The Final Code

Operations Manager

Zarkini Media 

Lead Generation

The Exodus Generation

- Audited existing Google Ads Campaigns to find issues and optimize performance.

- Restructured ad groups, keywords, and ad copy to maintain Google best practices.

- Conducted A/B split testing of ad copy and landing pages to increase CTR, lower CPC, increase conversions, and improve quality score.

- Tracked search engine traffic, bounce rate, and conversion rate to monitor the website and analyze data through Google Analytics 4.

- Built out new Google Ads Campaigns using proper account structure and best practices.

- Implemented proper organization of ad groups, keyword match types, negative keywords, device segmentation, and ad extensions.

- Increased relevant traffic through keyword analysis and optimization.

- Used Analytics to assess visitor behavior and make adjustments to paid campaigns and organic search strategies.

- Optimized landing pages to improve Ad Quality Scores.

- Used the Keyword Planner to write the best headlines and descriptions for responsive search ads.

- Tracked KPIs and tested and iterated to achieve the best conversions.

- Constantly learned and implemented strategies to achieve real results.

- Used Google Analytics to evaluate search campaign performance and website traffic.

- Optimized landing pages for lead conversions using lead capture form.

- Utilized external tools for optimal keyword research (SemRush, Spyfu, and Google search box/recommendations).

- Used Google Analytics, SEM Rush, and Ahrefs to analyze campaign performance and develop strategies to reach growth targets.

Google Ads

JobPrepped

- Learned to manage and optimize Google Ad Accounts: implemented proper account structure.

- Learned to create and optimize copy for landing pages and PPC ads to increase conversion rates.

- Learned best practices for all social media platforms

- Learned best practices for email marketing.

Digital Marketing Bootcamp

𝐆𝐫𝐨𝐰𝐧 𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐓𝐡𝐞𝐦𝐞 𝐏𝐚𝐠𝐞𝐬 𝐨𝐟 𝐨𝐯𝐞𝐫 𝟖𝟎𝐤+ 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬.


Utilized Instagram accounts to maximize reach and conversions. My roles have ranged from content creation, scheduling posts, and growth strategies.

Freelance Social Media Manager

Digital Strategy | PPC | Digital Marketer

My digital marketing journey began running eCommerce sites linked to large Instagram Theme Pages with 70k+ followers.

 I later explored paid ads and liked it.

New to the ad industry, I'm eager to showcase my potential! 

I'm here to ease your advertising stress, tailoring strategies to meet your goals, whether it's boosting sales, increasing website traffic, or enhancing brand awareness.

For me, effective advertising isn't just about reaching the right people; it's about crafting compelling stories that resonate emotionally with your audience, leaving a lasting impact.

Why Should You Hire/Work With Me:
🤝 I'm Tenacious
🤝 I believe in hard work and execution of promises. 
🤝 I'm very Data Driven and believe in handling your Marketing Budget as if it were my own.

- 𝕴𝖆𝖓 𝕷𝖔𝖕𝖊𝖟

Ian Lopez

eCommerce Consulting - MatevzFatur.com

I Help eCommerce Companies Increase Their Profitability While Increasing Their Customer Lifetime Value Using a Simple 3-Step Strategy.

If you want to increase your online store profitability:
👉 DM me, let’s talk.
👉 Or schedule directly 30min discovery call (free of charge): https://www.matevzfatur.com/call-registration-form

Owner

Studio Moderna

Responsible for performance based online marketing (360° approach) and KPIs for 7 countires (Lithuania, Latvia, Estonia, Slovakia, Check republic, Moldova and Russia) with multi-channel collaboration.

Coaching and education with hands-on trainings for advertising newcomers in various countires.
Preparing ful funnel campaigns for Facebook, Instagram, Google ads with 7-figure budget investments.
Monitoring of sales plan realization for responsible countires.
Testing beta advertising projects with Facebook and Google CEE team.

Regional Ecommerce Manager

Responsible for performance based advertising on Lithuanian, Latvian & Estonian markets (Facebook & Google ads), strategic campaign planning, campaign executions while working closely with local internet teams.

Digital Marketing Specialist

Responsible for e-commerce sales in stores topshop.si and liveactive.si: campaign planning, campaign execution, UX design website optimization, social media marketing, e-mail marketing, crosschannel collaboration, external partners collaboration.

Internet Project Manager

Uspeh d.o.o. (Academy Panta Rei)

Responsible for:
- Revenue-share based online and offline marketing project.
- Execution of sales trainings for partners.
- Managing two websites (panta-rei.si and robertrolih.com), social media
marketing, external partners collaboration, back-end team
collaboration.
- Top clients c ommunication & upsells programs.

Internet Marketing Manager

eCommerce Consultant with 90M€+ in client revenues | Using a 3-step Strategy to Boost Profits Without Extra Ad Spending | Fractional CMO | Proud Dad 💪

Hi, I’m Matevz

I help D2C brands & eCommerce owners increase profitability with a simple 3-step system, without additional investment in ads or marketing.

About me:

I have over 10 years of experience in eCommerce & online marketing, with past agency experience and  working for multichannel corporation generating €500-700M/year in revenue.

My results:

👉 Generated over €90 Million in revenue for DTC brands through performance marketing strategy
👉 Managed over 2,000 advertising campaigns with 8-figure ad spend
👉 Built a successful eCommerce consulting biz

My approach:

I take a 360° macro view of your niche and a micro view of your numbers to create a customized 3-Step Strategy for your profitability growth, improving week-by-week using feedback.

Stop leaving money on the table!

If you want to increase your online stores’ profitability:
DM me or schedule a free 30min discovery call: https://www.matevzfatur.com/call-registration-form

taplio

The Battle

Ian Lopez

Matevz Fatur

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