Peter Jacobs

I started RogerRoger with one goal: to cut through the social sales noise, so sales teams can purely focus on building genuine connections and closing deals (…of course, without hating the inbox). 

Social sales isn’t about a magic formula; it’s about hard work, smart tools, and a passion for connecting with the people typing behind the inbox. I know the frustration of juggling endless follow-ups, lost prospects, and messy workflows.

With RogerRoger, we’re here to simplify sales, making it more human and a lot more enjoyable. Because when the inbox works, sales flow.

As for me, I’ve always loved blending creativity with strategy.

With a background in economics, interior architecture, and cross-media design, I’ve worn a few hats over the years, from UI/UX designer at successful companies like Takeaway to freelance consultant helping businesses enhance their user experience.

Design led me to tech, and curiosity kept me building.

Outside of work, I’m a proud father of three, a husband, and a fly-fishing enthusiast.

And like many creatives, I have dyslexia. We all have our quirks, right? (Shoutout to Grammarly.)

Got questions or just want to say hi? I'm one message away.

Founder

🚀 Welcome to RogerRoger!

As the saying goes, ‘The Money Is In The Follow-Up’. This is the heart of RogerRoger, a tool designed to help Sales Pros turn every message into a deal.

It’s like having your email, LinkedIn inbox, sales pipeline, and a hint of CRM in a single tool. Stay organized, collaborate, and manage your deals without missing a beat.

RogerRoger is jam-packed with features, but I won’t list them here. You’ve got to try it yourself! 

Follow us for updates, or drop me a line anytime.

I’m 49 years old and I started programming 3 years ago. You think it’s too late to start? Well I don’t think so. 

Learning to code when you’re older is tough. Especially when you don’t have a clear idea about what you’re trying to build. 

You feel like: 
→ you will never learn to code
→ you should have started sooner
→ you’ve missed out on so many things
→ you will never be able to build the products you want

You know what? It’s normal to think like this.

Programming is difficult, yeah, but it’s not impossible.

You will gain the ability to build whatever you want. Your life will change.

I went into programming because I had so many ideas I wanted to build.
Some people told me I should find someone who will build the projects for me. But that wasn’t an option. My mind was full of ideas. I knew I wouldn’t build them unless I learned to code. 

When I first started 3 years ago, I didn’t know anything about code.

→ HTML? 
→ Python?
→ JavaScript?  

I didn’t know what language to learn.

I had no idea:
→ what these words mean
→ what I should even start with
→ what a large or small project is
→ how to think about what I wanted to build

Anybody can learn to code if they build knowledge over time.

Some people disagreed with me. They said it’s something you can or can’t do. They wouldn’t try it, because they thought they wouldn’t understand it. It’s definitely an issue of confidence. People feel like they can’t do it.

You can learn anything with enough dedication.

People see code for the first time, it scares them away. Happens all the time.

It’s hard at the beginning. It’s scary, and you might want to give up.

Have you ever seen a page of JavaScript? Exactly, it’s overwhelming.
You don’t know where to begin. So you don’t start at all.

Another problem is with people wanting to learn it fast.

They watch YouTube videos about others building a $1M SaaS platform during a weekend. Or 10 different tools in 10 weeks. Of course there are cases like this, but for most of us, it takes time.

Everyone has their own pace. It took me two years. Why?

The first project I attempted was too complicated for me. So don’t start too big.
It comes down to learning the basics. A simple to-do application means you can apply that knowledge to something bigger. 

Interested in seeing what projects I’m working on? Check my Featured section. 

Need any help with starting your programming career? Send me a DM!

Struggle to find ideas for your first project? Happy to help :)

Want some of my motivation? You’ve got a taste.

taplio

The Battle

Peter Jacobs

Donna Smith

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