Clever Conversions

Founder & Lead Consultant

Australian D2C Brands

As an eCommerce Growth Advisor, I specialise in assisting Australian D2C businesses in a partnership model that includes a blend of strategy and execution.

This support can range from a singular transformation project to an ongoing advisory role.

PODCASTS & WEBINARS
----------------------------------
eCommerce Australia: https://t.ly/rmlWz
Add To Cart Campus w/Nathan Bush - Lunch n Learn: https://t.ly/JiP7O
VWO: https://tinyurl.com/yf6vu7fh
More2Marketing: https://t.ly/pWap1

eCommerce Growth Advisor

Optus

- Product Owner leading a team of 10, directly responsible for the app's recharge purchase funnel, generating over $300 million annually.
- Established the first company-wide A/B testing program for the My Optus App.

Digital Product Owner - Optus Mobile App (Prepaid)

As the eCommerce Manager, I led a squad of 10, focusing on strategy, driving business results, and delivering exceptional customer experiences.

In this role, I achieved 3 x consecutive years of year-on-year growth and was awarded the prestigious #1 Club Award for the top 1% of sales performers company-wide.

Senior eCommerce Manager (Prepaid)

• Direct accountability for the prepaid device P&L of $70m+ revenue
• Managed profitable growth of the Optus portfolio achieving the highest market share in over 3 years
• Marketing lead for vendor negotiations, working with partners to deliver pricing, rebates and marketing plans which gave Optus a competitive advantage in the market

Product Manager - Prepaid Devices

•  Go-to-market leader, successfully launching over 30 devices with major brands including Apple, Samsung, Nokia, Blackberry, Motorola, Huawei and many more.
• Led cross-functional teams to develop and execute device launch plans 
• Recipient 2011 Consumer Marketing Award
• Member of the 2012 Aspiring Leaders Program

Marketing Executive - GTM Postpaid Devices

• Assistant Manager for Optus' 2010 Football marketing communications campaign
• Optus' largest campaign of the year including television commercials, PR, social media, outdoor, direct mail, events, hospitality, print, catalogue and in-store advertising
• Direct accountability for the management and execution of the online strategy, SBS partnership, Sydney Festival of Football partnership and all FIFA marketing communications

Check-out this amazing TV ad we created with our agency partners M&C Saatchi!

Sponsorship Executive - Football

Marketing Graduate - Customer Marketing

Football Jerseys Online

Founder & Chief of Everything (Side Hustle)

Lion Co

Credit Executive - Major Accounts and Wine

As Lead Consultant at Clever Conversions, I help Australian eCommerce brands boost conversion rates and improve user experience through:

1. In-depth Audits

2. High-Converting Landing Pages

3. Strategic A/B Testing

I'm passionate about helping brands understand their customers and use data to drive growth, and I've been fortunate enough to share my insights as a guest on the following podcasts.

- eCommerce Australia
- Experiment Nation 
- VWO 
- More2Marketing

I've also run workshops for the ADD TO CART Campus and ECOM100 Communities.

WHAT BRANDS SAY
----------------------
"Ilan has effectively enabled us to fast track our business by bringing years of real-world experience into our business overnight." 

- Jim Holliday, Sharkskin International

”…any organisation looking to boost its eCommerce performance would benefit immensely from having him part of the team. He is a proven asset when it comes to driving sales growth.” 

- Maurice McCarthy, Managing Director, Customer Success, Optus

"This was definitely money well spent for us" 

- Chris, Owner, Blissful Little Home

WANT TO LEARN MORE?
----------------------------
Book a complimentary website review, and we’ll show you how our blend of data insights, marketing strategies, and user experience principles can create a measurable impact for your brand.

Get in touch by clicking the link at the top of my profile or via DM.

Ilan Hurwitz

Zander & Black

My Family Office & Business Consulting Group across:  Health care, Crypto, Green energy off grid solutions, medical product design, frozen food, gym supplements/snacks and fashion e-commerce.

