If you’re a founder, you’ve probably posted before…
and immediately wondered if any of it actually mattered.

I see this all the time: smart people with real insight, sharing good ideas 
(but nothing quite connects, and none of it really compounds).

That’s the gap I work in.

I run Magic Media, where we help founders turn the way they already think and talk into a content ecosystem that actually supports the business — not just another thing to keep up with.

Our clients aren’t short on ideas.
They’re short on systems and structure.

They want their content to:

👉 sound like them
👉 reflect how they actually think
👉 and lead to real conversations, not just engagement

So we simplify.

• One focused conversation becomes a month of content.
• Strong opinions get sharpened into clear positioning.
• And instead of “posting more,” founders end up with content that compounds and drives inbound.

We help with:
• Founder-led thought leadership
• Content systems (not one-off posts)
• Social selling that feels human, not pushy
• Turning long ideas into clean, honest content

If you want your ideas to travel further without yelling,
your brand to feel more like a signal than noise,
and your content to actually do some work for you —

You’ll probably like it here.

Follow along if you care about:
• Content strategy that respects your intelligence
• Founder-led branding in the AI era
• Turning clarity into leverage

And if you want help turning your thinking into something more coherent, you can DM me. 
No hard pitch — we’ll just see if it’s a fit.

Ido Lechner

This made me emotional.

I don’t personally know this guy Ben West, so I’m finding it difficult to find him on here in order to tag him (if anyone can I’d greatly appreciate it).

BUT…

This video is a testament to finding something bigger than yourself to contribute to. It doesn’t have to be as big as a ‘higher calling’ or purpose in life, but it should be something you do as an act of love.

It’s also a testament to the idea of using your struggles for good. A tai-chi-esque way to redirect negative energy toward positive outcomes.

You can clearly see the pain this guy went through, and likely still harbors, losing his brother. And you can also clearly see how it motivated him to make this world a better place. 

This life is full of hardship, but it’s also full of beauty. 

At risk of sounding corny or cliché, I’d like to reiterate Ghandi’s saying, “Be the change you wish to see in this world.”

In a world full of hate, brain rot, AI slop, rage bait, war, and tragedy… be a Ben West.

Thanks for this reminder man.

Your idea can change the world, it just has to get heard first | Founder @MagicMedia

Happy Valentine’s Day to all our warm leads ♥️ 


And my wife!

“Holy sh*t, these people are 2.5x my age, but even they still get nervous on camera.”
 
The awkward body language. The visible self-doubt. That one drop of sweat rolling down his temple.
 
The guy didn’t just know his stuff, he was leading a global innovation department at a Fortune 500 company… But he was still camera shy.
 
This was the moment 20 year old me realized a few things:
 
A) Everyone’s human, 
B) Even thought leaders need help expressing themselves… 
C) I could build a business around this!
 
So I coached him through the nerves. I suggested we take a beat, and just talk through the elements we were discussing that excited him the most. Then, we channeled his alter-ego, the ‘Super Him’ to see it through.
 
Wow, what a difference that made.
 
The guy came to life. He went from slumped over and nervous, to confident and animated.
 
And witnessing it all happen live, right before my eyes, was the very first inkling of Magic Media. That feeling that, “hey, I can make this a thing.”
 
I was already getting paid a pretty penny for this work (especially as a 20 year old), and I thought to myself, “what if I could score more thought leaders of his caliber, and do this type of work at scale?”
 
Don’t get me wrong, I didn’t actually start the business for years later. But that was the moment the story began.
 
Without naming names, that guy went on to lead some of the most exciting brands in the world across many different departments, and has made a serious dent in the world with his impact.

I don't pretend it was all thanks to me - it wasn't, his success is his own - but if anything, I'm immensely grateful for that experience. It was the catalyst of hundreds of conversations with real change makers for years to come.
 
And I can wholeheartedly say I’m as proud of him as he is of me.

CarGurus

Principal Accounts Payable Analyst

Business Systems Analyst Consultant

lululemon

Educator

Allurion Technologies

Provided technical support for various Business Applications such as SAP Business byDesign, Concur, and Workday Adaptive Planning, ensuring smooth operations in financial reporting and analysis.

Collaborated with various Finance teams to examine internal controls and implement changes to mitigate risks.

