Paralect

Building productised services, communities and digital products to productise product development experience accumulated our 15+ years of building startups from idea-stage to unicorns

Some of the projects i'm part of 
• Golance.com (600,000+ users)
• Veroskills (Seed -> Series A)
• Momentum Page (#1 Product of the week on ProductHunt)
• ClipWing (#1 Product of the day)
• Robomongo (1M+ downloads)
and much more

Chief Marketing Officer

Manage and led the team of 150+ developers, product managers, designers to ship 15+ startups in parallel following modern processes and built on scalable cutting-edge tech

Chief Technology Officer

Led the 15+ people team to regularly ship a product that improves clients experience and revenue

Product Manager

Built scalable system, support thousands of live clients and handle millions of $ in critical revenue, grew the team and introduced new roles to the org: design, product management

Senior Full-Stack Javascript Developer

Learned to build complex systems while delivering reliable results to clients

.NET Developer

Momentum

Momentum is a simple no-code platform to build and sell digital products
Launch your website in seconds, create and distribute content with ease, grow your audience and turn them into clients

Founder

Nano Fund

Nano is an internet startup community, accelerator and fund.

We build in public and grow with media.

https://nanohq.co

The Midas Accelerator

We help too early startups build products, gain traction and raise capital in 3 months. 

Every startup gets service worth $100,000 in exchange for 5% equity via SAFE. 

Only 4 startups per batch with 4 batches per year.

Co-founder, CTO

ISsoft solutions

TCSet

Developing document recognition systems for commertial organizations with automatic-recognition modules (ABBYY FlexyCapture) and manual recognition,including modules of core web service, written at ASP.NET MVC with REST API and various client programs for it ( Web-Sites and Standalone Software)

CTO turned CMO | My code is making $3M+ ARR | 2x products #1 of the day on ProductHunt

Hey, I'm Igor. 👋

I've co-founded Momentum Page and ClipWing (both products #1 of the day on ProductHunt)

I share what I can to help community around me build $1M startups and beyond (our biggest partner's exit is $1.2B)

Some of the startups we helped build and scale
• VeroSkills (700K ARR reached within 4 months since first users)
• goLance.com (100s of thousands of users)
• Robomongo (1M+ downloads)
and more

I believe that every startup is a media company

You can also find me on twitter: https://twitter.com/igormomentum

Thanks!

Igor Krasnik

Norris Panton

Experienced fitness operator. Commercial experience in leisure and hospitality. Start-up mentor and coach.

Supporting great people. Challenging social injustice. Doing good stuff.

💥 WHAT SUPERHERO WILL YOU BE AT DUBAI 7s?! 💥

When I was a younger, there were no Black superheroes on prime time or in the comics.
So I made one up.

AFROMAN! 🦸🏾‍♂️

👊🏾 When he powered up, his hair got BIG.

👊🏾 He saved Black people too.

👊🏾 Middle-aged Anglo-Saxon women loved him.

👊🏾 Caucasian men wanted to be wicked and bad like him.

Mankini. Cloak. Big Fro and ting.
Man looked PIMP.

This year’s Dubai 7s fancy dress theme is SUPERHEROES & VILLAINS!
Unleash your inner hero (or villain) and show off your best costume on Saturday 30th at Dubai 7s.

So what’s your alter ego?
Who you rolling in as… hero or villain? 😎

Or is it just me in costume…again 🤷🏾‍♂️

PS. I will of course be available for pics at the new “Ankle Tap Lounge” care of ES Sport (Formerly Expat Sport)  

#Dubai7s #Superheroes #Afroman #GAIN #ComicEnergy #equity  #equality #diversity #inclusion


Ant Martland William Rasmussen-Dean Frank Afeaki Loren Holland Kelly McNeillie Grant Sharples  Mark Buchanan Marc Diaper Ben Silcox Raffy Etyemezian Stuart Kirkham Paul McSorley Rangel Sehalic Dr. Dimitri Koutsoubakis Susan Turner Anne Marie Errock ☘️ Gavin Baxter, MBA, CMgr FCMI Dubai Active Industry Fitness First Middle East GymNation  Emirates Dubai 7s

No alternative text description for this image

Guess who won the Dubai Run 5K⁉️

No idea.
Definitely not me.
But we showed up and apparently that’s what counts in 2025.

Dubai was flowing like water this morning.
300K+ humans from every corner of the planet… all running, jogging, walking, dancing and singing. Why?
	
💪🏾 Belonging. That feeling of being part of something bigger (and sweatier).

👍🏾 Kris Fade being the ultimate hype man at 6am.

👊🏾 UNTOLD DJs dropping bangers like it’s a sunrise festival.

💦 Plenty, plenty free water.
	
