Clever Conversions

Founder & Lead Consultant

Australian D2C Brands

As an eCommerce Growth Advisor, I specialise in assisting Australian D2C businesses in a partnership model that includes a blend of strategy and execution.

This support can range from a singular transformation project to an ongoing advisory role.

PODCASTS & WEBINARS
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eCommerce Australia: https://t.ly/rmlWz
Add To Cart Campus w/Nathan Bush - Lunch n Learn: https://t.ly/JiP7O
VWO: https://tinyurl.com/yf6vu7fh
More2Marketing: https://t.ly/pWap1

eCommerce Growth Advisor

Optus

- Product Owner leading a team of 10, directly responsible for the app's recharge purchase funnel, generating over $300 million annually.
- Established the first company-wide A/B testing program for the My Optus App.

Digital Product Owner - Optus Mobile App (Prepaid)

As the eCommerce Manager, I led a squad of 10, focusing on strategy, driving business results, and delivering exceptional customer experiences.

In this role, I achieved 3 x consecutive years of year-on-year growth and was awarded the prestigious #1 Club Award for the top 1% of sales performers company-wide.

Senior eCommerce Manager (Prepaid)

• Direct accountability for the prepaid device P&L of $70m+ revenue
• Managed profitable growth of the Optus portfolio achieving the highest market share in over 3 years
• Marketing lead for vendor negotiations, working with partners to deliver pricing, rebates and marketing plans which gave Optus a competitive advantage in the market

Product Manager - Prepaid Devices

•  Go-to-market leader, successfully launching over 30 devices with major brands including Apple, Samsung, Nokia, Blackberry, Motorola, Huawei and many more.
• Led cross-functional teams to develop and execute device launch plans 
• Recipient 2011 Consumer Marketing Award
• Member of the 2012 Aspiring Leaders Program

Marketing Executive - GTM Postpaid Devices

• Assistant Manager for Optus' 2010 Football marketing communications campaign
• Optus' largest campaign of the year including television commercials, PR, social media, outdoor, direct mail, events, hospitality, print, catalogue and in-store advertising
• Direct accountability for the management and execution of the online strategy, SBS partnership, Sydney Festival of Football partnership and all FIFA marketing communications

Check-out this amazing TV ad we created with our agency partners M&C Saatchi!

Sponsorship Executive - Football

Marketing Graduate - Customer Marketing

Football Jerseys Online

Founder & Chief of Everything (Side Hustle)

Lion Co

Credit Executive - Major Accounts and Wine

As Lead Consultant at Clever Conversions, I help Australian eCommerce brands boost conversion rates and improve user experience through:

1. In-depth Audits

2. High-Converting Landing Pages

3. Strategic A/B Testing

I'm passionate about helping brands understand their customers and use data to drive growth, and I've been fortunate enough to share my insights as a guest on the following podcasts.

- eCommerce Australia
- Experiment Nation 
- VWO 
- More2Marketing

I've also run workshops for the ADD TO CART Campus and ECOM100 Communities.

WHAT BRANDS SAY
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"Ilan has effectively enabled us to fast track our business by bringing years of real-world experience into our business overnight." 

- Jim Holliday, Sharkskin International

”…any organisation looking to boost its eCommerce performance would benefit immensely from having him part of the team. He is a proven asset when it comes to driving sales growth.” 

- Maurice McCarthy, Managing Director, Customer Success, Optus

"This was definitely money well spent for us" 

- Chris, Owner, Blissful Little Home

WANT TO LEARN MORE?
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Book a complimentary website review, and we’ll show you how our blend of data insights, marketing strategies, and user experience principles can create a measurable impact for your brand.

Get in touch by clicking the link at the top of my profile or via DM.

Ilan Hurwitz

Ravi Theja Yada

Microsoft

Leading product for Skype and Microsoft Clarity.

Principal Director of PM

Product Lead for Microsoft Clarity - Building intuitive user behavioral analytics

Principal Product Manager Lead

Leading a team for:
- Visual Search - Providing users across Windows, Edge, Bing, Huawei and Samsung an image-based search experience
- Image Exploration - Providing users ability to refine their searches and explore more through related searches and content
- Multimedia Defensive Search - Building safety and trustworthiness into search experiences
- Image Fresh Relevance - Providing users the most relevant and freshest image results experience

Principal Program Manager Lead

Leading Visual Search, Image Fresh Relevance, Image Exploration and Multimedia Defensive Search team

Senior Program Manager Lead

Senior Program Manager

Working in Bing Multimedia Experiences Team
- PM for Visual Search
- PM for Entertainment Experiences Team
- PM for Segment Experiences Team

Working in Bing Performance Team
- PM for Bing Performance and livesite
- PM for Clarity (https://github.com/Microsoft/clarity-js)

Program Manager II

Working for the Bing Multimedia Domain Relevance team
- PM for Multimedia Measurement team
- PM for Answers triggering team

Program Manager

University of Illinois at Urbana-Champaign

- Maintain EWS Labs
- Assist Users
- Hardware and software troubleshooting

EWS Lab Consultant

Program Manager in Bing Shopping.
Segment Relevance and Machine Learning team.
Research in social media signals influence web ranking. 
Research in user personalization signals influence web ranking.

Program Manager Intern

John Deere

- Green Star Rate Controller programmer
    - SU-11 Update
- Unit Testing Green Star Rate Controller

Embedded Software Engineering Intern

RDR Vision

- Designed and maintained websites
- Computer hardware and software technician
- Video and graphics designer
- Customer relations

President/ Co-Founder

- Provide input for networking infrastructure
- Understand the role of PLC, PC, Sensors, and Actuators
- Survey of factory control devices
- Aid in development of documentation on the factory automation process
- Update and prioritize Project Tracking System
- Migrate Chemical Analysis space from Share Point to ClearSpace
- CTA mapping of “Open Innovation”
- “Smart Phone” application research

Product Engineering - Intern

- Create and Develop TDP Training Materials
- Develop handouts for Critical Technology Areas
- Edit TDP site on JDMindShare
- Development of new websites to support “open innovation” opportunities
- Testing Partner for the Tethered Road Transport Project
- SS Six Sigma Yellow Belt

Trinity Medical Center

Front desk/ Receptionist
Runner/ Deliverer

Teen Volunteer

Experienced engineer, inventor and public speaker. Working in Search, Machine Learning, Analytics space for over a decade.

taplio

The Battle

Ilan Hurwitz

Ravi Theja Yada

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