Peter Jacobs

RogerRoger

🚀 Welcome to RogerRoger!

As the saying goes, ‘The Money Is In The Follow-Up’. This is the heart of RogerRoger, a tool designed to help Sales Pros turn every message into a deal.

It’s like having your email, LinkedIn inbox, sales pipeline, and a hint of CRM in a single tool. Stay organized, collaborate, and manage your deals without missing a beat.

RogerRoger is jam-packed with features, but I won’t list them here. You’ve got to try it yourself! 

Follow us for updates, or drop me a line anytime.

Founder

IkPeter

Helping myself by helping others to exceed expectations. Designing interfaces and solving puzzles at a strategic level makes me happy, and guess what... clients love it too. 😊

Design, Marketing and strategy

Drukwerkdeal.nl

I have enjoyed designing a completely new website (desktop and mobile). An improved checkout and numerous small changes to the information provision in close collaboration with the marketing team had had a direct positive effect on turnover.

Design and strategy

Takeaway.com

How do you approach an emerging app market, and what does this target group expect from your platform. Questions to which I have developed visual and strategic answers in collaboration with the marketing team. Completely renewing the design for mobile, web, and numerous expressions for print, television, and Google Adwords made it possible for Takeaway.com to extend its growth sustainably.

I started RogerRoger with one goal: to cut through the social sales noise, so sales teams can purely focus on building genuine connections and closing deals (…of course, without hating the inbox). 

Social sales isn’t about a magic formula; it’s about hard work, smart tools, and a passion for connecting with the people typing behind the inbox. I know the frustration of juggling endless follow-ups, lost prospects, and messy workflows.

With RogerRoger, we’re here to simplify sales, making it more human and a lot more enjoyable. Because when the inbox works, sales flow.

As for me, I’ve always loved blending creativity with strategy.

With a background in economics, interior architecture, and cross-media design, I’ve worn a few hats over the years, from UI/UX designer at successful companies like Takeaway to freelance consultant helping businesses enhance their user experience.

Design led me to tech, and curiosity kept me building.

Outside of work, I’m a proud father of three, a husband, and a fly-fishing enthusiast.

And like many creatives, I have dyslexia. We all have our quirks, right? (Shoutout to Grammarly.)

Got questions or just want to say hi? I'm one message away.

Aanchal Shekhawat

What started as "just helping out" turned into owning the entire content and brand game.

Now, I:

→ Shaped RogerRoger’s brand voice, messaging, and positioning
→ Launched content series that gave our SaaS more personality than most people expect
→ Built a content system that doesn’t need a big team (or budget) to keep running
→ Made sure our founders sound like themselves, but with strategy
→ Keep blogs, SEO, and partnerships flowing smoothly

I didn’t walk into a polished brand.
I helped build it from scratch: one idea,  one fun project at a time.

And yes, I’m still here, making sure RogerRoger doesn’t just exist
It speaks, connects, and drives results.

✌️Roger that.

Content & Brand Lead

I joined RogerRoger as the "Let’s get things started" person.
Helping out with words and a bit of marketing magic wherever it was needed.

There wasn’t a brand voice yet. No content calendar.
Just a brilliant SaaS product and a team too busy building to worry about how it sounded.

So, I got to work:

→ Wrote copy that made us sound more human, less “just another tool”
→ Helped the founders post on LinkedIn without second-guessing every sentence
→ Cleaned up blogs, content calendar, and anything that needed a little polish

It was supposed to be a fractional role.
But when you enjoy turning chaos into clarity…
You stick around. 😊

Fractional Marketer & Copywriter 

Maximum Bookkeeping Inc.

Working with Maximum Bookkeeping was a masterclass in how small business founders really think.

I had the chance to work alongside a founder I truly admire. A brilliant lady who taught me more about finance, bookkeeping, and the grit of running a business than any course ever could.

My role?
→ Turn her expertise into content that sounds just like her (because founder-led businesses need founder-led words)
→ Keep the content calendar organized and aligned with real business goals, not just posting for the sake of it
→ Tweak strategy, track leads, and make sure content wasn’t just out there, but actually bringing ROI
→ Weekly check-ins, interviewing her to pull out golden insights for posts, blogs, and more

And somewhere along the way…
I designed my first website and wrote the full website copy too.

What started as “Can you help with this?” turned into a project I genuinely enjoyed and learned so much from.

It wasn’t about big teams or fancy tools.

It was about understanding the heart of a small business and making sure every word worked as hard as the founder did.

⚡ Wouldn’t trade this experience for anything.

Fractional Copywriter & Marketer 

Jett Develops

It started with a few website pages and turned into copy that sealed deals.

