I help ADHD founders build their dream business without the constant doubt, overwhelm, analysis and rollercoaster of chaos.

I’ve built and sold companies.
Sold millions to countless Fortune 500 brands. 
Led teams to the Inc. 500 — twice.
Hired and managed dozens of people. 

But none of that compares to what I do now.

Because for most of my career, I looked successful on paper… while silently battling chaos behind the scenes.

As a founder with ADHD, 
I lived in cycles of burnout, 
inconsistency, 
and confusion. 

I knew I had potential but I couldn’t access it consistently.
And I couldn’t lead the way I wanted to.

That realization was that my brain wasn’t broken, just wired differently, changed everything.

I went deep: therapy, coaching, performance frameworks, behavioral science.
And rebuilt my life from the inside out.

Now, I run Accountable, a coaching platform and community for visionary founders who want to scale with structure, lead with clarity, and operate at their full capacity.

I help founders break the cycles holding them back:

⛔ Overwhelm, distraction, and emotional reactivity
⛔ Team misalignment, conflict, or delegation struggles
⛔ Constant firefighting and decision fatigue

And instead build:

✅ Calm, confident leadership
✅ Clear systems for execution and delegation
✅ Habits that drive focus, momentum, and scale

If you're a startup founder who knows you're capable of more — but can’t seem to unlock it — I’d love to connect.

Because when you shift your internal operating system, everything else follows.

DM me. 

Let’s talk.

Ian Tenenbaum

🕶 Founder - CultureC Consulting ♟ Culture Strategist 📣 Keynote Speaker (SXSW 2021/22) 📐 Experience and Event Designer👂🏻 Facilitator 🤝 #CultureFirst Community Builder

I passionately believe better workplaces build a better world. This belief has fueled my career — and today, through CultureC Consulting, I partner with organizations to turn employee experience into a strategic superpower - driving measurable gains in engagement, performance and culture.

For the past 15+ years, I’ve helped hundreds of organizations make data-informed, human-centered decisions that spark action and lasting change.

My approach blends real-world consulting experience with a strong foundation in organizational psychology (M.A. in I/O Psychology) and academic involvement as a Graduate Teaching Fellow at Harvard University, supporting courses in Motivation and Groups & Culture.

Before founding CultureC, I spent six years as a Lead People Scientist at Culture Amp, advising organizations around the world on building thriving, high-performing cultures and helping grow the Culture First community.

Today, I partner with executive teams, HR leaders, and people-first organizations to:

- Build and optimize employee listening programs
• Translate engagement data into meaningful action
• Strengthen leadership capability and cultural alignment
• Drive measurable improvements in culture, performance, and retention

If you’re passionate about building a workplace where people thrive and results follow, let’s connect, or feel free to reach out here on LinkedIn, email me at craig@culturecraig.com or visit www.culturecraig.com to learn more.

Craig Forman

It’s not everyday you get to hold a physical copy of your first book in your hand for the first time. 

Wow!

As you can see, this was a proof and has some alignment issues and not ready for sale. 

But you can download a free copy to hold you over. See comments. 

#surreal

🕶 Founder - CultureC Consulting ♟ Culture Strategist 📣 Keynote Speaker (SXSW 2021/22)🎤 Podcast Host (Culture Conversations) 👂🏻 Facilitator 🤝 Culture First Community Builder

No alternative text description for this image

There are little moments along the way when you pause and realize how far the journey has come.

Nearly three years ago I left the security of working inside a company to build something of my own. Like anyone who has taken that leap knows, it’s exciting, scary, and full of moments where you’re just figuring it out one step at a time.

Transform has been a meaningful part of that journey.

The first year on my own, I was just grateful to be in the room.
The second year, we hosted our first event and began building something around the community.

Since then, CultureC has hosted eight gatherings bringing people together around culture, leadership, and the future of work.

So it’s pretty special to now show up this year as an official partner of Transform 2026.

I’m incredibly grateful to the Transform team and to the broader culture community that continues to show up, support each other, and build this space together.

Looking forward to being back in Las Vegas next week. If you’ll be there, let me know. I’d love to connect.

I typically keep LinkedIn focused on professional updates, but I wanted to share a #prouddad moment.

For all the work I do to help organizations work better, there’s one role that’s always mattered most. Raising two strong women who go out into the world with confidence and purpose.

This week marks a big milestone in that journey. After years of commitment and hard work, our daughter Annabelle has been accepted to — and will be attending — UC Santa Barbara this fall.

It’s still sinking in. The accomplishment, and the reality that our baby is growing up and heading out into the world.

We’re incredibly proud. And I’m deeply inspired by the person she’s become.