Account Director - Professional Services, Ecommerce, Venture Capital

Creata Australia

Bought in to head up end to end Account Direction/Strategy for all things McDonalds in 2024 for APAC region. Core focus on the Maccas Monopoly 2024 campaign and post campaign analysis for 2023.
Redesigning GTM for Creata global for LATAM, MENA, and Europe for promotions and product design/logistics

Senior Account Director

NL Creative Consultancy

Brands & Agencies worked with:

Reform Digital - Growth, Account Direction, operational process’ , talent mapping
Visual 1 Agency - Account Management -Digital Strategy - E-commerce management - PR/Influencer management - Agency operations 
Attract - Future Work Consultancy - CX / EVP design - Recruitment & Partnership mangement
AEOUS Technologies  - E-commerce implementation -  Partnership management 
Maison de Sabre - Ecommerce Operations & staff consulting.
Worlds Gym - Data/debit/credit marketing research - Account management Aus Launch
AKTA Media - Creative/Video set producing
Orange Digital - Recruitment - New Business  - Account Direction - Dev project management - UX/UI project management 
Culture Kings - Talent Strategy - Creative, Digital ads, E-commerce
Madco - PR & Influencer 
Beginning Boutique - Talent Strategy - digital strategy - staff operations 
iNode Cloud - Partnership Management
Periscope Digital - Talent & Partnerships - Account Direction, digital/brand strategy 
Fortress Capital - E-commerce Strategy & Marketing  
Fortress Health - Co-founder, E-commerce & Growth
Move with us - Digital planning 
Crop shop boutique - Digital  planning
Creata Australia - Account Direction and Agency operations
Princess Polly - ecommerce policy & process

Senior Account Director- || Freelance

SPINACH.

Backed by close to 40 years of commercial, marketing, talent, e-commerce, and strategic services experience SPINACH is here to offer you a practical solution to your e-commerce & retail business: Logistics issues? Tech Stack & Marketing problems? Got a million ideas and struggling for capital come pitch US.
Strategy. Investment. Talent. Growth. 
I handle partnerships, project management, client comms and growth strategy. ( I have equity in this Startup )

Orange Digital

My role was split into two sections. 

●	Hired 6 new staff across all areas in 3 months.
●	Saved the agency $50,000 in recruitment fees. 
●	Closed 6 figures worth of new business in 3 months. ( some were signed off after I left ) 
●	Nurtured multiple sales into long term clients as well as handling client services, and internal operations 
● Bolstered Oranges reputation into new national business opportunities especially in E-commerce & SaaS .

Client Growth & Senior Account Services

Growth & People Consultant - Development PM

Attract

Leading the marketing and Customer experience for Attract as we grow into a national future of work consultancy.
My role is to build out custom-made data marketing and CX for clients and design clear-cut marketing strategies for the wider Attract business.

Senior Marketing & CX Strategist 

Digital Talent Advisor | Marketing  | Creative || E-commerce || Start-ups || Fintech

Interim Talent Advisor | Digital | Creative | E-commerce & Start-ups

DMCW Designs

Senior Brand Strategist

Key Responsibilities.
Reporting to the Sales Director my role is to manage the end to end recruitment process for all digital media & communications based clients. 
Including sourcing leads and managing a consistent pipeline.

Design and Creative roles I recruit for. 

Digital Production
Graphic Designers
Visual / Digital Designers
UX/UI Design
Front End Design

Digital Marketing

SEO/SEM/PPC

E-Commerce
Account Management
Digital Marketing
Digital Strategy
Multi-Channel Automation
Optimisation
CX Experience

Digital Recruitment Consultant  ( Covid-19 Redundancy.)

Visual1 Marketing Agency

Reporting to the Company Director & Head of Digital. 
My role was segmented into two parts one was to manage the online store and day to day running of My Vitamin Packs a subscription-based vitamin company owned by the Visual 1 Director. 

My " in-agency" role involved actioning out e-commerce and digital strategy for the companies' clients and assisting on day to day account management.

Digital Strategist & Account Director

NJF Wellness Centre

Managed the internal staff recruitment process end to end as the lead consultant on behalf of my parent company Visual 1 

Key Responsibilities.

Sourcing candidates. 
Vetting for roles and interviewing. 
Liaison for franchise owners recruitment needs.
Manage internal recruitment sourcing and keeping an active base of candidates.
Onboarding + team & culture training

National Recruitment Consultant

Hi there! I'm Nathan! 👓

I am a digital and creative human with a background in digital/ideation, client services, recruitment, and ecommerce operations across agency & client-side brands in APAC, EMEA, and LATAM.

Having been lucky enough to work with some top brands as well as emerging startups I’ve been able to pick up a few practical skills that make me the digital consultant I am today! 

My specialty areas in marketing are: Client Services, digital/creative strategy, agency operations & growth, talent advising, partnerships, performance media, SEO, GTM, Product Design/Strategy, brand and client strategy.

For Venture Capital: Health & Wellness, E-commerce, fashion, green energy and crypto mining scale-ups & D2C retail /logistics.

taplio

The Battle

Ilan Hurwitz

Nathan L.

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?