I help ADHD founders build their dream business without the constant doubt, overwhelm, analysis and rollercoaster of chaos.

I’ve built and sold companies.
Sold millions to countless Fortune 500 brands. 
Led teams to the Inc. 500 — twice.
Hired and managed dozens of people. 

But none of that compares to what I do now.

Because for most of my career, I looked successful on paper… while silently battling chaos behind the scenes.

As a founder with ADHD, 
I lived in cycles of burnout, 
inconsistency, 
and confusion. 

I knew I had potential but I couldn’t access it consistently.
And I couldn’t lead the way I wanted to.

That realization was that my brain wasn’t broken, just wired differently, changed everything.

I went deep: therapy, coaching, performance frameworks, behavioral science.
And rebuilt my life from the inside out.

Now, I run Accountable, a coaching platform and community for visionary founders who want to scale with structure, lead with clarity, and operate at their full capacity.

I help founders break the cycles holding them back:

⛔ Overwhelm, distraction, and emotional reactivity
⛔ Team misalignment, conflict, or delegation struggles
⛔ Constant firefighting and decision fatigue

And instead build:

✅ Calm, confident leadership
✅ Clear systems for execution and delegation
✅ Habits that drive focus, momentum, and scale

If you're a startup founder who knows you're capable of more — but can’t seem to unlock it — I’d love to connect.

Because when you shift your internal operating system, everything else follows.

DM me. 

Let’s talk.

Ian Tenenbaum

Cameron DeJong

Director of Marketing

Office Practicum

Led digital marketing and demand generation efforts for the leading pediatric-specialty EHR platform.

Director, Digital Marketing and Demand Generation

Raintree Systems, Inc.

Recruited to build and lead the healthcare technology company’s digital marketing team. Oversaw all digital marketing, including web development, SEO, PPC, etc. Developed strategic digital marketing initiatives to drive rapid growth and account penetration. Led initiatives to automate, optimize, and evolve marketing. Advised and partnered with stakeholders across the business.

• Earned an exclusive award for marketing’s contribution to Raintree becoming the fastest-growing firm in its field, with marketing driving 60% of the company’s 186% annual growth in new customer sales.

• Achieved 6.5x marketing ROI and a 110% increase in leads within 3 months through demand generation strategies, both organic and paid.

• Increased penetration of enterprise accounts 58% in 2 months by establishing new account-based marketing (ABM) processes.

• Grew revenues 30% in 6 months through strategic digital marketing campaigns and by optimizing SEM/SEO and brand programs.

• Leveraged marketing automation and analytics to enhance sales development processes, resulting in a 50% increase in pipeline and a 2% improvement in conversion, while also forecasting future growth in brand engagement.

• Consulted with product and sales leadership to develop customer journey maps that enabled accurate targeting of new and upsell audiences.

Director of Digital Marketing

Revenue Cycle Coding Strategies

Directed all aspects of B2B marketing and lead generation for a national healthcare solutions company. Built and led a team of 7 responsible for digital marketing, eCommerce, graphic design, and events. Served as peer leader and mentor. Created comprehensive marketing plans and
revenue-driving strategies. Advised and partnered with stakeholders across the
business. Spearheaded projects to modernize the marketing function.

• Earned a series of rapid promotions – from Digital Marketing Manager to Director of Marketing within months of joining the company – after stepping in to lead the marketing function after the prior director’s departure.

• Increased ECommerce sales by 70% in 2 months by strategically segmenting prospects by geography and developing targeted outreach territories.

• Created comprehensive 1 and 3-year marketing plans, leveraging reporting insights, budgeting, and data-driven analytics to drive a 20% revenue increase in 3 months and create the conditions for long-term success.

• Consulted with Sales executives to build a lead generation strategy that outperformed previous results by 300% and developed a record-breaking Ecommerce approach that surpassed prior records by 25%.

• Implemented and optimized data flows between marketing automation platforms and other systems, resulting in a 60% improvement in lead nurturing and customer segmentation.

• Partnered with HR to develop a comprehensive performance management and employee recognition system, which elevated morale and fostered a culture of excellence.

• Recommended and facilitated implementation of analytics tools to increase productivity in marketing operations, saving nearly 30 labor hours per week.

eMDs

Developed and led strategic digital and field marketing initiatives to drive growth, engagement, and brand affinity for the healthcare technology company. Managed 33 roadshows in 18 cities. Collaborated with internal teams and agency partners to drive measurable improvements across the marketing function. Performed advanced marketing data analysis.

• Increased brand awareness by 20% and community engagement by 10% through strategic execution of social media strategy.

