Clever Conversions

Founder & Lead Consultant

Australian D2C Brands

As an eCommerce Growth Advisor, I specialise in assisting Australian D2C businesses in a partnership model that includes a blend of strategy and execution.

This support can range from a singular transformation project to an ongoing advisory role.

PODCASTS & WEBINARS
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eCommerce Australia: https://t.ly/rmlWz
Add To Cart Campus w/Nathan Bush - Lunch n Learn: https://t.ly/JiP7O
VWO: https://tinyurl.com/yf6vu7fh
More2Marketing: https://t.ly/pWap1

eCommerce Growth Advisor

Optus

- Product Owner leading a team of 10, directly responsible for the app's recharge purchase funnel, generating over $300 million annually.
- Established the first company-wide A/B testing program for the My Optus App.

Digital Product Owner - Optus Mobile App (Prepaid)

As the eCommerce Manager, I led a squad of 10, focusing on strategy, driving business results, and delivering exceptional customer experiences.

In this role, I achieved 3 x consecutive years of year-on-year growth and was awarded the prestigious #1 Club Award for the top 1% of sales performers company-wide.

Senior eCommerce Manager (Prepaid)

• Direct accountability for the prepaid device P&L of $70m+ revenue
• Managed profitable growth of the Optus portfolio achieving the highest market share in over 3 years
• Marketing lead for vendor negotiations, working with partners to deliver pricing, rebates and marketing plans which gave Optus a competitive advantage in the market

Product Manager - Prepaid Devices

•  Go-to-market leader, successfully launching over 30 devices with major brands including Apple, Samsung, Nokia, Blackberry, Motorola, Huawei and many more.
• Led cross-functional teams to develop and execute device launch plans 
• Recipient 2011 Consumer Marketing Award
• Member of the 2012 Aspiring Leaders Program

Marketing Executive - GTM Postpaid Devices

• Assistant Manager for Optus' 2010 Football marketing communications campaign
• Optus' largest campaign of the year including television commercials, PR, social media, outdoor, direct mail, events, hospitality, print, catalogue and in-store advertising
• Direct accountability for the management and execution of the online strategy, SBS partnership, Sydney Festival of Football partnership and all FIFA marketing communications

Check-out this amazing TV ad we created with our agency partners M&C Saatchi!

Sponsorship Executive - Football

Marketing Graduate - Customer Marketing

Football Jerseys Online

Founder & Chief of Everything (Side Hustle)

Lion Co

Credit Executive - Major Accounts and Wine

As Lead Consultant at Clever Conversions, I help Australian eCommerce brands boost conversion rates and improve user experience through:

1. In-depth Audits

2. High-Converting Landing Pages

3. Strategic A/B Testing

I'm passionate about helping brands understand their customers and use data to drive growth, and I've been fortunate enough to share my insights as a guest on the following podcasts.

- eCommerce Australia
- Experiment Nation 
- VWO 
- More2Marketing

I've also run workshops for the ADD TO CART Campus and ECOM100 Communities.

WHAT BRANDS SAY
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"Ilan has effectively enabled us to fast track our business by bringing years of real-world experience into our business overnight." 

- Jim Holliday, Sharkskin International

”…any organisation looking to boost its eCommerce performance would benefit immensely from having him part of the team. He is a proven asset when it comes to driving sales growth.” 

- Maurice McCarthy, Managing Director, Customer Success, Optus

"This was definitely money well spent for us" 

- Chris, Owner, Blissful Little Home

WANT TO LEARN MORE?
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Book a complimentary website review, and we’ll show you how our blend of data insights, marketing strategies, and user experience principles can create a measurable impact for your brand.

Get in touch by clicking the link at the top of my profile or via DM.

Ilan Hurwitz

Zolo

Trusted by top brands, from ASX-listed companies like Aussie Broadband, Tourism Australia, and oOh! Media, to innovative startup unicorns like Canva, Zip Co, and SafetyCulture, among others.

Zolo addresses the world’s fastest-growing waste problem—e-waste—by securely repurposing outdated technology and giving it new life. Our approach minimises e-waste, reduces carbon emissions, and makes technology more accessible.

CEO & Co-Founder

Oh! Jazz

Oh! Jazz is a streaming platform for live Jazz, on a mission to empower artists, performers and musicians to fulfil their dreams by creating a global stage for them to thrive. 

- Created and established the Oh! Jazz brand.  

- Overseeing global marketing initiatives across Europe, Japan, Australia and USA.

Global Chief Marketing Officer

Took a leap of faith and left the comfort and security of my 9-5 Job — with no job in place, but with enough savings in my pocket and a big vision in mind!

- This break allowed me to pursue my entrepreneurial dreams at age 27.

- Founded a tech/sustainability startup and secured funding to scale. 

- I completed a transformative Yoga teacher training.  

- Established a great relationship with my money and finances (had to! With no regular income coming in)

PS if you’re reading this and you have dreams and aspirations to become an entrepreneur — do it. Take that leap of faith. It will be a very uncomfortable journey at the beginning, but that’s when we grow and maximise our level of potential to the fullest! 

Happy to share my experience — just send a private message!

T&Cs: Probably not the best idea if you have a mortgage or dependents ;)

Sabbatical/Career Break

- Led and designed a $3M advertising campaign for the Optus/Apple iPhone launch. The campaign positioned Optus to secure #1 Apple iPhone Market share in Australia.

- Responsible for the end-to-end creative strategic development and execution of all Mobile Advertising across Above-the-line, Digital and Social channels.

Marketing Manager

- Led the retail marketing launch of the Premier League on Optus.

Retail Marketing Executive - Mobile & Product Launches

Krispy Kreme

- It taught me how to multi-task effectively—imagine taking drive-thru orders during peak hours while making a skim cappuccino at the same time.

Barista & Taking Drive-Thru Orders 

Sydney-based founder, specialising in Marketing and Sales. 

I co-founded Zolo with my childhood friend, whom I first met while working our first jobs as baristas at Krispy Kreme. 

Today, I serve as Zolo's CEO.

Zolo is an impact-led IT company; helping businesses turn old tech and e-waste into impact, supporting sustainability and social goals without compromising data security compliance.

Prior to Zolo, I was part of the marketing team at Singtel Optus, where I led campaigns and collaborated with top global brands such as Apple, Netflix, Samsung, Spotify, the Premier League, and Meta.

In my spare time, I practice yoga, pump iron, read non-fiction books and watch a lot of Tesla reviews on YouTube, NBA, UFC & WWE. I love orange wine and I’m a huge Nike Sneakerhead.

Last but not the least, I am a proud father to a four-legged fur-baby, Lorenzo.

taplio

The Battle

Ilan Hurwitz

Franz Phillip Siasat

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