Also a massive shout out to the woman who is mostly to blame for this accomplishment, my amazing wife; I’m confident in saying that none of this would have been posssible without her. 

I’m grateful to share this moment here with all of you. 

—Craig

Every year, Transform feels like coming home.

It's the one place where so many of the people I respect most in this profession all show up at the same time. And after a few years of doing this, walking back into that room never gets old.

This year I get to do something I'm especially excited about.
I'm honored to be moderating a session that I think is going to be a genuinely rich conversation:

Making Customer-First a Cultural Operating System 📅 Tuesday, March 24 | 3:15 – 3:45 PM 📍 Culture + Belonging | Bandol 2

I'll be on stage with three leaders who are doing this work at the highest level:

Lan Huynh Lee, VP People & Culture, San Francisco Giants
Natasha Valani , Chief People Officer, Tubi 
Lucia Guillory, PhD Guillory, Chief People Officer, Virta Health

We're digging into what it actually looks like to bring a customer-centric approach to the modern employee experience.  To do it the ways an organization hires, makes decisions, holds itself accountable, and empowers the people closest to the customer.

Not theory. The real mechanics of how culture and business strategy connect.
If you're going to be at Transform this year, I hope you'll come join us.

All I can say is this: I would not be the man I am today, living the life I live and doing work I truly love, if I wasn't surrounded by three incredible women who lift me up and keep me grounded every single day.

So many memories #Transform and ready to back to add to the collection. See you soon!

✅ Pedi
Now I officially ready to head out for #Transform26 with my Transform purple toes. We’ll see you all soon!

Who in my network is going to #Transform2026?
I’ve got some stuff cooking and want to make sure I’m aware of which culture friends will be around. 

Comment or DM me so I know you’ll be there. 

See you soon!

For my Bay Area community, I want to invite you to something that is especially meaningful to me and will be a special evening.

In a few weeks, I’ll be part of a conversation alongside my friend and someone I deeply admire, Adam Smiley Poswolsky. Smiley is one of the most thoughtful voices out there on connection, belonging, and the loneliness epidemic that so many people are quietly experiencing today. As well as the author of "Friendship in the Age of Loneliness"

This event is part of the Real Mental Health Outreach Initiative here in Marin, a program run by Rodef Sholom that has been creating open and honest conversations about mental health and wellbeing for the past ten years. It’s also close to home for me because my wife helped start the initiative, and I’ve seen firsthand the impact these gatherings have had on our community.

Smiley will open the evening speaking about loneliness as a modern epidemic and the idea that connection is the medicine.

After that, we’ll move into a conversation together and open the room in a way that invites the audience to participate. If you’ve ever attended something that Smiley or I have facilitated, you know we both care deeply about creating experiences that are engaging, human, and real. The goal is not just to listen, but to create a space where people can actually connect.

This is the first time I’ve been involved in this series, and it truly feels like an honor to contribute to something that has meant so much to our community for a decade.

So this is a special invitation to my Bay Area friends and community.

If you’re nearby, I’d love for you to come be part of the evening. Bring your curiosity, your perspective, and maybe a friend who would appreciate a conversation like this.

Let’s fill the room with thoughtful people and create something meaningful together.

Please RSVP using the QR code in the image below.

Hope to see many of you there.

-Craig

If you’ve followed me, you’ve seen that I’ve been partnering with Claude Silver the Chief Heart Officer from VaynerX, reporting to Gary Vaynerchuk. 

When people hear this title they may thing it’s soft or some sort of fluffy role, however, it’s anything but. It’s one of the most critical roles at VaynerX taking higher priority than the CFO. 

If you run a business and think “heart” is an after thought, your dead wrong. 

Take it straight from the horses mouth on this one. 

Also, if your going to #Transform26 you a catch Claude speaking and you may catch me hosting some events with her, keep close…

Chairman – VaynerX, CEO – VaynerMedia, Creator – VeeFriends

HR has become a bad guy in so many corporations, but it doesn't have to be that way!

At Vayner, the Chief Heart Officer, Claude Silver, can stop the CFO from firing someone. 

Even if someone's "hard skills" are a C minus...if their human skills are an A plus, the collateral value trickles throughout the organization.

Please hit me up if your going to #Transform and a Sr HR Leader of a company over 100 people. I’ve got some stuff cooking and I think you might be interested. 

Regardless - can’t wait to see many of you soon!

Grateful to the Responsive Conference for the amplification. Watching this has me even more excited for Transform. Looking forward to bringing some of that Responsive magic with us and being back together with my people.

Robin P. Zander and Zander Media - so much ❤️

Craig Forman played a bigger role in Responsive Conference 2025 than ever before. From hosting a dinner to facilitating a workshop and contributing to the organization itself, he helped weave his energy and expertise into the very fabric of the event.