At Jett, I got to wear my “conversion copywriter” hat for real, writing words that didn’t just sit pretty but moved the needle.

Here’s what I worked on:

→ Website copy for key pages, focused on guiding visitors to action
→ My first pitch deck, which (no big deal) helped close a 5-figure deal
→ Follow-up doc copy to keep prospects engaged after calls
→ Collaborated with a tight-knit team: founder, head of design, and designers to make sure every word fit seamlessly into the bigger picture
→ Learned how good copy + good design = conversions that count

Jett was one of those fun projects where creativity met results, and I learned that the right words, in the right place, really do make things happen.

Copywriter

QuickUp.si

This is the team where I grew from a tiny sapling to a growing plant.

Quickup is a LinkedIn ghostwriting agency. Inside the agency, I closely worked on:

→ Creating compelling content for B2B and SaaS founders
→ Crafting content strategy: Tofu, Mofu, Bofu content
→ Doing compelling research on the target audience
→ Writing the copy in the client's brand tone and voice
→ Creating engaging content that builds founders' brands on LinkedIn

It was a long journey with the team, and I got to learn a lot of things. The founder and manager were both supportive and led my way to all the high-value projects I have done as a copywriter. This is the team where I grew from a tiny sapling to a growing plant.

LinkedIn Copywriter & Marketer 

The180Crew

It was a short one-time project with Trevor, the founder of 180crew . 

They already had a marketing copy in place, but the conversion rate was low. No strategic messaging. No value proposition. Just a chunk of plain complicated information.

So, here's how I helped The 180crew with a marketing copy that spoke to premium multi-figure businesses in under 1 month:

01/ Unique positioning:

→ They were good people doing social impact business which means 90% of their revenue directly goes to communities that need peace in Ethiopia, Thailand, Myanmar, and the Philippines.

02/ Market research

→ Conducted in-depth market research to understand the target audience and psychographic profiling.
→ Analyzed audience personas to identify key pain points, aims, and desires, ensuring the copy resonates with their target audience base.
→ Performed competitor research to understand the competitive landscape, identifying opportunities for differentiation and unique value propositions.

03/ Execution
→ Developed strategic messaging that effectively communicates 180crew’s offerings and benefits.
→ Executed the copy in simple, digestible chunks.

It was one of the most exciting projects to work with Trevor. He is an inspiring figure who has dedicated his life to humanity and frontline negotiation. It’s an immense privilege to work with businesses like these.

As an exclusive bonus, I got a chance to hear stories of armed rebel groups, weapons, and negotiating when lives are at stake.

Marketing Copywriter

Able-Academy

I wrote LinkedIn thought leadership content for clients inside Able Academy:

→ Took in insights from founders to write well-crafted posts 
→ Understand LinkedIn best practices
→ Care about readers and their perception
→ Position founder as thought leader
→ Improved the copy based on feedback

LinkedIn Copywriter 

I've worked closely with kids from underprivileged areas to help them with:

- Building interpersonal skills
- Improving their academic performance
- Developing their calculative and logical thinking skills

Personal Mentor 

Medium

Content Writer

You’ve probably heard this a dozen times: “Just show up with high-quality content and the leads will come.” “Keep posting,  the revenue will follow.”

So you did:
→ Weekly blog posts
→ A packed LinkedIn calendar
→ Newsletters, maybe even a podcast or webinar

You kept showing up.
Kept creating and believing it’ll work.

Truth to be told, good content alone doesn’t convert.
It only works if there’s a funnel behind it.

Yeah, you don’t have a content problem, you've got everything right there. You’ve got a funnel problem.

That’s what I help you fix.

Imagine this instead:
→ Someone reads your blog → joins a short email sequence → books a call
→ Your old posts start bringing in leads on autopilot
→ Your content doesn’t just educate,  it actually sells

How cool would it be? 

I do this cool thing for service providers + B2B brands who are doing all the right things, but still not seeing leads consistently.

And together, we change that with one thing:
An email funnel that actually converts.

Here’s what you get:
✌️ Done-for-you email funnels (4–8 emails) that warm leads + drive action
✌️ A lead gen system built around the content you’re already creating
✌️ Strategy support via calls and async messaging
✌️ Messaging that makes people say “Yes, this is for me.”
✌️ A pipeline that grows

If you’re showing up but your pipeline still looks dry...
The problem isn’t what you’re saying.
It’s what happens after someone reads.

📩 DM me “Funnel” if you're ready to fix the follow-up.

taplio

The Battle

Peter Jacobs

Aanchal Shekhawat

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