Paralect

Building productised services, communities and digital products to productise product development experience accumulated our 15+ years of building startups from idea-stage to unicorns

Some of the projects i'm part of 
• Golance.com (600,000+ users)
• Veroskills (Seed -> Series A)
• Momentum Page (#1 Product of the week on ProductHunt)
• ClipWing (#1 Product of the day)
• Robomongo (1M+ downloads)
and much more

Chief Marketing Officer

Manage and led the team of 150+ developers, product managers, designers to ship 15+ startups in parallel following modern processes and built on scalable cutting-edge tech

Chief Technology Officer

Led the 15+ people team to regularly ship a product that improves clients experience and revenue

Product Manager

Built scalable system, support thousands of live clients and handle millions of $ in critical revenue, grew the team and introduced new roles to the org: design, product management

Senior Full-Stack Javascript Developer

Learned to build complex systems while delivering reliable results to clients

.NET Developer

Momentum

Momentum is a simple no-code platform to build and sell digital products
Launch your website in seconds, create and distribute content with ease, grow your audience and turn them into clients

Founder

Nano Fund

Nano is an internet startup community, accelerator and fund.

We build in public and grow with media.

https://nanohq.co

The Midas Accelerator

We help too early startups build products, gain traction and raise capital in 3 months. 

Every startup gets service worth $100,000 in exchange for 5% equity via SAFE. 

Only 4 startups per batch with 4 batches per year.

Co-founder, CTO

ISsoft solutions

TCSet

Developing document recognition systems for commertial organizations with automatic-recognition modules (ABBYY FlexyCapture) and manual recognition,including modules of core web service, written at ASP.NET MVC with REST API and various client programs for it ( Web-Sites and Standalone Software)

CTO turned CMO | My code is making $3M+ ARR | 2x products #1 of the day on ProductHunt

Hey, I'm Igor. 👋

I've co-founded Momentum Page and ClipWing (both products #1 of the day on ProductHunt)

I share what I can to help community around me build $1M startups and beyond (our biggest partner's exit is $1.2B)

Some of the startups we helped build and scale
• VeroSkills (700K ARR reached within 4 months since first users)
• goLance.com (100s of thousands of users)
• Robomongo (1M+ downloads)
and more

I believe that every startup is a media company

You can also find me on twitter: https://twitter.com/igormomentum

Thanks!

Igor Krasnik

Max Ruso

MABL

We engineering growth.
To realize revenue potential.
To convert more leads.
To reduce CAC.
To improve audience engagement.
To make you look good.

Strategy Director

Appliance Godzilla

Co-Founder

Restaurant Design 360

Bioxica

Mega Modz Planet

Strategic Marketing / Co-founder

AT&T

•	Responsible for managing campaigns with over $2,000,000 portfolio, quality assurance, KPIs, PPC analysis and account reviews.
•	Re-emphasized internal, vendor and search engine best practices during proof and error correction activities.
•	Proactive optimization, quality of clicks, escalations and follow up on resolution to close communication loop with management.
•	Developed region-wide marketing strategies cognizant of ROI, search engine optimization, Google Adwords with emphasis on increasing conversion rate.
•	Assisted Senior Management with reports and supported sales through training and customer service.
•	Proactively communicated campaign performance with internal and external management.
•	Defining analytical path and logic to achieve business objectives.
•	Test and learn strategy generating hypothesis, identifying success metrics.
•	Enhancement of web data collection process and accessibility.
•	Distinguish between noise and signal within web analytics environment.
•	Coordination and management of tag naming conversions
•	Leverage all listening posts to better understand consumer’s perspective

Google Ads Growth Hacker

Vista Sign Services, Inc.

Created and managed marketing for environmental graphic design company.
•	Responsible for business development on internet through SEM
•	Developed region-wide marketing strategies cognizant of ROI, including government and corporate bids, direct marketing, e-marketing, search engine optimization, Google Adwords with conversion rate.
•	Assisted Senior Partners with creating account specific sales strategies

•	Establish relationships, identify and initiate new client opportunities

•	Executed creative procedures - concept to deployment that included brainstorming, branding, brand-imaging and management, and business model requirements based on competitive strategies

Marketing Coordinator

Dome of Art

•	Developed a search engine marketing plan to deliver tailored solutions to clients in multiple industries including corporate, healthcare, education, hospitality, and government.
•	Developed marketing strategies aimed at building and maintaining relationships with key corporate decision-makers, establishing large-volume, high-profit PPC accounts with excellent levels of retention and loyalty.
•	Responsible for E-Commerce UI design, review and analysis, bid determination, process management, team coordination, technical writing and editing.
•	Products data feed for Amazon, Ebay, Google Merchant, Shopzilla, TheFind, Bing Products and others with full optimization and analysis.
•	Managed independent projects, leading pricing, negotiating, day-to-day management and customer communication.
•	Managed a staff of 7 freelance contractors, designers & web developers.
•	Creative identity, branding, and environmental graphic design and development.
•	Produced research of top 100+ eCommerce websites to determine their marketing.
•	Analyzed website traffic using Google Analytics, SEO/SEM software, and in-house systems to determine performance of sites.
•	Organized business pages at Facebook and Twitter for customers and connected their websites to social media networks.
•	Optimized customer’s PPC campaigns on Google, MSN, and Yandex in the US, Germany, Sweden, Finland, and Russia.

Marketing Specialist / Co-founder

Ideas, Inc

Graphic Designer

AdTech AI | Data Analytics | Paid Media Automation | Google Ads | ABM

• Leading cross-functional teams (4 - 8 team members) to build, deliver & maintain Google Ads tools, data products, business products & analytics.

• Utilizing omnichannel analytics through Bigquerry and KPI analysis to rebuild a 2m / month campaign portfolio (Google Ads 360, Bing Ads, Facebook / Instagram, Twitter, LinkedIn) resulting in 3x conversion growth with 2.4x lower cost per conversion.

• Building strategies and brainstorming tactics for ABM in Miro. Setting up Zoominfo, 6sense, Apollo, Salesforce, Dynamics, Hubspot, and paid media - depending on the client.

• Writing & prioritizing product requirements, proposing new product features, developing requirements, & managing product roadmaps for customer-centric data products, SaaS B2B, and custom eCMS platforms with GTM CRM integration.

• Google Analytics & market research to develop SEO strategies implemented by 10+ contributors to grow organic website traffic to 660k+ users.

• Designing surveys, piloting voice-of-customer interviews, setting product metrics & writing user stories to guide product strategy towards increasing relevance, usability & adoption, leading products to earn an avg. customer rating of 4.5 out of 5.

• Defining and implementing tracking setup for conversions, events, audiences, eCommerce sales, and refund in GA4, Google ads, Bing Ads, and Salesforce offline conversion tracking. 

• Built & utilized CDP by Segment with Bigquery, internal analytics products, profile stitching, and payment system using Python layer for analytical bid optimization, reducing up to 30% of marketing costs.

• Utilizing Google Analytics with Optimize to test and improve shopping cart, writing user stories, building product roadmaps, writing development / UX design specifications & reference architectures for both in-house & customer-facing products.

taplio

The Battle

Igor Krasnik

Max Ruso

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?