• Introduced marketing strategy that grew marketing ROI on digital spend – covering Google Ads, LinkedIn Ads, Facebook Ads, and organic – by up to 5x during tenure.

• Led development and branding of a new user-friendly website, optimizing user experience through usability tests and integrating automation tools to enhance marketing effectiveness.

• Achieved an NPS score of 72 roadshow events, improving survey scores by 35 points on average and driving a 4x ROI through upsell opportunities.

• Employed advanced statistical analysis to provide senior leadership with actionable insights, contributing to a 2.5x increase in Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL) velocity.

Digital Marketing Manager

Komet USA LLC

Led development, implementation, and evolution of an integrated marketing strategy for the world’s largest dental rotary manufacturer. Managed campaign development. Oversaw content marketing strategy and directed an in-house and freelance team of content developers. Directed the creation of company-wide promotional materials. Performed research and analysis to optimize campaigns and build an industry-leading marketing function.

• Established the company’s SEO and content marketing practice, reducing bounce rate to <5%, achieving 8.82 pages per unique visitor, and growing sales by 70% YOY.

• Drove 142% YOY growth in online sales and 105% increase in order quantity through targeted e-mail marketing, social media marketing, strategic advertising, and other online marketing techniques.

• Increased social media engagement by 1,100% in 7 months through a comprehensive social media strategy that leveraged deep consumer and market research to enable strategic targeting and niche advertising.

• Led creation of an award-winning Facebook ad campaign, resulting in 20 new sign-ups and 5 sales, yielding a 500% ROI.

• Created multi-effort social networking campaigns to connect with existing and potential clients, a strategy that drove a 300% increase in online purchase registrations.

• Negotiated strategic partnerships to increase reach and secure a dominant market position, including a high-revenue “preferred supplier” partnership for Amazon’s dental store launch.

• Spearheaded development and launch of an Android and iOS app, enabling partners to collaborate around sales best practices and buy products through Komet’s Amazon-based e-commerce platform.

• Enhanced trade show lead quality despite declining attendance by introducing innovative engagement methods and leveraging emerging technology like VR.

• Established a portfolio of successful advertising partnerships with dental publications that delivered 8K clicks to web properties in 2017.

Verizon Wireless

Oversaw all aspects of mobile technology retail operations, from customer service, sales, and strategic planning to financial administration and inventory control. Coached and mentored team to maximize operational and sales efficiency.

• Coordinated a portfolio of events to engage community businesses, including a seminar that drew an audience of 200+ and contributed to the store outperforming the region in sales, revenues, activations, and service.

• Created a regionally adopted point reward and recognition system that delivered a 5% per employee increase in revenue performance in stores where the program was fully implemented.

• Recognized for consistently leading the team to overachieve key performance indicators. Led respective regions in revenue attainment, customer service score (NPS), and new quota attainment in 2009 and 2013.

• Strengthened the organization by consistently developing a bench of high-performance associates and future leaders. Coached several associates to earn Verizon President's Cabinet awards and enabled the promotion of 8 team members.

• Earned promotion from Assistant Store Leader in 2008 and subsequent promotions to lead high-volume concept locations, including one of Verizon’s 20 “Smart Stores.”

Sales and Promotions Manager

As a marketing executive with deep roots in sales leadership, I understand the interconnected challenges marketing and sales leaders face today. My passion lies in partnering with leaders to build the essential foundations for sustainable growth: attracting and hiring the right talent, fostering collaborative and high-performing team cultures, developing effective budgets, and creating robust backup plans to ensure operational resilience.

My approach combines strategic vision with data-driven decision-making, always focusing on the entire customer journey. This perspective has been instrumental in achieving significant results, like driving a 186% increase in new customer sales and a 300% improvement in lead generation through strong cross-functional partnerships. I leverage this experience to help other leaders optimize their teams, strategies, and operational effectiveness.

If you're focused on elevating your marketing and sales functions by strengthening your team, refining your budget strategy, or building more resilient operations, I'd welcome a connection.

Leading all digital efforts for a growing healthcare organization, while working as a positive teammate to help grow skillset and focus on key performance indicators (KPIs) and objectives and key results (OKRs).

Areas of focus: 

+ Led new website project planning and implementation. New website launched on schedule at www.raintreeinc.com.
+ Leading pay-per-click (PPC) initiatives on Google, Microsoft, and LinkedIn.
+ Assisting with social media strategy planning for all networks.
+ Implementing processes and toolsets for content search engine optimization (SEO).
+ Assisting with the implementation of an Account Based Marketing (ABM) platform.

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The Battle

Ian Tenenbaum

Cameron DeJong

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