The Final Code

Operations Manager

Zarkini Media 

Lead Generation

The Exodus Generation

- Audited existing Google Ads Campaigns to find issues and optimize performance.

- Restructured ad groups, keywords, and ad copy to maintain Google best practices.

- Conducted A/B split testing of ad copy and landing pages to increase CTR, lower CPC, increase conversions, and improve quality score.

- Tracked search engine traffic, bounce rate, and conversion rate to monitor the website and analyze data through Google Analytics 4.

- Built out new Google Ads Campaigns using proper account structure and best practices.

- Implemented proper organization of ad groups, keyword match types, negative keywords, device segmentation, and ad extensions.

- Increased relevant traffic through keyword analysis and optimization.

- Used Analytics to assess visitor behavior and make adjustments to paid campaigns and organic search strategies.

- Optimized landing pages to improve Ad Quality Scores.

- Used the Keyword Planner to write the best headlines and descriptions for responsive search ads.

- Tracked KPIs and tested and iterated to achieve the best conversions.

- Constantly learned and implemented strategies to achieve real results.

- Used Google Analytics to evaluate search campaign performance and website traffic.

- Optimized landing pages for lead conversions using lead capture form.

- Utilized external tools for optimal keyword research (SemRush, Spyfu, and Google search box/recommendations).

- Used Google Analytics, SEM Rush, and Ahrefs to analyze campaign performance and develop strategies to reach growth targets.

Google Ads

JobPrepped

- Learned to manage and optimize Google Ad Accounts: implemented proper account structure.

- Learned to create and optimize copy for landing pages and PPC ads to increase conversion rates.

- Learned best practices for all social media platforms

- Learned best practices for email marketing.

Digital Marketing Bootcamp

𝐆𝐫𝐨𝐰𝐧 𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐓𝐡𝐞𝐦𝐞 𝐏𝐚𝐠𝐞𝐬 𝐨𝐟 𝐨𝐯𝐞𝐫 𝟖𝟎𝐤+ 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬.


Utilized Instagram accounts to maximize reach and conversions. My roles have ranged from content creation, scheduling posts, and growth strategies.

Freelance Social Media Manager

Digital Strategy | PPC | Digital Marketer

My digital marketing journey began running eCommerce sites linked to large Instagram Theme Pages with 70k+ followers.

 I later explored paid ads and liked it.

New to the ad industry, I'm eager to showcase my potential! 

I'm here to ease your advertising stress, tailoring strategies to meet your goals, whether it's boosting sales, increasing website traffic, or enhancing brand awareness.

For me, effective advertising isn't just about reaching the right people; it's about crafting compelling stories that resonate emotionally with your audience, leaving a lasting impact.

Why Should You Hire/Work With Me:
🤝 I'm Tenacious
🤝 I believe in hard work and execution of promises. 
🤝 I'm very Data Driven and believe in handling your Marketing Budget as if it were my own.

- 𝕴𝖆𝖓 𝕷𝖔𝖕𝖊𝖟

Ian Lopez

PPC Profit Club

Coaching with proven systems to help google ads specialists build their clarity, confidence and career.

Google Ads Coach

Tomasz Abbott-Wieczorek

•	Providing 1:1 coaching and strategy sessions for top brands, agencies, and freelancers.
	•	Auditing multi-million dollar ad accounts for performance optimization and growth strategies.
	•	Offering in-depth campaign audits with step-by-step action plans for better results.
	•	Leading private workshops focused on advanced Google Ads strategies, client acquisition, and profit optimization.
	•	Consulting on scaling strategies for freelancers and agencies to maximize client retention and revenue.

✅ Key Achievements:
	•	Audited over $1B in ad spend for top-performing brands and businesses.
	•	Coached 500+ Google Ads specialists to improve their skills and results.
	•	Scaled brands to hundreds of millions in revenue through Google Ads.
	•	Named a Top 100 PPC Pro in 2024.

Google Ads Coach & Consultant

Goodstuff

Digital Performance Director

NOVA+

PPC Manager

Domino’s Pizza UK & Ireland Ltd

Huel

Senior Paid Search Executive

That's Nice

Digital Advertising Manager

Averank Digital

Digital Marketing Manager

Tellyo

Paid Search Consultant

Broadplace Advertising Ltd

SEO & Social Media Consultant

PPC Account Manager

$250M Google Ads Freelancer | Building PPC Profit Club 🚀 | Top 100 Most Influential PPC Expert

Over the last decade, I’ve audited over $1 billion in Google Ads spend

My technical expertise includes Google Ads, Microsoft Advertising, Performance Max, YouTube campaigns, app campaigns, and advanced analytics implementation.

My approach combines strategic vision with hands-on technical expertise - I'm equally comfortable developing high-level growth strategies and diving into account structures to implement granular optimizations.

