I help ADHD founders build their dream business without the constant doubt, overwhelm, analysis and rollercoaster of chaos.

I’ve built and sold companies.
Sold millions to countless Fortune 500 brands. 
Led teams to the Inc. 500 — twice.
Hired and managed dozens of people. 

But none of that compares to what I do now.

Because for most of my career, I looked successful on paper… while silently battling chaos behind the scenes.

As a founder with ADHD, 
I lived in cycles of burnout, 
inconsistency, 
and confusion. 

I knew I had potential but I couldn’t access it consistently.
And I couldn’t lead the way I wanted to.

That realization was that my brain wasn’t broken, just wired differently, changed everything.

I went deep: therapy, coaching, performance frameworks, behavioral science.
And rebuilt my life from the inside out.

Now, I run Accountable, a coaching platform and community for visionary founders who want to scale with structure, lead with clarity, and operate at their full capacity.

I help founders break the cycles holding them back:

⛔ Overwhelm, distraction, and emotional reactivity
⛔ Team misalignment, conflict, or delegation struggles
⛔ Constant firefighting and decision fatigue

And instead build:

✅ Calm, confident leadership
✅ Clear systems for execution and delegation
✅ Habits that drive focus, momentum, and scale

If you're a startup founder who knows you're capable of more — but can’t seem to unlock it — I’d love to connect.

Because when you shift your internal operating system, everything else follows.

DM me. 

Let’s talk.

Ian Tenenbaum

New Era Technology

•Lead digital transformation, strategic marketing and brand positioning initiatives for major martech clients including Roche, The Cheesecake Factory, and Grange Insurance
•Architected and executed 50+ migrations from Universal Analytics: 35 to GA4(Mult-client / property including The Cheesecake Factory (who also implemented OneTrust & Advanced Consent Mode), SCS, Grange Insurance, 23 to Piwik Pro (Roche), and 12 to AEM / Adobe Analytics /CJA.   
•Design integrated marketing analytics programs combining CDP, GA4, and Adobe Analytics, increasing conversion rates by 25%
•Lead cross-functional teams in developing and executing data-driven marketing strategies across paid search, social, and CRM channels
•Implement comprehensive measurement frameworks for marketing campaign effectiveness, establishing clear ROI metrics and optimization strategies
•Implemented OneTrust & Google Consent Mode frameworks with sophisticated GTM integration for automated privacy compliance, reducing manual processes by 70% while ensuring CCPA/GDPR/HIPAA adherence
•Implement self-service analytics tools and dashboards leveraging Big Query (with Google Looker Studio) & SFMC, increasing stakeholder data accessibility by 200%
•Design & execute AI-driven marketing campaigns with ML models improving lead generation by 35%, while driving strategic partnerships with marketing technology vendors resulting in 30% efficiency gains across $100M+ media portfolio

Director, Martech & Product Analytics 

Self Employed @ MikeTheDataGuy

• Provided expert consultancy and guidance in Martech, Data Science, AI, and Market Research for clients seeking digital transformation and marketing solutions.
• Designed and implemented CRM systems such as Salesforce, SugarCRM, and Hubspot to streamline client operations and improve customer relationships.
• Developed relational databases for cross-functional differentiation, enabling clients to make data-driven decisions and optimize their business strategies.

Principal - Consulting & Independent Advisory Services

Multiple

Expert / SME Consulting

Blue Interactive Agency

Lead Technologist

Primacy

•	Spearheaded marketing technology strategy for Fortune 500 clients, top Universities, and Health Systems developing integrated campaigns that increased lead generation by 35%
•	Led enterprise analytics transformation incorporating AI/ML capabilities for improved customer targeting
•	Developed and executed partner marketing programs with major technology vendors
•	Created data-driven marketing strategies for top Universities and Health Systems
•	Managed analyst relations and marketing performance reporting for C-suite stakeholders

Director of Marketing Technology & Analytics 

ARI Financial Group

•Spearheaded enterprise-wide CRM implementation that became the company's primary workflow management system, integrating cross-departmental processes and providing executive leadership with comprehensive decision-making dashboards.
•Developed and launched customer journey analytics program resulting in a 40% improvement in satisfaction metrics through data-driven insights and targeted improvements.
•	Designed and implemented strategic marketing frameworks that drove a 60% increase in campaign efficiency and ROI across all channels.
•Streamlined marketing analytics infrastructure by consolidating reporting tools and automating key processes, reducing complexity by 60% and improving data accessibility.

Director, Product Analytics Strategy & Marketing Technology 

Sermo

Architected data story telling with 1000s of slides over a generation of statistical analyses predominantly focused on healthcare/Doctor perceived perceptions, influencers, detailing actionable value proposition and corporate strategy to some of the most well-known, largest corporations on the planet.   Exceeded expectations presenting to all in all most top 25 healthcare giants domestically/globally.

Product Analytics / Strategy Consultant - Healthcare & Pharmaceutical Marketing| 

Cendyn

•	Primary deviser of digital marketing KPI reports / analytics that became core highlight of sales presentations, depended upon as cornerstone of evidence-based marketing strategy by hospitality marketing managers across the globe 
•	Achieved results by proactive interaction with marketing managers, seeking insight on the how, what, why, when—would optimize their marketing mix decisions harnessing industry intuition

Manager of Digital Analytics

University of Alabama

Strategic Analyst and Marketing Director(MAP)

Center For Social Concerns, University of Notre Dame

•	Collaborated in education strategy, team building and class planning for 30 students to assist with cultural integration and learning the English language

English as Second Language(ESL) Instructor

Results-driven Marketing Technology & Analytics Executive with 15+ years of experience transforming organizations through AI-powered marketing solutions and integrated MarTech implementations. Former medical student turned tech innovator, bringing a unique analytical mindset to marketing challenges across healthcare, retail, and finance sectors.

🎯 What I Deliver:

Enterprise-scale digital transformations (75+ successful implementations)
Privacy-first marketing architectures (HIPAA/GDPR/CCPA compliance)
Revenue-driving analytics frameworks (consistently achieving 25-60% improvements)
Cross-functional leadership of global teams (5-15 members)

My sweet spot lies at the intersection of marketing strategy and technical execution. I've led mission-critical initiatives for Fortune 500 companies, top healthcare systems, and major universities, architecting solutions that bridge the gap between complex technical requirements and business objectives.
Recent wins include:

Orchestrating 50+ analytics migrations for enterprise clients including The Cheesecake Factory and Roche
Designing AI-driven marketing campaigns that improved lead generation by 35%
Implementing privacy-first frameworks that reduced manual compliance processes by 70%

🔧 Technical Arsenal:

Marketing Analytics: GA4, Adobe Analytics, CJA, BigQuery, Piwik Pro
Cloud & Infrastructure: Snowflake, AWS, Azure, GCP
AI/ML Marketing Solutions: Predictive Analytics, Customer Journey Optimization
Privacy & Compliance: OneTrust, Consent Management Platforms

Looking to connect with forward-thinking organizations that need a strategic leader to drive their marketing technology transformation. Open to relocation for the right opportunity.

taplio

The Battle

Ian Tenenbaum

Michael Attea

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