
📖 Online Help Enthusiast 

🔍 With my testing prowess, I've embarked on thrilling adventures through the digital realm, unearthing hidden errors and suggesting game-changing enhancements for web-based applications. 🕷️💡

📊 I'm not just your average tester - I'm the Sherlock Holmes of tutorials, diligently sleuthing for any discrepancies between the instruction manuals and the current software version. 🕵️‍♀️🔍

I'm on the lookout for my next challenge in the public sector 🔭 🔍, where I can bring my unique blend of super admin powers to a university or hospital setting. If you're in the market for a multi-talented, enthusiastic admin assistant, I'm your person! Let's connect and embark on this exciting journey together! 🚀🔗

#startups, #distributedteams, #entrepreneurship #university #healthcare

taplio

The Battle

Ian Lopez

Gaby H.

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