If you’re a founder, you’ve probably posted before…
and immediately wondered if any of it actually mattered.

I see this all the time: smart people with real insight, sharing good ideas 
(but nothing quite connects, and none of it really compounds).

That’s the gap I work in.

I run Magic Media, where we help founders turn the way they already think and talk into a content ecosystem that actually supports the business — not just another thing to keep up with.

Our clients aren’t short on ideas.
They’re short on systems and structure.

They want their content to:

👉 sound like them
👉 reflect how they actually think
👉 and lead to real conversations, not just engagement

So we simplify.

• One focused conversation becomes a month of content.
• Strong opinions get sharpened into clear positioning.
• And instead of “posting more,” founders end up with content that compounds and drives inbound.

We help with:
• Founder-led thought leadership
• Content systems (not one-off posts)
• Social selling that feels human, not pushy
• Turning long ideas into clean, honest content

If you want your ideas to travel further without yelling,
your brand to feel more like a signal than noise,
and your content to actually do some work for you —

You’ll probably like it here.

Follow along if you care about:
• Content strategy that respects your intelligence
• Founder-led branding in the AI era
• Turning clarity into leverage

And if you want help turning your thinking into something more coherent, you can DM me. 
No hard pitch — we’ll just see if it’s a fit.

Ido Lechner

This made me emotional.

I don’t personally know this guy Ben West, so I’m finding it difficult to find him on here in order to tag him (if anyone can I’d greatly appreciate it).

BUT…

This video is a testament to finding something bigger than yourself to contribute to. It doesn’t have to be as big as a ‘higher calling’ or purpose in life, but it should be something you do as an act of love.

It’s also a testament to the idea of using your struggles for good. A tai-chi-esque way to redirect negative energy toward positive outcomes.

You can clearly see the pain this guy went through, and likely still harbors, losing his brother. And you can also clearly see how it motivated him to make this world a better place. 

This life is full of hardship, but it’s also full of beauty. 

At risk of sounding corny or cliché, I’d like to reiterate Ghandi’s saying, “Be the change you wish to see in this world.”

In a world full of hate, brain rot, AI slop, rage bait, war, and tragedy… be a Ben West.

Thanks for this reminder man.

Your idea can change the world, it just has to get heard first | Founder @MagicMedia

Happy Valentine’s Day to all our warm leads ♥️ 


And my wife!

“Holy sh*t, these people are 2.5x my age, but even they still get nervous on camera.”
 
The awkward body language. The visible self-doubt. That one drop of sweat rolling down his temple.
 
The guy didn’t just know his stuff, he was leading a global innovation department at a Fortune 500 company… But he was still camera shy.
 
This was the moment 20 year old me realized a few things:
 
A) Everyone’s human, 
B) Even thought leaders need help expressing themselves… 
C) I could build a business around this!
 
So I coached him through the nerves. I suggested we take a beat, and just talk through the elements we were discussing that excited him the most. Then, we channeled his alter-ego, the ‘Super Him’ to see it through.
 
Wow, what a difference that made.
 
The guy came to life. He went from slumped over and nervous, to confident and animated.
 
And witnessing it all happen live, right before my eyes, was the very first inkling of Magic Media. That feeling that, “hey, I can make this a thing.”
 
I was already getting paid a pretty penny for this work (especially as a 20 year old), and I thought to myself, “what if I could score more thought leaders of his caliber, and do this type of work at scale?”
 
Don’t get me wrong, I didn’t actually start the business for years later. But that was the moment the story began.
 
Without naming names, that guy went on to lead some of the most exciting brands in the world across many different departments, and has made a serious dent in the world with his impact.

I don't pretend it was all thanks to me - it wasn't, his success is his own - but if anything, I'm immensely grateful for that experience. It was the catalyst of hundreds of conversations with real change makers for years to come.
 
And I can wholeheartedly say I’m as proud of him as he is of me.

Helping you be more you on LinkedIn 🟡 Neurospicy

I've worked with 50+ consultants and founders to elevate their presence on LinkedIn and beyond with tailored personal brand positioning, design, and messaging. 