“For me, it was a real treat,” Craig said. “Being able to amplify the work around connection and bringing people together was powerful. That dinner, in particular, was designed to help people meet and connect before the conference even began – and I think we succeeded.”

Leading a workshop on responsiveness pushed Craig to think more deeply about the concept itself. “I had read the book, I had attended the conference, I had enjoyed the people – but this year, presenting and speaking about responsiveness made me reflect on what it really meant, and how my work – and the work of Marta Riggins – related to it,” he explained.

Responsive Conference wasn’t just about talks or panels – it was about the people who helped bring those ideas to life. Craig’s contributions that year reminded everyone that connection, curiosity, and thoughtful engagement were at the heart of the experience.

Most organizations have made the investment in employee listening.

The survey goes out. The data comes back. And then, somewhere between the dashboard and the all-hands, the momentum stalls.

It's one of the most common and costly gaps I see in my work. Not a technology problem. Not even a data problem. A translation problem. How do you take what your people are telling you and turn it into action that's credible, timely, and actually builds trust rather than eroding it?

That's the work. And it's harder than it looks.

I'll be at Transform later this month, moderating a session, connecting with people I genuinely love seeing, and doing what I always do there: having real conversations about what's actually going on inside organizations.

If you're a senior HR or People leader who is wrestling with this, who has the listening infrastructure but is struggling to make it land, I'd love to find time to meet while we're both there.

No pitch. Just a real conversation about your situation and whether there's a way I can help.

Send me a note or drop a comment and we'll find time.

Such an honor to be asked by Klaar to co-host this amazing event alongside Lana Peters - what transpired was quite special.

Creating space for HR leaders to come together, discuss share and learn, when done well, unlocks something special and I am so glad to have taken part.

Sarika Lamont - it's reflections like this that keep me fired up and remind me about why I love to do what I do. So glad to have crossed paths here and not surprised that it was via Klaar, they are building something special.

Chief People Officer @ Vidyard | Culture Architect, Strategic Operator, Human-Centered AI Leader

Most performance conversations happen too late.


I attended Klaar's "Spill the Tea on Performance Management" session this week. Actual tea was involved. Peach was declared the winner with the kind of conviction people rarely bring to performance conversations. 😆☕

And somehow that completely set the tone for what followed.

What made it land wasn't the format (though creative > webinar every time!). It was what the format unlocked: real candor about why performance still feels episodic for most teams.

We're not short on frameworks. We're short on signals.

The gap isn't the annual review. It's everything between. The moment a manager notices someone's off-track but doesn't say anything. The employee who doesn't know where they stand until they're sitting in a formal conversation. The feedback that exists in someone's head but never makes it to the person who needs it.

Where I think this is heading, and what genuinely excites me, is AI that closes that gap. Not AI that replaces the conversation, but AI that helps surface the right nudge and insights, at the right moment, to the right person. Coaching that meets people where they are, between cycles, not just during them.

That's the version of performance management worth building toward.

Thanks to Klaar and CultureC Consulting for creating the kind of space where you can actually say that out loud. 🙏🏽 

Alexa Amatulli Lana Peters Craig Forman Sharthok Chakraborty Ryanmae M. PHR, SPHR

Sharing this dream opportunity for visability. Such a powerhouse team at Elevate Leadership!

Head of Strategy, Executive Coach & Facilitator at Elevate Leadership

We just opened a Director of Customer Success role at Elevate! Come work with me?

Most organizations are experimenting with AI right now.
Very few feel like it’s actually working.

I’m talking with HR and executive leaders every week who are being asked to “move faster with AI” while also protecting trust, clarity, and performance across their organizations.

That’s not a technology challenge.
It’s a leadership challenge.

Tomorrow I’m hosting a live conversation with Diane Sadowski-Joseph from Clarinet (formerly ApplyAI) focused on what actually moves organizations from scattered pilots and individual experimentation to real adoption that shows up in how work gets done.

We’re going to talk about:

• where leaders should focus first when everything feels urgent
• why adoption stalls after early excitement
• how to move from individual usage to organizational norms
• what to measure so AI efforts actually earn credibility
• how to move forward responsibly while still making progress

No hype. No tool demos. Just what we’re actually seeing inside organizations right now.

If you’re helping lead AI adoption, transformation, or change inside your company, this conversation is designed for you.

Register here - https://lnkd.in/gqZygiPG

taplio

The Battle

Ian Tenenbaum

Craig Forman

Followers

Posts

Engagements

Likes

Performance ScoreCraig Forman's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ian Tenenbaum

Craig Forman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Craig Forman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCraig Forman's LinkedIn Performance