I specialize in:
→ Developing high-performance paid search strategies for DTC e-commerce, B2B, and services
→ Optimizing large-scale accounts with budgets up to $20M annually
→ Leading cross-functional teams and managing agency-client relationships
→ Implementing data-driven frameworks for continuous performance improvements

My portfolio:
→ Founder of PPC Profit Club – Proven Clarity Systems to scale as a Google Ads Specialist.
→ CPA of PPC Profit Mastermind, a close-knit community for PPC freelancers to scale with clarity.
→ 1:1 Google Ads Coach & Consultant – Providing audits, Power Hours, and growth strategies.

My results:
→ $1B+ Google Ads spend audited
→ Top 25 Most Influential PPC's In The World (2025)
→ Generated hundreds of millions in revenue for brands with Google Ads

Want the roadmap I had from the start? It’s waiting in my newsletter:

→ GO HERE: https://www.ppcprofitclub.com/

If you want to steal my Personal Branding System for PPC's:

→ GO HERE: https://www.ppcprofitclub.com/ppc-linkedin-playbook

I’m happy to share that I’m starting a new position as AI Trainer at Tomasz Abbott-Wieczorek!

26/11 Black Friday Deals ⏰ | AI Trainer for Marketers → Save 15+ Hours/Week | $1B Google Ads Expert | Top 25 PPC 2025 | Teaching Marketers How to Actually Use AI (not just buy tools)

My students are absolutely smashing their goals right now.

And I couldn't be more proud of what they've achieved.

This is an appreciation post for these action takers:

Jennifer Hodges MCIM
Yananai C.
Ali Mustafa
Felix Mayo
Felix J.
Max Leslie-Smith
Marjorie Vizethann
Dii Pooler
Lorri R.
Yazid Benhlal
Ben Abel
Gabriel Necchi

Proud moment right here 🙌

P.S tag someone below to show your appreciation 🫶

40000% AI Skills ROI in 2026:

1. Try the web version
2. Stop buying new tools
3. Talk your ideas, don't type
4. Stop saying "game-changer"
5. Build your own prompt library
6. Keep track of your time savings
7. Context engineering is underrated
8. Help others on their AI journey
9. Keep testing your own workflows
10. Make quality prompts your #1 focus
11. Learn how different models react
12. Practice prompting every day
13. Keep your own learning roadmap
14. Test the same prompt twice over
15. Put the tools to use, don't just buy them
16. Follow practical AI experts (not theorists)
17. Understand which tool for which task
18. Learn everything about context quality
19. Understand how the models work behind the scenes
20. The quality of your AI output = quality of your input + context

What would you add?

AI Trainer for Marketers → Save 15+ Hours/Week | $1B Google Ads Expert | Top 25 PPC 2025 | Teaching Marketers How to Actually Use AI (not just buy tools)

I spent 90 minutes reading McKinsey's 30-page AI report.

One stat stopped me cold:
Leaders who personally use AI are 3x more likely to scale it across their organization.

Not "sponsor AI initiatives."
Not "assign it to the team."
Not "attend the webinar."

Actually rebuild their own workflow first.

Here's what else jumped out:
→ 88% of companies use AI in at least one function
→ 67% are stuck in pilot mode
→ High performers don't delegate AI - they USE it themselves

The gap isn't budget.
The gap isn't platform choice.
The gap isn't vendor selection.

The gap is hands-on experience.

P.S Link to Full McKinsey report: "The State of AI in 2025" below 👇

McKinsey AI Report 2025

Today’s the day.

The Vault is open - six Google Ads systems, one final chance before they disappear forever.

Doors just unlocked at 9 am GMT. First come, first served – once they’re gone, that’s it.

👉 Grab your access here: https://lnkd.in/gHcEhn-R

P.S Secret bonuses for action takers 🎁

Fractional AI Officer | AI Trainer for Marketers → Save 15+ Hours/Week | $1B Google Ads Expert | Top 25 PPC 2025

What's the AI buzzword that makes YOU cringe?

I'll start: "Game-changer" 🤮 

Your turn 👇

⏰ Vault is OPEN (Last chance) to get Every System I’ve Ever Created to Scale Google Ads Specialists | AI Trainer for Marketers → Save 15+ Hours/Week | $1B Google Ads Expert | Top 25 PPC 2025

taplio

The Battle

Ian Lopez

Tomasz Abbott-Wieczorek

Followers

Posts

Engagements

Likes

Performance ScoreTomasz Abbott-Wieczorek's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ian Lopez

Tomasz Abbott-Wieczorek

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tomasz Abbott-Wieczorek's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTomasz Abbott-Wieczorek's LinkedIn Performance