My services include:

□ LinkedIn Profile Design
□ LinkedIn Ghostwriting and Co-writing
□ 1:1 Personal Brand Advisory


⭐⭐ What clients are saying ⭐⭐

"Isabel Sterne was an amazing design collaborator and helped me bring my ideas to life. She created all the design assets for launch, like logos and banners. She offers a variety of personal branding services, and I highly endorse her!"  - Heike Young, Head of content 2x, Microsoft and Salesforce

"I was struggling with creating a Linkedin Strategy that showcased my skills and becoming a thought leader in my field. Isabel did great at helping me understand my strong suits & how to organize my message, so that I can have a foundation to start from.” - Chris Espino, Creative Director

“My branding was all over the shop with inconsistent colors and fonts on different parts of my business.   Isabel listened to my brief and set herself a timeline to deliver. The outcome was exactly what I wanted and more. Crisp, clean, and snazzy branding across all my LinkedIn assets... Saved me a stack of time and anguish.   I'll definitely be calling on Isabel again for the rest of my design needs. Thanks a million.” - Willem Popp, The Technology Wordsmith



🟡 Get in touch at fluxstud.io/contact

Isabel Sterne 🟡

Not to brag, but I've mastered the art of embarrassing myself online.

I truly don't care how cringe you think I am.

I love being cringe. I live for it.

Cringing is shame leaving your body. The more you cringe, the less you care.

The less you care, the freer you are to exist as you want.

The less power others have over how you behave.

Shame is used to silence people. "Cringe" is a word used to describe someone or something that makes others uncomfortable.

Turn your cringe up and make the haters squirm 😈

CRINGE CREATOR & Founder of Flux Studio, a LinkedIn Content Agency for Established B2B Consultants

How about instead of pressuring introverts to speak publicly, we pressure extroverts to put their thoughts in writing?

What if we stopped looking at content purely as a promotional tool and viewed it more as a means for gathering information?

The common LinkedIn wisdom is that you should have a clear strategy, POV, and ideal client you're speaking to in every piece of content.

This sounds nice in theory. I dream of the day I have this level of clarity.

Unfortunately for me, I'm one of those hard-to-define professionals with a marketing generalist skill set and an interest in...everything.

When I started writing on LinkedIn, I had no clue what to say, who to speak to, or what my POV was.

If I had waited for a clear strategy, I never would have started.

So, I did the biggest LinkedIn no-no in the world and just...wrote.

I shared about my life, work, random thoughts, and made my headline "Cringe Creator."

Through the process of writing about...whatever....I worked through my thinking, became clearer on my direction, and received regular feedback from potential clients and peers in my industry. I also made plenty of connections (who eventually became clients) when I had something to offer.

In other words, it was through the process of creating that I got clearer on my strategy.

If I had only looked at creating here as a way to promote myself, I never would have started.

That's why, when I work with clients who still have gaps in their vision, I tell them to start creating with what they know.

You will get data as you publish, see what people respond to, ask questions about, reach out about, save, and share with others.

All of this data will help you identify where you can fit into your market and what your stickiest ideas are.

It's better to create a strategy with information than it is to pressure yourself into developing one in the dark. 

Publishing content can help you get the feedback you need and can be just as much research as it is promotion.

Tips on building "authentic" relationships on LinkedIn are like:

"To 10X your MRR, you need to tap into your emotional capital and be strategically vulnerable to scale trust with your followers so they'll open their hearts (and pocketbooks) faster."

There's such a thing as coming across as too "professional," too formal, and too polished.

This is the biggest obstacle I see for consultants struggling to get traction with their posts.

Anyone can share information, but only you can share it in YOUR way. 

Whatever you're masking in an effort to appear "professional" is likely the very ingredient you need to set yourself apart. 

How can you stand out if you keep yourself from standing out?

-

[id: Picture of woman (aunt from Practical Magic) with hat holding a glass with the quote, "My darling girl, when are you going to realize that being normal is not necessarily a virtue? It rather denotes a lack of courage."]

Picture of aunt from the movie Practical Magic with the quote, "My darling girl, when are you going to realise that being normal is not necessarily a virtue? It rather denotes a lack of courage."

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The Battle

Ido Lechner

Isabel Sterne 🟡

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ido Lechner's LinkedIn Performance

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