The Final Code

Operations Manager

Zarkini Media 

Lead Generation

The Exodus Generation

- Audited existing Google Ads Campaigns to find issues and optimize performance.

- Restructured ad groups, keywords, and ad copy to maintain Google best practices.

- Conducted A/B split testing of ad copy and landing pages to increase CTR, lower CPC, increase conversions, and improve quality score.

- Tracked search engine traffic, bounce rate, and conversion rate to monitor the website and analyze data through Google Analytics 4.

- Built out new Google Ads Campaigns using proper account structure and best practices.

- Implemented proper organization of ad groups, keyword match types, negative keywords, device segmentation, and ad extensions.

- Increased relevant traffic through keyword analysis and optimization.

- Used Analytics to assess visitor behavior and make adjustments to paid campaigns and organic search strategies.

- Optimized landing pages to improve Ad Quality Scores.

- Used the Keyword Planner to write the best headlines and descriptions for responsive search ads.

- Tracked KPIs and tested and iterated to achieve the best conversions.

- Constantly learned and implemented strategies to achieve real results.

- Used Google Analytics to evaluate search campaign performance and website traffic.

- Optimized landing pages for lead conversions using lead capture form.

- Utilized external tools for optimal keyword research (SemRush, Spyfu, and Google search box/recommendations).

- Used Google Analytics, SEM Rush, and Ahrefs to analyze campaign performance and develop strategies to reach growth targets.

Google Ads

JobPrepped

- Learned to manage and optimize Google Ad Accounts: implemented proper account structure.

- Learned to create and optimize copy for landing pages and PPC ads to increase conversion rates.

- Learned best practices for all social media platforms

- Learned best practices for email marketing.

Digital Marketing Bootcamp

𝐆𝐫𝐨𝐰𝐧 𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐓𝐡𝐞𝐦𝐞 𝐏𝐚𝐠𝐞𝐬 𝐨𝐟 𝐨𝐯𝐞𝐫 𝟖𝟎𝐤+ 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬.


Utilized Instagram accounts to maximize reach and conversions. My roles have ranged from content creation, scheduling posts, and growth strategies.

Freelance Social Media Manager

Digital Strategy | PPC | Digital Marketer

My digital marketing journey began running eCommerce sites linked to large Instagram Theme Pages with 70k+ followers.

 I later explored paid ads and liked it.

New to the ad industry, I'm eager to showcase my potential! 

I'm here to ease your advertising stress, tailoring strategies to meet your goals, whether it's boosting sales, increasing website traffic, or enhancing brand awareness.

For me, effective advertising isn't just about reaching the right people; it's about crafting compelling stories that resonate emotionally with your audience, leaving a lasting impact.

Why Should You Hire/Work With Me:
🤝 I'm Tenacious
🤝 I believe in hard work and execution of promises. 
🤝 I'm very Data Driven and believe in handling your Marketing Budget as if it were my own.

- 𝕴𝖆𝖓 𝕷𝖔𝖕𝖊𝖟

Ian Lopez

DigitaLenix

Helping health brands rise above their competition by leveraging a full array of psychological marketing tactics. At DigitaLenix, I work with clients to build cohesive brand images through emotional marketing, which functions as a strategic core that permeates all marketing communication.

Neuro-marketer Strategist & Consultant

Helping Health businesses make sense of the chaos in today's marketing environment and gain a competitive advantage through neuropsychological marketing strategies. All the while, we'll create a personality that engages customers emotionally to build customer retention. 

With our three-step methodology – the 𝐏𝐲𝐫𝐚𝐦𝐢𝐝 𝐨𝐟 𝐔𝐬𝐚𝐛𝐢𝐥𝐢𝐭𝐲, the 𝐓𝐫𝐢𝐚𝐧𝐠𝐥𝐞 𝐨𝐟 𝐓𝐫𝐮𝐬𝐭, and the 𝐂𝐮𝐛𝐞 𝐨𝐟 𝐂𝐨𝐧𝐭𝐫𝐨𝐥 – we will lay out your business 𝐃𝐍𝐀 that is most effective for your brand's health and growth.

Chief Executive Officer

Simply Self—Wellness

— 𝐁𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐬𝐭𝐢𝐠𝐦𝐚 𝐚𝐫𝐨𝐮𝐧𝐝 𝐦𝐞𝐧'𝐬 𝐦𝐞𝐧𝐭𝐚𝐥 𝐡𝐞𝐚𝐥𝐭𝐡. 

— 𝐌𝐚𝐤𝐢𝐧𝐠 𝐠𝐞𝐧𝐝𝐞𝐫 𝐞𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐚𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐥𝐞 𝐭𝐨 𝐚𝐥𝐥. 

— 𝐏𝐫𝐨𝐯𝐢𝐝𝐢𝐧𝐠 𝐦𝐞𝐧𝐭𝐚𝐥 𝐬𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐟𝐨𝐫 𝐞𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬 𝐢𝐦𝐩𝐚𝐜𝐭𝐞𝐝 𝐛𝐲 𝐥𝐢𝐟𝐞 𝐮𝐧𝐜𝐞𝐫𝐭𝐚𝐢𝐧𝐭𝐢𝐞𝐬.

Mental Health Advocate & Business Consultant

Read buyers brains to double your FemTech & Health Tech user base🧠| I'm your favorite marketing Dom making you IRRESISTIBLE with applied marketing psychology💋 |Neuro-marketer Strategist & Consultant

With 8,760 hours in a year, does posting lead-gen content daily feel like Misson Impossible?

𝑌𝑒𝑎ℎ, 𝐼 𝑓𝑒𝑒𝑙 𝑦𝑜𝑢 😥

My marketing strategies are designed to help time-crunched creators & health tech founders apply psychology to create high-dollar content with less effort.


I implemented these strategies to uplift my 4 years struggling business into a fully booked consulting service in under 3 months, simply by posting twice a week.


From my experience, I’ll consult you on how to use 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗯𝘂𝘆𝗲𝗿 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 >> 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 >> 𝘀𝗼𝗰𝗶𝗮𝗹 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀 >> 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝘁𝗵𝗲𝗼𝗿𝗶𝗲𝘀 to help you:


😍Build your brand community
😍Find specific targeted audiences
😍Analyzing buying behavioral patterns.
😍Persuasive messaging to trigger the audience
😍Develops effective customer retention strategies.
😍Know purchasing behavior and decision-making patterns.
😍Understanding the emotions driving purchase decisions.
😍Craft an effective customer journey and sales funnel
😍Use social listening to find unique perspectives
😍Use storytelling techniques to spark creativity


If that sounds like a yummy sandwich, let’s combine our brilliance a create a uniquely personalized psychological strategy to meet your content marketing needs. 


If you are ready, send a DM or wander around my profile to know me better 🤞

taplio

The Battle

Ian Lopez

Nilian N.H Marufu 🍑

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