Developed cross-functional relationship with the Operations Business Systems Analyst to resolve Supply Chain Management issues.

Built a Sales Trend report for the FP&A team to replace the process of manually merging more than five reports.

Created and managed a Collections reporting dashboard using Microsoft Power BI and relational databases, utilizing over ten reports from various sources.

Managed security system configuration in SAP Business byDesign by adding/removing work-centers and creating new roles that align with the user’s tasks.

Consolidated eight multilingual Customer Invoice templates into one for efficient updates.

Financial Systems Analyst

Dassault Systèmes

Held bi-weekly meetings with the Procure-to-Pay team to articulate Business Requirements and provide recommendations to improve their processes.

Prioritized and resolved over 450 project tasks and support tickets annually using time management skills.

Used SQL, Peoplecode, and PeopleTools to diagnose and resolve recurring issues with internal Peoplesoft developers.

Identified and automated system redundancies using Peoplesoft batch jobs and schedules.

Ensured smooth API integration with Peoplesoft FSCM system through HRIS for new service provider creation in the Services Procurement module.

Developed and managed over 10 PS Query-based reports.

Senior Peoplesoft Business Systems Analyst

Gathered system requirements, performed fit/gap system analysis and designed functional specifications for system enhancement requests for PeopleSoft Financials. Implemented test requirements for quality assurance to verify functional specification.

Oversaw the implementation of process system updates and fixes as well as change management while documenting user acceptance test cases.

Managed PeopleSoft ERP financial system application integration, gathering requirements for new business entities during mergers and acquisitions while ensuring legal compliance.

Worked with treasury department to deploy PeopleSoft cash out payment files for ISO 20022 standard layout (XMLV3) for newly acquired business entities. Converted payment files for over ten bank accounts across Asia and Europe ensuring sensitive bank data is protected.

Tested, validated, and documented business processes for Procurement to Payables during the Peoplesoft upgrade from 9.1 to 9.2.

Provided global PeopleSoft support for Services Procurement, eProcurement, Purchasing, and Payables modules.

Conducted team-oriented problem-solving sessions to resolve critical production support incidents.

Applied design experience in the development and implementation of payment run workflow in Peoplesoft to improve efficiency and prevent fraud, exceeding customer expectations.

Peoplesoft Business System Analyst

Accounts Payable Business Process Owner for the Americas.

Monthly analyze data for key performance indicators, which were presented to brand CFOs on a quarterly basis.

Supervised the issuance of 2013 1099-MISC for six business entities using PeopleSoft and manually issued Canadian withholding tax forms to suppliers for the Canadian entity.

Identified duplicate payments and worked with various suppliers to request refunds, collectively greater than $100,000.

Ensure proper approvals and documents are attached to invoices during the payment review process. Also confirm all paperwork submitted complies with new vendor creation.

Identified duplicate payments and worked with suppliers to obtain a refund.

Ensured proper approvals and documents were attached to invoices during the payment review process.

Accounts Payable Manager

Key tester for all functionality of Accounts Payable during the PeopleSoft 9.1 migration. Confirmed that all issues experienced in version 8.8 were fixed during the system upgrade.

Strategically planned and implemented Services Procurement module within PeopleSoft that went live on 1 January, 2013, to be used by the services business located in Montreal, Quebec.

Collaborated with Peoplesoft Developers to correct all system bugs related to Services Procurement for the Accounts Payable module.

Assisted with a seamless transition and integration for an acquired brand's accounts payable department to the Shared Service Center.

Reduced labor-intensive weekly payment run by implementing a paperless environment for Accounts Payable department with Imagesilo, a document storage website. 

Ensured timely and accurate payment of invoices for two business entities located in Montreal, Quebec and Providence, Rhode Island, paying up to 90 percent on time.

Trained new Accounts Payable personnel in the Procurement-to-Pay process using established policies and procedures related to invoice processing. 

Assisted the Accounts Payable manager to successfully test internal and external audits with no failures.

Accounts Payable Specialist

Accountemps

Worked at two small CPA businesses working on over 50 clients' tax return during busy season.

Tax Return Preparer

Syracuse University

Filed and maintained incoming mail for all departments within the School of Information Studies

Received incoming phone calls, inquiries regarding undergraduate and graduate programs, and directed them to the proper faculty and/or staff.

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Soyoung Park 🐶

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