🚊 The Tram doing Tram things but good. Proper clean, on time, and blessedly free from football chants.

If you work in events, you already know:
Dubai Fitness Challenge pulled off big tings today. This is logistics wizardry. Human movement sorcery.

A masterclass in how to make a city actually move.

Only feedback from me?
Not nearly enough fancy dress costumes for a man of my theatrical talents. 🤷🏽‍♂️

See you next year, ideally dressed as something wicked and bad 🤩

#dubai #fitness #wellness #30x30


Anne Marie Errock ☘️ Evelyn Mair Inaze Fatima Sarang Chris Quinn  Rachel Young BSc Richard Lepori Andy King Nicola Graham Nella-Noora Goodarzi Steve Orton GAIN Gulf Active Industry Network Marc Diaper Rory McEntee

Marketings dirty little secret.

Sometimes the fastest way to grow an audience is to irritate people… just enough.

Some examples of big TV campaigns that proved it works:

1. Irritation grabs attention when everything else blends in.
Think of the Go Compare “Gio Compario” opera ads.
Everyone groaned. Everyone complained.
Everyone knew the brand.
That’s the formula: break the silence by being slightly annoying.

2. People remember irritation more than they remember pleasure.
The “I feel like Chicken Tonight” campaign made the whole world flap their arms like confused chickens.
Catchy, repetitive, borderline ridiculous.
Annoying enough to stick in your head for years.
Perfect memory hack.

3. Irritation forces engagement.
The Old Spice half-naked brother “I’m on a horse” era used absurdity and whiplash pacing that irritated and entertained at the same time.
People replayed it to figure out what they’d just watched.
Annoyed or amused, they still shared it.

4. Irritation filters out the wrong audience.
The Apple “I’m a Mac, I’m a PC” campaign poked fun at PC users in every ad.
PC loyalists were irritated.
Mac fans felt seen.
If your message annoys the people who were never going to buy from you, that’s efficiency, not risk.

5. Irritation sparks curiosity.
The Snickers “You’re Not You When You’re Hungry” spots made viewers think, “What on earth is happening now?”
Celebrities acting deranged, scenes flipping, chaos everywhere.
You watched because you wanted answers.

That’s the game:

Smooth gets ignored, slightly irritating gets remembered, debated and shared but imagine irritating the whole of big London!

GymNation just did the irritation thing on Social Media. 


Genius.

#gotcha #fitness #wellness 


Ant Martland Rory McEntee Callum Surtees Marc Diaper Ben Silcox Mark Jenkins Joe Fryde Will Poskett  GymNation

Qatar isn’t a place you leave. 

It’s a place that stays with you.

The skyline moves fast, but the spirit of the country moves different. It’s calm, confident, grounded. It reminds you that progress doesn’t have to shout to be heard.

What I’ll carry with me:

The hospitality
Where a simple cup of karak comes with sincerity, curiosity, and a genuine “you’re welcome here.”

The ambition
A country that builds boldly, plans long term, and treats impossibility as a minor inconvenience.

The culture
Tradition woven into everyday life. Old markets beside world class museums. A quiet pride that doesn’t need grandstanding to be recognised.

The people
Warm, welcoming, proud of their home, and always willing to open a door or point you to the best hidden spot for food.

So this isn’t goodbye.
Qatar has a way of making every departure feel temporary. You leave knowing you’ll come back. You leave knowing the place will stay with you in ways you only understand on the drive to the airport.

More about see you later than goodbye.
And I’ll see you later, Qatar.

Special thanks to Chris Quinn for being generous with his time and his insight into the region

#qatar #fitness #wellness GAIN Gulf Active Industry Network

A country beginning with Q?

1. World Cup Host 2022 
While most nations plan for the next tournament, here they plan for the next generation.

2. Alphabet flex:
This nation is literally undefeated in global SEO. Only country starting with Q. End of list. Mic drop. 🎤

3. Outdoor AC is normal:
While the rest of us argue about “who touched the thermostat,” here just cools the outside. Elite behaviour. 

4. Coffee is a lifestyle choice:
Gahwa is not a beverage - it’s a meeting structure. If your team thinks it runs on caffeine, here they look at you like “cute.” Proper rocket fuel 🚀

5. Internet so fast it exposes your excuses:
“Sorry, didn’t get the file yet” doesn’t work here. The Wi-Fi finishes tasks before you do.

Qatar : I like it a lot 

#qatar #fitness #wellness

GAIN Gulf Active Industry Network  
We are a network of gym operators, trade suppliers, consumer brands and key players collaborating to bring about change.

Our objective is “industry elevation” as we raise standards and improve the member experience the active industry in the Gulf will thrive.

Help us make a good thing better.

Join our network

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Igor Krasnik

Norris Panton

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Norris Panton

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