The Final Code

Operations Manager

Zarkini Media 

Lead Generation

The Exodus Generation

- Audited existing Google Ads Campaigns to find issues and optimize performance.

- Restructured ad groups, keywords, and ad copy to maintain Google best practices.

- Conducted A/B split testing of ad copy and landing pages to increase CTR, lower CPC, increase conversions, and improve quality score.

- Tracked search engine traffic, bounce rate, and conversion rate to monitor the website and analyze data through Google Analytics 4.

- Built out new Google Ads Campaigns using proper account structure and best practices.

- Implemented proper organization of ad groups, keyword match types, negative keywords, device segmentation, and ad extensions.

- Increased relevant traffic through keyword analysis and optimization.

- Used Analytics to assess visitor behavior and make adjustments to paid campaigns and organic search strategies.

- Optimized landing pages to improve Ad Quality Scores.

- Used the Keyword Planner to write the best headlines and descriptions for responsive search ads.

- Tracked KPIs and tested and iterated to achieve the best conversions.

- Constantly learned and implemented strategies to achieve real results.

- Used Google Analytics to evaluate search campaign performance and website traffic.

- Optimized landing pages for lead conversions using lead capture form.

- Utilized external tools for optimal keyword research (SemRush, Spyfu, and Google search box/recommendations).

- Used Google Analytics, SEM Rush, and Ahrefs to analyze campaign performance and develop strategies to reach growth targets.

Google Ads

JobPrepped

- Learned to manage and optimize Google Ad Accounts: implemented proper account structure.

- Learned to create and optimize copy for landing pages and PPC ads to increase conversion rates.

- Learned best practices for all social media platforms

- Learned best practices for email marketing.

Digital Marketing Bootcamp

𝐆𝐫𝐨𝐰𝐧 𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐓𝐡𝐞𝐦𝐞 𝐏𝐚𝐠𝐞𝐬 𝐨𝐟 𝐨𝐯𝐞𝐫 𝟖𝟎𝐤+ 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬.


Utilized Instagram accounts to maximize reach and conversions. My roles have ranged from content creation, scheduling posts, and growth strategies.

Freelance Social Media Manager

Digital Strategy | PPC | Digital Marketer

My digital marketing journey began running eCommerce sites linked to large Instagram Theme Pages with 70k+ followers.

 I later explored paid ads and liked it.

New to the ad industry, I'm eager to showcase my potential! 

I'm here to ease your advertising stress, tailoring strategies to meet your goals, whether it's boosting sales, increasing website traffic, or enhancing brand awareness.

For me, effective advertising isn't just about reaching the right people; it's about crafting compelling stories that resonate emotionally with your audience, leaving a lasting impact.

Why Should You Hire/Work With Me:
🤝 I'm Tenacious
🤝 I believe in hard work and execution of promises. 
🤝 I'm very Data Driven and believe in handling your Marketing Budget as if it were my own.

- 𝕴𝖆𝖓 𝕷𝖔𝖕𝖊𝖟

Ian Lopez

BaptistCare

BaptistCare is a non profit that provides aged care services across Australia. Working specifically with Baptistcare's home care services, my role is to coordinate marketing activities to support the Head of Marketing and other stakeholders to assist in transforming the lives of seniors needing support.

Marketing Coordinator

Blossom Thru Marketing

I started Blossom Thru Marketing so I could gain marketing experience through part time work and projects while I finished studying at university. I typically help value-based businesses start implementing and growing their digital marketing activities that align with their purpose. As a freelancer, I offer marketing strategy, copywriting, content creation & social media management services.

Freelance

Diamond Women

Diamond Women is a non-for-profit organisation that assists women with unexpected pregnancies by providing education and support. In this role I've worked doing digital marketing as well as a range of  physical campaigns, PR and fundraising activities.

Digital Marketing Specialist

SCALABRINI VILLAGE LTD

Scalabrini is a Catholic non-for-profit aged care organisation with multiple village locations over NSW, Australia. Scalabrini specialises in looking after the elderly with high care needs like those needing dementia and palliative care. At Scalabrini my primary job is to create content for their website blog and social media. I have researched and written numerous blog posts about industry information and services as well as creating posts for their Facebook and LinkedIn pages. I have also provided general marketing support as required

Marketing Support

All Aces Cleaning & Restoration

I completed a paid internship at AllAces Cleaning & Restoration which created the foundations for my marketing career

Digital Marketer

Beecroft Physiotherapy

In my first few years at university, I worked as a receptionist and learnt a lot of general customer service skills as well as about how a business works

Receptionist

Hi! I’m Sara (pronounced sah-rah) 👋🏼

I’m an eager and dynamic marketing professional with over 18 months of experience.

I’m passionate about:
🤍 Understanding and connecting with people
🚀 Creating a positive social impact
🏘️ Building community

With a heart fuelled by a passion for marketing and a mind steeped in the principles of psychology, I've made it my mission to always work for businesses with strong values and ethics.

taplio

The Battle

Ian Lopez

Sara van Velze 🌸

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?