The Final Code

Operations Manager

Zarkini Media 

Lead Generation

The Exodus Generation

- Audited existing Google Ads Campaigns to find issues and optimize performance.

- Restructured ad groups, keywords, and ad copy to maintain Google best practices.

- Conducted A/B split testing of ad copy and landing pages to increase CTR, lower CPC, increase conversions, and improve quality score.

- Tracked search engine traffic, bounce rate, and conversion rate to monitor the website and analyze data through Google Analytics 4.

- Built out new Google Ads Campaigns using proper account structure and best practices.

- Implemented proper organization of ad groups, keyword match types, negative keywords, device segmentation, and ad extensions.

- Increased relevant traffic through keyword analysis and optimization.

- Used Analytics to assess visitor behavior and make adjustments to paid campaigns and organic search strategies.

- Optimized landing pages to improve Ad Quality Scores.

- Used the Keyword Planner to write the best headlines and descriptions for responsive search ads.

- Tracked KPIs and tested and iterated to achieve the best conversions.

- Constantly learned and implemented strategies to achieve real results.

- Used Google Analytics to evaluate search campaign performance and website traffic.

- Optimized landing pages for lead conversions using lead capture form.

- Utilized external tools for optimal keyword research (SemRush, Spyfu, and Google search box/recommendations).

- Used Google Analytics, SEM Rush, and Ahrefs to analyze campaign performance and develop strategies to reach growth targets.

Google Ads

JobPrepped

- Learned to manage and optimize Google Ad Accounts: implemented proper account structure.

- Learned to create and optimize copy for landing pages and PPC ads to increase conversion rates.

- Learned best practices for all social media platforms

- Learned best practices for email marketing.

Digital Marketing Bootcamp

𝐆𝐫𝐨𝐰𝐧 𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐓𝐡𝐞𝐦𝐞 𝐏𝐚𝐠𝐞𝐬 𝐨𝐟 𝐨𝐯𝐞𝐫 𝟖𝟎𝐤+ 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬.


Utilized Instagram accounts to maximize reach and conversions. My roles have ranged from content creation, scheduling posts, and growth strategies.

Freelance Social Media Manager

Digital Strategy | PPC | Digital Marketer

My digital marketing journey began running eCommerce sites linked to large Instagram Theme Pages with 70k+ followers.

 I later explored paid ads and liked it.

New to the ad industry, I'm eager to showcase my potential! 

I'm here to ease your advertising stress, tailoring strategies to meet your goals, whether it's boosting sales, increasing website traffic, or enhancing brand awareness.

For me, effective advertising isn't just about reaching the right people; it's about crafting compelling stories that resonate emotionally with your audience, leaving a lasting impact.

Why Should You Hire/Work With Me:
🤝 I'm Tenacious
🤝 I believe in hard work and execution of promises. 
🤝 I'm very Data Driven and believe in handling your Marketing Budget as if it were my own.

- 𝕴𝖆𝖓 𝕷𝖔𝖕𝖊𝖟

Ian Lopez

Ketchum

Senior Associate, SEM

Nifty Marketing

•  Built out Google Ad accounts utilizing proper account structure - Implemented proper organizations of campaigns, ad groups, proper keyword match types, negative keyword lists, & ad extensions.
•  Review & oversee performance for 15+ Google Ad accounts - Manage around $68K of combined monthly spend across multiple paid platforms.
•  Keeping track of budget spending while strategizing PPC budget plans & recommendations for accounts.
•  Collaborated with team members to form paid media strategies across multiple marketing platforms.
•  Optimized campaigns through effective A/B split-testing of audiences, ad creatives, keywords, and landing pages, & analyzed our data to come up with new strategies.

Digital Advertising Strategist

* Built out new Google Ads Campaigns utilizing proper account structure & best practices. Implemented proper organization of ad groups, proper keyword match types, negative keywords, device segmentation, & ad extensions.
* Audited Google Ads Campaigns to find problems and optimize performance. Restructured ad groups, keywords, and ad copy to adhere to Google’s best practice.
* Built SEO Optimized Websites - Did competitive keyword research to determine rankability, find longtail keywords, & new opportunities.
* Conducted A/B split testing of ad copy to increase CTR, lower CPC, increase conversions, & improve quality score.
* On-Site SEO analysis of sites, checking for proper title & H1 Tags, meta descriptions, alt image text, & response codes.
* Used multiple software tools to perform in-depth technical analysis. These tools were Screaming Frog, Google Search Console, & GTMetrix.
* Increased organic traffic by conducting keyword research with multiple tools such as SEMrush, Ubersuggest, Moz Open Link Explorer, Google Keywords Planner, and Soovle.

Digital Marketing Specialist

Paid Search Specialist | PPC Specialist | Digital Marketing Specialist - Helping local service providers generate new leads & business through Google Ads during a fast-changing digital landscape

PPC Specialist | Google Ads Specialist | Search Engine Marketing Specialist

I’m a passionate PPC specialist with experience in managing & optimizing PPC campaigns, lead generation, and raising brand awareness for local business owners by utilizing PPC strategies to get the most bang for your buck!

I’ve managed multiple Google Ads accounts - Monitoring, analyzing, & optimizing campaigns based on KPIs - Managing around $68K of combined monthly spending across multiple paid platforms.

Some of my Specialties include:
✅Paid Search
✅Google Ads
✅Bing Ads
✅Google Analytics
✅Keyword Research
✅Search Engine Marketing
✅Lead Generation
✅Microsoft Excel

🔥I’m always looking to increase my skills & knowledge of the digital landscape - I have worked & connected with experienced digital marketers & completed multiple courses on digital marketing.

I’m always looking to connect with more people - Feel free to reach out to me if you’d like to connect🤝

taplio

The Battle

Ian Lopez

Jim Macias

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