Search & Be Found

Be Found. 
Practical Online Strategies For Business.

We generate sales growth, communicate your brand proposition and products and develop and implement an online strategy to successfully grow your business.

Director & Founder

HubShots

HubShots is an unofficial weekly Aussie HubSpot podcast, hosted by Ian Jacob and Craig Bailey.

HubShots is ideal for busy, time-poor Marketing Managers who need a quick update on the latest happenings in inbound marketing and tips for using the HubSpot marketing & sales platform.

We aim to provide quick insights, tips and recommendations to help improve marketing and sales results.

Co Founder & Co Host

Amanda Rose Consulting

We work in the following industries:
* Infrastructure
* Property and construction
* NFP
* Education & Finance

Business Manager

Connected Intelligence

Sales & Marketing Consultant

Ericsson

● Developed, implemented and managed ITIL Change and Release Management function and processes
● Chaired Change Advisory Board (CAB) for change across Ericsson & its vendors

Change Manager - Global Network Operations Center

- Managed change across back office applications from content, billing &amp; business support systems.
- Implemented process improvements for managing change into the application environment, reducing implementation times &amp; lowering implementation risk.
- Training &amp; implementing Knowledge Centered Support across team.

Change & Release Manager - Back Office Applications

● Developed, implemented and managed ITIL Change and Release Management function and process across content and applications team to reduce application outage and downtime to 3/Hutchison Customers.

Release Manager Content & Applications

Macquarie Bank

Release Manager

- Worked on customizing Fatwire Content Server to migrate the banks website

Analyst Programmer

Ian Jacob is a business growth strategist who specialises in marketing and sales strategy with a focus on automation, HubSpot and growing a business's digital assets. 

Ian has worked with a number of businesses and helped them to grow and this includes brands like Macquarie Bank, Ericsson, Telstra, Hall & Hart Homes, Hako, Platinum Electricians, Swimart and many more. 

Ian can help companies with marketing and sales strategy and he works with businesses to help them achieve the results they desire. Ian is also a co-host of the #1 HubSpot podcast and is passionate about sales, marketing,  and business and has helped build a number of businesses through the use of platforms and practical digital marketing.

Ian Jacob

90 Seconds

90 Seconds enables the world's biggest brands, like Amazon, Unilever, KPMG, LVMH, and PayPal, to plan, shoot, and edit high-quality video content globally at scale. Our solution is powered by our enterprise-grade platform where you order, brief, manage, and review your video creation projects; access 14,000+ talented and vetted Creator Partners in 110 countries; and work with our Concierges to bring your vision to life.

Working closely with the Leadership, Growth, RevOps, Product, and Success teams across APAC, US, UK, and EMEA, my role is to drive market expansion, and scale marketing operations to support global business objectives, ensuring efficient budget utilisation and strong ROI.

What I'm doing...
 - Strategic Growth and Market Expansion
 - Technology Stack Optimization and Data-Driven Insights
 - Content and Brand Messaging Leadership
 - Revenue-Focused Marketing Metrics and Growth Targets
 - Cross-Functional Leadership and GTM System Management
 - Demand Generation, Pipeline Growth, and Lead Nurturing

Head of Marketing

90 Seconds enables the world's biggest brands, like Amazon, Unilever, KPMG, LVMH, and PayPal, to plan, shoot, and edit high-quality video content globally at scale. Our solution is powered by our enterprise-grade platform where you order, brief, manage, and review your video creation projects; access 14,000+ talented and vetted Creator Partners in 110 countries; and work with our Concierges to bring your vision to life.

Working closely with the Growth team across APAC, US, UK and EMEA markets to develop and execute effective strategies that directly impact sales revenue targets and lead generation. Covering the full spectrum of growth marketing, from crafting and supporting a compelling Go-To-Market strategy to optimising user engagement throughout the marketing funnel.

What I'm doing...
 - Growth Strategy and Planning
 - Technology Stack and Data Management
 - Content Development and Messaging
 - Growth Outcomes and Metrics
 - Cross-Functional Collaboration
 - Lead Generation and Qualification

Global Marketing Manager

Digital Adelaide

Alongside two other directors, I organise Digital Adelaide, the largest marketing conference in South Australia. Two days jam-packed with insights and experience from some of Adelaide's most experienced marketers.

In 2023, we attracted:

 - 270 attendees
 - 16 speakers
 - 6 sponsors
 - 1 stellar venue

Formerly Social Media Day Adelaide, Digital Adelaide has evolved from a small community event to become Adelaide's largest marketing conference. We champion the sharing of knowledge and real world case studies, with representation from people from different industries and background.

Director + Conference Organiser

Refuel Creative

- Provide senior digital marketing expertise to Refuel Creative and its clients in addition to leading and managing a small team.

- Work with the CEO & Founder to plan and implement multi-channel marketing strategies for internal and external clients that incorporate marketing automation, digital, social, and offline channels for clients.

- Deliver successful digital marketing campaigns across multiple digital channels for both Refuel Creative and its clients. 

- Advise clients directly on the best digital marketing practice. As such they must have excellent leadership, interpersonal, communication, and planning skills.

- Drive innovation in all digital marketing efforts to achieve business, marketing and/or sales objectives for Refuel Creative and its clients.

- Manage a small team by mentoring and training, along with HR duties like enforcing Refuel policies and procedures, approving timesheets, and monthly one on one meetings.

- Plan and execute the Refuel Creative marketing strategy, including meeting deadlines, deploying creative, running advertising campaigns, and content strategy.

Digital Marketing Manager

SeaLink Marine & Tourism

- Manage the development, implementation, and brand integrity of SeaLink SA’s marketing strategy for a portfolio of products including Kangaroo Island Odysseys, Kangaroo Island Adventure Tours, Adelaide Sightseeing and Vivonne Bay Lodge/Holiday House.
- Design, implement, monitor the performance of, and maintain the company’s marketing channels and campaigns in conjunction with other key marketing personnel and third-party suppliers. 
- Provide active oversight, advice, and direction for the various products adopting above and below the line marketing practices including but not limited to print and electronic media including websites, online content, social network presence, search engine, and social media marketing, and electronic direct marketing performance.
- Work effectively with the various business units including marketing, business development, product development, sales, digital channels, IT to build internal capability that enhances our marketing channels, resources, outputs, and outcomes.
- Lead and develop content creation, copywriting and editing as required.
- Analyse and report on competitor activity, monitoring trends, and researching the marketplace. 
- Work closely with a range of internal and external stakeholders to develop and implement effective marketing strategies.

Brand Marketing Executive

- Responsible for developing and implementing SeaLink's digital marketing strategies. 
- Spearhead and manage digital projects, e.g. new websites, new digital initiatives.
- Identify digital opportunities for improvement from a strategic standpoint.
- Manage digital advertising campaigns - Google AdWords, Google Display Ad Network, BingAds, Facebook Ads, remarketing campaigns.
- Manage budgets for digital campaigns.
- Develop and implement social media strategy.
- Collaborating with other departments locally and nationally.
- Manage internship program - recruitment, liaising with Unis, marketing or comms students.
- Meet monthly, weekly and adhoc reporting requirements.

Digital Marketing Executive

- Responsible for developing and implementing SeaLink's online marketing initiatives. 
- Manage search engine marketing and digital advertising activities.
- Manage representation on external websites. 
- Complete search engine optimisation tasks.
- Develop email marketing campaigns. 
- Write and publish blogs.
- Manage social media presences, including creating posts, responding to comments.
- Monitor and report on all online assets for the South Australian arm of SeaLink Travel Group.

Digital Marketing Coordinator

University of South Australia

Developed and presented a course in Social Media Management as part of the postgraduate degree, Graduate Diploma in Communication (Public Relations) in the Division of Education, Arts and Social Sciences under the School of Creative Industries.

Topics include: 
 - established and emerging social media platforms
 - their role in a communication strategy
 - online communities
 - best industry practice.

The course is delivered online through the University's online learning system as well as through social media platforms, such as Facebook Groups.

Guest Lecturer

TAFE SA

- Develop and deliver a series of short courses around social media and digital marketing.
- Short courses include:
--- Introduction to Digital Marketing
--- Social Media Advanced
--- Savvy Social Media for Professionals
--- Social Media: From Zero to Hero
--- Social Media for Business

Nucleus

I work with all departments, including the Creative, Digital and Accounts teams on digital strategy, project scoping and recommendations. I also oversee and manage every web, digital or social media project that Nucleus is engaged to complete. I am responsible for ensuring that project development and functionality meets our quality assurance processes, aligns with digital strategy and meets the specific project objectives.

I develop insight-driven digital strategies and align these strategies with a client’s business goals and objectives.

Roles and Responsibilities
- Manage the day-to-day production schedule for the digital department.
- Assist in the development of digital marketing strategies for clients
- Provide social media consultancy services
- Lead Nucleus' digital marketing strategy
- Effectively manage relationships with staff and sub-contractors
- Work closely with Management and the Accounts team to provide support in the generation of quotes, recommendations, strategies and presentations.

Head of Digital

- effectively manage key and new clients
- effectively manage relationships with existing and new suppliers
- help manage production schedule of the Creative
- provide reports to the Managing Director
- advise clients on appropriate social media strategies

Account Manager & Social Media Consultant

Adelaide ArtBeat

Co-founded by myself and Noriko Wynn, Adelaide ArtBeat is an arts blog where we are able to share our love and passion for the arts as spectators.

We promote, expose and review Adelaide-based performers, as well as performers who visit during the Adelaide Fringe Festival.

We engage artists and spectators alike, over a number of social media platforms to strengthen our online presence. We also coordinate a team of guest bloggers.

Co-Editor & Co-Founder

ERCmedia

- devise social media strategies
- implement social media strategies
- produce online content
- boost existing online marketing strategies

Online Media Consultant [Freelancer]

Kryztoff Magazine [Palmerston Projects Pty Ltd]

- Established and sustained relationships with a number of stakeholders, including publicists, potential advertisers, event organisers and Kryztoff contributors
- Co-ordinated a team of approximately 20 writers and photographers
- Devised and implemented successful social media strategies 
- Organised promotions for Kryztoff at University of Adelaide O'Week and at the Adelaide Fringe
- Proofread editions before they were published online
- Used Adobe Illustrator to compile pages for 10 editions
- Contributed over 20 articles for publication in the online magazine
- Was a key administrator for the Kryztoff: RAW WordPress blog

Associate Editor

Certified Practising Marketer | Digital Marketing Strategist | Growth Marketing Expert

With over 12 years of experience, I'm passionate about driving business growth through innovative marketing strategies. As a seasoned digital marketing professional, I've honed my skills across various industries, including tech, tourism and higher education.

Currently, I'm the Global Marketing Manager at 90 Seconds, a leading platform that empowers enterprise brands to create video globally at scale. In this role, I collaborate closely with cross-functional teams to develop and execute innovative marketing strategies that drive revenue and enhance brand visibility. My expertise lies in growth marketing, content development, and data-driven decision-making.

Beyond my full-time role, I'm actively involved in the local marketing community. As a Director of Digital Adelaide, South Australia's largest marketing conference, I'm committed to fostering knowledge sharing and professional development.

taplio

The Battle

Ian Jacob

Rubina Carlson

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